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Papers by Azuka Chegwe
Information and communication technology and the internet have brought several opportunities as w... more Information and communication technology and the internet have brought several opportunities as well as challenges to how effective library and information services are rendered. Patrons can now access information online irrespective of their location and visit private information providers, cybercafé and no longer
This paper explains the vitality of marketing as a panacea for promoting library services and pro... more This paper explains the vitality of marketing as a panacea for promoting library services and products to current and potential users. The paper identified the need for marketing library devices to users as well as its implication for Library and Information Professionals (LIP). Today, libraries are facing stiff competition from other information providers using ICT and this is contributing in no small measure in making librarians and libraries less relevant in the mind of the public. Consequently, many now see libraries as one of the underperforming sectors of the Nigerian economy. LIP must therefore be proactive by applying marketing to libraries to brace up in the challenges before her and remain users most preferred choice for information. The paper further concluded that for librarians to stand out, they should acquire necessary skills so that they can outweigh other information providers in information management.
Library Philosophy and Practice, 2015
IntroductionInformation and communication technology and the internet have brought several opport... more IntroductionInformation and communication technology and the internet have brought several opportunities as well as challenges to how effective library and information services are rendered. Patrons can now access information online irrespective of their location and visit private information providers, cybercafe and no longer solely rely on the library. Further, with mobile smart phones in the hand of many students academic libraries are now experiencing less patronage.As librarians understand the confusion associated with information overload, it is their responsibility to device means to keep the students aware of the shortcomings of unevaluated internet information. To ameliorate some of the consequences of ICT resulting in underutilization of academic libraries, effort directed to promoting and creating awareness of library services is imperative. Librarians can promote the use of the library through other means such as marketing of library services to its users.Marketing of li...
Information and communication technology and the internet have brought several opportunities as w... more Information and communication technology and the internet have brought several opportunities as well as challenges to how effective library and information services are rendered. Patrons can now access information online irrespective of their location and visit private information providers, cybercafé and no longer
This paper explains the vitality of marketing as a panacea for promoting library services and pro... more This paper explains the vitality of marketing as a panacea for promoting library services and products to current and potential users. The paper identified the need for marketing library devices to users as well as its implication for Library and Information Professionals (LIP). Today, libraries are facing stiff competition from other information providers using ICT and this is contributing in no small measure in making librarians and libraries less relevant in the mind of the public. Consequently, many now see libraries as one of the underperforming sectors of the Nigerian economy. LIP must therefore be proactive by applying marketing to libraries to brace up in the challenges before her and remain users most preferred choice for information. The paper further concluded that for librarians to stand out, they should acquire necessary skills so that they can outweigh other information providers in information management.
Library Philosophy and Practice, 2015
IntroductionInformation and communication technology and the internet have brought several opport... more IntroductionInformation and communication technology and the internet have brought several opportunities as well as challenges to how effective library and information services are rendered. Patrons can now access information online irrespective of their location and visit private information providers, cybercafe and no longer solely rely on the library. Further, with mobile smart phones in the hand of many students academic libraries are now experiencing less patronage.As librarians understand the confusion associated with information overload, it is their responsibility to device means to keep the students aware of the shortcomings of unevaluated internet information. To ameliorate some of the consequences of ICT resulting in underutilization of academic libraries, effort directed to promoting and creating awareness of library services is imperative. Librarians can promote the use of the library through other means such as marketing of library services to its users.Marketing of li...