Feyzanur Aydar - Academia.edu (original) (raw)
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Erciyes İletişim Dergisi, 2021
In today's competitive world it is very important for all business that wants to create a brand p... more In today's competitive world it is very important for all business that wants to create a brand perception in the minds of consumers to develop strategies which will create a strong bond between the brand and the consumer. It is very important to give the right message in today's world where brands imitate each other and exaggerated advertisements are quite abundant, advertisements intended to entertain consumers rather than the desired message are proliferated and consumer habits are changing. For these reasons, leaving an emotional impact on consumers, reminding some of the past pleasures habits and blending them with the brand and presenting them through media tools have increased the importance of retro marketing concepts for businesses. This research aims to describe the concept of retro marketing, what kind of messages the brands want to give to their consumers in the commercials they create using the retro marketing application, and what the concept of retro marketing reminds in the minds of consumers. In the study conducted for this purpose, Tadım nuts brand's advertising film named Turkey's Largest Social Network which was issued through Youtube whose popularity in the world and in Turkey is ever increasing was analyzed by semiotic method.
Erciyes İletişim Dergisi, 2021
In today's competitive world it is very important for all business that wants to create a brand p... more In today's competitive world it is very important for all business that wants to create a brand perception in the minds of consumers to develop strategies which will create a strong bond between the brand and the consumer. It is very important to give the right message in today's world where brands imitate each other and exaggerated advertisements are quite abundant, advertisements intended to entertain consumers rather than the desired message are proliferated and consumer habits are changing. For these reasons, leaving an emotional impact on consumers, reminding some of the past pleasures habits and blending them with the brand and presenting them through media tools have increased the importance of retro marketing concepts for businesses. This research aims to describe the concept of retro marketing, what kind of messages the brands want to give to their consumers in the commercials they create using the retro marketing application, and what the concept of retro marketing reminds in the minds of consumers. In the study conducted for this purpose, Tadım nuts brand's advertising film named Turkey's Largest Social Network which was issued through Youtube whose popularity in the world and in Turkey is ever increasing was analyzed by semiotic method.