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Papers by Łukasz Wróblewski
Forum Scientiae Oeconomia, Jun 14, 2018
This is a theoretical and empirical article. In the first part, an original definition of the cro... more This is a theoretical and empirical article. In the first part, an original definition of the cross-border market for cultural services has been developed, based on classic market definitions. The structure and conditions of functioning for this market have also been presented. The next part of the article discusses the supply side of the cross-border market of cultural services for the two twin towns: Cieszyn (Poland) and…
The meaning and essence of the cultural sector…………………………. 1 Culture and its divisions………………………………... more The meaning and essence of the cultural sector…………………………. 1 Culture and its divisions…………………………………….………… 2 Relationships between culture, cultural industries, and creative industries……………………………………………………………… 3 Typology of cultural institutions……………………………………… 4 Culture and its industries as factors stimulating socioeconomic development………………………………………..…………………. References…………………………………………………………………... 2 Conditions for the development of marketing in organizations in the cultural sector…………………………………………………………….... 1 Conditions for the application of marketing in culture and cultural industries………………………………………………… 2 The concept and objectives of marketing in culture………………….. 3 Typical objections to marketing in culture…………………………… 4 Model of the marketing concept in the cultural sector………………... References………………………………………………………………....... 3 Strategic and marketing planning in cultural institutions……………… 1 The role and importance of mission in cultural institutions……..…… 2 Strategic objectives and the main directions of development of cultural entities………………………………………………………...
Presently power control and management play a vigorous role in information technology and power m... more Presently power control and management play a vigorous role in information technology and power management. Instead of non-renewable power manufacturing, renewable power manufacturing is preferred by every organization for controlling resource consumption, price reduction and efficient power management. Smart grid efficiently satisfies these requirements with the integration of machine learning algorithms. Machine learning algorithms are used in a smart grid for power requirement prediction, power distribution, failure identification etc. The proposed Random Forest-based smart grid system classifies the power grid into different zones like high and low power utilization. The power zones are divided into number of sub-zones and map to random forest branches. The sub-zone and branch mapping process used to identify the quantity of power utilized and the non-utilized in a zone. The non-utilized power quantity and location of power availabilities are identified and distributed the requi...
EUROPEAN RESEARCH STUDIES JOURNAL, 2021
Purpose: The aim of the article is to define the factors that affect the relationship between the... more Purpose: The aim of the article is to define the factors that affect the relationship between the inhabitants of the city divided by the border with Polish and Czech cultural institutions, in terms of cultural education. Design/Methodology/Approach: The survey was conducted using the CATI (Computer-Assisted Telephone Interview) technique in October and November 2019 on a randomly selected sample-1035 inhabitants of Cieszyn (555 respondents from Poland) and Czech Cieszyn (480 people from the Czech side). The acquired data was subjected to factor analysis and SEM (Structural Equation Modelling) analysis. Findings: The results of the SEM analysis confirmed that the instruments identified by the authors had a positive (stimulating) effect on the tendency of the inhabitants of the city divided by the border to establish relations with Polish and Czech cultural institutions. The article proves that the activities of cultural institutions located both on the Polish and Czech sides of the city of Cieszyn-Czech Cieszyn, divided by the border, have a positive impact on establishing relationships between cultural entities and the inhabitants of the city divided by the border. Practical Implications: The analysed instruments can be used in the process of shaping longterm relationships with recipients of the cultural offer on both sides of the border. Originality/value: The article shows that the marketing instruments identified by the authors can also be used in the broadly understood process of cultural education.
Polish Journal of Management Studies
The concept of relationship on cross-border cooperation in sphere of culture has been recognised ... more The concept of relationship on cross-border cooperation in sphere of culture has been recognised as very important in global strategic documents of European Union for more than a two decades. It is also increasingly reflected in the cultural polices of particular states, and-very importantly-cultural managers who are responsible for shaping the cultural offer in Euroregions are becoming more interested in this concept. Despite the increasing attention being paid to this topic among both practitioners and theoreticians of management, in none of these documents or other works can we find content that is directly related to the Polish-Czech cross-border cultural services market. This gap was the direct impulse for taking up research in this field. Based on in-depth interviews carried out with fifty experts from the Polish and Czech side of the Euroregion Beskidy, the possibilities of adapting the concept of relationship marketing in cultural organizations operating on the Polish-Czech cross-border market for cultural services were recognized. The conducted research shows that Polish and Czech managers of cultural institutions differ in terms of the key instruments of the marketing mix. In their opinion they should have a primary application at the stage of strengthening ties, connecting cultural organization with Polish and Czech recipients of the cultural offer. According to Polish experts, the key instrument for building relationships (strengthening ties) is marketing communication, whereas in the opinion of Czech respondents these will be activities related to shaping the product.
* Mimo, iż terytorialnie Euroregion Beskidy (po stronie polskiej) nie zawiera się w całości w obs... more * Mimo, iż terytorialnie Euroregion Beskidy (po stronie polskiej) nie zawiera się w całości w obszarze objętym działalnością Europejskiego Ugrupowania Współpracy Terytorialnej TRITIA, aktywność tej organizacji będzie miała istotny wpływ na rozwój współpracy transgranicznej w Euroregionie Beskidy-w wymiarze instytucjonalnym i przestrzennym. ** Europejska Współpraca Terytorialna www.ewt.slaskie.pl [dostęp: 01.07.2014]. Źródło: opracowanie własne na podstawie analizy literatury przedmiotu oraz danych ze strony Stowarzyszenia Region Beskidy w Bielsku-Białej www.
In recent years, the situation of Polish cultural and educational organizations operating in the ... more In recent years, the situation of Polish cultural and educational organizations operating in the Czech Republic has changed significantly. Globali-sation, technological progress and weakening bonds of younger generation of Czech citizens of Polish nationality with culture of the country of their ancestors, forced Polonia organizations to follow market trends. Organizations must meet the expectations of its members. A very important tool of support in this area is the right website and social media. Therefore, in this paper an analysis and evaluation of websites of all Polish cultural and educational organizations operating in the Czech Republic, that are in the register of the Consulate General in Ostrava has been made.
The coffee market is an example of a global market which is undergoing constant and dynamic trans... more The coffee market is an example of a global market which is undergoing constant and dynamic transformation. Enterprises wishing to maintain or increase their share in such a market are forced to constantly monitor not only their competitors, but also—if not primarily—buyers of their products. One of the ways to precisely recognise the needs and preferences of consumers is to conduct market research and undertake market segmentation based on the results of such research. The purpose of the article is to show the use of segmentation analysis to identify relatively homogeneous groups of consumers on the coffee market and to determine the size of these segments. Coffee market consumer segmentation was carried out using cluster analysis. Ward’s hierarchical method and the non-hierarchical k-means method were used. The material used for the analysis consisted of the results of direct research carried out on a sample of 800 Polish coffee consumers. The research was conducted nationwide usi...
Energies
Environmental policy obliges modern society to transition to a low-carbon economy. After entering... more Environmental policy obliges modern society to transition to a low-carbon economy. After entering to life, the Paris Agreement obligated the signatories to prepare the first nationally determined contributions (NDCs). The NDCs aim first to reduce greenhouse gas emission targets under the UNFCCC and they apply equally to both developed and developing countries. Countries voluntarily indicate what actions will be taken to achieve the declared goals. The construction sector is an industry that is under scrutiny due to its negative impact on the environment, but it also has the potential to reduce it. Activities that can reduce greenhouse gas emissions can be carried out at various levels in the construction industry. One of them is the appropriate preparation of the staff, including equipping them with the so-called green skills. This research aimed to determine the competency gaps of people employed in the construction industry, including competencies in the field of low-emission econ...
International Journal of Entrepreneurial Knowledge, 2014
In hereby study, a cultural sector was distinguished from industries of the culture and creative ... more In hereby study, a cultural sector was distinguished from industries of the culture and creative industries, specially taking into account the definition of these notions. On the basis of studies of the Institute for Structural Research in Warsaw, a sector of creative industries in Poland was presented. An attempt to determine the influence of creative industries on the social-economic development of the region was also made. It was pointed that the culture and creative industries drawing from it contribute to an increase in endogenous ability of the region to react to changes occurring under the influence of exogenous factors.
The paper presents the results of research into the spatial range of the influence of philharmoni... more The paper presents the results of research into the spatial range of the influence of philharmonic institutions in Kato-wice, i.e. the Henryk Mikołaj Górecki Silesian Philharmonic and the Polish National Radio Symphony Orchestra in Ka-towice. In addition, the means of transport which the participants of the symphonic concerts use to reach the institutions surveyed are recognized. When collecting data, the method of collecting customer postal codes was used. In the course of the research conducted in March and April 2017, information on the means of transport and places of residence of 515 participants in concerts in Katowice's phil-harmonic institutions was collected. KEY WORDS Philharmonic, spatial influence, means of transport, Kato-wice.
Forum Scientiae Oeconomia, Jun 14, 2018
This is a theoretical and empirical article. In the first part, an original definition of the cro... more This is a theoretical and empirical article. In the first part, an original definition of the cross-border market for cultural services has been developed, based on classic market definitions. The structure and conditions of functioning for this market have also been presented. The next part of the article discusses the supply side of the cross-border market of cultural services for the two twin towns: Cieszyn (Poland) and…
The meaning and essence of the cultural sector…………………………. 1 Culture and its divisions………………………………... more The meaning and essence of the cultural sector…………………………. 1 Culture and its divisions…………………………………….………… 2 Relationships between culture, cultural industries, and creative industries……………………………………………………………… 3 Typology of cultural institutions……………………………………… 4 Culture and its industries as factors stimulating socioeconomic development………………………………………..…………………. References…………………………………………………………………... 2 Conditions for the development of marketing in organizations in the cultural sector…………………………………………………………….... 1 Conditions for the application of marketing in culture and cultural industries………………………………………………… 2 The concept and objectives of marketing in culture………………….. 3 Typical objections to marketing in culture…………………………… 4 Model of the marketing concept in the cultural sector………………... References………………………………………………………………....... 3 Strategic and marketing planning in cultural institutions……………… 1 The role and importance of mission in cultural institutions……..…… 2 Strategic objectives and the main directions of development of cultural entities………………………………………………………...
Presently power control and management play a vigorous role in information technology and power m... more Presently power control and management play a vigorous role in information technology and power management. Instead of non-renewable power manufacturing, renewable power manufacturing is preferred by every organization for controlling resource consumption, price reduction and efficient power management. Smart grid efficiently satisfies these requirements with the integration of machine learning algorithms. Machine learning algorithms are used in a smart grid for power requirement prediction, power distribution, failure identification etc. The proposed Random Forest-based smart grid system classifies the power grid into different zones like high and low power utilization. The power zones are divided into number of sub-zones and map to random forest branches. The sub-zone and branch mapping process used to identify the quantity of power utilized and the non-utilized in a zone. The non-utilized power quantity and location of power availabilities are identified and distributed the requi...
EUROPEAN RESEARCH STUDIES JOURNAL, 2021
Purpose: The aim of the article is to define the factors that affect the relationship between the... more Purpose: The aim of the article is to define the factors that affect the relationship between the inhabitants of the city divided by the border with Polish and Czech cultural institutions, in terms of cultural education. Design/Methodology/Approach: The survey was conducted using the CATI (Computer-Assisted Telephone Interview) technique in October and November 2019 on a randomly selected sample-1035 inhabitants of Cieszyn (555 respondents from Poland) and Czech Cieszyn (480 people from the Czech side). The acquired data was subjected to factor analysis and SEM (Structural Equation Modelling) analysis. Findings: The results of the SEM analysis confirmed that the instruments identified by the authors had a positive (stimulating) effect on the tendency of the inhabitants of the city divided by the border to establish relations with Polish and Czech cultural institutions. The article proves that the activities of cultural institutions located both on the Polish and Czech sides of the city of Cieszyn-Czech Cieszyn, divided by the border, have a positive impact on establishing relationships between cultural entities and the inhabitants of the city divided by the border. Practical Implications: The analysed instruments can be used in the process of shaping longterm relationships with recipients of the cultural offer on both sides of the border. Originality/value: The article shows that the marketing instruments identified by the authors can also be used in the broadly understood process of cultural education.
Polish Journal of Management Studies
The concept of relationship on cross-border cooperation in sphere of culture has been recognised ... more The concept of relationship on cross-border cooperation in sphere of culture has been recognised as very important in global strategic documents of European Union for more than a two decades. It is also increasingly reflected in the cultural polices of particular states, and-very importantly-cultural managers who are responsible for shaping the cultural offer in Euroregions are becoming more interested in this concept. Despite the increasing attention being paid to this topic among both practitioners and theoreticians of management, in none of these documents or other works can we find content that is directly related to the Polish-Czech cross-border cultural services market. This gap was the direct impulse for taking up research in this field. Based on in-depth interviews carried out with fifty experts from the Polish and Czech side of the Euroregion Beskidy, the possibilities of adapting the concept of relationship marketing in cultural organizations operating on the Polish-Czech cross-border market for cultural services were recognized. The conducted research shows that Polish and Czech managers of cultural institutions differ in terms of the key instruments of the marketing mix. In their opinion they should have a primary application at the stage of strengthening ties, connecting cultural organization with Polish and Czech recipients of the cultural offer. According to Polish experts, the key instrument for building relationships (strengthening ties) is marketing communication, whereas in the opinion of Czech respondents these will be activities related to shaping the product.
* Mimo, iż terytorialnie Euroregion Beskidy (po stronie polskiej) nie zawiera się w całości w obs... more * Mimo, iż terytorialnie Euroregion Beskidy (po stronie polskiej) nie zawiera się w całości w obszarze objętym działalnością Europejskiego Ugrupowania Współpracy Terytorialnej TRITIA, aktywność tej organizacji będzie miała istotny wpływ na rozwój współpracy transgranicznej w Euroregionie Beskidy-w wymiarze instytucjonalnym i przestrzennym. ** Europejska Współpraca Terytorialna www.ewt.slaskie.pl [dostęp: 01.07.2014]. Źródło: opracowanie własne na podstawie analizy literatury przedmiotu oraz danych ze strony Stowarzyszenia Region Beskidy w Bielsku-Białej www.
In recent years, the situation of Polish cultural and educational organizations operating in the ... more In recent years, the situation of Polish cultural and educational organizations operating in the Czech Republic has changed significantly. Globali-sation, technological progress and weakening bonds of younger generation of Czech citizens of Polish nationality with culture of the country of their ancestors, forced Polonia organizations to follow market trends. Organizations must meet the expectations of its members. A very important tool of support in this area is the right website and social media. Therefore, in this paper an analysis and evaluation of websites of all Polish cultural and educational organizations operating in the Czech Republic, that are in the register of the Consulate General in Ostrava has been made.
The coffee market is an example of a global market which is undergoing constant and dynamic trans... more The coffee market is an example of a global market which is undergoing constant and dynamic transformation. Enterprises wishing to maintain or increase their share in such a market are forced to constantly monitor not only their competitors, but also—if not primarily—buyers of their products. One of the ways to precisely recognise the needs and preferences of consumers is to conduct market research and undertake market segmentation based on the results of such research. The purpose of the article is to show the use of segmentation analysis to identify relatively homogeneous groups of consumers on the coffee market and to determine the size of these segments. Coffee market consumer segmentation was carried out using cluster analysis. Ward’s hierarchical method and the non-hierarchical k-means method were used. The material used for the analysis consisted of the results of direct research carried out on a sample of 800 Polish coffee consumers. The research was conducted nationwide usi...
Energies
Environmental policy obliges modern society to transition to a low-carbon economy. After entering... more Environmental policy obliges modern society to transition to a low-carbon economy. After entering to life, the Paris Agreement obligated the signatories to prepare the first nationally determined contributions (NDCs). The NDCs aim first to reduce greenhouse gas emission targets under the UNFCCC and they apply equally to both developed and developing countries. Countries voluntarily indicate what actions will be taken to achieve the declared goals. The construction sector is an industry that is under scrutiny due to its negative impact on the environment, but it also has the potential to reduce it. Activities that can reduce greenhouse gas emissions can be carried out at various levels in the construction industry. One of them is the appropriate preparation of the staff, including equipping them with the so-called green skills. This research aimed to determine the competency gaps of people employed in the construction industry, including competencies in the field of low-emission econ...
International Journal of Entrepreneurial Knowledge, 2014
In hereby study, a cultural sector was distinguished from industries of the culture and creative ... more In hereby study, a cultural sector was distinguished from industries of the culture and creative industries, specially taking into account the definition of these notions. On the basis of studies of the Institute for Structural Research in Warsaw, a sector of creative industries in Poland was presented. An attempt to determine the influence of creative industries on the social-economic development of the region was also made. It was pointed that the culture and creative industries drawing from it contribute to an increase in endogenous ability of the region to react to changes occurring under the influence of exogenous factors.
The paper presents the results of research into the spatial range of the influence of philharmoni... more The paper presents the results of research into the spatial range of the influence of philharmonic institutions in Kato-wice, i.e. the Henryk Mikołaj Górecki Silesian Philharmonic and the Polish National Radio Symphony Orchestra in Ka-towice. In addition, the means of transport which the participants of the symphonic concerts use to reach the institutions surveyed are recognized. When collecting data, the method of collecting customer postal codes was used. In the course of the research conducted in March and April 2017, information on the means of transport and places of residence of 515 participants in concerts in Katowice's phil-harmonic institutions was collected. KEY WORDS Philharmonic, spatial influence, means of transport, Kato-wice.