Bassent Eissa - Academia.edu (original) (raw)
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Papers by Bassent Eissa
Asia Pacific Journal of Marketing and Logistics, 2012
PurposeThis paper seeks to explore whether predisposition towards foreign brands and consumer acc... more PurposeThis paper seeks to explore whether predisposition towards foreign brands and consumer acculturation would differ across demographic segments in an emerging market (India). Further, the paper aims to investigate if predisposition towards foreign brands (acting as a proxy for forces of globalization) would lead to consumer acculturation among consumers in India.Design/methodology/approachInstruments to measure predisposition towards foreign brands and consumer acculturation were developed on the basis of extensive literature review. The data comprised of urban, educated, middle‐class Indian consumers. The data were collected using structured questionnaire. ANOVA and T‐test results were used to determine if extent of predisposition towards foreign brands and consumer acculturation would differ across demographic segments. Multiple regression analysis was used to test the impact of predisposition towards foreign brands on consumer acculturation.FindingsThe findings indicate that...
Globalization as a pivotal force that impacts consumer's world over, Such impact is more promine... more Globalization as a pivotal force that impacts consumer's world over, Such impact is more prominent among the consumers in developing countries like India (Batra et al, 2000; Durvasula and Lysonski, 2008; Mathur et al., 2008).
As globalization has accelerated (e.g., Levitt 1983; Szyman. Ski, Bharadwaj, and Varadarajan 1993; Yip 1989), Consumers everywhere can choose from a large number of brands, both foreign and domestic. Large number of brands across nations evokes issues of whether consumes from different markets perceive brands differently and, consequently, how the brand image perception affects consumer's purchasing behavior across nations.
This research is based on identifying the importance of e-Learning and how the development in soc... more This research is based on identifying the importance of e-Learning and how the development in society and business changes the way of education, and also identify the difference between distance Learning & e-Learning and how there is a mis-understanding of both of them, in addition to identify the impact of the e-learning on universities strategies and it is important to identify & build quality factors that help to the continuous the use of e-Learning and also the presence of techniques to solve problems such as “ adoptive intelligence system” and finally to identify the expectations & feedback of students toward new technology and how they will interact within it, how it affect the effectiveness of employees and affect training .
Asia Pacific Journal of Marketing and Logistics, 2012
PurposeThis paper seeks to explore whether predisposition towards foreign brands and consumer acc... more PurposeThis paper seeks to explore whether predisposition towards foreign brands and consumer acculturation would differ across demographic segments in an emerging market (India). Further, the paper aims to investigate if predisposition towards foreign brands (acting as a proxy for forces of globalization) would lead to consumer acculturation among consumers in India.Design/methodology/approachInstruments to measure predisposition towards foreign brands and consumer acculturation were developed on the basis of extensive literature review. The data comprised of urban, educated, middle‐class Indian consumers. The data were collected using structured questionnaire. ANOVA and T‐test results were used to determine if extent of predisposition towards foreign brands and consumer acculturation would differ across demographic segments. Multiple regression analysis was used to test the impact of predisposition towards foreign brands on consumer acculturation.FindingsThe findings indicate that...
Globalization as a pivotal force that impacts consumer's world over, Such impact is more promine... more Globalization as a pivotal force that impacts consumer's world over, Such impact is more prominent among the consumers in developing countries like India (Batra et al, 2000; Durvasula and Lysonski, 2008; Mathur et al., 2008).
As globalization has accelerated (e.g., Levitt 1983; Szyman. Ski, Bharadwaj, and Varadarajan 1993; Yip 1989), Consumers everywhere can choose from a large number of brands, both foreign and domestic. Large number of brands across nations evokes issues of whether consumes from different markets perceive brands differently and, consequently, how the brand image perception affects consumer's purchasing behavior across nations.
This research is based on identifying the importance of e-Learning and how the development in soc... more This research is based on identifying the importance of e-Learning and how the development in society and business changes the way of education, and also identify the difference between distance Learning & e-Learning and how there is a mis-understanding of both of them, in addition to identify the impact of the e-learning on universities strategies and it is important to identify & build quality factors that help to the continuous the use of e-Learning and also the presence of techniques to solve problems such as “ adoptive intelligence system” and finally to identify the expectations & feedback of students toward new technology and how they will interact within it, how it affect the effectiveness of employees and affect training .