Ha Le Hiep | Blue Mountains International Hotel Management School (original) (raw)
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Statement of objective The intent of this study is not to quantify how many hospitality businesse... more Statement of objective The intent of this study is not to quantify how many hospitality businesses actively use social media, rather it is to explore the areas and functions these businesses use social media for, and understand how consumers perceive these new vehicles of communication. The study will bring out a consumer's perspective of the advantages of social media over traditional marketing methods.
Many consumers consult online reviews before making (online) travel arrangements. Yet, little is ... more Many consumers consult online reviews before making (online) travel arrangements. Yet, little is known about the impact of these reviews on consumer decision making. This research applies consideration set theory to model the impact of online hotel reviews on consumer choice. An experimental study (N ¼ 168) that includes review valence (positive vs. negative reviews), hotel familiarity (well-known vs. lesserknown hotels), and reviewer expertise (expert vs. non-expert reviewers) as independent factors shows that on average, exposure to online reviews enhances hotel consideration in consumers. This is because positive as well as negative reviews increase consumer awareness of hotels, whereas positive reviews, in addition, improve attitudes toward hotels. These effects are stronger for lesser-known hotels. Reviewer expertise has only a minor -positive -influence on review impact.
Purpose -This paper aims to review the past, current and future trends in human resource manageme... more Purpose -This paper aims to review the past, current and future trends in human resource management (HRM) in the hospitality industry, with a specific focus on large international hotels. The setting of this review is within the context of general HRM theory development. Design/methodology/approach -This paper provides a detailed review of the literature, background, issues and trends in HRM. It moves from the generic HR review to examine the hospitality industry and specific identifiable trends and issues. Additionally, personal communication with senior industry executives is used to highlight specific areas. Findings -Issues of training and skills development and of service quality are as important in the future as in the past. Technology is now set to revolutionise the way HRM is conducted. Generational change and how Generations X and Y view work require new approaches for HRM. Casualisation and outsourcing will become more dominant methods of employment. Strategic human resource management (SHRM) and its practices have the flexibility to add value to future hospitality firm performance. The future of HRM in the hospitality industry will need to take into account the various trends but will also be influenced by local circumstances. Research limitations/implications -This is a conceptual paper based on a review of literature that addresses a large area of both generic and hospitality HRM, and focuses on a specific section of the hospitality industry: large international hotels. Practical implications -The paper provides a basis for understanding how the various HRM trends are developing, and addresses the steps required to meet future challenges in the industry. Originality/value -The value of the paper is in its identification and analysis of the major trends in HRM and the implications these hold for the future of the hospitality industry.
Statement of objective The intent of this study is not to quantify how many hospitality businesse... more Statement of objective The intent of this study is not to quantify how many hospitality businesses actively use social media, rather it is to explore the areas and functions these businesses use social media for, and understand how consumers perceive these new vehicles of communication. The study will bring out a consumer's perspective of the advantages of social media over traditional marketing methods.
Many consumers consult online reviews before making (online) travel arrangements. Yet, little is ... more Many consumers consult online reviews before making (online) travel arrangements. Yet, little is known about the impact of these reviews on consumer decision making. This research applies consideration set theory to model the impact of online hotel reviews on consumer choice. An experimental study (N ¼ 168) that includes review valence (positive vs. negative reviews), hotel familiarity (well-known vs. lesserknown hotels), and reviewer expertise (expert vs. non-expert reviewers) as independent factors shows that on average, exposure to online reviews enhances hotel consideration in consumers. This is because positive as well as negative reviews increase consumer awareness of hotels, whereas positive reviews, in addition, improve attitudes toward hotels. These effects are stronger for lesser-known hotels. Reviewer expertise has only a minor -positive -influence on review impact.
Purpose -This paper aims to review the past, current and future trends in human resource manageme... more Purpose -This paper aims to review the past, current and future trends in human resource management (HRM) in the hospitality industry, with a specific focus on large international hotels. The setting of this review is within the context of general HRM theory development. Design/methodology/approach -This paper provides a detailed review of the literature, background, issues and trends in HRM. It moves from the generic HR review to examine the hospitality industry and specific identifiable trends and issues. Additionally, personal communication with senior industry executives is used to highlight specific areas. Findings -Issues of training and skills development and of service quality are as important in the future as in the past. Technology is now set to revolutionise the way HRM is conducted. Generational change and how Generations X and Y view work require new approaches for HRM. Casualisation and outsourcing will become more dominant methods of employment. Strategic human resource management (SHRM) and its practices have the flexibility to add value to future hospitality firm performance. The future of HRM in the hospitality industry will need to take into account the various trends but will also be influenced by local circumstances. Research limitations/implications -This is a conceptual paper based on a review of literature that addresses a large area of both generic and hospitality HRM, and focuses on a specific section of the hospitality industry: large international hotels. Practical implications -The paper provides a basis for understanding how the various HRM trends are developing, and addresses the steps required to meet future challenges in the industry. Originality/value -The value of the paper is in its identification and analysis of the major trends in HRM and the implications these hold for the future of the hospitality industry.