Anjala Krishen - Academia.edu (original) (raw)

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Papers by Anjala Krishen

Research paper thumbnail of Mapping 2022 in Journal of Marketing Analytics: what lies ahead?

Journal of Marketing Analytics

Research paper thumbnail of Is all academic service distributed equally?

Journal of Marketing Analytics

Research paper thumbnail of The evolving crisis of the peer-review process

Journal of Marketing Analytics

Research paper thumbnail of Declining transportation funding and need for analytical solutions: dynamics and control of VMT tax

Journal of Marketing Analytics

Research paper thumbnail of Co-creating transformative value in marketing analytics

Journal of Marketing Analytics, 2022

Research paper thumbnail of Guidelines for Shaping Perceptions of Fairness of Transportation Infrastructure Policies: The Case of a Vehicle Mileage Tax

Transportation Journal, 2010

Regulatory focus theory is used to study individuals' perceptions of fairness towards a Vehic... more Regulatory focus theory is used to study individuals' perceptions of fairness towards a Vehicle Miles Traveled (VMT)-based transportation funding policy. According to regulatory focus theory, messages are more effective when they are congruent with the goal framing promotion (gains) or prevention (loss avoidance) focus of the recipients (i.e., there is a regulatory fit). This study confirms an interaction effect when the information in a message is congruent with the regulatory orientation of the individual. In addition, we find that the sensitivity towards fairness is more pronounced when subjects exhibit a prevention fit than when they exhibit a promotion fit. Our findings emphasize the importance of regulatory focus as it concerns public perceptions of potential transportation funding policy and provide useful guidelines for related outreach messaging strategies for influencing them.

Research paper thumbnail of Interdisciplinary research as methodologically and substantively creative

Journal of Marketing Analytics, 2021

Research paper thumbnail of A tribute to our heroes and thoughts about collaborative relationships

Journal of Marketing Analytics, 2021

Research paper thumbnail of The “Elephant in the Room”: interrogating the sample demographics

Journal of Marketing Analytics, 2021

Research paper thumbnail of The importance of high-quality data and analytics during the pandemic

Journal of Marketing Analytics, 2020

Research paper thumbnail of What’s in a number? The interesting challenge of knowledge diffusion

Journal of Marketing Analytics, 2020

Research paper thumbnail of Preventing shoplifting: Exploring online comments to propose a model

Psychology & Marketing, 2019

Research paper thumbnail of Strength in diversity: methods and analytics

Journal of Marketing Analytics, 2019

Research paper thumbnail of The state of marketing analytics in research and practice

Journal of Marketing Analytics, 2019

Research paper thumbnail of Marketing analytics: delineating the field while welcoming crossover

Journal of Marketing Analytics, 2018

Research paper thumbnail of Marketing analytics: from practice to academia

Journal of Marketing Analytics, 2017

Research paper thumbnail of The world of analytics: interdisciplinary, inclusive, insightful, and influential

Journal of Marketing Analytics, 2017

Research paper thumbnail of A feedback control approach to maintain consumer information load in online shopping environments

Information & Management, 2011

Research paper thumbnail of A combinatorial optimization based sample identification method for group comparisons

Journal of Business Research, 2013

Research paper thumbnail of Data-driven decision making: implementing analytics to transform academic culture

Journal of Marketing Analytics, 2019

Research paper thumbnail of Mapping 2022 in Journal of Marketing Analytics: what lies ahead?

Journal of Marketing Analytics

Research paper thumbnail of Is all academic service distributed equally?

Journal of Marketing Analytics

Research paper thumbnail of The evolving crisis of the peer-review process

Journal of Marketing Analytics

Research paper thumbnail of Declining transportation funding and need for analytical solutions: dynamics and control of VMT tax

Journal of Marketing Analytics

Research paper thumbnail of Co-creating transformative value in marketing analytics

Journal of Marketing Analytics, 2022

Research paper thumbnail of Guidelines for Shaping Perceptions of Fairness of Transportation Infrastructure Policies: The Case of a Vehicle Mileage Tax

Transportation Journal, 2010

Regulatory focus theory is used to study individuals' perceptions of fairness towards a Vehic... more Regulatory focus theory is used to study individuals' perceptions of fairness towards a Vehicle Miles Traveled (VMT)-based transportation funding policy. According to regulatory focus theory, messages are more effective when they are congruent with the goal framing promotion (gains) or prevention (loss avoidance) focus of the recipients (i.e., there is a regulatory fit). This study confirms an interaction effect when the information in a message is congruent with the regulatory orientation of the individual. In addition, we find that the sensitivity towards fairness is more pronounced when subjects exhibit a prevention fit than when they exhibit a promotion fit. Our findings emphasize the importance of regulatory focus as it concerns public perceptions of potential transportation funding policy and provide useful guidelines for related outreach messaging strategies for influencing them.

Research paper thumbnail of Interdisciplinary research as methodologically and substantively creative

Journal of Marketing Analytics, 2021

Research paper thumbnail of A tribute to our heroes and thoughts about collaborative relationships

Journal of Marketing Analytics, 2021

Research paper thumbnail of The “Elephant in the Room”: interrogating the sample demographics

Journal of Marketing Analytics, 2021

Research paper thumbnail of The importance of high-quality data and analytics during the pandemic

Journal of Marketing Analytics, 2020

Research paper thumbnail of What’s in a number? The interesting challenge of knowledge diffusion

Journal of Marketing Analytics, 2020

Research paper thumbnail of Preventing shoplifting: Exploring online comments to propose a model

Psychology & Marketing, 2019

Research paper thumbnail of Strength in diversity: methods and analytics

Journal of Marketing Analytics, 2019

Research paper thumbnail of The state of marketing analytics in research and practice

Journal of Marketing Analytics, 2019

Research paper thumbnail of Marketing analytics: delineating the field while welcoming crossover

Journal of Marketing Analytics, 2018

Research paper thumbnail of Marketing analytics: from practice to academia

Journal of Marketing Analytics, 2017

Research paper thumbnail of The world of analytics: interdisciplinary, inclusive, insightful, and influential

Journal of Marketing Analytics, 2017

Research paper thumbnail of A feedback control approach to maintain consumer information load in online shopping environments

Information & Management, 2011

Research paper thumbnail of A combinatorial optimization based sample identification method for group comparisons

Journal of Business Research, 2013

Research paper thumbnail of Data-driven decision making: implementing analytics to transform academic culture

Journal of Marketing Analytics, 2019

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