Amma Agyeiwaa - Academia.edu (original) (raw)
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This research sought to delve into the consumer perception of quality of a product. This study is... more This research sought to delve into the consumer perception of quality of a product. This study is generally embarked to determine the age income and educational level of consumers, if it has or no effect on their perception on product quality specifically and their decision to buy the product. It also to find out what influence the consumer in determining the quality of the product as well as to understand if there is a positive relative relationship between price and the product quality, a case study of Kumasi in Ghana West Africa. It was discovered that, consumers have different ideas or perception on the product quality based on their ages, income levels, and, educational background and this goes a long way to influence them on the criteria used in determining the quality of product when making a purchase.
The search for an alternative to the western superpower market-led model and its possible replace... more The search for an alternative to the western superpower market-led model and its possible replacement with a transformed China development model has led many African countries to making China a state-guided development. Whilst the volume of China's investment in Africa keeps up rising, there are several limitations and difficulties to this friendship between Africa and China, of which West Africans find it attractive in comparison to America and Europe. Africa is one of the fastest growing regions on the globe and is home to seven of the ten fastest growing markets in the world. The International Monitory Fund (IMF) estimated that, economic growth in Africa will be 5.6% in 2013 and 6.1% in 2014. Many African countries are viewed as fast growing markets and profitable outlets for the export of cheap manufactured goods and the future export of high-end products and services. Therefore, the purpose of this paper is to review and forecast the impact of China's trade on the economic growth of Ghana in West Africa.
This research sought to delve into the consumer perception of quality of a product. This study is... more This research sought to delve into the consumer perception of quality of a product. This study is generally embarked to determine the age income and educational level of consumers, if it has or no effect on their perception on product quality specifically and their decision to buy the product. It also to find out what influence the consumer in determining the quality of the product as well as to understand if there is a positive relative relationship between price and the product quality, a case study of Kumasi in Ghana West Africa. It was discovered that, consumers have different ideas or perception on the product quality based on their ages, income levels, and, educational background and this goes a long way to influence them on the criteria used in determining the quality of product when making a purchase.
The search for an alternative to the western superpower market-led model and its possible replace... more The search for an alternative to the western superpower market-led model and its possible replacement with a transformed China development model has led many African countries to making China a state-guided development. Whilst the volume of China's investment in Africa keeps up rising, there are several limitations and difficulties to this friendship between Africa and China, of which West Africans find it attractive in comparison to America and Europe. Africa is one of the fastest growing regions on the globe and is home to seven of the ten fastest growing markets in the world. The International Monitory Fund (IMF) estimated that, economic growth in Africa will be 5.6% in 2013 and 6.1% in 2014. Many African countries are viewed as fast growing markets and profitable outlets for the export of cheap manufactured goods and the future export of high-end products and services. Therefore, the purpose of this paper is to review and forecast the impact of China's trade on the economic growth of Ghana in West Africa.