Aram Massoudi - Academia.edu (original) (raw)

Papers by Aram Massoudi

GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología, 2024

The rapid advancement of technology has significantly changed how consumers approach their purcha... more The rapid advancement of technology has significantly changed how consumers approach their purchasing habits. The global volume of online commerce has seen a significant surge, largely due to the COVID-19 pandemic, which has accelerated the growth of e-commerce. Increasingly, online merchants are incorporating cutting-edge Artificial Intelligence technology into their platforms to better grasp customer needs and enrich the shopping journey. However, there has been little research conducted on how consumers adapt to and utilize artificial intelligence powered online stores. This study seeks to examine the connection between the elements of the Technology Acceptance Model and E-commerce, with artificial intelligence serving as a mediator in this relationship. A survey was conducted with 352 Iraqi participants who participate in online shopping. Structural equation modelling was applied for data analysis. After establishing the initial theoretical model, a nested model based on TAM
was formulated and examined. The finding showed that both ease of use and usefulness as a TAM component positively influences the likelihood of AI adoption and continued usage among online shoppers. Also, artificial intelligence has a positive influence on the customers’ adoption of E-commerce. Finally, artificial intelligence plays a mediate role between
Technology Acceptance Model and E-commerce. These results offer valuable insights for online retailers looking to improve customer adoption of AI technologies.

Revista Inquietud Empresarial, 2024

The study examines how misleading sales techniques, such as deceptive point-of-sale practices, af... more The study examines how misleading sales techniques, such as deceptive point-of-sale practices, affect customers' willingness to buy things or their purchase intention in Iraq, where laws protecting consumers are weak and uncontrolled. The researchers also looked at how a customer's overall impression (attitude) of a product plays a role in this connection. The surveyed 400 shoppers at various supermarkets in Erbil, Iraq. 382 valid responses were received. A Partial least squares structural equation modeling (PLS-SEM) was used to analyze the data and test the study's hypothesis. The findings show that deceptive sales tactics hurt a customer's desire to buy. Additionally, a customer's perspective on a product plays a part in the link between those tactics and purchase intention. These results suggest that honest marketing practices benefit both businesses and customers by creating positive feelings towards products and ultimately increasing sales.

UKH journal of social sciences, Jun 30, 2023

The performance of government employees is a measure of a country's production and growth status.... more The performance of government employees is a measure of a country's production and growth status. The performance also shows how efficient and effective governments are in managing public organizations. Therefore, higher employee performance can raise citizens' confidence in their government, as well as the awareness of products and services (Miao et al., 2019). Successful organizations are measured by the performance of their employees, and non-productivity and workplace failures are due to hiring the wrong people or not anticipating the variations in hiring requirements (Djabatey, 2012). According to the Syrian Justus and Accountability Centre (2017), the public sector is hiring the wrong people, which has resulted in a shortage of the products and services provided by this sector. In addition, the number of unqualified employees with poor performance is increasing. Consequently, this practice resulted in an undesirable outcome for the government. Nimri et al. (2015) claimed that the poor performance of public sector employees is related to a lack of confidence in the employers' acknowledgment of the workers' output. Therefore, employees believe that their wages are inadequate to sustain their economic needs. Also, they lose trust in their organizations because of the Syrian public sector bureaucracy rules with a long managerial hierarchy. Thus, there are no promotions, training opportunities, or job involvement in decision-making.

Cihan University-Erbil Journal of Humanities and Social Sciences, 2023

Personal digital marketing is an essential aspect of modern marketing campaigns. It involves usin... more Personal digital marketing is an essential aspect of modern marketing campaigns. It involves using digital channels such as social media, email marketing, and content marketing to create a unique identity and promote it to a target audience. The article aims to examine the influence of personal digital marketing on successful marketing campaign. This study uses a descriptive and quantitative approach to test the effect of independent variables (digital personal marketing elements) on the degree of success in personal marketing campaign. The data were collected by a questionnaire distributed to 300 marketers, owners, and young entrepreneurs. A regression analysis was applied to test the study hypothesis. The results showed that personal marketing elements: branding, content creation, networking, social media management, personal website and personal development, directly affect the degree of success in personal marketing campaign.

مجلة جامعة جيهان-أربيل للعلوم الإنسانية والاجتماعية, Jun 30, 2023

Implementation of agile technology and its effects on individuals, the environment, technology, a... more Implementation of agile technology and its effects on individuals, the environment, technology, and manufacturing factors are the focus of this study, with a special focus on agile technology's moderating effect. Consequently, this study investigates a unique conceptual framework to extend the notions of agile technology implementation in order to address this research gap. This conceptual framework has been subjected to empirical testing, with 380 population-representative employees serving as participants. This study establishes the inclusion requirements for Iraqi oil and gas firms. Using a self-administered questionnaire, data are collected and analyzed using structural equation modelling (PLS). The finding shows that there are various factors that have a positive effect on oil and gas companies in Iraq. The implementation of agile technology also has a partially significant positive moderating effect on these factors, indicating that agile technology can amplify the positive impact of these factors. This can lead to profits and the ability for companies to achieve long-term goals and a competitive advantage in the business environment while achieving sustainability in the oil and gas field. These findings are significant, as they suggest that the implementation of agile technology can have a positive impact on the oil and gas industry in Iraq, leading to long-term sustainability and profitability.

Cihan University-Erbil Journal of Humanities and Social Sciences

This review article examines artificial intelligence (AI)'s role in strategic marketing decision-... more This review article examines artificial intelligence (AI)'s role in strategic marketing decision-making. The researchers interviewed experts with experience in decision-making and used Carrefour Iraq as a case study to identify themes on how humans use AI for better strategic marketing decision-making. The key themes in this review were factors such as big data, efficiency, quality, trust, and limitations for prediction. The study has also looked into the marketing aspect of these themes within the scope of this research. The findings indicate that AI is recognized as a tool that may support humans in making strategic decisions in marketing. However, AI can technically make such decisions without human intervention; people do not want to give AI-complete autonomy in decision-making. Furthermore, the result implies that rather than making decisions independently, AI is more frequently applied to enhance strategic decision-making. It suggests that Al aims to improve decision-making rather than supplant people in daily life. In addition, the study makes the case that Al can assist humans in making better decisions by forecasting future scenarios that consider a particular action consequence.

مجلة جامعة جيهان-أربيل للعلوم الإنسانية والاجتماعية, Jan 15, 2023

This study aimed to identify the role of knowledge management processes in improving the level of... more This study aimed to identify the role of knowledge management processes in improving the level of institutional performance in Cihan University-Erbil, Iraq. For the purpose of achieving the study objectives, a hypothesis has been formulated with two subhypotheses. The study relied on a descriptive analytical approach. The data were collected by a questionnaire distributed randomly to 90 academic staff at Cihan University-Erbil Campus, 74 valid responses were received. The results showed that knowledge management processes play an important role in improving the institutional performance level of the institution studied. Furthermore, the processes of generating and storing knowledge show have stronger correlation than the processes of distributing and applying knowledge in improving the institutional performance level in the university. The novelty of this ‫‬ article comes from its results and the set of recommendations that will contribute to raising the level of institutional performance.

Cihan University-Erbil Journal of Humanities and Social Sciences, 2023

The aim of this article is to verify the relationship between ethical leadership (EL) and job emb... more The aim of this article is to verify the relationship between ethical leadership (EL) and job embeddedness (JE) and job involvement (JI) in charity organizations in Erbil province, Iraq. Also, identifying the role of ethical leadership in enhancing job involvement and job embeddedness. The data were collected by questionnaire distributed to 320 staff working at charity organizations in Erbil, Iraq. The data were analyzed by IBM-SPSS 26 to test the hypothesis of the study. The outcome of this article showed a positive relationship between EL and JE and JI. Also, there is a positive effect between the EL and JE. The implication of the study point to the essential role of ethical leadership in changing employees’ attitudes positively toward job involvement and satisfaction.

Cihan University-Erbil Journal of Humanities and Social Sciences, 2023

The aim of this article is to verify the relationship between ethical leadership (EL) and job emb... more The aim of this article is to verify the relationship between ethical leadership (EL) and job embeddedness (JE) and job involvement (JI) in charity organizations in Erbil province, Iraq. Also, identifying the role of Ethical Leadership in enhancing job embeddedness and job involvement. The data were collected by questionnaire distributed to 320 staff working at charity organizations in Erbil, Iraq. The data were analyzed by IBM-SPSS 26 to test the hypothesis of the study. The outcome of this research showed a positive relationship between EL, JE, and JI. Furthermore, EL has positive effect on JE. The implication of the study points to the essential role of EL in changing employees' attitudes positively toward JI and satisfaction.

International Conference on Information Systems and Intelligent Applications, Lecture Notes in Networks and Systems 550,, 2023

This study aims to examine the impact of self-efficacy, reputation, reci- procity, altruism, and ... more This study aims to examine the impact of self-efficacy, reputation, reci- procity, altruism, and enjoyment on the online knowledge sharing among employees. The study was conducted in the banking sector. The data were collected from four private banks. Smart-PLS., was applied to analyzed 187 valid questionnaires. The results indicated that self-efficacy, reputation, reciprocity, altruism, and enjoy- ment have a positive and significant impact on online knowledge sharing among bank employees. Therefore, banks should establish a conducive online knowledge- sharing environment to encourage reciprocal connections and interpersonal interac- tions among employees. Employees that actively participate in knowledge exchange are encouraged, which help in stimulating the reciprocal online knowledge sharing behavior. The comprehensive model of this study proposes to measure online knowl- edge sharing in the Banking Sector. The present literature does not take into account such a broad perspective.

Cihan University-Erbil Journal of Humanities and Social Sciences, 2021

يهدف هذا البحث إلى كشف ممارسات إدارة الموارد البشرية الالكترونية و تأثيرها على الاداء المنظمي في ... more يهدف هذا البحث إلى كشف ممارسات إدارة الموارد البشرية الالكترونية و تأثيرها على الاداء المنظمي في مديرية التربية حمص، سوريا. و تحديد مستويات الاداء المنظمي في المديرية وإيجاد مؤشرات متفاعلة مع تطبيق ممارسات إدارة الموارد البشرية الالكترونية. أعتمد الباحثان على المنهج الوصفي التحليلي الذي يعني بدراسة الحقائق حول الظواهر والأحداث من خلال جمع البيانات والمعلومات وتحليلها وتفسيرها. تم إعتماد عينة عشوائية في مختلف المستويات والتخصصات الفنية والإدارية للعاملين بصفة دائمية، وذلك بسبب طبيعة البحث التي تتطلب الحصول على إجابات ممن لهم علاقة بالموارد البشرية كونهم أكثر خبرة وإطلاعاً على اعمال المديرية، وقد وزعت إستمارة الاستبانة على ( 102 ) موظفاً و موظفةً واعيد منها (100) استمارة صالحة للتحليل. كما تم إستعمال البرنامج الإحصائي SPSS لفحص فرضيات البحث. و اظهرت نتائج البحث أن مديرية تربية حمص تتبنى بعض ممارسات ادارة الموارد البشرية الالكترونية وهذا واضح من خلال نتائج التحليل العلمي، مما يعزز توجه المديرية نحو الاعمال الالكترونية في أغلب وظائفها. يعد التدريب والتطوير الالكتروني من اكثر الابعاد إه...

Business communication in organizational settings is crucial to achieve the desired results. Mana... more Business communication in organizational settings is crucial to achieve the desired results. Managers use speech to manage, instruct, and in other ways get subordinates to perform everyday tasks. This study aims to investigate how speech acts are performed using different politeness strategies, how these politeness strategies affect the motivation of subordinates, and how politeness can be used strategically in certain situations. A case study of two Syrian private universities were used to collect data, the Primary data

Green innovation has become a key environmental topic in modern business practice around the glob... more Green innovation has become a key environmental topic in modern business practice around the globe. Green innovation generates new market prospects, products, services and processes that refine and conserve the environment. This study sought to identify the link and the influence of green innovation elements in term of enhancing environmental sustainability in the dairy products sector in Syria. The study attempts to answer the following question: Does green innovation elements have an impact on enhancing environmental sustainability in Syrian dairy products Companies. The researcher proposed two hypotheses to establish the association between the variables of the study. A practical survey sought the opinions of 60 skilled and knowledgeable personnel from three Syrian Dairy Products Companies on the subject matter. The results showed a significant correlation between the elements of green innovation combined and the enhancement of environmental sustainability in the surveyed compani...

International Journal of Supply Chain Management, 2018

The subject of the supply chain has received significant attention by researchers in the theoreti... more The subject of the supply chain has received significant attention by researchers in the theoretical and applied fields of Operations Management and Marketing Management. Resulting in the need to develop successful strategies of supply chain and complement the organization's strategy in order to achieve competitive advantage. From this point view, the research problem was identified by asking questions about the strategies of supply chain and its suitability to the Company studied, as well as the knowledge of the requirements for successful supply chain, also knowing the effect of these strategies in achieving competitive advantage to the plant under study. The main objective of this research is to identify the relationship between supply chain strategies and competitive advantage in Alsamah Hosiery Company, Syria. The research used the null hypothesis to determine the relation and effect between the study variables which is strategies of supply chain and the dimensions of compe...

Cihan University-Erbil Journal of Humanities and Social Sciences, 2021

Sustainability is becoming an indispensable and concerning issue for firms in today's busines... more Sustainability is becoming an indispensable and concerning issue for firms in today's business environment. Especially in the food and restaurant sectors. Sustainability focuses on satisfying the needs of the current period without conceding the capability of future consumers to meet their desires. Yet, an inclusive adoption of Sustainability is lagging in the restaurant and eatery industry in emerging market such as Kurdistan Region, Iraq. Therefore, this study focuses on the current practices of sustainable facilities in restaurants and lodging businesses in Kurdistan Region, Iraq. The researchers conducted unstructured interview for the data collection from (10) restaurateurs managing and working in 5 luxurious restaurants and 5 fast-food ones. The restaurants selected were categorized as luxurious restaurants and fast food restaurants, the topics of the interviews were related to energy, waste and water. The data were analyzed by using frequency. The main approach in data g...

3rd International Conference on Administrative & Financial Sciences, 2021

Purpose – The topic of sustainability is becoming an essential and concerning issue for organizat... more Purpose – The topic of sustainability is becoming an essential and concerning issue for organizations in today's business environment. Especially in the food and restaurant industry. Sustainability emphases on satisfying the needs of the current period without conceding the capability of future consumers to meet their desires. Yet, an inclusive adoption of Sustainability is lagging in the restaurant and eatery industry in emerging market such as Kurdistan Region, Iraq. Therefore, this research focuses on the current practices of sustainable amenities in restaurants and lodging businesses in Kurdistan Region, Iraq. Design – The researchers conducted unstructured interview for the data collection from (10) restaurateurs managing and working in 5 luxurious restaurants and 5 fast-food ones Methodology – The restaurants selected were categorized as luxurious restaurants and fast food restaurants, the topics of the interviews were related to energy, waste and water. The data were anal...

International Journal of Supply Chain Management, 2019

— This research aims to test the impact of the adoption of lean supply chain standards in improvi... more — This research aims to test the impact of the adoption of lean supply chain standards in improving Unipharma Syria response to its clients' posts the Syrian crisis of 2011. The researcher used descriptive and analytical approach to study Universal Pharmaceutical Industries. “UNIPHARMA” one of the well-known highly developed firms in the Pharmaceutical Industries in Syria. The data was collected from a questionnaire distributed to 100 employees working at Unipharma Damascus, 98 valid responses were received. The hypotheses were tested using SPSS software. The result of the research showed that the company's reliance on process standardization and industrial standards was relatively high and the adoption rate for industrial standards are the highest. The company's response rate to its customers in terms of flexibility and delivery is not high and convergent for both variables. Keywords— lean supply chain, customer response, Process Standardization, Industrial Standards

3rd International Conference on Administrative & Financial Sciences (ICAFS 2021), 2021

Leadership style has not been effectively examined in educational institution in developing count... more Leadership style has not been effectively examined in educational institution in developing countries. The purpose of this study is to investigate the impact of Leadership style on organizational citizenship behaviour (OCBs) among secondary school teachers. Based on the review, the study proposed that leadership styles and it is components, transformational leadership (TFL) and transactional leadership (TAL), will affect OCBs. Methodology, The population of this study is secondary school teachers. A stratified sampling technique deployed to collect 174 responses from eight schools. The findings showed that TFL and TAL significantly affect OCBs, and TFL highly predicted OCBs than TAL. Decision-makers are advised to implement the TFL and increase the OCBs among Teachers.

ISSUE NINE, 2021

This study aims to detect the extent of adoption of the Blue Ocean Strategy in the Syrian ‎food i... more This study aims to detect the extent of adoption of the Blue Ocean Strategy in the Syrian ‎food industry companies and its role in improving its competitive advantage. Syrian ‎Companies need to shape their blue ocean strategy in accordance with consumer value, ‎price, cost, and adoption. This permits them to construct a feasible business model and ‎ensure that profits from the blue ocean is created. The study used descriptive-analytical ‎approach. The data were composed of a questionnaire distributed to 293 personnel ‎working in 85 Syrian food companies. Statistical Package for Social Science (SPSS 22) were ‎applied to analyze the data. The result showed there are a substantial interest by Syrian ‎food companies to adopt Blue Ocean strategy indicators in its operations. Also, there was ‎a significant relationship between the adoption of Blue Ocean Strategy and the ‎improvement of sustainable competitive advantage for the investigated companies. The ‎researchers suggested that Syrian...