Bahtiar Mohamad - Academia.edu (original) (raw)

Papers by Bahtiar Mohamad

Research paper thumbnail of Corporate identity management among Higher Education Institutions in the Gulf

Routledge eBooks, Jun 18, 2021

Research paper thumbnail of The Impact of Extrinsic Factors of Motivation on Employees Job Commitment: A Study on Private Commercial Banks in Bangladesh

International journal of psychosocial rehabilitation, Feb 18, 2020

Research paper thumbnail of Assessing Corporatecommunity Involvement: An Empirical Examination

Journal of critical reviews, 2020

Research paper thumbnail of Corporate identity management among Higher Education Institutions in the Gulf

Higher Education in the Gulf, 2021

Research paper thumbnail of Youth Offline Political Participation: Trends and Role of Social Media

Jurnal Komunikasi, Malaysian Journal of Communication, 2018

Recently, the growing body of research has waded into the decline of formal political participati... more Recently, the growing body of research has waded into the decline of formal political participation and engagement among youth especially voting and party allegiance due to the heightened youth activism such as protests and demonstrations. However, past research proposes that there is a significant relationship between the usage of social media and online political participation among youth. Many of those studies have inordinately relied on college students as samples rather than the entire population of youth with a vast amount of knowledge and experience in. Yet, only few researches have tried to uncover the tendencies of youth participation in formal political activities such as voting and party allegiance via the unprecedented social networking sites such as Facebook to address this issue, the study has employed multiple regression analysis to examine the correlation between use of Facebook, interactivity with politicians, Facebook information quality, political interest and offline political participation among Nigerian youth. This study has shown that Facebook use, interactivity with political figures, Facebook information quality and political interest significantly correlates with offline political participation. Social media allows marginalized youth to interact with friends and political figures, fostering their engagement in political issues, as well as enabling them to share and express their opinions thus draw youth participation in political activities such as voting. Incisively, Facebook serves as a gateway where youth can acquire political knowledge and information. It has become apparent that social media helps to lower the barriers and widen the scope of informal political activities.

Research paper thumbnail of Investigating antecedents and consequences of corporate communication management

Investigating Antecedents and Consequences of Corporate Communication Management This paper analy... more Investigating Antecedents and Consequences of Corporate Communication Management This paper analyses the influences of managerial communication, marketing communication and organizational communication on corporate communication. In addition, this paper shows how corporate communication management influences organizational performance. This research also investigates the role of corporate leadership in moderating the relationship between corporate communication and organizational performance. Three categories of antecedents, namely, management communication, marketing communication and organizational communication are gathered from the literature. Direct consequences and indirect consequences through relevant mediators are identified. Future research directions are also offered. The compendium of antecedents and consequences of Corporate Communication Management (CCM) can be used by corporate communication practitioners for their segmentation and target stakeholders.

Research paper thumbnail of The interactive effect of mindfulness and internal listening on internal crisis management and its outcomes: the moderating role of emotional exhaustion

Corporate Communications: An International Journal

PurposeInternal crisis communication (ICC) has become a burgeoning area of research in crisis com... more PurposeInternal crisis communication (ICC) has become a burgeoning area of research in crisis communication. However, the importance of ICC as a tool to enhance employee positive communicative behaviour in crisis has not been explored. This study aims to develop a research model by drawing from the ideas of sensemaking and network theories. In addition, the study further examines how the elements of the proposed model drive ICC while assessing employee-related outcomes and the role of emotion exhaustion.Design/methodology/approachTo assess the validity of the measurement and structural models, 316 employees from both public and private non-profit organisations in Pakistan were interviewed through online survey. The collected data were analysed using co-variance based structural equation modelling (CV-SEM).FindingsThe results of this research confirmed that mindfulness and internal listening positively affect employee perceptions towards internal communication during a crisis. Simila...

Research paper thumbnail of Sustainability through TQM practices in the food and beverages industry

International Journal of Quality & Reliability Management

PurposeThe study aims to examine the connection between practices of total quality management (TQ... more PurposeThe study aims to examine the connection between practices of total quality management (TQM) and sustainability in Malaysia food and beverages companies (FBC). Continuous process improvement, benchmarking, management leadership, human resources management, quality assurance, service design and information and analysis as TQM practices are considered and their relationship, respectively, with sustainable performance.Design/methodology/approachA survey questionnaire is administered to gather responses from 303 FBC, while 98 responses are useable and subsequently analysed using partial least squares structural equation modelling.FindingsThe results reveal that effective implementation of continuous process improvement, benchmarking, quality assurance, service design and information and analysis have positive and significant effect on sustainability.Research limitations/implicationsThe scope of the present study was limited to FBC in Malaysia, and a cross-sectional design was emp...

Research paper thumbnail of Perhubungan Awam: Amalan dan Strategi

Research paper thumbnail of News Authorship and News Sources: Impacts on Environmental Coverage in The Nigerian Press

Jurnal The Messenger, 2017

This study examines the impacts of news authorship and news sources on environmental coverage in ... more This study examines the impacts of news authorship and news sources on environmental coverage in the Nigerian press to shed light on the roles they play in news construction. The study finds that journalists in conjunction with policy makers are the catalyst for environmental information, whereas citizens who are pivotal in creating relevant public opinion on environmental issues are left behind. The study reveals that investigative reporting lacks in environmental coverage because most coverage are events driven which explains why environmental news is reported as straight news and as such journalists rely heavily on official sources rather than subsidiary sources. The study opines that for proper environmental coverage, journalists must choose sources from both main and subsidiary actors and revert to proactive, investigative and interpretive reporting so as to make environmental stories relatable to the intended audiences.

Research paper thumbnail of Cultural Barriers in the New Media Technology Era: Comparisons of Medical Practices between Malaysia and the United Kingdom : Proceeding International Conference on Transformation in Communication (ICOTIC) November 2015

Research paper thumbnail of The Benefits of Political Participation among Youth: An Insight to Facebook Usage

Solid State Technology, 2020

According to recent studies, youth are interested in politics in a general sense but are disengag... more According to recent studies, youth are interested in politics in a general sense but are disengaged with electoralpolitics. For example, in many western nations, the legacy media such as television, newspaper and radio do notinspire the youth. Correspondingly, other results demonstrate the unprecedented and rapid paradigm shift of youthparticipation and commitment in political accomplishments vis-a-vis the use of Facebook. The medium offers theyouth an avenue to political information and relate openly with politicians. Nonetheless, studies have not apparentlystudied the reason of youth recent change in political involvement and what is the dynamic force for that suddenchange. In posturing these concerns, researchers have advocated that there is need to further study some specificfeatures on Facebook platform such as interaction with political figures, pattern of usage and diversity innetworking. The research hence found that there is significant relationship between the youth politi...

Research paper thumbnail of Brand Image of Higher Education in Pakistan

The objective of this research is to investigate the influence of different dimensions i.e. aware... more The objective of this research is to investigate the influence of different dimensions i.e. awareness, acceptance and quality on brand image of higher education. These three components are used by Prasad and Dev (2000) as identified by Aaker, (1991). Lamb & Low Jr. (2000) used the same mentioned three components of Aaker (1991). Therefore, for this study, the researcher intends to practice the similar three above mentioned attributes; brand awareness, brand acceptance and brand quality to determine the brand image of higher education (university level).

Research paper thumbnail of The Role of Newspaper and State Government in Conservation of World Heritage Site in Malaysia

Journal of Public Administration and Governance, 2018

Currently, there are two historical sites has been recognized as World Heritage Site by United Na... more Currently, there are two historical sites has been recognized as World Heritage Site by United Nations Educational, Scientific and Cultural Organization (UNESCO) in Malaysia, which are Melaka (Malacca) and George Town, Penang. Since its recognition, those cities becomes so famous and positioned as one of the world tourism attraction that need to visit. In line with this prestige, conservation matter definitely appears to be a major concern especially to both cities in order to maintain the status given. The paper aims to discover the local daily newspaper of The Star in terms of its portrayal of image on the historic or heritage buildings within the areas of World Heritage Site. Content analysis and previous literature were used as the research method. The findings show that indeed the images of photo could influence the public reader and create awareness of the issues raised. Behind the image thus, this paper would also examine at the role of the state in an effort to conserve the ...

Research paper thumbnail of The Determinant Factors of Supply Chain Management on Purchase Intention of an International Branded Apparels Status Quo

International Journal of Supply Chain Management, 2019

The purpose of this study is to investigate the factors influencing status quo of supply chain pu... more The purpose of this study is to investigate the factors influencing status quo of supply chain purchase intention of international branded apparel items among young adult in Malaysia. Data for this study have been collected using self-administered questionnaire which distributed to the channel members (young adult retailers) and customers by using a convenient sampling method. A total of 100 completed and usable surveys were collected. Pearson Correlation analysis and multiple regression analysis have been used to determine the interrelation between different variables in the intention to purchase. The results of this study are limited by the number of participants, thus the area and location of the study and the absence of other methods for obtaining results other than questionnaires. Empirical results show that there is a significant correlation between independent variables (perceived quality, brand image, word of mouth, self-concept and need for uniqueness) towards the dependent...

Research paper thumbnail of Determinants of SMEs’ performance: amalgamation of entrepreneurial, market and brand orientations

International Journal of Entrepreneurial Behavior & Research

PurposeScholars and practitioners alike are paying attention to entrepreneurial orientation (EO) ... more PurposeScholars and practitioners alike are paying attention to entrepreneurial orientation (EO) as an antecedent of the financial performance of SMEs. Other factors foster and improve SMEs' financial performance. This paper aims to shed the light on other two different strategic orientations that may help enhance SMEs' financial performance in addition to EO, namely; market orientation (MO) and brand orientation (BO).Design/methodology/approachThe three different important strategic orientations are explored through two different studies. The first study was conducted to determine the different effects of the three orientations on SMEs' financial performance. Data were collected using a questionnaire among a convenient sample (131) of business owners/managers, and next PLS-SEM was used for data analysis. The financial performance of firms in the second study is hypothesized to be an outcome of a combination of different strategic orientations; therefore, the fsQCA metho...

Research paper thumbnail of Corporate communication (komunikasi perusahaan)

Research paper thumbnail of The Mediating Role of Organizational Excellence Between Total Quality Management Practices and Sustainability: A Preliminary

Proceedings of the 18th International Symposium on Management (INSYMA 2021), 2021

Inconsistencies in the findings of past literature on the relationship between quality management... more Inconsistencies in the findings of past literature on the relationship between quality management practices and sustainable performance have provoked the essence of this study. This has prompted further evaluation of the effects of critical quality management variables to explain the relationships' nature better. Therefore, this study investigates the mediating effect of organizational excellence on the relationships between total quality management practices and sustainability performance. This study's quality management practices are human resources management, service design, information and analysis, continuous process improvement, benchmarking, quality assurance and management leadership, and their respective relationship with sustainable performance while being mediated by organizational excellence. The developed framework from this study can be employed by policy and decision-makers. Also, the managers aiming to achieve sustainability and excellence can consider the importance of this model when implementing any practice in the future.

Research paper thumbnail of Corporate Communication: teori, aplikasi dan praktik

Prenadamedia Group, 2020

buku ini harus dibaca oleh para sarjana komunikasi, mahasiswa, dan praktisi komunikasi perusahaan... more buku ini harus dibaca oleh para sarjana komunikasi, mahasiswa, dan praktisi komunikasi perusahaan untuk mendapatkan perspektif yang lebih komprehensif tentang disiplin komunikasi perusahaan. Diskusi yang cermat dengan contoh-contoh akan membantu pembaca lebih memahami komunikasi perusahaan. Diharapkan buku ini akan membawa dimensi baru pada disiplin komunikasi perusahaan.xvi, 324 hal.; 23 c

Research paper thumbnail of Predicting Communicative Behavior of Higher Institutions Employees during COVID-19 Pandemic: A Conceptual Assessment

Journal of Digital Marketing and Communication, Dec 2, 2021

Over the last three decades, a series of research has revealed how strategic communication may ha... more Over the last three decades, a series of research has revealed how strategic communication may have a profound effect on how members of society behave. More precisely, communication theories have documented the media's ability to determine the agenda in society. The situational theory of problem solving is particularly interesting because it explains why and how individual members of society communicate during a problematic situation. This hypothesis has been evaluated in a variety of contexts to determine its efficacy. However, few studies have been conducted to examine the influence of communication from corporations or government to community members. The character of persons, particularly employees' information seeking and sharing behavior, has been significantly overlooked in the context of COVID-19. The purpose of this study is to investigate theoretically how employees process, seek, forward, filter, choose, and exchange information regarding COVID 19.

Research paper thumbnail of Corporate identity management among Higher Education Institutions in the Gulf

Routledge eBooks, Jun 18, 2021

Research paper thumbnail of The Impact of Extrinsic Factors of Motivation on Employees Job Commitment: A Study on Private Commercial Banks in Bangladesh

International journal of psychosocial rehabilitation, Feb 18, 2020

Research paper thumbnail of Assessing Corporatecommunity Involvement: An Empirical Examination

Journal of critical reviews, 2020

Research paper thumbnail of Corporate identity management among Higher Education Institutions in the Gulf

Higher Education in the Gulf, 2021

Research paper thumbnail of Youth Offline Political Participation: Trends and Role of Social Media

Jurnal Komunikasi, Malaysian Journal of Communication, 2018

Recently, the growing body of research has waded into the decline of formal political participati... more Recently, the growing body of research has waded into the decline of formal political participation and engagement among youth especially voting and party allegiance due to the heightened youth activism such as protests and demonstrations. However, past research proposes that there is a significant relationship between the usage of social media and online political participation among youth. Many of those studies have inordinately relied on college students as samples rather than the entire population of youth with a vast amount of knowledge and experience in. Yet, only few researches have tried to uncover the tendencies of youth participation in formal political activities such as voting and party allegiance via the unprecedented social networking sites such as Facebook to address this issue, the study has employed multiple regression analysis to examine the correlation between use of Facebook, interactivity with politicians, Facebook information quality, political interest and offline political participation among Nigerian youth. This study has shown that Facebook use, interactivity with political figures, Facebook information quality and political interest significantly correlates with offline political participation. Social media allows marginalized youth to interact with friends and political figures, fostering their engagement in political issues, as well as enabling them to share and express their opinions thus draw youth participation in political activities such as voting. Incisively, Facebook serves as a gateway where youth can acquire political knowledge and information. It has become apparent that social media helps to lower the barriers and widen the scope of informal political activities.

Research paper thumbnail of Investigating antecedents and consequences of corporate communication management

Investigating Antecedents and Consequences of Corporate Communication Management This paper analy... more Investigating Antecedents and Consequences of Corporate Communication Management This paper analyses the influences of managerial communication, marketing communication and organizational communication on corporate communication. In addition, this paper shows how corporate communication management influences organizational performance. This research also investigates the role of corporate leadership in moderating the relationship between corporate communication and organizational performance. Three categories of antecedents, namely, management communication, marketing communication and organizational communication are gathered from the literature. Direct consequences and indirect consequences through relevant mediators are identified. Future research directions are also offered. The compendium of antecedents and consequences of Corporate Communication Management (CCM) can be used by corporate communication practitioners for their segmentation and target stakeholders.

Research paper thumbnail of The interactive effect of mindfulness and internal listening on internal crisis management and its outcomes: the moderating role of emotional exhaustion

Corporate Communications: An International Journal

PurposeInternal crisis communication (ICC) has become a burgeoning area of research in crisis com... more PurposeInternal crisis communication (ICC) has become a burgeoning area of research in crisis communication. However, the importance of ICC as a tool to enhance employee positive communicative behaviour in crisis has not been explored. This study aims to develop a research model by drawing from the ideas of sensemaking and network theories. In addition, the study further examines how the elements of the proposed model drive ICC while assessing employee-related outcomes and the role of emotion exhaustion.Design/methodology/approachTo assess the validity of the measurement and structural models, 316 employees from both public and private non-profit organisations in Pakistan were interviewed through online survey. The collected data were analysed using co-variance based structural equation modelling (CV-SEM).FindingsThe results of this research confirmed that mindfulness and internal listening positively affect employee perceptions towards internal communication during a crisis. Simila...

Research paper thumbnail of Sustainability through TQM practices in the food and beverages industry

International Journal of Quality & Reliability Management

PurposeThe study aims to examine the connection between practices of total quality management (TQ... more PurposeThe study aims to examine the connection between practices of total quality management (TQM) and sustainability in Malaysia food and beverages companies (FBC). Continuous process improvement, benchmarking, management leadership, human resources management, quality assurance, service design and information and analysis as TQM practices are considered and their relationship, respectively, with sustainable performance.Design/methodology/approachA survey questionnaire is administered to gather responses from 303 FBC, while 98 responses are useable and subsequently analysed using partial least squares structural equation modelling.FindingsThe results reveal that effective implementation of continuous process improvement, benchmarking, quality assurance, service design and information and analysis have positive and significant effect on sustainability.Research limitations/implicationsThe scope of the present study was limited to FBC in Malaysia, and a cross-sectional design was emp...

Research paper thumbnail of Perhubungan Awam: Amalan dan Strategi

Research paper thumbnail of News Authorship and News Sources: Impacts on Environmental Coverage in The Nigerian Press

Jurnal The Messenger, 2017

This study examines the impacts of news authorship and news sources on environmental coverage in ... more This study examines the impacts of news authorship and news sources on environmental coverage in the Nigerian press to shed light on the roles they play in news construction. The study finds that journalists in conjunction with policy makers are the catalyst for environmental information, whereas citizens who are pivotal in creating relevant public opinion on environmental issues are left behind. The study reveals that investigative reporting lacks in environmental coverage because most coverage are events driven which explains why environmental news is reported as straight news and as such journalists rely heavily on official sources rather than subsidiary sources. The study opines that for proper environmental coverage, journalists must choose sources from both main and subsidiary actors and revert to proactive, investigative and interpretive reporting so as to make environmental stories relatable to the intended audiences.

Research paper thumbnail of Cultural Barriers in the New Media Technology Era: Comparisons of Medical Practices between Malaysia and the United Kingdom : Proceeding International Conference on Transformation in Communication (ICOTIC) November 2015

Research paper thumbnail of The Benefits of Political Participation among Youth: An Insight to Facebook Usage

Solid State Technology, 2020

According to recent studies, youth are interested in politics in a general sense but are disengag... more According to recent studies, youth are interested in politics in a general sense but are disengaged with electoralpolitics. For example, in many western nations, the legacy media such as television, newspaper and radio do notinspire the youth. Correspondingly, other results demonstrate the unprecedented and rapid paradigm shift of youthparticipation and commitment in political accomplishments vis-a-vis the use of Facebook. The medium offers theyouth an avenue to political information and relate openly with politicians. Nonetheless, studies have not apparentlystudied the reason of youth recent change in political involvement and what is the dynamic force for that suddenchange. In posturing these concerns, researchers have advocated that there is need to further study some specificfeatures on Facebook platform such as interaction with political figures, pattern of usage and diversity innetworking. The research hence found that there is significant relationship between the youth politi...

Research paper thumbnail of Brand Image of Higher Education in Pakistan

The objective of this research is to investigate the influence of different dimensions i.e. aware... more The objective of this research is to investigate the influence of different dimensions i.e. awareness, acceptance and quality on brand image of higher education. These three components are used by Prasad and Dev (2000) as identified by Aaker, (1991). Lamb & Low Jr. (2000) used the same mentioned three components of Aaker (1991). Therefore, for this study, the researcher intends to practice the similar three above mentioned attributes; brand awareness, brand acceptance and brand quality to determine the brand image of higher education (university level).

Research paper thumbnail of The Role of Newspaper and State Government in Conservation of World Heritage Site in Malaysia

Journal of Public Administration and Governance, 2018

Currently, there are two historical sites has been recognized as World Heritage Site by United Na... more Currently, there are two historical sites has been recognized as World Heritage Site by United Nations Educational, Scientific and Cultural Organization (UNESCO) in Malaysia, which are Melaka (Malacca) and George Town, Penang. Since its recognition, those cities becomes so famous and positioned as one of the world tourism attraction that need to visit. In line with this prestige, conservation matter definitely appears to be a major concern especially to both cities in order to maintain the status given. The paper aims to discover the local daily newspaper of The Star in terms of its portrayal of image on the historic or heritage buildings within the areas of World Heritage Site. Content analysis and previous literature were used as the research method. The findings show that indeed the images of photo could influence the public reader and create awareness of the issues raised. Behind the image thus, this paper would also examine at the role of the state in an effort to conserve the ...

Research paper thumbnail of The Determinant Factors of Supply Chain Management on Purchase Intention of an International Branded Apparels Status Quo

International Journal of Supply Chain Management, 2019

The purpose of this study is to investigate the factors influencing status quo of supply chain pu... more The purpose of this study is to investigate the factors influencing status quo of supply chain purchase intention of international branded apparel items among young adult in Malaysia. Data for this study have been collected using self-administered questionnaire which distributed to the channel members (young adult retailers) and customers by using a convenient sampling method. A total of 100 completed and usable surveys were collected. Pearson Correlation analysis and multiple regression analysis have been used to determine the interrelation between different variables in the intention to purchase. The results of this study are limited by the number of participants, thus the area and location of the study and the absence of other methods for obtaining results other than questionnaires. Empirical results show that there is a significant correlation between independent variables (perceived quality, brand image, word of mouth, self-concept and need for uniqueness) towards the dependent...

Research paper thumbnail of Determinants of SMEs’ performance: amalgamation of entrepreneurial, market and brand orientations

International Journal of Entrepreneurial Behavior & Research

PurposeScholars and practitioners alike are paying attention to entrepreneurial orientation (EO) ... more PurposeScholars and practitioners alike are paying attention to entrepreneurial orientation (EO) as an antecedent of the financial performance of SMEs. Other factors foster and improve SMEs' financial performance. This paper aims to shed the light on other two different strategic orientations that may help enhance SMEs' financial performance in addition to EO, namely; market orientation (MO) and brand orientation (BO).Design/methodology/approachThe three different important strategic orientations are explored through two different studies. The first study was conducted to determine the different effects of the three orientations on SMEs' financial performance. Data were collected using a questionnaire among a convenient sample (131) of business owners/managers, and next PLS-SEM was used for data analysis. The financial performance of firms in the second study is hypothesized to be an outcome of a combination of different strategic orientations; therefore, the fsQCA metho...

Research paper thumbnail of Corporate communication (komunikasi perusahaan)

Research paper thumbnail of The Mediating Role of Organizational Excellence Between Total Quality Management Practices and Sustainability: A Preliminary

Proceedings of the 18th International Symposium on Management (INSYMA 2021), 2021

Inconsistencies in the findings of past literature on the relationship between quality management... more Inconsistencies in the findings of past literature on the relationship between quality management practices and sustainable performance have provoked the essence of this study. This has prompted further evaluation of the effects of critical quality management variables to explain the relationships' nature better. Therefore, this study investigates the mediating effect of organizational excellence on the relationships between total quality management practices and sustainability performance. This study's quality management practices are human resources management, service design, information and analysis, continuous process improvement, benchmarking, quality assurance and management leadership, and their respective relationship with sustainable performance while being mediated by organizational excellence. The developed framework from this study can be employed by policy and decision-makers. Also, the managers aiming to achieve sustainability and excellence can consider the importance of this model when implementing any practice in the future.

Research paper thumbnail of Corporate Communication: teori, aplikasi dan praktik

Prenadamedia Group, 2020

buku ini harus dibaca oleh para sarjana komunikasi, mahasiswa, dan praktisi komunikasi perusahaan... more buku ini harus dibaca oleh para sarjana komunikasi, mahasiswa, dan praktisi komunikasi perusahaan untuk mendapatkan perspektif yang lebih komprehensif tentang disiplin komunikasi perusahaan. Diskusi yang cermat dengan contoh-contoh akan membantu pembaca lebih memahami komunikasi perusahaan. Diharapkan buku ini akan membawa dimensi baru pada disiplin komunikasi perusahaan.xvi, 324 hal.; 23 c

Research paper thumbnail of Predicting Communicative Behavior of Higher Institutions Employees during COVID-19 Pandemic: A Conceptual Assessment

Journal of Digital Marketing and Communication, Dec 2, 2021

Over the last three decades, a series of research has revealed how strategic communication may ha... more Over the last three decades, a series of research has revealed how strategic communication may have a profound effect on how members of society behave. More precisely, communication theories have documented the media's ability to determine the agenda in society. The situational theory of problem solving is particularly interesting because it explains why and how individual members of society communicate during a problematic situation. This hypothesis has been evaluated in a variety of contexts to determine its efficacy. However, few studies have been conducted to examine the influence of communication from corporations or government to community members. The character of persons, particularly employees' information seeking and sharing behavior, has been significantly overlooked in the context of COVID-19. The purpose of this study is to investigate theoretically how employees process, seek, forward, filter, choose, and exchange information regarding COVID 19.