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Papers by Andina Eka Mandasari
Studi Kasus Inovasi Ekonomi, Apr 6, 2021
Jurnal Ekonomi Manajemen, 2018
Millennials are indeed a hot topic that has been studied recently because they have unique charac... more Millennials are indeed a hot topic that has been studied recently because they have unique characteristics. This generation is known as a generation that is synonymous with hedonic and consumptive lifestyles and tends to seek luxury. Therefore, this study seeks to understand the role of several factors that are likely to shape status consumption in the millennial generation, especially new ones. The survey was conducted on more than 200 millennial generation respondents who lived in several areas of Tasikmalaya City and its surroundings, were already working and financially independent using a questionnaire as the main data collection tool. To find out what factors can actually be constructs from the Status Consumption variable, Confirmatory Factor Analysis is used by using the approach of maximum likelihood estimation. The descriptive test results show that the construct of consumption status consists of self-directed symbolic / expressive value, other-directed symbolic / expressive values, experiential / hedonic values, utilitarian / functional value, and overall cost / sacrifice value are in good classification. Keywords : Millennial; Consumption Status. Generasi millennial memang menjadi topic hangat yang diteliti belakangan ini karena mereka memiliki karakteristik yang unik.Generasi ini dikenal sebagai generasi yang identik dengan gaya hidup hedonis dan konsumtif serta cenderung mencari kemewahan. Oleh karena itu, penelitian ini berupaya untuk memahami peran dari beberapa faktor yang kemungkinan dapat membentuk konsumsi statuspadagenerasi millennial, khususnya yang baru bekerja. Survey dilakukankepadalebih dari 200responden generasi millennial yang tinggal di beberapa wilayah Kota Tasikmalaya dan sekitarnya, sudah bekerja dan mandiri secara finansial dengan menggunakan kuesioner sebagai alat pengumpul data utama. Untuk mengetahui factor apa saja yang sebenarnya dapat menjadi konstruk darivariabel KonsumsiStatus maka digunakan alat analisis Confirmatory Factor Analysis dengan menggunakan pendekatan maximum likelihood estimation .Hasil pengujian deskriptif menunjukan bahwa konstruk dari konsumsi status yang terdiri dari self-directed symbolic / expressive value , other-directed symbolic / expressive value , experiential / hedonic value , utilitarian / functional value , dan cost / sacrifice value secara keseluruhan berada pada klasifikasi baik. Kata Kunci : Millennial, Konsumsi Status.
Proceedings of the Mulawarman International Conference on Economics and Business (MICEB 2017), 2018
PICS-J: Pasundan International of Community Service Journal, 2021
2020 is a tough year for all people in the world, including Indonesia. This is due to the emergen... more 2020 is a tough year for all people in the world, including Indonesia. This is due to the emergence of a new virus called Covid-19. In order to avoid a wider spread of the virus, the Indonesian government adopted the PSBB or Large-Scale Social Restrictions policy, one of which limits direct contact between humans. One of the business sectors affected by this policy is MSMEs, where business is daily in nature and relies heavily on direct interaction. After almost two months of implementing the PSBB in Indonesia, the government finally announced a new condition for Indonesia, namely "New normal". In order to be able to survive with the new normal conditions, MSME players are required to be able to adapt by prioritizing health protocols according to standards so that their business activities can continue to survive in competition. Therefore, a problem decoder is needed for MSMEs to be able to understand and apply standard health protocols in each of their business activities...
Although research on the consumption status and fashion industry continues to grow, there is stil... more Although research on the consumption status and fashion industry continues to grow, there is still a gap to do research on consumption status and product roles. The gap is to study the interaction between status awareness, perceived brand status and brand preference, and how this interaction affects consumers' willingness to pay (WTP) the premium price for a Muslim fashion brand in a developing country such as Indonesia (Eastman and Eastman, 2011; 'Cass and Choy, 2008). The method used in this research is to use survey research method. This study used a sample of 200 respondents consisting of millennial women in the city of Tasikmalaya. To know how the influence of status awareness variable (X) to brand status (Y1), brand preference (Y2) and willingness to pay (Y3) then used Structural Equation Modeling (SEM) analysis tool. Based on the analysis results, status awareness significantly affects the brand status and brand preference. This means that status awareness can determi...
Jurnal Bisnis dan Manajemen, 2020
This study aims to determine how the effect of e-commerce adoption on SMEs towards consumer exper... more This study aims to determine how the effect of e-commerce adoption on SMEs towards consumer experience in shopping online and its impact on repurchases. This research is a quantitative study with a survey method. The analytical tool used is Structural Equation Modeling. The sample size in this study is 205 respondents who have made transactions on the fashion SME e-commerce websites. The results showed that the better the adoption of e-commerce carried out by SMEs fashion, the better it is in providing a good experience for consumers, which ultimately made consumers repurchase on the website. This study provides new measurements of consumer responses in the form of experience after using SME e-commerce websites.
Journal of Business and Social Review in Emerging Economies, 2018
Purpose: The purpose of this study is to determine what factors are most contributing greatly to ... more Purpose: The purpose of this study is to determine what factors are most contributing greatly to the change of college organizations that originally private university into the public university, the latent variable used is organizational change. Methodology: The survey was conducted to 128 lecturers at several new public universities located on Java island by using questionnaires as the main data collection tool. The statistical tool used is Confirmatory Factor Analysis (CFA) to confirm the constructs of latent variables. Findings: Structure, culture, and resources owned by an organization will be an important factor in shaping institutional change of higher education institution when transformed from private to public. The resource becomes one of the constructs that have the greatest role in the organizational change of higher education institutions. Research limitations/implications: This study is limited to the proving of organizational change in the higher education institutio...
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah, 2017
The purpose of this research is to know how the influence of customer's brand equity dimension (b... more The purpose of this research is to know how the influence of customer's brand equity dimension (brand salience, brand performance, brand imagery, brand judgments, brand feelings, and brand resonance) to consumer satisfaction of Low Cost Green Car (LCGC) in Tasikmalaya City. This research is descriptive and empirical. Data collection techniques through questionnaires to 150 respondents who are users of the car type Low Cost Green Car (LCGC) by using judgment sampling technique or purposive sampling. And the analytical tool used is path analysis where six dimensions CBBE become exogenous variable. Based on the result of path analysis, only 3 customer equity brand variables influence to consumer satisfaction of Low Cost Green Car (LCGC) in Tasikmalaya City, that is brand performance, brand imagery, and brand feelings where the most influential brand feelings variables.
The dynamics in consumer behaviors that are getting smarter requires companies strive to provide ... more The dynamics in consumer behaviors that are getting smarter requires companies strive to provide the best deals. Consumers are more selective in choosing a brand that suits their desires. When a brand has a strong personality, it will be easy for consumers to adjust to achieve conformity to the brand. Therefore the self-concept and brand personality can be formed in a concept namely Self-Brand Congruity. The purpose of this study is to analyze the factors that are measurements of Self-Brand Congruity which are adapted from self-concept and brand personality. The development of self-concept is done by focusing on the psychological process of consumers which is the main weakness in previous research. The survey was conducted on 178 consumers of Cafes and Restaurants in Tasikmalaya, who are over 18 years of age and have visited more than once. To determine the measurements of the self-brand congruity variables in Cafes and Restaurants in Tasikmalaya City, Confirmatory Factor Analysis i...
Studi Kasus Inovasi Ekonomi, Apr 6, 2021
Jurnal Ekonomi Manajemen, 2018
Millennials are indeed a hot topic that has been studied recently because they have unique charac... more Millennials are indeed a hot topic that has been studied recently because they have unique characteristics. This generation is known as a generation that is synonymous with hedonic and consumptive lifestyles and tends to seek luxury. Therefore, this study seeks to understand the role of several factors that are likely to shape status consumption in the millennial generation, especially new ones. The survey was conducted on more than 200 millennial generation respondents who lived in several areas of Tasikmalaya City and its surroundings, were already working and financially independent using a questionnaire as the main data collection tool. To find out what factors can actually be constructs from the Status Consumption variable, Confirmatory Factor Analysis is used by using the approach of maximum likelihood estimation. The descriptive test results show that the construct of consumption status consists of self-directed symbolic / expressive value, other-directed symbolic / expressive values, experiential / hedonic values, utilitarian / functional value, and overall cost / sacrifice value are in good classification. Keywords : Millennial; Consumption Status. Generasi millennial memang menjadi topic hangat yang diteliti belakangan ini karena mereka memiliki karakteristik yang unik.Generasi ini dikenal sebagai generasi yang identik dengan gaya hidup hedonis dan konsumtif serta cenderung mencari kemewahan. Oleh karena itu, penelitian ini berupaya untuk memahami peran dari beberapa faktor yang kemungkinan dapat membentuk konsumsi statuspadagenerasi millennial, khususnya yang baru bekerja. Survey dilakukankepadalebih dari 200responden generasi millennial yang tinggal di beberapa wilayah Kota Tasikmalaya dan sekitarnya, sudah bekerja dan mandiri secara finansial dengan menggunakan kuesioner sebagai alat pengumpul data utama. Untuk mengetahui factor apa saja yang sebenarnya dapat menjadi konstruk darivariabel KonsumsiStatus maka digunakan alat analisis Confirmatory Factor Analysis dengan menggunakan pendekatan maximum likelihood estimation .Hasil pengujian deskriptif menunjukan bahwa konstruk dari konsumsi status yang terdiri dari self-directed symbolic / expressive value , other-directed symbolic / expressive value , experiential / hedonic value , utilitarian / functional value , dan cost / sacrifice value secara keseluruhan berada pada klasifikasi baik. Kata Kunci : Millennial, Konsumsi Status.
Proceedings of the Mulawarman International Conference on Economics and Business (MICEB 2017), 2018
PICS-J: Pasundan International of Community Service Journal, 2021
2020 is a tough year for all people in the world, including Indonesia. This is due to the emergen... more 2020 is a tough year for all people in the world, including Indonesia. This is due to the emergence of a new virus called Covid-19. In order to avoid a wider spread of the virus, the Indonesian government adopted the PSBB or Large-Scale Social Restrictions policy, one of which limits direct contact between humans. One of the business sectors affected by this policy is MSMEs, where business is daily in nature and relies heavily on direct interaction. After almost two months of implementing the PSBB in Indonesia, the government finally announced a new condition for Indonesia, namely "New normal". In order to be able to survive with the new normal conditions, MSME players are required to be able to adapt by prioritizing health protocols according to standards so that their business activities can continue to survive in competition. Therefore, a problem decoder is needed for MSMEs to be able to understand and apply standard health protocols in each of their business activities...
Although research on the consumption status and fashion industry continues to grow, there is stil... more Although research on the consumption status and fashion industry continues to grow, there is still a gap to do research on consumption status and product roles. The gap is to study the interaction between status awareness, perceived brand status and brand preference, and how this interaction affects consumers' willingness to pay (WTP) the premium price for a Muslim fashion brand in a developing country such as Indonesia (Eastman and Eastman, 2011; 'Cass and Choy, 2008). The method used in this research is to use survey research method. This study used a sample of 200 respondents consisting of millennial women in the city of Tasikmalaya. To know how the influence of status awareness variable (X) to brand status (Y1), brand preference (Y2) and willingness to pay (Y3) then used Structural Equation Modeling (SEM) analysis tool. Based on the analysis results, status awareness significantly affects the brand status and brand preference. This means that status awareness can determi...
Jurnal Bisnis dan Manajemen, 2020
This study aims to determine how the effect of e-commerce adoption on SMEs towards consumer exper... more This study aims to determine how the effect of e-commerce adoption on SMEs towards consumer experience in shopping online and its impact on repurchases. This research is a quantitative study with a survey method. The analytical tool used is Structural Equation Modeling. The sample size in this study is 205 respondents who have made transactions on the fashion SME e-commerce websites. The results showed that the better the adoption of e-commerce carried out by SMEs fashion, the better it is in providing a good experience for consumers, which ultimately made consumers repurchase on the website. This study provides new measurements of consumer responses in the form of experience after using SME e-commerce websites.
Journal of Business and Social Review in Emerging Economies, 2018
Purpose: The purpose of this study is to determine what factors are most contributing greatly to ... more Purpose: The purpose of this study is to determine what factors are most contributing greatly to the change of college organizations that originally private university into the public university, the latent variable used is organizational change. Methodology: The survey was conducted to 128 lecturers at several new public universities located on Java island by using questionnaires as the main data collection tool. The statistical tool used is Confirmatory Factor Analysis (CFA) to confirm the constructs of latent variables. Findings: Structure, culture, and resources owned by an organization will be an important factor in shaping institutional change of higher education institution when transformed from private to public. The resource becomes one of the constructs that have the greatest role in the organizational change of higher education institutions. Research limitations/implications: This study is limited to the proving of organizational change in the higher education institutio...
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah, 2017
The purpose of this research is to know how the influence of customer's brand equity dimension (b... more The purpose of this research is to know how the influence of customer's brand equity dimension (brand salience, brand performance, brand imagery, brand judgments, brand feelings, and brand resonance) to consumer satisfaction of Low Cost Green Car (LCGC) in Tasikmalaya City. This research is descriptive and empirical. Data collection techniques through questionnaires to 150 respondents who are users of the car type Low Cost Green Car (LCGC) by using judgment sampling technique or purposive sampling. And the analytical tool used is path analysis where six dimensions CBBE become exogenous variable. Based on the result of path analysis, only 3 customer equity brand variables influence to consumer satisfaction of Low Cost Green Car (LCGC) in Tasikmalaya City, that is brand performance, brand imagery, and brand feelings where the most influential brand feelings variables.
The dynamics in consumer behaviors that are getting smarter requires companies strive to provide ... more The dynamics in consumer behaviors that are getting smarter requires companies strive to provide the best deals. Consumers are more selective in choosing a brand that suits their desires. When a brand has a strong personality, it will be easy for consumers to adjust to achieve conformity to the brand. Therefore the self-concept and brand personality can be formed in a concept namely Self-Brand Congruity. The purpose of this study is to analyze the factors that are measurements of Self-Brand Congruity which are adapted from self-concept and brand personality. The development of self-concept is done by focusing on the psychological process of consumers which is the main weakness in previous research. The survey was conducted on 178 consumers of Cafes and Restaurants in Tasikmalaya, who are over 18 years of age and have visited more than once. To determine the measurements of the self-brand congruity variables in Cafes and Restaurants in Tasikmalaya City, Confirmatory Factor Analysis i...