Alexandra Palade - Academia.edu (original) (raw)

Papers by Alexandra Palade

Journal of Smart Economic Growth, 2016

This paper aims to analyze the characteristics of the European Higher Education Area in the frame... more This paper aims to analyze the characteristics of the European Higher Education Area in the framework of EU Strategies for higher education. The main indicators analyzed in this paper are: the number of students enrolled in higher education in the European Area countries, annual public expenditure allocated to higher education and a comparison between Romania and the EU in tertiary education. The conclusion drawn in the paper is that each European country must implement its own reforms in tertiary education due to different national frameworks. The demographic changes play an important role for the education policies in all countries, as some of them are facing relatively high growth in the number of students, while others face a decrease.

The purpose of this article is to highlight the complex process of distribution for sustainable t... more The purpose of this article is to highlight the complex process of distribution for sustainable textile products. The main objective is to establish the most effective and sustainable distribution policies and strategies used by textile companies in Romania. It can be said that the distribution chain has to be very short and in many cases, conducted by the producer itself, because he has to follow the sustainable product through all its life phases. In conclusion, it can be said that for many companies the distribution process has a great impact on the environment, therefore it is very important to supervise the distribution chain. Key-words: sustainable distribution, reverse distribution, textile products.

Sustainability

Sustainable development is a constant and a necessity of daily life in the restaurant industry. T... more Sustainable development is a constant and a necessity of daily life in the restaurant industry. The restaurant industry has high consumptions of energy, water, detergents, and consumables, together with tremendous food waste. The COVID-19 pandemic highlighted many acute sustainable development problems. In this context, this article analyzes the practices identified by restaurant managers that define their responsible behavior, and the significant changes made towards sustainability during the COVID-19 pandemic. This article presents the results obtained through qualitative research, carried out by semi-directive in-depth interviews, conducted with 56 restaurant managers from Romania. The answers obtained are based on five topics of discussion highlighting the managers’ growing interest in finding solutions to counteract negative effects on the environment, to ensure the wellbeing of customers and employees, and to increase the profitability of their company. The results obtained fr...

The main objective of this paper is to evaluate the existing situation of the labour market, from... more The main objective of this paper is to evaluate the existing situation of the labour market, from the unemployment standpoint. The present article begins by reviewing the literature and goes on to analyse the evolution of unemployment in Romania. The present study indicates that unemployment is higher among men than among women. This phenomenon has become apparent after the economic crisis, when the fields most affected were production and constructions in which most employees are male. It is predicted that the large number of unemployed individuals will not be diminished, even after the end of the crisis. Even if the economy returns to normal and consumers begin using consumer goods again, this increase will only be able to absorb a small fraction of the unemployed.

Annals of the University of Petrosani: Economics, 2011

This paper contains an analysis of the marketing mix followed by a Swot analysis of company Avon.... more This paper contains an analysis of the marketing mix followed by a Swot analysis of company Avon. It continues with a market research conducted among women in Brasov highlighting the attitudes, opinions and behaviour of women in Brasov on the acquisition and use of cosmetics product. The present paper analyzes the cosmetics market, the company Avon position in Brasov’s market, identifying the company’s main competitors, population segmentation. After analyzing data from market research shows that most women acquires cosmetic products from Avon company, the representatives role being extremely important. Most women buy products through the catalogue, 77% of them using the products every day, often buying the personal care products.

The AMFITEATRU ECONOMIC journal, 2017

This article aims to quantify the degree in which Romanian students’ rights and interests are pro... more This article aims to quantify the degree in which Romanian students’ rights and interests are protected. The authors have conducted a comparative analysis of a descriptive type of five representative university centres in Romania, followed by a quantitative research among students within these centres. Through an exploratory empirical research of a quantitative type, 438 students were interviewed, the results obtained determining the extent in which study programs pursued by respondents live up to student expectations and succeed to satisfy them. Student perception on the services offered in the five university centres considered were also quantified, having identified student intentions regarding their professional path, namely the extent in which there is a continuity between the job and the graduated field of study. Based on the results obtained, the authors recommend to the management of Romanian universities to develop efficient strategies that can afford the protection of stud...

The present article begins with a short analysis of the scientific literature, represented by the... more The present article begins with a short analysis of the scientific literature, represented by theoretical and methodological aspects regarding the regression analysis. Then, it continues with the description of the data used for analysis and econometric model construction. The present paper also presents the adjusting and forecasting curve for the data analysed, as well as the final conclusions. The general conclusion is that in the following period the number of students will increase constantly.

International Journal of Economic Practices and Theories, Vol. 4, No. 5, 2014, Special issue on Marketing and Business Development, e-ISSN 2247–7225, 2014

The purpose of this paper is to study the impact of the ecological crises and of the current conc... more The purpose of this paper is to study the impact of the ecological crises and of the current concerns for maintaining a clean and safe environment. The entire economic activity is related to the environment, being at least, the place for producing the goods. The consumers are growing their interest on the world behind the product, they want to know how, where and who manufactured the product they want to buy, in order to determine the price they want to pay, and to make the purchase decision. The main part of this article contains a marketing research made on the Brasov’s adult population, having the main objective to establish the opinions, attitudes and behaviors of the Brasov citizens on the eco-marketing campaigns. In order to determine this, a quantitative research was conducted, on 384 subjects. This research contains questions about the interest manifested by the population from Brasov on the ecological problems, the actions that were taken by different age groups concerning ...

The segment of young tourists has been considered a niche market and was treated as a branch of t... more The segment of young tourists has been considered a niche market and was treated as a branch of the tourism industry. In the past 10 years, however, its market value has began to increase significantly bringing real benefits to the companies adapting to this segment by developing appropriate strategies and policies. Therefore, the aim of this project is to analyse the dynamics of the youth travel market, on a global level, taking into consideration the international youth arrivals, youth accommodation units and the behavioural habits of young tourists, serving as a starting point in the strategy development process. Key-words: youth tourism, market, marketing, market dynamics, tourism, global level.

Cartea denumita generic Analiza sistemului educational universitar este structurata in patru capi... more Cartea denumita generic Analiza sistemului educational universitar este structurata in patru capitole, primele fiind aspecte teoretice ale marketingului educational si a comportamentului consumatorului. In aceasta parte a cartii sunt descrise si definite aspecte definitorii ale marketingului educational, calitatea serviciilor educationale, aspecte definitorii ale comportamentului consumatorului de servicii educationale. Sunt descrise etapele achizitiei de servicii educationale si este definit clientul produselor si serviciilor educationale superioare. Pe scurt sunt prezentate aspecte ale aplicarii mixului de marketing in domeniul serviciilor educationale. In cadrul capitolului 3 este descrisa piata educationala universitara. Sunt analizate date statistice ale dimensiunii pietei educationale la nivel international, pentru intocmirea unei imagini cat mai clare la nivelul spatiului european, pentru ca mai apoi sa fie descrise cat mai pe larg caracteristicile principale ale pietei educa...

In the age of information, the internet is one of the most often consulted sources when it comes ... more In the age of information, the internet is one of the most often consulted sources when it comes to gathering materials about specific tourist destinations. According to the World Tourism Organization, 80% of young travellers use it to search for information before their trip. Therefore the data available in the online media has a significant impact on the decision-making process of young tourists, and the internet can be used as an essential marketing tool for the tourism industry. This paper presents the in-depth analysis of the information about Romania, as a tourist destination, available on the major non-Romanian websites, which operate in the field of tourism worldwide, including both owner and user generated content. Well acknowledged, online newspapers are also included in the study, together with two significant social media networks, namely Facebook and Twitter. The results show the image, which is presented to the international traveller about Romania as a tourist destina...

International Journal of Economic Practices and Theories, Oct 1, 2014

The segment of young tourists has been considered a niche market and was treated as a branch of t... more The segment of young tourists has been considered a niche market and was treated as a branch of the tourism industry. In the past 10 years, however, its market value has began to increase significantly bringing real benefits to the companies adapting to this segment by developing appropriate strategies and policies. Therefore, the aim of this project is to analyse the dynamics of the youth travel market, on a global level, taking into consideration the international youth arrivals, youth accommodation units and the behavioral habits of young tourists, serving as a starting point in the strategy development process.

This paper contains a research study about the necessity to provide counselling services in unive... more This paper contains a research study about the necessity to provide counselling services in universities and the utility of such services for students and graduates. A qualitative research study based on semi-structured in-depth interviews was conducted, having as main objectives to identify students’ opinions regarding the personnel recruitment process, the compatibility with a job and utility of counselling and vocational orientation services. The results revealed that students appreciate such services, they want to benefit from them, but they do not know about their existence. Therefore, a better promotion of these services and a genuine involvement of universities for providing them to the students are the best future strategies.

In the age of information, the internet is one of the most often consulted sources when it comes ... more In the age of information, the internet is one of the most often consulted sources when it comes to gathering materials about specific tourist destinations. According to the World Tourism Organization, 80% of young travellers use it to search for information before their trip. Therefore the data available in the online media has a significant impact on the decision-making process of young tourists, and the internet can be used as an essential marketing tool for the tourism industry. This paper presents the in-depth analysis of the information about Romania, as a tourist destination, available on the major non-Romanian websites, which operate in the field of tourism worldwide, including both owner and user generated content. Well acknowledged, online newspapers are also included in the study, together with two significant social media networks, namely Facebook and Tweeter. The results show the image, which is presented to the international traveller about Romania as a tourist destina...

The present article begins with a short analysis of the scientific literature, followed by a quan... more The present article begins with a short analysis of the scientific literature, followed by a quantitative research study applied on university graduates with reference to their professional path. The main theme of this research is: attitudes, opinions and behaviours of students graduating from Transilvania University regarding their professional path after graduating from university courses. The present paper continues with some of the results obtained from the research and the conclusions drawn from them.

This article contains theoretical aspects regarding quality management in education at the nation... more This article contains theoretical aspects regarding quality management in education at the national level. The specific features of educational activities determine a particular application of the educational marketing concept. These particularities arise from the fact that the educational institution is placed in the economic environment and denotes the relationships they maintain with the market. The paper continues with an analysis of the higher education system in Romania, in which the evolution of the universities, the number of students and teachers is presented.

In the last 10 years, youth travel has become a very important part of the overall tourism sector... more In the last 10 years, youth travel has become a very important part of the overall tourism sector worldwide, due to its rapid development and the potential that it has to offer. In Romania little attention has been given to this market segment, and its great potential has not been taken into consideration by the business operating in the field of tourism. This paper analysis the changes in the youth travel market worldwide, and also in Romania, taking into account factors such as: the number of accommodation units and their capacity, tourist arrivals, and occupancy rate. Full paper at: http://www.revistademarketing.ro/

Journal of Smart Economic Growth, 2016

Sustainability

Annals of the University of Petrosani: Economics, 2011

The AMFITEATRU ECONOMIC journal, 2017

International Journal of Economic Practices and Theories, Vol. 4, No. 5, 2014, Special issue on Marketing and Business Development, e-ISSN 2247–7225, 2014

International Journal of Economic Practices and Theories, Oct 1, 2014

The segment of young tourists has been considered a niche market and was treated as a branch of t... more The segment of young tourists has been considered a niche market and was treated as a branch of the tourism industry. In the past 10 years, however, its market value has began to increase significantly bringing real benefits to the companies adapting to this segment by developing appropriate strategies and policies. Therefore, the aim of this project is to analyse the dynamics of the youth travel market, on a global level, taking into consideration the international youth arrivals, youth accommodation units and the behavioral habits of young tourists, serving as a starting point in the strategy development process.

In the age of information, the internet is one of the most often consulted sources when it comes ... more In the age of information, the internet is one of the most often consulted sources when it comes to gathering materials about specific tourist destinations. According to the World Tourism Organization, 80% of young travellers use it to search for information before their trip. Therefore the data available in the online media has a significant impact on the decision-making process of young tourists, and the internet can be used as an essential marketing tool for the tourism industry. This paper presents the in-depth analysis of the information about Romania, as a tourist destination, available on the major non-Romanian websites, which operate in the field of tourism worldwide, including both owner and user generated content. Well acknowledged, online newspapers are also included in the study, together with two significant social media networks, namely Facebook and Tweeter. The results show the image, which is presented to the international traveller about Romania as a tourist destina...