Chen-Wei Chang | Fudan University (original) (raw)

Papers by Chen-Wei Chang

Research paper thumbnail of Why do people continue using Facebook? An empirical study from the perspective of technology adoption and social contract

Research paper thumbnail of Factors influencing intention to location-based mobile advertising among young mobile user segments: A social exchange perspective

Research paper thumbnail of Female Bodies and Visual Fantasy: Psychoanalysis of Women’s Representation in Axe’s Television Commercials

Research paper thumbnail of News video quality affects online sites' credibility

Newspaper Research Journal , 2017

Exposure to low-quality news videos on a newspaper website led a younger audience to see the news... more Exposure to low-quality news videos on a newspaper website led a younger audience to see the news organization as less credible and lacking in value. Findings offer a cautionary tale for news organizations because even a few low-quality news videos on a newspaper website might damage newspapers' fervent effort to attract a younger audience.

Research paper thumbnail of People Want Both Length and Quality in News Videos

Newspaper Research Journal, 2015

Research paper thumbnail of Longer, Higher Quality Videos Preferred by News Viewers

Newspaper Research Journal, 2015

This study reports people prefer longer, high-quality videos to any other type on newspaper websi... more This study reports people prefer longer, high-quality videos to any other type on newspaper websites, and poor-quality videos can harm the news brand. Editors should be much more critical of the videos they post and journalists should have multimedia training.

Research paper thumbnail of Visiting theories that predict college students’ self-disclosure on Facebook

Computers in Human Behavior, 2014

This study explores factors that may explain information disclosure behavior on Facebook and prov... more This study explores factors that may explain information disclosure behavior on Facebook and provides understanding of each factor's contribution in explaining such behavior. Factors tested in this study are drawn from theories (e.g., social contract theory and uses and gratification theory) and constructs (e.g., trust/self-disclosure relationships, time spent on Facebook, number of Facebook friends, and gender difference). Findings suggest the potential of all the factors examined in this study as frameworks to explain self-disclosure behavior on Facebook. This social media-specific study offers evidence that these theories may have implications that are different from the current e-commerce literature on self-disclosure. Both theoretical and practical implications are discussed.

Research paper thumbnail of College students' disclosure of location-related information on Facebook

Computers in Human Behavior, Jun 2014

This study drew on existing research and three behavioral intention models to develop the beginni... more This study drew on existing research and three behavioral intention models to develop the beginning of a new model to explain why college students share their locations on Facebook. Findings showed that students were more likely to disclose their location on Facebook if their friends did so, a concept called subjective norm. Results also showed that subjective norm had an indirect effect on whether people disclosed their location, mediated through people’s attitude toward disclosure, while controlling for usefulness of disclosing. Collectively, this model explained 61% of the variance in why college students share locations on Facebook. Findings are discussed in relation to behavioral-intention models, and practical implications for social media companies are offered.

Research paper thumbnail of Quality Matters: Low-Quality News Videos Damage Newspapers' Credibility, Favorability, and LIkelihood to Get Paid for Content

Presented to the Mass Communication Division of the National Communication Association, Chicago, IL., Nov 20, 2014

An online experiment (N = 162) revealed that poor-quality news videos on a newspaper website will... more An online experiment (N = 162) revealed that poor-quality news videos on a newspaper website will lead a younger news audience to be less likely to want to watch similar content or be willing to pay for it. In addition, low-quality news videos diminished how these news consumers’ perceived the news videos, the newspaper and its credibility. Results are discussed in relation to ramifications for attracting a younger news audience and uses and gratifications theory.

Research paper thumbnail of Quality Matters: Low-Quality News Videos Damage Newspapers' Credibility, Favorability, and Likelihood to Get Paid for Content

An online experiment (N = 162) revealed that poor-quality news videos on a newspaper website will... more An online experiment (N = 162) revealed that poor-quality news videos on a newspaper website will lead a younger news audience to be less likely to want to watch similar content or be willing to pay for it. In addition, low-quality news videos diminished how these news consumers’ perceived the news videos, the newspaper and its credibility. Results are discussed in relation to ramifications for attracting a younger news audience and uses and gratifications theory.

Research paper thumbnail of People want both length and quality in news videos

An online news experiment with 107 subjects showed that people wanted both quality and length in ... more An online news experiment with 107 subjects showed that people wanted both quality and length in news videos, not just quality. Overall, people preferred longer, high-quality videos to any other type, including shorter, high-quality videos. Findings highlight the need for multimedia training for all journalists and suggest newspapers should be selective in what videos they post online.

Research paper thumbnail of Why do people continue using Facebook? An empirical study from the perspective of technology adoption and social contract

Research paper thumbnail of Factors influencing intention to location-based mobile advertising among young mobile user segments: A social exchange perspective

Research paper thumbnail of Female Bodies and Visual Fantasy: Psychoanalysis of Women’s Representation in Axe’s Television Commercials

Research paper thumbnail of News video quality affects online sites' credibility

Newspaper Research Journal , 2017

Exposure to low-quality news videos on a newspaper website led a younger audience to see the news... more Exposure to low-quality news videos on a newspaper website led a younger audience to see the news organization as less credible and lacking in value. Findings offer a cautionary tale for news organizations because even a few low-quality news videos on a newspaper website might damage newspapers' fervent effort to attract a younger audience.

Research paper thumbnail of People Want Both Length and Quality in News Videos

Newspaper Research Journal, 2015

Research paper thumbnail of Longer, Higher Quality Videos Preferred by News Viewers

Newspaper Research Journal, 2015

This study reports people prefer longer, high-quality videos to any other type on newspaper websi... more This study reports people prefer longer, high-quality videos to any other type on newspaper websites, and poor-quality videos can harm the news brand. Editors should be much more critical of the videos they post and journalists should have multimedia training.

Research paper thumbnail of Visiting theories that predict college students’ self-disclosure on Facebook

Computers in Human Behavior, 2014

This study explores factors that may explain information disclosure behavior on Facebook and prov... more This study explores factors that may explain information disclosure behavior on Facebook and provides understanding of each factor's contribution in explaining such behavior. Factors tested in this study are drawn from theories (e.g., social contract theory and uses and gratification theory) and constructs (e.g., trust/self-disclosure relationships, time spent on Facebook, number of Facebook friends, and gender difference). Findings suggest the potential of all the factors examined in this study as frameworks to explain self-disclosure behavior on Facebook. This social media-specific study offers evidence that these theories may have implications that are different from the current e-commerce literature on self-disclosure. Both theoretical and practical implications are discussed.

Research paper thumbnail of College students' disclosure of location-related information on Facebook

Computers in Human Behavior, Jun 2014

This study drew on existing research and three behavioral intention models to develop the beginni... more This study drew on existing research and three behavioral intention models to develop the beginning of a new model to explain why college students share their locations on Facebook. Findings showed that students were more likely to disclose their location on Facebook if their friends did so, a concept called subjective norm. Results also showed that subjective norm had an indirect effect on whether people disclosed their location, mediated through people’s attitude toward disclosure, while controlling for usefulness of disclosing. Collectively, this model explained 61% of the variance in why college students share locations on Facebook. Findings are discussed in relation to behavioral-intention models, and practical implications for social media companies are offered.

Research paper thumbnail of Quality Matters: Low-Quality News Videos Damage Newspapers' Credibility, Favorability, and LIkelihood to Get Paid for Content

Presented to the Mass Communication Division of the National Communication Association, Chicago, IL., Nov 20, 2014

An online experiment (N = 162) revealed that poor-quality news videos on a newspaper website will... more An online experiment (N = 162) revealed that poor-quality news videos on a newspaper website will lead a younger news audience to be less likely to want to watch similar content or be willing to pay for it. In addition, low-quality news videos diminished how these news consumers’ perceived the news videos, the newspaper and its credibility. Results are discussed in relation to ramifications for attracting a younger news audience and uses and gratifications theory.

Research paper thumbnail of Quality Matters: Low-Quality News Videos Damage Newspapers' Credibility, Favorability, and Likelihood to Get Paid for Content

An online experiment (N = 162) revealed that poor-quality news videos on a newspaper website will... more An online experiment (N = 162) revealed that poor-quality news videos on a newspaper website will lead a younger news audience to be less likely to want to watch similar content or be willing to pay for it. In addition, low-quality news videos diminished how these news consumers’ perceived the news videos, the newspaper and its credibility. Results are discussed in relation to ramifications for attracting a younger news audience and uses and gratifications theory.

Research paper thumbnail of People want both length and quality in news videos

An online news experiment with 107 subjects showed that people wanted both quality and length in ... more An online news experiment with 107 subjects showed that people wanted both quality and length in news videos, not just quality. Overall, people preferred longer, high-quality videos to any other type, including shorter, high-quality videos. Findings highlight the need for multimedia training for all journalists and suggest newspapers should be selective in what videos they post online.