A slow road from meat dominance to more sustainable diets: An analysis of purchase preferences among Finnish loyalty-card holders (original) (raw)

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Fig 1

Purchase profiles identified by the sequence analysis, sorted from the least to the most sustainable.

Each row in a panel represents an individual sequence of preferences with each week assigned the colour of the preference; 500 sequences per cluster are shown. The proportion of each food group (% of volume [kg] R-P-F-PB) is shown in the title. R = red meat and processed meat, P = poultry and poultry dishes, F = fish and seafood, and PB = plant-based foods.

Fig 1

doi: https://doi.org/10.1371/journal.pstr.0000015.g001