Dini T U R I P A N A M Alamanda | Universitas Garut (original) (raw)

Videos by Dini T U R I P A N A M Alamanda

#perilakukonsumen #materiajarpemasaran #pemasaran #consumerbehaviour #jenis-jenisperilakukonsumen... more #perilakukonsumen #materiajarpemasaran #pemasaran #consumerbehaviour #jenis-jenisperilakukonsumen #konsumern #marketing #bahankuliahmarketing #dosencilik #mahasiswabaru #kuliahonline #elearning #bahankuliah #kampusmerdeka #merdekabelajar #spada #contohpptspada

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Papers by Dini T U R I P A N A M Alamanda

Research paper thumbnail of E BOOK (NO WATERMARK) PENERAPAN AGENT BASED MODELING PADA KLASTER UMKM DI INDONESIA

Research paper thumbnail of Artikel mengenai Supply chain risk management analysis using SCOR method

Proceedings of the Symposium on Advance of Sustainable Engineering 2021 (SIMASE 2021), 2023

The system of supply chain management should be supported by a good planning process, therefore, ... more The system of supply chain management should be supported by a good planning process, therefore, the
organization runs effectively and efficiently. Supply Chain Risk management (SCRM) is a tool that may be used to discover
risks that arise in a supply chain. The purpose of this observe is to determine the risk of failure that happens within a supply
chain. The interview was carried out towards Cahaya Terang community that’s the leather-based commercial enterprise
union of Sukaregang Garut. The end result shows that from 20 risk activities within the supply Chain using the supply
Chain Operation Reference (SCOR) approach, 9 activities are classified as high-risk activities and need special attention,
therefore, the deliver chain procedure within the leather industry might be running well.

Research paper thumbnail of Artikel Jurnal mengenai Dodol Garut Makanan Tradisional Khas Garut

Proceedings of the Symposium on Advance of Sustainable Engineering 2021 (SIMASE 2021), 2023

The study aims to analysis competitive product design of dodol products based on customer prefere... more The study aims to analysis competitive product design of dodol products based on customer preferences using
conjoint method. It is a quantitative study with survey design by distributing questionnaires to 100 respondents. The
respondents were selected using a purposive sampling technique. The collected data were analyzed using conjoint analysis
with choice-based and full profile types. The results of the study indicate that respondents consider taste variations as the
main preference in choosing dodol Garut with the value of 24.46% and the packaging gets the lowest value (16.85%).
Based on the results of the conjoint analysis, tourist prefer the original dodol Garut with utility 1.151, with a quote theme
packaging (0,128), large size (0,023), dry texture (0,066), and packaged in plaited bamboo (0,076).

Research paper thumbnail of Toward the Resolution of Waste Management Crises of Guntur Traditional Market in Garut District

International Conference On Ummah: Digital Innovation, Humanities And Economy (ICU: DIHEc), 2020

The traditional market in Indonesia still has challenges concerning the waste generated, both org... more The traditional market in Indonesia still has challenges concerning the waste generated, both organic and inorganic waste. The aim of this study is to analyze the waste management system that is performed in Garut District especially Guntur Traditional Market. The qualitative method was used by conducting a number of in-depth interviews toward stakeholders, namely garbage managers, seller, environmentalist, environmental researchers and local community. The results showed that the types of activities, road conditions, sidewalk conditions, and aesthetics around the Guntur Traditional Market have declined after the expansion of the market and the rampant illegal traders' activity around it. The number of personnel, limited means and infrastructure, education, law enforcement, public participation, research and development, and the participation of important stakeholders that include academics, community, and private sector are important dimensions that must be involved in the improvement of Guntur Traditional Market management.

Research paper thumbnail of Develop Human Integrity And Quality Through Lecturing Management Control Systems

International Journal of Psychosocial Rehabilitation Vol 24, Issue ISSN: 2459-2470. , 2020

This study aims to identify students' responses on the issue of management control of lecturing a... more This study aims to identify students' responses on the issue of management control of lecturing activities in Indonesia through discussion of case studies. The concept of management control becomes the topic of discussion in the focus group discussion (FGD) conducted during the Management Control System course at Garut University. The FGD was conducted for 150 minutes involving 10 students. The participants are from various student organizations and have different experiences in the organization. The FGD focused on the syllabus of Management Control System courses for students in the third level. The results of the FGDs showed that some materials of the Management Control System (MCS) course encouraged the students to have integrity. The materials covered management and control, planning and budgeting, and comprehensive management control. The discussion and recommendation for this course syllabus are elaborated comprehensively.

Research paper thumbnail of Identifying Indonesia Key Successful Startup Factors using Text Network Analysis

The 7th Global Conference on Business, Management, and Entrepreneurship, 2022

The Covid-19 pandemic has disrupted many industries but has also fuelled their growth. Many start... more The Covid-19 pandemic has disrupted many industries but has also fuelled their growth. Many startups in Indonesia, in particular, are benefiting from the changing business environment. The purpose of this study is to explore the key factors that Indonesian startup founders need to consider at the early stage to grow in a very dynamic business environment. The netnography method is used to explore the founders' activities in the earlystage period. There are six videos of 6 successful Indonesian startup founders who were observed through the Startup Indonesia YouTube channel. Interviews were conducted by interviewers using unstructured questions with open hypothetical types about the founder's experience in the early-stage period or the first 2-3 years of startup establishment. The data is then analyzed using InfraNodus to identify findings that have the potential to generate new ideas. Network Structure is focused with 0.29 modularity. The type of propagation dynamics is cyclical variability with alpha exponential: 0.56 or medium category. The results show that there are four main topic clusters, including brand management, internet technology, software, and investing. At the same time, the most significant elements consist of product, people, company, and customer. This finding proves that sophisticated technology is not a critical factor in the success of startups in Indonesia, but the quality of products and people. The research implications can be a good reference for prospective startup founders in Indonesia in facing challenging early-stage dynamics.

Research paper thumbnail of Sertifikat Hak Cipta HKI

HAKI EC00202203476 (4), 2021

Dalam rangka pelindungan ciptaan di bidang ilmu pengetahuan, seni dan sastra berdasarkan Undang-U... more Dalam rangka pelindungan ciptaan di bidang ilmu pengetahuan, seni dan sastra berdasarkan Undang-Undang Nomor 28 Tahun 2014 tentang Hak Cipta, dengan ini menerangkan:

Research paper thumbnail of Factors that encourage tourists to visit Mount Guntur Garut, Indonesia

The 4th International Conference on Business, Economics, Social Sciences, and Humanities 2021| ICOBEST | November 18th, 2021 | Bandung, 2021

Mount Guntur is one of the mainstay mountain attractions in Garut Regency. The purpose of this st... more Mount Guntur is one of the mainstay mountain attractions in Garut Regency. The purpose of this study is to find out the factors that encourage tourists to come to Mount Guntur Garut. This research method is quantitative with descriptive and exploratory types, the survey was conducted by conducting interviews and distributing questionnaires, interviews were conducted to explore the factors that encourage tourists to come to Mount Guntur Garut which was then tested using a quantitative approach, namely exploratory factor analysis (EFA), questionnaires were distributed to 100 respondents using purposive sampling method. The results show that of the 8 tested factors, it is reduced to 3 factors, namely the object and natural tourist attraction factor, the safety factor and challenges and the entry fee factor. The object factor and natural tourist attraction are the most dominant factors because they have the largest eigenvalues with amount 4.371. The implications of this research could be taken into consideration for tourism development by the manager of Mount Guntur tourism in the future.

Research paper thumbnail of Factors affecting tourism attractiveness of Mount Guntur Garut Indonesia: Discriminant analysis

The 4th International Conference on Business, Economics, Social Sciences, and Humanities 2021| ICOBEST | November 18th, 2021 | Bandung, 2021

Mount Guntur Tourism in Garut Regency offers several attractions that involve natural beauty arou... more Mount Guntur Tourism in Garut Regency offers several attractions that involve natural beauty around it. However, not all tourists coming to Garut are interested in visiting the mountain. The aim of the present study is to analyse whether there are different profiles of tourists who are interested and not interested in visiting Mount Guntur and investigates factors affecting the tourists' interest in visiting the destination. To this end, the study applied a survey method through which the questionnaires were distributed to 100 participants, 50 of which were interested, and the other 50 were not. The data were then analysed by using discriminant analysis operated in SPSS 25 software. The results showed that the different profiles of respondents determined based on the interest to visit Mount Guntur could be proven statistically. The factors that make tourists interested or not interested in visiting Mount Guntur are transportation to tourist attractions; scenery; supporting facilities and artificial tourism spots. The results of this study may serve as additional information for tourism managers to improve the marketing strategy of Mount Guntur tourism.

Research paper thumbnail of Halal Label vs Product Quality in Halal Cosmetic Purchasing Decisions

IKONOMIKA: Jurnal Ekonomi dan Bisnis Islam, 2019

This study aims to analyze customer purchasing decisions on cosmetic products by considering hala... more This study aims to analyze customer purchasing decisions on cosmetic products by considering halal labels or product quality where brand image is an intervening variable. This study uses quantitative methods with confirmatory objectives.Questionnaires are distributed using a purposive sampling method for 400 respondents in several villages throughout Indonesia. The results showed that the halal label significantly influenced brand image and purchasing decisions.Product quality affects brand image but has no impact on purchasing decisions. Meanwhile, brand image has a significant influence on purchasing decisions.The research implications show that for rural communities, promotion of halal cosmetics is more useful for driving purchasing decisions compared to the quality of cosmetic products.

Research paper thumbnail of A Game-Based Learning Tool as an Effective Medium to Improve Students' Achievement in Rural Areas

Learning strategies in the digitalization era are vastly expanding. Students are comprised of the... more Learning strategies in the digitalization era are vastly expanding. Students are comprised of the millennials for whom life cannot be separated from technology and the internet. The ever-expanding technology has posed new challenge on the teaching process of millennials, and one of which is the growing importance and increased involvement of technology that empower a host of new learning tools. One of the most prominent open-access teaching/learning tool is Kahoot! This chapter aims to complement studies about the use of game-based methods at higher education. The survey was conducted for 1 year at a university located in a small city in Indonesia. A total of 415 students were actively involved in measuring their perceptions of games-based learning tools called Kahoot! Furthermore, this study also measured differences in outcomes between faculties, types of subjects, and commonly used research methods. The result shows that Kahoot! positively impacts student academic achievement as measured by student motivation, enjoyment, engagement, and concentration.

Research paper thumbnail of Waste Management by Garut Youth Movement, Indonesia

TEST Engineering & Management, 2020

Environmental problems, especially waste management, attract young people to be part of the solut... more Environmental problems, especially waste management, attract young people to be part of the solution. The purpose of this study was to find out about the movement of millennial generation in waste management participation in Garut Regency. World Cleanup Day is a program that is the main object of research. Using a qualitative approach, the survey through observation was carried out for two years and interviews were carried out on a number of competent sources, both from internal and external organizations. The results showed that there are still organizational activities that need to be improved so that this youth organization not only organizes annual activities, but routinely and continuously conduct activities related to the solution to the problem of waste in Indonesia. The implication of the study shows that young people, especially millennials, can become government partners in overcoming social problems.

Research paper thumbnail of Example  ESSAY for AYFN Asian Youth Friendship Network

Japan Culture Camp by AYFN is a cultural learning program designed to give an understanding on cu... more Japan Culture Camp by AYFN is a cultural learning program designed to give an understanding on culture and social awareness for participants. This program enables participants to learn about Japanese culture in line with making a friend directly. This program is also an avenue to enhance knowledge and skill to face globalization. This is not student exchange, but youth and cultural exchange program.

Research paper thumbnail of Sentiment Analysis Using Text Mining of Indonesia Tourism Reviews via Social Media

International Journal of Humanities, Arts and Social Sciences (IJHASS) Vol 5 No 2, 2019

The Indonesian tourism industry continues to develop and has become the core of the nation econom... more The Indonesian tourism industry continues to develop and has become the core of the nation economy. Indonesia is known for its wealth of natural beauty, which can be used as a potential for tourism business. Garut is a city in Indonesia known for its beach, mountains, and culinary arts. The purpose of this study is to create a priority map of tourist attractions that can be utilized by local governments. Sentiment analysis was used 413,175 netizen comments via the social media platforms Instagram and Google reviews. Data was collected from January 2018-February 2019. The results show that the number of positive comments is significantly higher than the number of negative comments. Beach tourism a serious priority; not only is it the most preferred tourist attraction, but also the type that gets the most negative comments. While the main problem for Garut Regency tourism is hygiene, garbage is either overlapping or scattered, preventing Garut from having all-around tourism charm instead of being superior only in the sector of natural beauty. The suggestions in this research can be used as proposals for improving and developing tourism to realize a dignified 'Garut Charm'.

Research paper thumbnail of Jurnal Strategi Desa Wisata Smart Village

The Asian Journal of Technology Management Vol. 12 No. 1 (2019): 48-57, 2019

Digital SMEs Village is a program initiated by Telekomunikasi Indonesia. The program is expected ... more Digital SMEs Village is a program initiated by Telekomunikasi Indonesia. The program is expected to grow entrepreneurial spirit among business actors, as well as to facilitate business actors to expand their business network by utilizing technological developments in Indonesia. The common problem of Digital SMEs Village Indonesia today is the number of human resources that still lack the understanding of using smartphones and computers to interact with consumers in cyberspace. One of the Digital SMEs Village in Bandung district is the Baraya Digital SMEs Village. This study aims to identify the formulation strategy in the development of the Baraya Digital SMEs Village by SWOT analysis. Furthermore, Quantitative Strategies Planning Matrix (QSPM) is used to decide and determine which alternative strategies can best be recommended. The research method used is qualitative method with case study approach by doing depth-interview to several key actors in the Baraya Digital SMEs Village. The results showed that the Baraya Digital SMEs Village needs to implement intensive strategy. The development of strategies that need to be implemented as a top priority is market penetration, by expanding the market share of existing products through online marketing.

Research paper thumbnail of Jurnal Car Free Day Indonesia

International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018), 2018

Car Free Day (CFD) programs are widely adopted in Indonesia with the concept of a free day drivin... more Car Free Day (CFD) programs are widely adopted in Indonesia with the concept of a free day driving with the aim of reducing motor vehicle pollution. CFD is increasingly in demand by the public because it raises various activities. The purpose of this research is to explore the factors that drive society to come to Car Free Day in Indonesia. This research is a type of qualitative research and explorative. Data was collected for 3 months by observing, interviewing, and distributing questionnaires to 400 respondents. The data was then analyzed using exploratory factor analysis (EFA) with the help of SPSS analysis tools. From 10 factors that produced by interviews with a number of key persons, the results showed that the factors were reduced to five namely culinary factor, refreshing factor, expression factor, family tourism factor and business factor. Judging from the Eigen-value, culinary factor is the most dominant factor in encouraging Indonesian people to come to Car Free Day. The results of this study indicate that car free day in Indonesia, provides more benefits in the form of community happiness, but it does not significantly impact to the improvement of environment as its original purpose.

Research paper thumbnail of Cara mengukur efektivitas program smart city LAPOR

International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018), 2018

Many cities in Indonesia try to develop and design effective strategies to create smart cities th... more Many cities in Indonesia try to develop and design effective strategies to create smart cities through innovation and technology. Bandung is one of the local governments in Indonesia which is known as the pioneer of smart city in Indonesia. The Bandung City Government has succeeded in developing innovative solutions to the quality of services in the public sector that are expected to be able to overcome the problems in the Bandung city so as to provide the best service to the societies effectively and efficiently, one of them by launching the application "LAPOR!". This study aims to identify society's acceptance and the factors that influence the implementation of LAPOR! as one of the smart city programs in Bandung City with the UTAUT theory approach. The research method used is a quantitative method, with a survey approach. The sampling technique used in this research is probability sampling with random sampling technique. A total of 400 respondents participated in filling out the questionnaire. Multiple linear regressions are used to test the proposed hypothesis. Based on the test results, it can be concluded that all the hypotheses proposed in this study are proven where Performance Expectancy, Effort Expectancy, Social Influence, facilitating conditions have a significant and positive effect on the LAPOR's behavioral intention.

Research paper thumbnail of Jurnal Cara Mengukur Soft Skill dengan Quadruple Helix

International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018), 2018

Lack of students' soft skill development in building interpersonal and intrapersonal relationship... more Lack of students' soft skill development in building interpersonal and intrapersonal relationship is a problem that occurs at Universitas Garut. This study aimed to evaluate students' soft skill development in order to facing the era of globalization. The research method used was qualitative approach with quadruple helix concept and system model. The data were collected by doing observation and interview with the third vice rector for student's affairs. It is equipped with the evaluation result from other data such as academic, government, business and community elements. The result of this research showed that soft skill development at Universitas Garut done by either student affairs lecture or supervising lecture is still low. It is shown by students' good manner that has not improved yet although formally, Universitas Garut has hold several activities related with student's soft skill developments such as student orientation, community service, character building, personality development, table manner and other soft skill developments. Based on interviewed with academic, government, business and community elements, the result showed that students of Universitas Garut have obstacles in verbal communication, analytical skills, independence, critical thinking, self-management, motivation, commitment, logical argumentation, initiative, creativity and discipline. The implication of this study is the need of soft skill development program guidance in order to actualize students with good intrapersonal and interpersonal skills.

Research paper thumbnail of Cara Menggunakan Software Kualitatif Atlas.ti

Panduan penggunaan software kualitatif

#perilakukonsumen #materiajarpemasaran #pemasaran #consumerbehaviour #jenis-jenisperilakukonsumen... more #perilakukonsumen #materiajarpemasaran #pemasaran #consumerbehaviour #jenis-jenisperilakukonsumen #konsumern #marketing #bahankuliahmarketing #dosencilik #mahasiswabaru #kuliahonline #elearning #bahankuliah #kampusmerdeka #merdekabelajar #spada #contohpptspada

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Research paper thumbnail of E BOOK (NO WATERMARK) PENERAPAN AGENT BASED MODELING PADA KLASTER UMKM DI INDONESIA

Research paper thumbnail of Artikel mengenai Supply chain risk management analysis using SCOR method

Proceedings of the Symposium on Advance of Sustainable Engineering 2021 (SIMASE 2021), 2023

The system of supply chain management should be supported by a good planning process, therefore, ... more The system of supply chain management should be supported by a good planning process, therefore, the
organization runs effectively and efficiently. Supply Chain Risk management (SCRM) is a tool that may be used to discover
risks that arise in a supply chain. The purpose of this observe is to determine the risk of failure that happens within a supply
chain. The interview was carried out towards Cahaya Terang community that’s the leather-based commercial enterprise
union of Sukaregang Garut. The end result shows that from 20 risk activities within the supply Chain using the supply
Chain Operation Reference (SCOR) approach, 9 activities are classified as high-risk activities and need special attention,
therefore, the deliver chain procedure within the leather industry might be running well.

Research paper thumbnail of Artikel Jurnal mengenai Dodol Garut Makanan Tradisional Khas Garut

Proceedings of the Symposium on Advance of Sustainable Engineering 2021 (SIMASE 2021), 2023

The study aims to analysis competitive product design of dodol products based on customer prefere... more The study aims to analysis competitive product design of dodol products based on customer preferences using
conjoint method. It is a quantitative study with survey design by distributing questionnaires to 100 respondents. The
respondents were selected using a purposive sampling technique. The collected data were analyzed using conjoint analysis
with choice-based and full profile types. The results of the study indicate that respondents consider taste variations as the
main preference in choosing dodol Garut with the value of 24.46% and the packaging gets the lowest value (16.85%).
Based on the results of the conjoint analysis, tourist prefer the original dodol Garut with utility 1.151, with a quote theme
packaging (0,128), large size (0,023), dry texture (0,066), and packaged in plaited bamboo (0,076).

Research paper thumbnail of Toward the Resolution of Waste Management Crises of Guntur Traditional Market in Garut District

International Conference On Ummah: Digital Innovation, Humanities And Economy (ICU: DIHEc), 2020

The traditional market in Indonesia still has challenges concerning the waste generated, both org... more The traditional market in Indonesia still has challenges concerning the waste generated, both organic and inorganic waste. The aim of this study is to analyze the waste management system that is performed in Garut District especially Guntur Traditional Market. The qualitative method was used by conducting a number of in-depth interviews toward stakeholders, namely garbage managers, seller, environmentalist, environmental researchers and local community. The results showed that the types of activities, road conditions, sidewalk conditions, and aesthetics around the Guntur Traditional Market have declined after the expansion of the market and the rampant illegal traders' activity around it. The number of personnel, limited means and infrastructure, education, law enforcement, public participation, research and development, and the participation of important stakeholders that include academics, community, and private sector are important dimensions that must be involved in the improvement of Guntur Traditional Market management.

Research paper thumbnail of Develop Human Integrity And Quality Through Lecturing Management Control Systems

International Journal of Psychosocial Rehabilitation Vol 24, Issue ISSN: 2459-2470. , 2020

This study aims to identify students' responses on the issue of management control of lecturing a... more This study aims to identify students' responses on the issue of management control of lecturing activities in Indonesia through discussion of case studies. The concept of management control becomes the topic of discussion in the focus group discussion (FGD) conducted during the Management Control System course at Garut University. The FGD was conducted for 150 minutes involving 10 students. The participants are from various student organizations and have different experiences in the organization. The FGD focused on the syllabus of Management Control System courses for students in the third level. The results of the FGDs showed that some materials of the Management Control System (MCS) course encouraged the students to have integrity. The materials covered management and control, planning and budgeting, and comprehensive management control. The discussion and recommendation for this course syllabus are elaborated comprehensively.

Research paper thumbnail of Identifying Indonesia Key Successful Startup Factors using Text Network Analysis

The 7th Global Conference on Business, Management, and Entrepreneurship, 2022

The Covid-19 pandemic has disrupted many industries but has also fuelled their growth. Many start... more The Covid-19 pandemic has disrupted many industries but has also fuelled their growth. Many startups in Indonesia, in particular, are benefiting from the changing business environment. The purpose of this study is to explore the key factors that Indonesian startup founders need to consider at the early stage to grow in a very dynamic business environment. The netnography method is used to explore the founders' activities in the earlystage period. There are six videos of 6 successful Indonesian startup founders who were observed through the Startup Indonesia YouTube channel. Interviews were conducted by interviewers using unstructured questions with open hypothetical types about the founder's experience in the early-stage period or the first 2-3 years of startup establishment. The data is then analyzed using InfraNodus to identify findings that have the potential to generate new ideas. Network Structure is focused with 0.29 modularity. The type of propagation dynamics is cyclical variability with alpha exponential: 0.56 or medium category. The results show that there are four main topic clusters, including brand management, internet technology, software, and investing. At the same time, the most significant elements consist of product, people, company, and customer. This finding proves that sophisticated technology is not a critical factor in the success of startups in Indonesia, but the quality of products and people. The research implications can be a good reference for prospective startup founders in Indonesia in facing challenging early-stage dynamics.

Research paper thumbnail of Sertifikat Hak Cipta HKI

HAKI EC00202203476 (4), 2021

Dalam rangka pelindungan ciptaan di bidang ilmu pengetahuan, seni dan sastra berdasarkan Undang-U... more Dalam rangka pelindungan ciptaan di bidang ilmu pengetahuan, seni dan sastra berdasarkan Undang-Undang Nomor 28 Tahun 2014 tentang Hak Cipta, dengan ini menerangkan:

Research paper thumbnail of Factors that encourage tourists to visit Mount Guntur Garut, Indonesia

The 4th International Conference on Business, Economics, Social Sciences, and Humanities 2021| ICOBEST | November 18th, 2021 | Bandung, 2021

Mount Guntur is one of the mainstay mountain attractions in Garut Regency. The purpose of this st... more Mount Guntur is one of the mainstay mountain attractions in Garut Regency. The purpose of this study is to find out the factors that encourage tourists to come to Mount Guntur Garut. This research method is quantitative with descriptive and exploratory types, the survey was conducted by conducting interviews and distributing questionnaires, interviews were conducted to explore the factors that encourage tourists to come to Mount Guntur Garut which was then tested using a quantitative approach, namely exploratory factor analysis (EFA), questionnaires were distributed to 100 respondents using purposive sampling method. The results show that of the 8 tested factors, it is reduced to 3 factors, namely the object and natural tourist attraction factor, the safety factor and challenges and the entry fee factor. The object factor and natural tourist attraction are the most dominant factors because they have the largest eigenvalues with amount 4.371. The implications of this research could be taken into consideration for tourism development by the manager of Mount Guntur tourism in the future.

Research paper thumbnail of Factors affecting tourism attractiveness of Mount Guntur Garut Indonesia: Discriminant analysis

The 4th International Conference on Business, Economics, Social Sciences, and Humanities 2021| ICOBEST | November 18th, 2021 | Bandung, 2021

Mount Guntur Tourism in Garut Regency offers several attractions that involve natural beauty arou... more Mount Guntur Tourism in Garut Regency offers several attractions that involve natural beauty around it. However, not all tourists coming to Garut are interested in visiting the mountain. The aim of the present study is to analyse whether there are different profiles of tourists who are interested and not interested in visiting Mount Guntur and investigates factors affecting the tourists' interest in visiting the destination. To this end, the study applied a survey method through which the questionnaires were distributed to 100 participants, 50 of which were interested, and the other 50 were not. The data were then analysed by using discriminant analysis operated in SPSS 25 software. The results showed that the different profiles of respondents determined based on the interest to visit Mount Guntur could be proven statistically. The factors that make tourists interested or not interested in visiting Mount Guntur are transportation to tourist attractions; scenery; supporting facilities and artificial tourism spots. The results of this study may serve as additional information for tourism managers to improve the marketing strategy of Mount Guntur tourism.

Research paper thumbnail of Halal Label vs Product Quality in Halal Cosmetic Purchasing Decisions

IKONOMIKA: Jurnal Ekonomi dan Bisnis Islam, 2019

This study aims to analyze customer purchasing decisions on cosmetic products by considering hala... more This study aims to analyze customer purchasing decisions on cosmetic products by considering halal labels or product quality where brand image is an intervening variable. This study uses quantitative methods with confirmatory objectives.Questionnaires are distributed using a purposive sampling method for 400 respondents in several villages throughout Indonesia. The results showed that the halal label significantly influenced brand image and purchasing decisions.Product quality affects brand image but has no impact on purchasing decisions. Meanwhile, brand image has a significant influence on purchasing decisions.The research implications show that for rural communities, promotion of halal cosmetics is more useful for driving purchasing decisions compared to the quality of cosmetic products.

Research paper thumbnail of A Game-Based Learning Tool as an Effective Medium to Improve Students' Achievement in Rural Areas

Learning strategies in the digitalization era are vastly expanding. Students are comprised of the... more Learning strategies in the digitalization era are vastly expanding. Students are comprised of the millennials for whom life cannot be separated from technology and the internet. The ever-expanding technology has posed new challenge on the teaching process of millennials, and one of which is the growing importance and increased involvement of technology that empower a host of new learning tools. One of the most prominent open-access teaching/learning tool is Kahoot! This chapter aims to complement studies about the use of game-based methods at higher education. The survey was conducted for 1 year at a university located in a small city in Indonesia. A total of 415 students were actively involved in measuring their perceptions of games-based learning tools called Kahoot! Furthermore, this study also measured differences in outcomes between faculties, types of subjects, and commonly used research methods. The result shows that Kahoot! positively impacts student academic achievement as measured by student motivation, enjoyment, engagement, and concentration.

Research paper thumbnail of Waste Management by Garut Youth Movement, Indonesia

TEST Engineering & Management, 2020

Environmental problems, especially waste management, attract young people to be part of the solut... more Environmental problems, especially waste management, attract young people to be part of the solution. The purpose of this study was to find out about the movement of millennial generation in waste management participation in Garut Regency. World Cleanup Day is a program that is the main object of research. Using a qualitative approach, the survey through observation was carried out for two years and interviews were carried out on a number of competent sources, both from internal and external organizations. The results showed that there are still organizational activities that need to be improved so that this youth organization not only organizes annual activities, but routinely and continuously conduct activities related to the solution to the problem of waste in Indonesia. The implication of the study shows that young people, especially millennials, can become government partners in overcoming social problems.

Research paper thumbnail of Example  ESSAY for AYFN Asian Youth Friendship Network

Japan Culture Camp by AYFN is a cultural learning program designed to give an understanding on cu... more Japan Culture Camp by AYFN is a cultural learning program designed to give an understanding on culture and social awareness for participants. This program enables participants to learn about Japanese culture in line with making a friend directly. This program is also an avenue to enhance knowledge and skill to face globalization. This is not student exchange, but youth and cultural exchange program.

Research paper thumbnail of Sentiment Analysis Using Text Mining of Indonesia Tourism Reviews via Social Media

International Journal of Humanities, Arts and Social Sciences (IJHASS) Vol 5 No 2, 2019

The Indonesian tourism industry continues to develop and has become the core of the nation econom... more The Indonesian tourism industry continues to develop and has become the core of the nation economy. Indonesia is known for its wealth of natural beauty, which can be used as a potential for tourism business. Garut is a city in Indonesia known for its beach, mountains, and culinary arts. The purpose of this study is to create a priority map of tourist attractions that can be utilized by local governments. Sentiment analysis was used 413,175 netizen comments via the social media platforms Instagram and Google reviews. Data was collected from January 2018-February 2019. The results show that the number of positive comments is significantly higher than the number of negative comments. Beach tourism a serious priority; not only is it the most preferred tourist attraction, but also the type that gets the most negative comments. While the main problem for Garut Regency tourism is hygiene, garbage is either overlapping or scattered, preventing Garut from having all-around tourism charm instead of being superior only in the sector of natural beauty. The suggestions in this research can be used as proposals for improving and developing tourism to realize a dignified 'Garut Charm'.

Research paper thumbnail of Jurnal Strategi Desa Wisata Smart Village

The Asian Journal of Technology Management Vol. 12 No. 1 (2019): 48-57, 2019

Digital SMEs Village is a program initiated by Telekomunikasi Indonesia. The program is expected ... more Digital SMEs Village is a program initiated by Telekomunikasi Indonesia. The program is expected to grow entrepreneurial spirit among business actors, as well as to facilitate business actors to expand their business network by utilizing technological developments in Indonesia. The common problem of Digital SMEs Village Indonesia today is the number of human resources that still lack the understanding of using smartphones and computers to interact with consumers in cyberspace. One of the Digital SMEs Village in Bandung district is the Baraya Digital SMEs Village. This study aims to identify the formulation strategy in the development of the Baraya Digital SMEs Village by SWOT analysis. Furthermore, Quantitative Strategies Planning Matrix (QSPM) is used to decide and determine which alternative strategies can best be recommended. The research method used is qualitative method with case study approach by doing depth-interview to several key actors in the Baraya Digital SMEs Village. The results showed that the Baraya Digital SMEs Village needs to implement intensive strategy. The development of strategies that need to be implemented as a top priority is market penetration, by expanding the market share of existing products through online marketing.

Research paper thumbnail of Jurnal Car Free Day Indonesia

International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018), 2018

Car Free Day (CFD) programs are widely adopted in Indonesia with the concept of a free day drivin... more Car Free Day (CFD) programs are widely adopted in Indonesia with the concept of a free day driving with the aim of reducing motor vehicle pollution. CFD is increasingly in demand by the public because it raises various activities. The purpose of this research is to explore the factors that drive society to come to Car Free Day in Indonesia. This research is a type of qualitative research and explorative. Data was collected for 3 months by observing, interviewing, and distributing questionnaires to 400 respondents. The data was then analyzed using exploratory factor analysis (EFA) with the help of SPSS analysis tools. From 10 factors that produced by interviews with a number of key persons, the results showed that the factors were reduced to five namely culinary factor, refreshing factor, expression factor, family tourism factor and business factor. Judging from the Eigen-value, culinary factor is the most dominant factor in encouraging Indonesian people to come to Car Free Day. The results of this study indicate that car free day in Indonesia, provides more benefits in the form of community happiness, but it does not significantly impact to the improvement of environment as its original purpose.

Research paper thumbnail of Cara mengukur efektivitas program smart city LAPOR

International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018), 2018

Many cities in Indonesia try to develop and design effective strategies to create smart cities th... more Many cities in Indonesia try to develop and design effective strategies to create smart cities through innovation and technology. Bandung is one of the local governments in Indonesia which is known as the pioneer of smart city in Indonesia. The Bandung City Government has succeeded in developing innovative solutions to the quality of services in the public sector that are expected to be able to overcome the problems in the Bandung city so as to provide the best service to the societies effectively and efficiently, one of them by launching the application "LAPOR!". This study aims to identify society's acceptance and the factors that influence the implementation of LAPOR! as one of the smart city programs in Bandung City with the UTAUT theory approach. The research method used is a quantitative method, with a survey approach. The sampling technique used in this research is probability sampling with random sampling technique. A total of 400 respondents participated in filling out the questionnaire. Multiple linear regressions are used to test the proposed hypothesis. Based on the test results, it can be concluded that all the hypotheses proposed in this study are proven where Performance Expectancy, Effort Expectancy, Social Influence, facilitating conditions have a significant and positive effect on the LAPOR's behavioral intention.

Research paper thumbnail of Jurnal Cara Mengukur Soft Skill dengan Quadruple Helix

International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018), 2018

Lack of students' soft skill development in building interpersonal and intrapersonal relationship... more Lack of students' soft skill development in building interpersonal and intrapersonal relationship is a problem that occurs at Universitas Garut. This study aimed to evaluate students' soft skill development in order to facing the era of globalization. The research method used was qualitative approach with quadruple helix concept and system model. The data were collected by doing observation and interview with the third vice rector for student's affairs. It is equipped with the evaluation result from other data such as academic, government, business and community elements. The result of this research showed that soft skill development at Universitas Garut done by either student affairs lecture or supervising lecture is still low. It is shown by students' good manner that has not improved yet although formally, Universitas Garut has hold several activities related with student's soft skill developments such as student orientation, community service, character building, personality development, table manner and other soft skill developments. Based on interviewed with academic, government, business and community elements, the result showed that students of Universitas Garut have obstacles in verbal communication, analytical skills, independence, critical thinking, self-management, motivation, commitment, logical argumentation, initiative, creativity and discipline. The implication of this study is the need of soft skill development program guidance in order to actualize students with good intrapersonal and interpersonal skills.

Research paper thumbnail of Cara Menggunakan Software Kualitatif Atlas.ti

Panduan penggunaan software kualitatif

Research paper thumbnail of Perkampungan Hantu Liok Siau Hong

Research paper thumbnail of Post-pandemic Tourist Attractive Factors on Mount Putri Garut, Indonesia

The 4th GIESED: The 4th International Conference on Global Issues for Infrastructure, Environment and Socio-Economic Development| November 11th|Makassar, 2021

Research paper thumbnail of Tourist preferences for Mount Cikuray Indonesia tourism components in the era of post-pandemi Covid-19

The 4th GIESED: The 4th International Conference on Global Issues for Infrastructure, Environment and Socio-Economic Development| November 11th|Makassar, 2021

Research paper thumbnail of Tourist Preferences for the Mount Talaga Bodas Tourism Component

The Tourism, Gastronomy Destination International Conference (TGDIC)|December 2 nd, 2021

Mountain Tourism is a new tourist center in Garut Regency, Indonesia and Mount Talaga Bodas is ... more Mountain Tourism is a new tourist center in Garut Regency, Indonesia and Mount
Talaga Bodas is one of the most popular. The purpose of this study is to analyze tourist preferences for the tourism component of Mount Talaga Bodas. This study used a quantitative method
with exploratory types. The survey was conducted by distributing questionnaires to 50 respondents who were local tourists. The data were then analyzed using the choice-based conjoint
method. The results show that there are four dimensions of tourism being explored, namely attractions, accessibility, amenities, and ancillary services. For tourist attractions, photo spots are
the highest preference, for accessibility, local transportation is the most requested, toilets are the
amenities that tourists pay the most attention to and access to communication is the ancillary
services at Mount Talaga Bodas Garut tourist attraction. The research implies that it can be used
as material for the development of tourist objects for managers and evaluation of local government performance to recover the tourism sector in a post-pandemic world

Research paper thumbnail of Slide Presentasi Tentang Pedagang Kaki Lima Bandung

The main purpose of this paper is to model the conflict between street vendors (PKL) of Bandung w... more The main purpose of this paper is to model the conflict between street vendors (PKL) of Bandung with several parties, namely the Government of Bandung (Pemkot), and Thugs. The Graph Model for Conflict Resolution (GMCR) is used to create an understanding of the position of PKL conflict in a strategy.
The conflict occurred in connection with the implementation of K3 (Nicety, Cleanliness, Beauty) and the enforcement area 7-point-free street vendors. Graph-based mathematical modeling approach was chosen because it is considered appropriate to explain why the efforts that have made by government to curb street vendors have not been able to show the maximum results. Assuming that all parties in the conflict think rationally and use the two concepts of Nash and sequential stabilities, the results of this modeling show that current conditions are not the most stable condition that can be accepted by all parties. The government as a regulator should be able to bring all the parties involved to think with another frame that is more stable than current conditions to create win-win urban business collaboration.

Research paper thumbnail of Slide Presentasi Coopetition dan Value Net

Proceeding of Industrial Engineering and Service Science , 2011

Analyzing service science to revealed embedded theory, this paper suggests a value net approach t... more Analyzing service science to revealed embedded theory, this paper suggests a value net approach to the use of co-opetition situation in management conflict. A case of Trans Metro Bandung (TMB) conflict is analyzed from this perspective. TMB is a public transportation mode that is built as an alternative solution to Bandung traffic jam. Unfortunately, TMB become a source of conflict especially with the existing public transportation companies. This paper seeks to utilize TMB’s concepts of service science to explore how value co-creation occurs in the context of co-opetition of public transport service provider in Bandung. This study is a single case study with a focus on the Bandung Agency of Transportation (Dishub Bandung) as TMB’s provider perspective. The findings enrich under-standing of value co-creation by showing that organization should take comprehensive view if they want to minimize conflict and to have same platforms in embracing co-creation.

Research paper thumbnail of Slide Presentasi Keren tentang Strategi Media

1st ICBC: International Conference on Business and Communication , 2011

This research was conducted to examine television media strategy for SIMcard product category. In... more This research was conducted to examine television media strategy for SIMcard product category. In order to extent comprehension on how TV advertisers select TV spot, it is important to understand what factor being considered by TV advertiser for selecting the suited TV spot particularly for SIM card product category.
The source of data for this study was obtained from A. C. Nielsen, using Arianna software. It is consisted TV advertisement data every day for one month (March 2010). The factors which are evaluated are television rating, rate, program, time (day and hour), and category of a brand/product. This research covers 10 national TV stations in Indonesia, which are RCTI, SCTV, Trans TV, Trans 7, Global TV, ANTV, TPI (MNC), Metro TV, Indosiar and TV One.
Finding in this research include that in some of television station, advertiser did not always considered advertisement cost, or the timing of advertisement. Some advertisers tend to consider other aspects such as rating and the number of viewer, not only about the television rate. But still, a television program that has high rating not always attract more ads.

Research paper thumbnail of Contoh Slide Presentasi Seminar Internasional Tentang Marketing: Brand Extension

The 1st UPI INTERNATIONAL CONFERENCE ON ECONOMICS, BUSINESS, ENTREPRENEURSHIP, AND FINANCE, 2018

Brand extension strategy emerged as an alternative strategy that must be understood along with th... more Brand extension strategy emerged as an alternative strategy that must be understood along with the increasing number of companies that use it as the main strategy in marketing new products. This research is intended to explore the factors influencing the success of brand extension, where the success of brand extension strategy is measured from consumer attitudes toward the expanded brand. The study was conducted in Indofood's fast moving consumer goods. The result shows that the model built has score of RMSEA 0.019 and GFI 0.906 as the criteria of conformity. The overall test shows that the perceived quality, advertising, similarity, and corporate image significantly affects the success of the brand extension strategy. While testing individually, only corporate image variable that do not significantly affect the success of brand extension.

Research paper thumbnail of Contoh Slide Presentasi Internasional Mengenai Layanan Pemerintah

This study aims to discover what has been done by BPPT Bandung in making the implementation of li... more This study aims to discover what has been done by BPPT Bandung in making the implementation of licensing services through Hay.U Bandung to be effective. The factors used to analyze it is PIECES consisting of performance, information, efficiency, control, economy, and service. Using a qualitative approach, interviews with a number of stakeholders were conducted to get a comprehensive overview of the application which presently becomes the mainstay of Bandung city government. The results of this study reveal that Hay.U can overall support the performance of users and employees. In addition, Hay. U is also able to improve the accuracy of information which can make online licensing system in Bandung effective. However, the Integrated Licensing Service Agency (BPPT) needs to consider the convenience factor for the users when inputting data. Users still have problems with the new technology and the amount of data needing to be attached.

Research paper thumbnail of Koopetisi ICB.pptx

Forum Manajemen Indonesia 4, 2012

Kursus bahasa Inggris merupakan salah satu kegiatan populer sejak tahun 1980 an di Indonesia tida... more Kursus bahasa Inggris merupakan salah satu kegiatan populer sejak tahun 1980 an di Indonesia tidak terkecuali di kota Garut. Merdeka College ICB merupakan lembaga pendidikan bahasa Inggris pertama di kota Garut. Didirikan sejak tahun 1986, ICB menjadi ikon yang sangat populer saat itu, hampir semua peminat kursus bahasa Inggris se kabupaten Garut berbondong-bondong kesana. Rata-rata siswa ajarnya mencapai 500 orang per semester, jumlah yang cukup fantastis saat itu jika dibandingkan dengan kapasitas gedungnya. Bisnis keluarga yang dirintis oleh pendirinya bapak Adang Kurnia ini terus mengalami kemajuan pesat, selain kursus bahasa Inggris, ICB merambah ke jenis kursus lain seperti elektro, otomotif, kesekretariatan, mengetik, dan komputer. Namun seiring perkembangan jaman, persaingan di bidang kursus tidak dapat dihindari, terlebih setelah munculnya bimbingan belajar untuk para pelajar, kurang lebihnya menyedot sebagian besar pasar potensial kursus dan juga diantara kursus bahasa sendiri. Di tahun 2000an bisnis kursus bahasa Inggris sudah hampir diambang kebangkrutan, peminatnya tinggal 10% dari semula, bidang kursus lainnya seperti mengetik, elektro dan otomotif selesai karena tidak ada peminat. Bukan hanya itu pegawai dan guru-guru pun hampir tinggal 5 %dari jumlah semula. ICB kemudian mencoba bangkit dengan mengambil jenis usaha lain di bidang pendidikan. Melihat potensi wisata dan hotel di kabupaten Garut yang cukup diminati para wisatawan, Pak Adang, akhirnya membuka sekolah perhotelan 1 tahun di akhir tahun 2000. Peminatnya memang tidak banyak, tetapi dapat melanjutkan usaha bidang pendidikan yang dicintainya. Penelitian ini membahas bagaimana value co-creation dari bisnis kursus bahasa Inggris, dan melihat kompetisi serta kolaborasinya dengan value net. Dalam value net digambarkan co-opetition, dimana ICB sebagai pusat model, kursus dan lembaga pendidikan sebagai pesaing, Diknas, Disnaker, Hotel sebagai komplementor. Siswa, mahasiswa dan masyarakat umum digambarkan sebagai pelanggan. Suppliernya terdiri dari pengajar, dan universitas. Dengan teknik wawancara terhadap pemilik, mantan pengajar, pengajar, mantan karyawan, karyawan, siswa ajar, mantan siswa ajar, dan pihak-pihak pemerintah yang pernah tahu kejayaan ICB riset ini menghasilkan data yang kaya bagaimana bisnis kursus bahan Inggris ini dimulai, berkembang, jaya dan layu. Berubahnya co-opetition dalam value net menandakan pentingnya inovasi dan menjaga hubungan baik dengan para stakeholder dalam bisnis keluarga.

Research paper thumbnail of Contoh 5 Minutes 5 Slides Presentation

The importance of business incubators to support the growth of new business venture cannot be ove... more The importance of business incubators to support the growth of new business venture cannot be overemphasized especially in developing country such as Indonesia. This study aims to provide depiction of the application of open innovation on business incubation process. It is conducted by presenting a case of Bandung Techno Park (BTP) as one of the first business incubator in Indonesia that positioned itself as incubator for ICT-based businesses.
The functioning of BTP is depicted by using Business Model Canvas (BMC). The data were collected through a series of in-depth interviews. Informants were recruited based on how strategic the position held by informants in the organisation. The data produced were further validated by providing informants with opportunities to verify the result of the interviews.
In the case of BTP, the existence of business incubation process must be supported by its adjacent businesses and relied heavily on the ecosystem under which its operated. Hence, the level of stakeholders’ involvement can be considered as the primary factor of incubation process’ effectiveness. Based on these findings, this paper proposed an improvement to BMC 3.0 to better visualize the role of open innovation in the way values are created, distributed, and captured.
This study tries to identify how might open innovation being applied in business incubation process. Improvement on the visualization of BMC 3.0 and formation of hypotheses to test the nature of its relationships also being provided. These features are difficult to be found on studies in similar field.

Research paper thumbnail of Contoh Poster Akademik (Poster Academic Competition): STUDY OF OPEN AND SEALED AUCTIONS IN ASTRA CREDIT COMPANIES (ACC) USING BATNA AND ZOPA

Objective: The Objective of this study is to know the price range and condition class of the auct... more Objective: The Objective of this study is to know the price range and condition class of the auction unit that allows for an agreement to take place when analyzed using ZOPA in open ascending and sealed highest bid auctions.
Method:Based on the type, this is a descriptive qualitative research involving longitudinal observations. The data was collected through interviews with the representatives of Astra Credit Companies and the bidders, observations of the auction processes, and analyses of the auction result’s documentations study.
Findings: The results reveal that open auction generates higher sales than the closed one, but the biggest margin between the minimum price and the selling price takes place in closed auction. The amount of the minimum price depends on the condition class and the frequency of the auction events of each unit
Conclusion and Suggestion The ACC should provide information on an ongoing basis for the prospective bidders or partnering dealers to increase their participations. The maximum payment is resulted from the sales of ISUZU NKR71HD WOODEN TRUCK (Sealed Highest Bid Auction) and NKR71 HDDUMPTRK (Open Ascending Auction).

Research paper thumbnail of Contoh Slide presentasi Internasional Incubator Bisnis

Entrepreneurship has been recognized as a significant driver of national economic development. It... more Entrepreneurship has been recognized as a significant driver of national economic development. It is necessary to enhance the development of a productive and competitive entrepreneurship. In particular, information and communication technologies have emerged as valuable business tools for entrepreneurs from various countries. Practically, entrepreneurship-focused technologies have been utilizing scientific knowledge and technology to fulfill market needs. This research is aimed towards providing a framework for the development of entrepreneurship based on ICT with a particular focus on Indonesia as a developing country by exploring business incubation processes within a techno park in the country. The research is conducted by applying a qualitative method. The data are gathered through in-depth interviews based on a purposive sampling by including actors who have been involved in business incubations taken in a techno park in Indonesia. The results show that the Techno Park may have generally had limitations, including its process, tools, a low efficiency and a lack of financial autonomy. Still, the incubation process has been proven to have a role in increasing the work performance of tenants, market expansion, and improving accessibility to funding sources. This research offers theoretical and empirical implications towards the development of business incubation processes in entrepreneurship promotion activity, in which there is a need to involve quadruple-helix actors, i.e. academic, business, government and community.

Research paper thumbnail of Bandung Electronic Center: Consumer Attitude toward Smart-phone and Tablet PC

3rd International Seminar and Conference on Learning Organization (ISCLO 2015)

An increase in complexity of current communication needs makes humans require more sophisticated ... more An increase in complexity of current communication needs makes humans require more sophisticated communication tools than before. Through a high need for gadgets, many electronics centers emerge in many major cities in Indonesia. The purpose of this research is to identify the profile of consumers in the largest electronic shopping center in Bandung, namely BEC. The profile was seen only on consumer attitudes towards communication devices, smartphones and Tablet PCs which are claimed to be the best-selling at BEC. A total of 805 respondents involved in completing the questionnaire during the period of 4 months using purposive sampling method. Measurement of consumer attitudes is referred to the formula developed by Fishbein. The result was that consumer attitudes (Ao) of smart-phone users with iOS in term of product attributes were better when compared with consumer attitudes (Ao) of smart-phone users with BlackBerry and Android operating system. In addition, consumer attitudes of iPad users were better than the iPad Mini users. This research is useful as it provides information for the sellers of smart-phones and tablet PCs at BEC in particular on how consumers rate the products they sell and that eventually the sellers can formulate a more effective marketing strategy.

Research paper thumbnail of Slide Presentasi Internasional Mengenai Produk Halal

3rd International Seminar and Conference on Learning Organization (ISCLO 2015)

Research paper thumbnail of The Study of M2M Programs in Bandung City

Research paper thumbnail of Analisis Sikap Konsumen Berdasarkan Atribut Produk Smartphone Pengguna Os RIM

Jumlah pengguna smartphone di Indonesia meningkat lebih tiga kali lipat, dari 6% menjadi 22% sela... more Jumlah pengguna smartphone di Indonesia meningkat lebih tiga kali lipat, dari 6% menjadi 22% selama periode Tahun 2011-2012 dan diperkirakan akan meningkat hingga 6.5 kali lipat pada Tahun 2016. Diantara beberapa sistem operasi yang dikenal, terdapat dua pengembang yang bersaing ketat di pasar Indonesian, yaitu Research in Motion (RIM) (BlackBerry smartphone) dan Android (Samsung smartphone). Penelitian ini bertujuan untuk menentukan atribut utama yang digunakan konsumen, perilaku konsumen terhadap atribut tersebut, dan faktor apa saja yang paling dominan mempengaruhi keputusan pembelian oleh konsumen yang menggunakan dua sistem operasi tersebut, RIM (BlackBerry) and Android (Samsung).analisis yang digunakan di dalam penelitian ini menggunakan multiatribut Fishbein, Attitude Toward to Model Object Model dan Theory of reasoned Action. Kuesioner disebarkan kepada 172 responden. Hasil dari penelitian ini menunjukkan bahwa atribut paling utama yang dijadikan pertimbangan oleh konsumen untuk membeli smartphone Blackberry adalah atribut gaya hidup dengan nilai 1.55 sedangkan atribut utama untuk Android terbagi dua antara iklan dan produk dengan nilai 1.12. Reaksi responden terhadap kedua produk sangat baik, meski demikian ternyata lebih banyak responden yang menyukai smartphone Blackberry dibandingkan Android. Hal ini ditunjukkan melalui nilai Ao Blackberry sebesar 7.07, sementara nilai Ao Android hanya 4.44. Sedangkan faktor dominan yang mempengaruhi keputusan pembelian konsumen terhadap Blackberry dan Android adalah teman. Abstract The number of smartphone users in Indonesia increased significantly tripling from 6% to 22% in the period of 2011-2012 and expected to increase 6.5-fold by the year 2016. From some well-known operating system (OS) vendors, there are two competing vendors in Indonesian market, namely Research in Motion (RIM) (BlackBerry smartphone) and Android (Samsung smartphone). This study aims to determine the most important attribute considered by consumer, consumer attitudes toward those attributes and which subject factor as the most dominant in influencing consumer purchasing decision that use the operating systems, RIM (BlackBerry) and Android (Samsung). This study analysed using multiatribut Fishbein, Attitude Toward to Model Object Model and Theory of reasoned Action. The questionnaires delivered toward 172 respondents. The results of this study indicate that the most important attribute considered by consumer for the BlackBerry smartphone product is style attribute with a value of 1,55 and for Android is appropiation between advertising and product with a

Research paper thumbnail of Determining the KPIs Of Co-Creation in Networks of SMEs as a Strategy to Alleviate Post-Pandemic Effect in Indonesia

The COVID-19 pandemic has weakened the creative industry in Indonesia for some time. PT KRIYA too... more The COVID-19 pandemic has weakened the creative industry in Indonesia for some time. PT KRIYA took strategic steps so that the creative industry business could move forward in the face of the postpandemic era. Kriya product creation is PT KRIYA's idea to be able to rise and help SMEs with other products. This study aims to determine the strategic policies that need to be carried out by PT KRIYA to implement Kriya product creation. Several methods are used in the series to achieve Key Performance Indicators (KPIs). Value co-creation is the primary method used to produce Kriya product creation. Player analysis, environmental analysis, strategy analysis, and analysis of alternative strategies are carried out so that rare movements of the KPI are produced. The research implications are expected to be used as material for strategic considerations by PT KRIYA in particular and become a solution for the typical handicraft industry of Garut Regency in general.

Research paper thumbnail of Virtual Tourism of Mount Garut Tourism using Conjoint Analysis

Virtual Tourism of Mount Garut Tourism using Conjoint Analysis , 2021

Background: Tourism in Indonesia faces new normal challenges as a result of the Covid-19 pandemic... more Background: Tourism in Indonesia faces new normal challenges as a result of the Covid-19 pandemic. Tourism managers are expected to be able to present innovations to revive the tourism sector and the creative economy in Indonesia. Garut Regency is known for its mountain variations. In responding to technological developments, efforts to bring virtual tourism through virtual reality are considered a feasible solution to do. The goal of this research is to learn more about visitor preferences for tourism sites that may be converted into 360 virtual tours on each of Garut Regency's prominent mountains. Materials and Methods: This study uses a mixed-method approach. A qualitative approach is carried out to produce factors which are then tested through distributing questionnaires. This study included 20 surveyors and 400 visitors who enjoy Mount Garut tourism and expressed their choices for a variety of attractions in six prominent Garut mountains. There are 7 factors which are then tested. The data is then processed by conjoint analysis with traditional methods. Results: The results of the conjoint analysis revealed mountain tourists' preferences for different locations within the context of mountain tourism. The order of tourist preferences in the virtual tour of Mount Garut, among others: sunrise, panorama, hiking trails, mountain water sound, mountain breezes, the silence of the night and local wildlife noises. Conclusion: The preference approach in designing mountain tourism innovations is very helpful for tourism managers in considering the types of attractions that can be offered using virtual reality technology.

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Research paper thumbnail of Contoh Pre Test Mata Kuliah E Commerce

Pada pertemuan pertama perkuliahan, sangat baik untuk melihat pengetahuan dasar dari audience (ma... more Pada pertemuan pertama perkuliahan, sangat baik untuk melihat pengetahuan dasar dari audience (mahasiswa), pre test ini bentuknya sederhana, namun bisa mewakili apa yang bisa mahasiswa dapatkan dari belajar e-commerce

Research paper thumbnail of RPS Teori Pengambilan Keputusan Administrasi Negara

Rencana Pembelajaran Semester untuk Mata Kuliah Pengambilan Keputusan pada Jurusan Administrasi N... more Rencana Pembelajaran Semester untuk Mata Kuliah Pengambilan Keputusan pada Jurusan Administrasi Negara yang sesuai dengan format asosiasi

Research paper thumbnail of RENCANA PEMBELAJARAN SEMESTER

Mata Kuliah Game Theory Application in Economics and Business

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Research paper thumbnail of CHEAT SHEET STATISTIK

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Research paper thumbnail of Kumpulan Soal Quiz Komunikasi Pemasaran Terpadu

Kumpulan Quiz berupa BENAR/ SALAH, Pilihan Ganda, Soal Esai untuk mata kuliah Komunikasi Pemasara... more Kumpulan Quiz berupa BENAR/ SALAH, Pilihan Ganda, Soal Esai untuk mata kuliah Komunikasi Pemasaran Terpadu atau Intergrated Marketing Communication

Research paper thumbnail of Tutorial Statistika SEM menggunakan AMOS

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Research paper thumbnail of Silabus Teori Pengambilan Keputusan

Standar Kompetensi : Diharapkan siswa mampu menganalisis berbagai macam pendekatan pengambilan ke... more Standar Kompetensi : Diharapkan siswa mampu menganalisis berbagai macam pendekatan pengambilan keputusan dalam lingkup kebijakan sosial maupun politik Kompetensi Dasar : Diharapkan siswa mampu mengetahui, memahami tentang pengambilan keputusan dalam teori maupun contoh kasus. Selain itu siswa juga diharapkan mampu mengungkapkan dan mendiskusikan berbagai pendekatan pengambilan keputusan dalam lingkup ilmu sosial dan politik dikaitkan dengan isu-isu etika, dampak pengambilan keputusan serta hubungan antara individu dan masyarakat. Indikator : Setelah menyelesaikan seluruh materi perkuliahan diharapkan mahasiswa memiliki kemampuan:

Research paper thumbnail of Contoh SAP Satuan Acara Perkuliahan TPK

Contoh SAP Satuan Acara Perkuliahan Teori Pengambilan Keputusan untuk Jurusan Administrasi Negara... more Contoh SAP Satuan Acara Perkuliahan Teori Pengambilan Keputusan untuk Jurusan Administrasi Negara Fakultas Ilmu Sosial dan Politik

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Research paper thumbnail of APPLICATION FORM LIFE OF MUSLIMS IN GERMANY - STUDY PROGRAM 2018

Contoh Pengisian Application Form untuk Life of Muslims in Germany 2018 yang lolos

Research paper thumbnail of Contoh Kuesioner Multiattribute Fishbein

Digunakan untuk penelitian tentang sikap, perilaku konsumen menggunakan multiattribute fishbein

Research paper thumbnail of PENERAPAN AGENT BASED MODELING PADA KLASTER UMKM DI INDONESIA

Dini Turipanam Alamanda; Diqy Fakhrun Shiddieq; Eti Kusmiati; Fikri Fahru Roji; Dwi Nurhayati; Hi... more Dini Turipanam Alamanda; Diqy Fakhrun Shiddieq; Eti Kusmiati; Fikri Fahru Roji; Dwi Nurhayati; Hisyan Qiyad Al-Fityan. Sumedang: CV. Mega Press, ISBN : 9786238433339Nusantara

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Research paper thumbnail of PEMASARAN PARIWISATA GUNUNG GARUT

CV. Amerta Media , 2020

Undang-undang No.28 Tahun 2014 Tentang Hak Cipta 1. Setiap Orang yang dengan yang dengan tanpa ha... more Undang-undang No.28 Tahun 2014 Tentang Hak Cipta 1. Setiap Orang yang dengan yang dengan tanpa hak melakukan pelanggaran hak ekonomi sebagaimana dimaksud dalam Pasal 9 ayat (1) huruf i untuk Penggunaan Secara Komersial dipidana dengan pidana penjara paling lama 1 (satu) tahun dan/atau pidana denda paling banyak Rp100.000.000 (seratus juta rupiah). 2. Setiap Orang yang dengan tanpa hak dan/atau tanpa izin Pencipta atau pemegang Hak Cipta melakukan pelanggaran hak ekonomi Pencipta sebagaimana dimaksud dalam Pasal 9 ayat (1) huruf c, huruf d, huruf f, dan/atau huruf h untuk Penggunaan Secara Komersial dipidana dengan pidana penjara paling lama 3 (tiga) tahun dan/atau pidana denda paling banyak Rp500.000.000,00 (lima ratus juta rupiah). 3. Setiap Orang yang dengan tanpa hak dan/atau tanpa izin Pencipta atau pemegang Hak Cipta melakukan pelanggaran hak ekonomi Pencipta sebagaimana dimaksud dalam Pasal 9 ayat (1) huruf a, huruf b, huruf e, dan/atau huruf g untuk Penggunaan Secara Komersial dipidana dengan pidana penjara paling lama 4 (empat) tahun dan/atau pidana denda paling banyak Rp1.000.000.000,00 (satu miliar rupiah). 4. Setiap Orang yang memenuhi unsur sebagaimana dimaksud pada ayat (3) yang dilakukan dalam bentauk pembajakan, dipidana dengan pidana penjara paling lama 10 (sepuluh) tahun dan/atau pidana denda paling banyak Rp4.000.000.000,00 (empat miliar rupiah).

Research paper thumbnail of Teori Pengambilan Keputusan

Nasmedia, 2021

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