René Rohrbeck | EDHEC Business School (original) (raw)
Papers by René Rohrbeck
Innovative technologies often alter established value chains and make traditional strategic plann... more Innovative technologies often alter established value chains and make traditional strategic planning methods inadequate. In this paper, we present the use of scenario-based business modelling to explore the market for the fifth generation mobile communication networks (5G). We discuss four scenarios that have been developed in a collaborative effort among different actors in the market. We then describe the approach to build business models and discuss lessons learned and benefits from the novel approach. This approach complements traditional techniques through providing a powerful platform to integrate multi-dimensional change, from technology, regulation, value-chain dynamics, and value proposition evolution. We further conclude that the approach is particularly valuable in environments that are characterized by a high level of uncertainty and complexity.
Social Science Research Network, Nov 29, 2009
Journal of Innovation & Knowledge, Apr 1, 2023
Social Science Research Network, Jan 8, 2010
Social Science Research Network, Apr 18, 2010
RePEc: Research Papers in Economics, Jun 11, 2006
The growing competition in consumer as well as business customer markets is forcing industry to e... more The growing competition in consumer as well as business customer markets is forcing industry to explore new ways to foster product and service innovations. To increase the clock speed of incremental innovations and raise the number of radical innovations, university-industry collaborations (UIC) are a powerful means discussed by practitioners as well as by scholars. This paper discusses the approach of the Deutsche Telekom Group (DTAG) of building a UIC by creating a separate organization. This organization consists of R&D personnel both from industry and academia and proves to be effective in channelling innovation potential. Being an organization with its own identity and situated on university premises, the Deutsche Telekom Laboratories (DT Laboratories) offer different ways to overcome the cultural, institutional and operational barriers associated with UIC. The case study validates and challenges findings on UIC in literature. The paper closes with practical advices for the establishment and management of UIC and suggestions for further research in this field.
Social Science Research Network, Jun 18, 2008
UNSTRUCTURED The rapid advancements in Artificial Intelligence (AI), Augmented Reality (AR), and ... more UNSTRUCTURED The rapid advancements in Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) technologies present significant opportunities for the healthcare industry. This paper explores the development and optimization of hybrid business models that leverage the combined potential of AI, AR, and VR in healthcare. We examine the synergies and complementarities of these technologies, focusing on their ability to enhance diagnostics, personalized treatment, and medical training. Furthermore, we discuss implementation challenges, including technological, organizational, and cultural barriers, as well as data privacy, security, and regulatory compliance issues. Drawing from case studies of successful hybrid business models in healthcare, we analyze the factors contributing to their success and provide insights for other healthcare organizations and technology companies. Finally, we offer recommendations for creating and optimizing hybrid business models, addressing implementation challenges, and fostering collaboration among stakeholders. Our findings contribute to the literature on AI, AR, and VR in healthcare and provide practical implications for healthcare organizations and technology companies seeking to innovate in this rapidly evolving field.
Proceedings - Academy of Management, Aug 1, 2019
Past research has often attributed the failure of corporate attempts at business model innovation... more Past research has often attributed the failure of corporate attempts at business model innovation (BMI) to structural barriers that impede the implementation of new business models in parallel to e...
IEEE Transactions on Engineering Management, 2022
PICMET '08 - 2008 Portland International Conference on Management of Engineering & Technology, 2008
... social and hedonistic on the one hand and target-oriented, like reputation and learning, on t... more ... social and hedonistic on the one hand and target-oriented, like reputation and learning, on the ... field of open-source software development [3]. People identify themselves with a social network in which ... In this way, Dell not only obtains customer ideas for new products or product ...
Innovative technologies often alter established value chains and make traditional strategic plann... more Innovative technologies often alter established value chains and make traditional strategic planning methods inadequate. In this paper, we present the use of scenario-based business modelling to explore the market for the fifth generation mobile communication networks (5G). We discuss four scenarios that have been developed in a collaborative effort among different actors in the market. We then describe the approach to build business models and discuss lessons learned and benefits from the novel approach. This approach complements traditional techniques through providing a powerful platform to integrate multi-dimensional change, from technology, regulation, value-chain dynamics, and value proposition evolution. We further conclude that the approach is particularly valuable in environments that are characterized by a high level of uncertainty and complexity.
Social Science Research Network, Nov 29, 2009
Journal of Innovation & Knowledge, Apr 1, 2023
Social Science Research Network, Jan 8, 2010
Social Science Research Network, Apr 18, 2010
RePEc: Research Papers in Economics, Jun 11, 2006
The growing competition in consumer as well as business customer markets is forcing industry to e... more The growing competition in consumer as well as business customer markets is forcing industry to explore new ways to foster product and service innovations. To increase the clock speed of incremental innovations and raise the number of radical innovations, university-industry collaborations (UIC) are a powerful means discussed by practitioners as well as by scholars. This paper discusses the approach of the Deutsche Telekom Group (DTAG) of building a UIC by creating a separate organization. This organization consists of R&D personnel both from industry and academia and proves to be effective in channelling innovation potential. Being an organization with its own identity and situated on university premises, the Deutsche Telekom Laboratories (DT Laboratories) offer different ways to overcome the cultural, institutional and operational barriers associated with UIC. The case study validates and challenges findings on UIC in literature. The paper closes with practical advices for the establishment and management of UIC and suggestions for further research in this field.
Social Science Research Network, Jun 18, 2008
UNSTRUCTURED The rapid advancements in Artificial Intelligence (AI), Augmented Reality (AR), and ... more UNSTRUCTURED The rapid advancements in Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) technologies present significant opportunities for the healthcare industry. This paper explores the development and optimization of hybrid business models that leverage the combined potential of AI, AR, and VR in healthcare. We examine the synergies and complementarities of these technologies, focusing on their ability to enhance diagnostics, personalized treatment, and medical training. Furthermore, we discuss implementation challenges, including technological, organizational, and cultural barriers, as well as data privacy, security, and regulatory compliance issues. Drawing from case studies of successful hybrid business models in healthcare, we analyze the factors contributing to their success and provide insights for other healthcare organizations and technology companies. Finally, we offer recommendations for creating and optimizing hybrid business models, addressing implementation challenges, and fostering collaboration among stakeholders. Our findings contribute to the literature on AI, AR, and VR in healthcare and provide practical implications for healthcare organizations and technology companies seeking to innovate in this rapidly evolving field.
Proceedings - Academy of Management, Aug 1, 2019
Past research has often attributed the failure of corporate attempts at business model innovation... more Past research has often attributed the failure of corporate attempts at business model innovation (BMI) to structural barriers that impede the implementation of new business models in parallel to e...
IEEE Transactions on Engineering Management, 2022
PICMET '08 - 2008 Portland International Conference on Management of Engineering & Technology, 2008
... social and hedonistic on the one hand and target-oriented, like reputation and learning, on t... more ... social and hedonistic on the one hand and target-oriented, like reputation and learning, on the ... field of open-source software development [3]. People identify themselves with a social network in which ... In this way, Dell not only obtains customer ideas for new products or product ...