The New Face of Rabanne's "Million Gold For Her" (original) (raw)

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August 31, 2024

Gigi Hadid: The New Face of Rabanne's "Million Gold For Her"

PARIS, August 31, 2024 — Rabanne has a rich history of selecting unforgettable ambassadors: iconic personalities who embody a rule-breaking spirit and mission and inspire the next generation to create a more innovative and inclusive future.

This year, Rabanne has appointed global megastar Gigi Hadid as the face of "Million Gold For Her." This fragrance is the first in a new universe of Rabanne fragrances, capturing the most intoxicating and exhilarating facets of femininity. The fragrance comes in an ultra-desirable bottle featuring the XL link of Rabanne's signature jewelry.

Gigi Hadid is the perfect choice to represent this new fragrance. She is an influential supermodel, TV presenter, and entrepreneur, making her an incomparable and aspirational icon for women across the globe. Gigi is known for being dazzling, dynamic, and unapologetically herself, using self-expression to fuel her unstoppable rise, and has amassed over 78 million followers on Instagram. Today, Gigi is at the forefront of a historic moment in Rabanne's fragrance history, embodying uncompromisingly fearless femininity within a powerful new fragrance made luminous by Gold.

In 'Million Gold For Her,' Gigi plays a leading role in a robust campaign to empower the next generation to embrace their uniqueness and break free from societal norms. The campaign, created by Mert Alas and Manu Cossu, features Beyonce's "Pure/Honey" as the ultimate anthem of female empowerment and success, inspiring women to be their best selves.

Gigi shines as she steps onto the stage wearing a golden Rabanne dress adorned with Swarovski crystals. She dances, moves, and embodies Rabanne's essence. She is truly unique. Gigi represents Rabanne's bold and rebellious spirit in her entirety and principles, paving the way for a new era of captivating and irresistible sensuality in Gold.

Gigi will be featured in the campaign starting August 26, 2024. Rabanne will introduce the "Million Gold For Her" fragrance in various sizes, ranging from 30ml to 200ml, catering to different preferences.

Source: Rabanne

MILLION GOLD FOR HER | RABANNE

Edited & Posted by the Editor | 9:18 AM | Link to this Post