Adnan latif | Islamia Universty (original) (raw)
Papers by Adnan latif
Journal of Legal and Political Studies, 2021
Interactive Data Processing and 3D Visualization of the Solid Earth, 2021
The key objective of this research study is to find the relationship between Sociological factors... more The key objective of this research study is to find the relationship between Sociological factors (that includes Peer group, Media Celebrity endorsement, TV advertisement, and Family communication) and Compulsive buying behavior with mediating factor Materialism. Previous studies have shown that there is a positive impact of all sociological factors on compulsive buying behavior. 92% responses among questionnaire were usable. The reliability analysis, correlation, regression, and other testhe ts were performed through SPSS. This study suggested that sociological factors enhance the compulsive buying behavior. The consequences of the findings of the study reveal that there is a significant positive relation of all factors on compulsive buying behavior. Future Studies can be done with other factors like age, psychological factors, personal factors, demographic factors, and occupational factors
The Scientific Journal of Cihan University – Sulaimanyia, 2021
تعد التركزات الإقتصادية إحدى أهم الوسائل التي تلجأ اليها المشروعات من أجل إمتلاك القوة الإقتصادية... more تعد التركزات الإقتصادية إحدى أهم الوسائل التي تلجأ اليها المشروعات من أجل إمتلاك القوة الإقتصادية أو تعزيزها بهدف مواجهة المنافسين، ذلك أن مفهوم هذه التركزات يشمل كل العمليات التي من شأنها أن تؤدي إلى زيادة حجم الوحدات الإقتصادية و تلك التي تهدف إلى تحقيق التكامل الإقتصادي بين المشروعات المشتركة في عملية التركز، أو نقل سلطة الرقابة والسيطرة على مجموعة من المشروعات الإقتصادية إلى واحد منها تكون له القدرة على فرض السياسة الإقتصادية على سائر المشروعات الأخرى، ومن ثم فإن بعض هذه العمليات قد تؤدي إلى إعطاء المشروعات الناجمة عنها وضعية هيمنة أو تعزيزها بشكل يسيء إلى وضع المنافسة في السوق، لذلك اعتمدت معظم التشريعات الخاصة بحماية المنافسة على تطبيق الرقابة على عمليات التركز الاقتصادى بهدف الموازنة بين مصالح المشروعات المتمركزة، ومصلحة المتنافسين في سوق معني واحد، ومصلحة الاقتصاد الوطني التي تقوم على رعاية هذه المصالح السابقة، لكن قانون المنافسة ومنع الإحتكار العراقي رقم (14) لسنة2010 أغفل تماما إقرار الأحكام الإجرائية التي يمكن أن يمارس من خلالها مجلس شؤون المنافسة هذا الدور الرقابي، فجا...
The north-east part of Barents Sea South-East is an underexplored area with little well control, ... more The north-east part of Barents Sea South-East is an underexplored area with little well control, and a large distance to the nearest hydrocarbon discoveries. During participation in the Norwegian 23rd licence round, RN Nordic Oil AS Company initially evaluated the area (Area A, BSSE) using a combination of broadband 3D seismic, and regional studies. A large structural closure within this area was assigned first priority (Figure 1).
Management and Administrative Sciences Review, 2013
The basic purpose of the research paper is to investigate the impact of growth strategies suggest... more The basic purpose of the research paper is to investigate the impact of growth strategies suggested by Ansoff on firm’s growth and moderating effect of market environment in fast food sector of Pakistan. Results revealed that all Ansoff growth strategies significantly contribute in firm’s growth except diversification. Moreover, market environment do not moderate relationship between firm’s growth and any of Ansoff growth strategies except market penetration. It is recommended that firm should avoid diversifying its business because it may reduce their growth. It is also recommended that firm should consider market environment before penetrating in market so that changes in customers’ requirements may be fulfilled perfectly. It would definitely help firms to soar its growth.
M100 was established in the year 1994 and started broadcasting its regular transmission from Marc... more M100 was established in the year 1994 and started broadcasting its regular transmission from March 23, 1995. It was the pioneer radio channel in Pakistan that provided live entertainment programs round the clock and promoted Pakistani music among the population. The entire package and style of the shows on FM100 was catered towards the new generation of listeners in Pakistan. It concentrated on the youth and introduced creative and innovative programs to cater to their tastes and preferences. The Radio Jockeys (RJs) at the station had also managed to touch the hearts of radio listeners throughout the country and had successfully attracted a sizeable audience away from other forms of electronic entertainment media. FM100 worked meticulously to develop a personal relationship between its RJs and the listeners. It was successful in attracting and retaining talented individuals who spoke well and had the right on-air personalities which resulted in the station’s RJs being more popular ...
This research presents the concepts of positioning, re-positioning and de-positioning through a n... more This research presents the concepts of positioning, re-positioning and de-positioning through a nutritional drink Horlicks; which is a malted milk-based drink fortified with vitamins and calcium. Single case study methodology was adopted. The paper reviews the journey of Horlicks since its introduction in Pakistan, its target market, positioning, promotional strategy, competitive situation and future outlook. Even though Horlicks is a famous and successful global brand, it hasn’t had smooth sailing since its launch in Pakistan. First of all, the product itself was not well received by the masses in Pakistan due to its malt based flavor. GSK did not conduct any pre-launch research, post launch study or marketing at the time of launch which resulted in lower sales and consumer response than expected. The product was repositioned to new market segment and proved to be a success story.
This intrapreneurship case is based on the innovative and unconventional promotional techniques u... more This intrapreneurship case is based on the innovative and unconventional promotional techniques used for activating brand with a smaller budget. The case discusses how a loss-making SPA was turned around and made profitable. It presents a series of marketing activities i.e., (a) small-scaled market research; (b) new product development; (c) promotion using innovative and unconventional promotional techniques; (d) strategic partnerships offering mutually beneficial incentives; and (e) establishment of placement services since inception. During launching period Dr Siddiqui made some changes in administrative staff aligned with marketing activities, intensified promotional activities and used direct marketing as a major tool for relaunching SPA. These steps made SPA a success story. At the end the case focuses specifically on establishing a Mobile Admission Office (MAO) especially for SPA located in an urban area of the Punjab province. This promotional activity requires using a mobile...
Earth Science Informatics, 2020
The Acknowledgments section of this article has been corrected as follows: Publisher's note Sprin... more The Acknowledgments section of this article has been corrected as follows: Publisher's note Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Earth Science Informatics, 2020
We consider the challenging task of evaluating the commercial viability of hydrocarbon prospects ... more We consider the challenging task of evaluating the commercial viability of hydrocarbon prospects based on limited information, and in limited time. We investigate purely data-driven approaches to predicting key reservoir parameters and obtain a negative result: the information that is typically available for prospect evaluation and is suitable for data-based methods, cannot be used for the required predictions. We can show however that the same information is sufficient to produce a limited list of potentially similar well-explored reservoirs (known as analogues) that can support the prospect evaluation work of human geoscientists. We base the proposal of analogues on similarity measures on the data available about prospects. Technically, the challenge is to define suitable similarity measures on categorical data like depositional environment or rock types. Existing data-based similarity measures for categorical data do not perform well, since they do not take geological domain know...
Soil & Environment, 2019
Water deficiency has become a major issue threatening the sustainability of arable crops globally... more Water deficiency has become a major issue threatening the sustainability of arable crops globally. This study was conducted to assess the effects of deficit supplemental irrigation (DSI) at different growth phases on the performance of different maize hybrids under semi-arid climate. The irrigations were skipped either at vegetative or reproductive stage, while a sufficient supplemental irrigation was taken as control in three maize hybrids i.e., P-30Y87, S-6621 and P-30Y58. The DSI at both growth phases significantly hampered root length and proliferation, crop growth rate (CGR), leaf area index (LAI) and relative water contents (RWC). The DSI applied at both growth phases reduced the grain yield and yield related attributes, but DSI at reproductive stage was more lethal. Hybrid P-30Y87 performed better under different irrigation treatments due to better root system, crop allometry and other yield related traits compared to other hybrids while hybrid P-30Y58 recorded the lowest crop yield due to poor root system. The lateral roots had positive correlation with grains cob-1 and water use efficiency, while positive correlation among root length and grain weight and yield was observed under DSI at both growth phases. In conclusion, DSI at reproductive stage severely hampers the maize productivity; however maize productivity under deficit irrigation supply can potentially be improved to some extent by using maize hybrids with better root system. The moisture deficiency at reproductive stage proved more lethal for maize productivity, while maize hybrids with better root system potentially evaded the adverse effects of moisture deficits under semi-arid climate.
Powder Metallurgy, 2018
In this work, the effect of mixing parameters on the distribution of B 4 C in 6061-Al alloy and i... more In this work, the effect of mixing parameters on the distribution of B 4 C in 6061-Al alloy and its correlation with mechanical behaviour was studied. 6061-Al alloy powder was mixed with 10 mass-% B 4 C powder in a ball mill and powder rotator mixer by varying mixing time from 1 to 5 h. Mixing was performed in both wet and dry conditions in a ball mill while only dry condition was used in the powder rotator mixer. The green compacts were sintered at 630°C. The quadrat method was used to quantify the distribution of B 4 C particles in the microstructures of sintered Al/B 4 C composite. The results showed that the distribution was improved with mixing time but the density, hardness and compression strength of Al/B 4 C composites were reduced with time during ball milling. On the other hand, the distribution of reinforcement, density, hardness and compressive strength of Al/B 4 C composites was improved with mixing time in the powder rotator mixer.
J. for Global Business Advancement, 2017
Advances in Life Science and Technology, 2014
The growth and yield promotion of mungbean in response to the use of 2, 4-Dichlorophenoxy acetic ... more The growth and yield promotion of mungbean in response to the use of 2, 4-Dichlorophenoxy acetic acid (2, 4-D) was investigated through a pot study which was arranged in the wire house of Institute of Soil and Environmental Sciences, University of Agriculture Faisalabad. The study was comprised of five treatments and three replications (control, 0.2 ppm 2, 4-D, 0.5 ppm 2, 4-D, 0.8 ppm 2, 4-D, and 1 ppm 2, 4-D). The suggested dose of Nitrogen, Phosphorus and Potassium (NPK) was applied at the amount of 20, 60 and 25 kg ha-1 added as Urea, DAP and SOP, respectively at sowing time. The data regarding growth (plant height, root and shoot length, root and shoot fresh and dry weight, and total biomass), yield (grain weight, number of grains plant-1) and NPK analysis in plants and soil was recorded and statistically analyzed. The response of exogenous application of 2, 4-D was significant at all levels in improving the performance of all the growth parameters and yield as compared to untreated control treatment. Maximum performance of all the parameters was recorded at 0.8 ppm application of 2, 4-D. As the concentration of 2, 4-D increased the development of plants also showed positive effect but up to 0.8 ppm application after that it started to decrease which showed that at higher concentrations 2, 4-D acts as growth retardant.
Journal of Electroanalytical Chemistry, 2016
Molecular oxygen radicals are responsible for many problems like aging, cancer, lipid peroxidatio... more Molecular oxygen radicals are responsible for many problems like aging, cancer, lipid peroxidation, protein denaturation, oxidative stress etc., We present a comprehensive electrochemical investigation of the dissolved oxygen in DMSO containing 0.1 M TBAP as the supporting electrolyte. Different electrochemical techniques such as cyclic voltammetry, chronoamperometry and chronopotentiometry were used to extract heterogeneous kinetics and chemically coupled reaction kinetics related to the O 2 radicals. The experimentally determined parameters obtained through different methods were further confirmed through digital simulation (DIGISIM). Heterogeneous electron transfer rate constant (k⁰) was determined by three different methods, Nicholson & Shain, Gileadi, and the Kochi methods. The calculated k⁰ values are different from the previously cited values.
MATEC Web of Conferences, 2016
Buildings are a vital component in a human's daily life. It provides shelter from the environment... more Buildings are a vital component in a human's daily life. It provides shelter from the environment, weather and animals. Mold growth within the building might be caused by the moisture problems which directly act on it such as water leaks or indirect factor such as high humidity levels. This growth causes esthetic problems and deterioration of its wall coatings. Spores from the fungi also cause health problems to humans. The fungus species studied in this research is Aspergillus niger. The material is made of wood and its finishing is thick wallpaper, thin wallpaper, acrylic paint and glycerol based paint. ASTMD5590-00 standard was used to evaluate fungal growth and to determine if non antifungal agent was effective in inhibiting the amount of fungal growth on four types of wall finishing used on wooden walls. This research was conducted without using any antifungal agent. Highest percentage of growth of the fungi was found on acrylic paint, followed by glycerol based paint and thin wallpaper. Thick wall paper shows the least growth of fungi. The maximum growth is visible on day 12 which is more than 60% by all the wall finishing.
Journal of Legal and Political Studies, 2021
Interactive Data Processing and 3D Visualization of the Solid Earth, 2021
The key objective of this research study is to find the relationship between Sociological factors... more The key objective of this research study is to find the relationship between Sociological factors (that includes Peer group, Media Celebrity endorsement, TV advertisement, and Family communication) and Compulsive buying behavior with mediating factor Materialism. Previous studies have shown that there is a positive impact of all sociological factors on compulsive buying behavior. 92% responses among questionnaire were usable. The reliability analysis, correlation, regression, and other testhe ts were performed through SPSS. This study suggested that sociological factors enhance the compulsive buying behavior. The consequences of the findings of the study reveal that there is a significant positive relation of all factors on compulsive buying behavior. Future Studies can be done with other factors like age, psychological factors, personal factors, demographic factors, and occupational factors
The Scientific Journal of Cihan University – Sulaimanyia, 2021
تعد التركزات الإقتصادية إحدى أهم الوسائل التي تلجأ اليها المشروعات من أجل إمتلاك القوة الإقتصادية... more تعد التركزات الإقتصادية إحدى أهم الوسائل التي تلجأ اليها المشروعات من أجل إمتلاك القوة الإقتصادية أو تعزيزها بهدف مواجهة المنافسين، ذلك أن مفهوم هذه التركزات يشمل كل العمليات التي من شأنها أن تؤدي إلى زيادة حجم الوحدات الإقتصادية و تلك التي تهدف إلى تحقيق التكامل الإقتصادي بين المشروعات المشتركة في عملية التركز، أو نقل سلطة الرقابة والسيطرة على مجموعة من المشروعات الإقتصادية إلى واحد منها تكون له القدرة على فرض السياسة الإقتصادية على سائر المشروعات الأخرى، ومن ثم فإن بعض هذه العمليات قد تؤدي إلى إعطاء المشروعات الناجمة عنها وضعية هيمنة أو تعزيزها بشكل يسيء إلى وضع المنافسة في السوق، لذلك اعتمدت معظم التشريعات الخاصة بحماية المنافسة على تطبيق الرقابة على عمليات التركز الاقتصادى بهدف الموازنة بين مصالح المشروعات المتمركزة، ومصلحة المتنافسين في سوق معني واحد، ومصلحة الاقتصاد الوطني التي تقوم على رعاية هذه المصالح السابقة، لكن قانون المنافسة ومنع الإحتكار العراقي رقم (14) لسنة2010 أغفل تماما إقرار الأحكام الإجرائية التي يمكن أن يمارس من خلالها مجلس شؤون المنافسة هذا الدور الرقابي، فجا...
The north-east part of Barents Sea South-East is an underexplored area with little well control, ... more The north-east part of Barents Sea South-East is an underexplored area with little well control, and a large distance to the nearest hydrocarbon discoveries. During participation in the Norwegian 23rd licence round, RN Nordic Oil AS Company initially evaluated the area (Area A, BSSE) using a combination of broadband 3D seismic, and regional studies. A large structural closure within this area was assigned first priority (Figure 1).
Management and Administrative Sciences Review, 2013
The basic purpose of the research paper is to investigate the impact of growth strategies suggest... more The basic purpose of the research paper is to investigate the impact of growth strategies suggested by Ansoff on firm’s growth and moderating effect of market environment in fast food sector of Pakistan. Results revealed that all Ansoff growth strategies significantly contribute in firm’s growth except diversification. Moreover, market environment do not moderate relationship between firm’s growth and any of Ansoff growth strategies except market penetration. It is recommended that firm should avoid diversifying its business because it may reduce their growth. It is also recommended that firm should consider market environment before penetrating in market so that changes in customers’ requirements may be fulfilled perfectly. It would definitely help firms to soar its growth.
M100 was established in the year 1994 and started broadcasting its regular transmission from Marc... more M100 was established in the year 1994 and started broadcasting its regular transmission from March 23, 1995. It was the pioneer radio channel in Pakistan that provided live entertainment programs round the clock and promoted Pakistani music among the population. The entire package and style of the shows on FM100 was catered towards the new generation of listeners in Pakistan. It concentrated on the youth and introduced creative and innovative programs to cater to their tastes and preferences. The Radio Jockeys (RJs) at the station had also managed to touch the hearts of radio listeners throughout the country and had successfully attracted a sizeable audience away from other forms of electronic entertainment media. FM100 worked meticulously to develop a personal relationship between its RJs and the listeners. It was successful in attracting and retaining talented individuals who spoke well and had the right on-air personalities which resulted in the station’s RJs being more popular ...
This research presents the concepts of positioning, re-positioning and de-positioning through a n... more This research presents the concepts of positioning, re-positioning and de-positioning through a nutritional drink Horlicks; which is a malted milk-based drink fortified with vitamins and calcium. Single case study methodology was adopted. The paper reviews the journey of Horlicks since its introduction in Pakistan, its target market, positioning, promotional strategy, competitive situation and future outlook. Even though Horlicks is a famous and successful global brand, it hasn’t had smooth sailing since its launch in Pakistan. First of all, the product itself was not well received by the masses in Pakistan due to its malt based flavor. GSK did not conduct any pre-launch research, post launch study or marketing at the time of launch which resulted in lower sales and consumer response than expected. The product was repositioned to new market segment and proved to be a success story.
This intrapreneurship case is based on the innovative and unconventional promotional techniques u... more This intrapreneurship case is based on the innovative and unconventional promotional techniques used for activating brand with a smaller budget. The case discusses how a loss-making SPA was turned around and made profitable. It presents a series of marketing activities i.e., (a) small-scaled market research; (b) new product development; (c) promotion using innovative and unconventional promotional techniques; (d) strategic partnerships offering mutually beneficial incentives; and (e) establishment of placement services since inception. During launching period Dr Siddiqui made some changes in administrative staff aligned with marketing activities, intensified promotional activities and used direct marketing as a major tool for relaunching SPA. These steps made SPA a success story. At the end the case focuses specifically on establishing a Mobile Admission Office (MAO) especially for SPA located in an urban area of the Punjab province. This promotional activity requires using a mobile...
Earth Science Informatics, 2020
The Acknowledgments section of this article has been corrected as follows: Publisher's note Sprin... more The Acknowledgments section of this article has been corrected as follows: Publisher's note Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Earth Science Informatics, 2020
We consider the challenging task of evaluating the commercial viability of hydrocarbon prospects ... more We consider the challenging task of evaluating the commercial viability of hydrocarbon prospects based on limited information, and in limited time. We investigate purely data-driven approaches to predicting key reservoir parameters and obtain a negative result: the information that is typically available for prospect evaluation and is suitable for data-based methods, cannot be used for the required predictions. We can show however that the same information is sufficient to produce a limited list of potentially similar well-explored reservoirs (known as analogues) that can support the prospect evaluation work of human geoscientists. We base the proposal of analogues on similarity measures on the data available about prospects. Technically, the challenge is to define suitable similarity measures on categorical data like depositional environment or rock types. Existing data-based similarity measures for categorical data do not perform well, since they do not take geological domain know...
Soil & Environment, 2019
Water deficiency has become a major issue threatening the sustainability of arable crops globally... more Water deficiency has become a major issue threatening the sustainability of arable crops globally. This study was conducted to assess the effects of deficit supplemental irrigation (DSI) at different growth phases on the performance of different maize hybrids under semi-arid climate. The irrigations were skipped either at vegetative or reproductive stage, while a sufficient supplemental irrigation was taken as control in three maize hybrids i.e., P-30Y87, S-6621 and P-30Y58. The DSI at both growth phases significantly hampered root length and proliferation, crop growth rate (CGR), leaf area index (LAI) and relative water contents (RWC). The DSI applied at both growth phases reduced the grain yield and yield related attributes, but DSI at reproductive stage was more lethal. Hybrid P-30Y87 performed better under different irrigation treatments due to better root system, crop allometry and other yield related traits compared to other hybrids while hybrid P-30Y58 recorded the lowest crop yield due to poor root system. The lateral roots had positive correlation with grains cob-1 and water use efficiency, while positive correlation among root length and grain weight and yield was observed under DSI at both growth phases. In conclusion, DSI at reproductive stage severely hampers the maize productivity; however maize productivity under deficit irrigation supply can potentially be improved to some extent by using maize hybrids with better root system. The moisture deficiency at reproductive stage proved more lethal for maize productivity, while maize hybrids with better root system potentially evaded the adverse effects of moisture deficits under semi-arid climate.
Powder Metallurgy, 2018
In this work, the effect of mixing parameters on the distribution of B 4 C in 6061-Al alloy and i... more In this work, the effect of mixing parameters on the distribution of B 4 C in 6061-Al alloy and its correlation with mechanical behaviour was studied. 6061-Al alloy powder was mixed with 10 mass-% B 4 C powder in a ball mill and powder rotator mixer by varying mixing time from 1 to 5 h. Mixing was performed in both wet and dry conditions in a ball mill while only dry condition was used in the powder rotator mixer. The green compacts were sintered at 630°C. The quadrat method was used to quantify the distribution of B 4 C particles in the microstructures of sintered Al/B 4 C composite. The results showed that the distribution was improved with mixing time but the density, hardness and compression strength of Al/B 4 C composites were reduced with time during ball milling. On the other hand, the distribution of reinforcement, density, hardness and compressive strength of Al/B 4 C composites was improved with mixing time in the powder rotator mixer.
J. for Global Business Advancement, 2017
Advances in Life Science and Technology, 2014
The growth and yield promotion of mungbean in response to the use of 2, 4-Dichlorophenoxy acetic ... more The growth and yield promotion of mungbean in response to the use of 2, 4-Dichlorophenoxy acetic acid (2, 4-D) was investigated through a pot study which was arranged in the wire house of Institute of Soil and Environmental Sciences, University of Agriculture Faisalabad. The study was comprised of five treatments and three replications (control, 0.2 ppm 2, 4-D, 0.5 ppm 2, 4-D, 0.8 ppm 2, 4-D, and 1 ppm 2, 4-D). The suggested dose of Nitrogen, Phosphorus and Potassium (NPK) was applied at the amount of 20, 60 and 25 kg ha-1 added as Urea, DAP and SOP, respectively at sowing time. The data regarding growth (plant height, root and shoot length, root and shoot fresh and dry weight, and total biomass), yield (grain weight, number of grains plant-1) and NPK analysis in plants and soil was recorded and statistically analyzed. The response of exogenous application of 2, 4-D was significant at all levels in improving the performance of all the growth parameters and yield as compared to untreated control treatment. Maximum performance of all the parameters was recorded at 0.8 ppm application of 2, 4-D. As the concentration of 2, 4-D increased the development of plants also showed positive effect but up to 0.8 ppm application after that it started to decrease which showed that at higher concentrations 2, 4-D acts as growth retardant.
Journal of Electroanalytical Chemistry, 2016
Molecular oxygen radicals are responsible for many problems like aging, cancer, lipid peroxidatio... more Molecular oxygen radicals are responsible for many problems like aging, cancer, lipid peroxidation, protein denaturation, oxidative stress etc., We present a comprehensive electrochemical investigation of the dissolved oxygen in DMSO containing 0.1 M TBAP as the supporting electrolyte. Different electrochemical techniques such as cyclic voltammetry, chronoamperometry and chronopotentiometry were used to extract heterogeneous kinetics and chemically coupled reaction kinetics related to the O 2 radicals. The experimentally determined parameters obtained through different methods were further confirmed through digital simulation (DIGISIM). Heterogeneous electron transfer rate constant (k⁰) was determined by three different methods, Nicholson & Shain, Gileadi, and the Kochi methods. The calculated k⁰ values are different from the previously cited values.
MATEC Web of Conferences, 2016
Buildings are a vital component in a human's daily life. It provides shelter from the environment... more Buildings are a vital component in a human's daily life. It provides shelter from the environment, weather and animals. Mold growth within the building might be caused by the moisture problems which directly act on it such as water leaks or indirect factor such as high humidity levels. This growth causes esthetic problems and deterioration of its wall coatings. Spores from the fungi also cause health problems to humans. The fungus species studied in this research is Aspergillus niger. The material is made of wood and its finishing is thick wallpaper, thin wallpaper, acrylic paint and glycerol based paint. ASTMD5590-00 standard was used to evaluate fungal growth and to determine if non antifungal agent was effective in inhibiting the amount of fungal growth on four types of wall finishing used on wooden walls. This research was conducted without using any antifungal agent. Highest percentage of growth of the fungi was found on acrylic paint, followed by glycerol based paint and thin wallpaper. Thick wall paper shows the least growth of fungi. The maximum growth is visible on day 12 which is more than 60% by all the wall finishing.