Florian Primig | Freie Universität Berlin (original) (raw)
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University of the Basque Country, Euskal Herriko Unibertsitatea
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Papers by Florian Primig
Mobile media & communication, Apr 15, 2024
Discourse & society, Feb 29, 2024
Discourse & Society, 2024
Massive anti-government protests erupted during the COVID-19 pandemic in Germany. The crisis acti... more Massive anti-government protests erupted during the COVID-19 pandemic in Germany. The crisis activated a potential for resistance that has been simmering under the impositions of latemodern knowledge society. Made salient by the pandemic conditions of sudden extreme reliance on scientific (non) knowledge, the corona protestors activated this potential for resistance and constructed their own counter-knowledge order bound by shared resentment of and distrust in the established order and facilitated by digital platforms. Utilising social network analysis and structural topic modeling for digital critical discourse analysis, in this paper I explore how the corona protest counter-knowledge order is constructed with a particular focus on its contexts, roles, and hierarchies. I find that far-right and conspiracy imaginations are used to level out hierarchies and detach epistemic roles from their contexts to reinstate a superior self into interpretative power. The counter-knowledge order's inherent construction of unwarranted omnipotence points to a more fundamental resistance to the established normative orders of our society that should be addressed more effectively if we want to be prepared for future crises and not lose common ground for making sense of them.
Journalism Practice, 2022
Fact-checking has been granted a pivotal role in mitigating the effects of online disinformation,... more Fact-checking has been granted a pivotal role in mitigating the effects of online disinformation, but its effectiveness has nonetheless been questioned (Lee and Shin 2019). Like any persuasive communication, fact checkers depend on their recipients perceiving both their messages and them as credible (Lombardi, Seyranian, and Sinatra 2014; Lombardi, Nussbaum, and Sinatra 2016). This study investigates the role of the perceived credibility of the fact checker as possible detriment to the effectiveness of fact-checking efforts by means of an online survey-embedded experiment. Results show that the perceived credibility of the fact checker and fact-checking messages is best explained by normative expectations of the roles of fact checkers and trust in traditional media. Some users perceive fact checkers as elite power structures in journalism or, in other words, as collaborative-facilitators for state propaganda (Hanitzsch and Vos 2018; see also Fawzi 2020). Further, low trust in media and politics predicts perceived credibility of disinformation better than political partisanship. The findings suggest that fact checkers should be more transparent and proactive in communicating their motives and identities. Further implications are discussed.
Frontiers in Political Science, 2023
Interpretative struggles of global crises are increasingly being reflected on social media networ... more Interpretative struggles of global crises are increasingly being reflected on social media networks. TikTok is a relatively new social media platform that has achieved substantial popularity among young people in many parts of the world and is now being used to disseminate and make sense of information about the Russian invasion of Ukraine. Through a user-centered sampling approach, we collected 62 TikTok videos and conducted an in-depth qualitative analysis of them and their uploading profiles to explore how the war was being represented on the platform. Our analysis revealed a strong prevalence of remixing practices among content creators; that is, they recontextualise images, sounds and embodied self-performance within the platform-specific affordances of trends. We found that distant suffering is mediated through the emotive online self-performance of content creators, cuing their audiences toward appropriate emotional responses. Trending sounds situate videos within a singular-motif and context-diverse environment, facilitating what we theorize as affective audio networks.
Mobile media & communication, Apr 15, 2024
Discourse & society, Feb 29, 2024
Discourse & Society, 2024
Massive anti-government protests erupted during the COVID-19 pandemic in Germany. The crisis acti... more Massive anti-government protests erupted during the COVID-19 pandemic in Germany. The crisis activated a potential for resistance that has been simmering under the impositions of latemodern knowledge society. Made salient by the pandemic conditions of sudden extreme reliance on scientific (non) knowledge, the corona protestors activated this potential for resistance and constructed their own counter-knowledge order bound by shared resentment of and distrust in the established order and facilitated by digital platforms. Utilising social network analysis and structural topic modeling for digital critical discourse analysis, in this paper I explore how the corona protest counter-knowledge order is constructed with a particular focus on its contexts, roles, and hierarchies. I find that far-right and conspiracy imaginations are used to level out hierarchies and detach epistemic roles from their contexts to reinstate a superior self into interpretative power. The counter-knowledge order's inherent construction of unwarranted omnipotence points to a more fundamental resistance to the established normative orders of our society that should be addressed more effectively if we want to be prepared for future crises and not lose common ground for making sense of them.
Journalism Practice, 2022
Fact-checking has been granted a pivotal role in mitigating the effects of online disinformation,... more Fact-checking has been granted a pivotal role in mitigating the effects of online disinformation, but its effectiveness has nonetheless been questioned (Lee and Shin 2019). Like any persuasive communication, fact checkers depend on their recipients perceiving both their messages and them as credible (Lombardi, Seyranian, and Sinatra 2014; Lombardi, Nussbaum, and Sinatra 2016). This study investigates the role of the perceived credibility of the fact checker as possible detriment to the effectiveness of fact-checking efforts by means of an online survey-embedded experiment. Results show that the perceived credibility of the fact checker and fact-checking messages is best explained by normative expectations of the roles of fact checkers and trust in traditional media. Some users perceive fact checkers as elite power structures in journalism or, in other words, as collaborative-facilitators for state propaganda (Hanitzsch and Vos 2018; see also Fawzi 2020). Further, low trust in media and politics predicts perceived credibility of disinformation better than political partisanship. The findings suggest that fact checkers should be more transparent and proactive in communicating their motives and identities. Further implications are discussed.
Frontiers in Political Science, 2023
Interpretative struggles of global crises are increasingly being reflected on social media networ... more Interpretative struggles of global crises are increasingly being reflected on social media networks. TikTok is a relatively new social media platform that has achieved substantial popularity among young people in many parts of the world and is now being used to disseminate and make sense of information about the Russian invasion of Ukraine. Through a user-centered sampling approach, we collected 62 TikTok videos and conducted an in-depth qualitative analysis of them and their uploading profiles to explore how the war was being represented on the platform. Our analysis revealed a strong prevalence of remixing practices among content creators; that is, they recontextualise images, sounds and embodied self-performance within the platform-specific affordances of trends. We found that distant suffering is mediated through the emotive online self-performance of content creators, cuing their audiences toward appropriate emotional responses. Trending sounds situate videos within a singular-motif and context-diverse environment, facilitating what we theorize as affective audio networks.