Barbara Puh - Academia.edu (original) (raw)
Papers by Barbara Puh
In most cases the uncertainty of future business development makes it hard for an investor to opt... more In most cases the uncertainty of future business development makes it hard for an investor to opt for the one of many enterprises to invest. In conditions of uncertainty it is recommended to invest in companies with a good reputation, since such investments are regarded as less risky. In such a situation the attention is increasingly turned to the companies which meet the consumers' needs: trade, food production, construction. It is known that the value of business is considered to be the main indicator of the company's reliability and attractiveness for investors. However, the financial transparency of the enterprise is an equally important factor in the investment attractiveness. The financial transparency is expressed in availability of reporting information on the current state of the enterprise and the company's operation prospects. The investor wants to be aware of not only the current financial state of the enterprise, but also the dynamics and reasons for its change for a certain period of time, and to identify the prospects for the development of the enterprise as well. Considering both the value of the business and the financial transparency the investor has a more accurate prognosis regarding to the company's position on the market in the future. Consequently, the decision of the investor concerning investments in a certain enterprise can be defined as more justified, as it is based on the public financial reporting. In the paper the financial transparency evaluation algorithm based on the selected criteria is suggested and tested. This algorithm allows the investor to make a decision in favor of the companies with the high financial transparency, profitable for investment. The paper more specifically focuses on the investment attractiveness of construction companies in Krasnoyarsk, a major industrial center in the southeastern part of Russia, though it should be mentioned that this algorithm can be used for companies in another manufacturing sector as well.
Journal of Sustainable Tourism
Ekonomska Misao i Praksa, 2014
Book of papers - 6th International Scientific and Professional Conference (CRODMA 2021)- online conference, 2021
Ekonomska Misao I Praksa, Dec 17, 2014
Destination image and factors influencing it are becoming more and more important for tourism des... more Destination image and factors influencing it are becoming more and more important for tourism destinations due to the growing competition on international tourism market. Since tourism demand has been increasing year after year, tourism destinations are facing the challenge of finding new ways of attracting tourists. The researches are showing that image is becoming one of the key factors in a process of selecting a destination. The aim of this paper is, using a combination of structured and unstructured methodologies, to define factors influencing destination image. The research was carried out in Dubrovnik, Croatia on a sample of 705 tourists. The SEM results indicate that natural resources, elements of tourism leisure and recreation, elements of social environment, economical factors and atmosphere of the place are extremely important for the perception of image of Dubrovnik. The results obtained by unstructured methodology show that, among other attractions, the Old town of Dubrovnik and city walls are perceived as determining factors of image differentiation for the city of Dubrovnik.
The purpose – To analyse the attitudes of the local population and population from the surroundin... more The purpose – To analyse the attitudes of the local population and population from the surrounding area on cruise tourism and its further development in the Dubrovnik area.Design – In the first part the paper gives an overview of the features of cruise tourism in the world, followed by the development of cruise tourism in the Mediterranean. Further, the paper analyses Dubrovnik as a cruise destination and the social impact of cruise tourism on the destination. The results of an empirical research are presented in the last chapter as well as the recommendations for further research.Methodology – A questionnaire was used as the research instrument, and the research was carried out in Dubrovnik and the suburbia in the period May–June 2011 on the purposive sample of 350 respondents.Approach – Cruise tourism, due to its positive effect on the local economy, has become a crucial factor in development strategies of the city of Dubrovnik. Due to the strong development of cruise tourism in D...
Academic Journal of Interdisciplinary Studies, 2014
In tourism industry the competitiveness among tourism destinations has become increasingly demand... more In tourism industry the competitiveness among tourism destinations has become increasingly demanding. A large number of existing and new destinations are competing to attract tourists in order to enhance their results as well as to gain better position on international tourism market. Creating and managing destination image is becoming one of the key sources of competitive advantage and one of the important elements in the process of selection of destination. On the other side image is considered as one of the relevant factors in a process of evaluation of services by tourists since it moulds the expectations tourists have before visiting destination. Numerous authors have pointed out that destination image influences tourism satisfaction since destinations with positive image experience more visits and greater satisfaction of tourists. The aim of this paper is to determine the factors that influence destination image and to explore the relationship between destination image and tourism satisfaction. The research was carried out in Dubrovnik, Croatia on a sample of 705 tourists. The SEM results indicate: (1) that natural resources and natural environment, economical factors and social environment as well as tourist leisure and recreation and atmosphere of the place have positive influence on a destination image, (2), that destination image has positive effect on tourism satisfaction.
Ekonomski pregled, 2021
Despite the increased interest in consumers pertained to Generation X, there is still much that i... more Despite the increased interest in consumers pertained to Generation X, there is still much that is not understood about this particular market segment. In particular, this refers to their retail-related behaviour as well as the satisfaction and loyalty of customers in traditional brick and mortar retail environment. The purpose of this paper is to expand the knowledge base about Generation X’s retail store attitudes and retail behaviour in order to identify their loyalty in a retail store context. For that reason, an empirical research was carried out using a convenience sample of 153 Generation X members from the Dubrovnik- Neretva County during the period from June 1 to October 1, 2016. To analyse the data, ordinal logistic regression and ANOVA methods were used. The results revealed that several variables were found partially statistically significant, i.e. retail service quality, retail store quality, product price, product assessment, retail store format and frequency of purcha...
Tourism in Southern and Eastern Europe, 2021
Purpose – Tourism can be an efficient factor of quality and sustainable development especially in... more Purpose – Tourism can be an efficient factor of quality and sustainable development especially in the countryside. Nowadays many rural communities are facing agriculture decline and tourism can enable a new concept of economic development. Rural tourism is multifaceted since it can consolidate agriculture, forestry, farming, heritage with numerous and various tourism activities far away from urban center and mass tourism. Forming positive tourism image in such destination is essential. The focal purpose of this paper is to empirically test a concept of rural tourism destination image formation which did not fully commercialize their potential as a tourism destination and to define the relationship between different parameters and the image of rural tourism destination. Methodology – For the purpose of identification the relationship amidst different parameters and rural tourism destination image empirical research has been conducted applying accessible deliberate sample of tourists ...
Montenegrin journal of economics, 2019
Purpose: As a result of the industrialization and urbanization tourism development is transformin... more Purpose: As a result of the industrialization and urbanization tourism development is transforming into the mass, unplanned, uncontrolled and unsustainable form. Besides the importance of nature and environment as the main reason for visiting tourism destination, researching the relationship between local residents and travellers is vital for sustainable tourism development. Therefore this paper discusses the level of consciousness of local residents towards environmental tourism impacts. The main purpose of this paper is to determine local residents’ perceptions regarding environmental degradation caused by tourism development. Hypothesis: Local residents show an inadequate level of consciousness concerning environmental degradation. Methodology: In order to achieve the main aim, empirical research was carried out on the convenience sample of 1.339 local residents in a period from May the1st 2015 to May the 1st 2016 in the City of Dubrovnik (The Republic of Croatia). The data was...
Ekonomska misao i praksa, 2021
Zadovoljstvo potrošača smatra se jednim od najvažnijih čimbenika koji utječe na odanost prodavaon... more Zadovoljstvo potrošača smatra se jednim od najvažnijih čimbenika koji utječe na odanost prodavaonici. Problematika zadovoljstva potrošača prodavaonicom u hrvatskom je maloprodajnom okruženju nedovoljno istražena, posebice kad je riječ o razmatranju zadovoljstva potrošača pojedinim obilježjima prodavaonice. Stoga, cilj je rada utvrditi razinu zadovoljstva potrošača pojedinim obilježjima prodavaonice te utvrditi postojanje razlika u razini zadovoljstva potrošača u odnosu na njihova sociodemografska i bihevioralna obilježja. Rezultati istraživanja na prigodnom uzorku hrvatskih potrošača pokazuju da su potrošači najzadovoljniji fizičkim okruženjem prodavaonice te prodajnim osobljem, dok najmanji stupanj zadovoljstva iskazuju prema dodatnim uslugama te cijenama. Također, utvrđene su razlike u razini zadovoljstva pojedinim obilježjima prodavaonice i sociodemografskim te bihevioralnim obilježjima potrošača. Iako korišteni uzorak i provedba istraživanja u jednoj hrvatskoj županiji ograničav...
The trend of natural cosmetics is increasing round the world as consumers are becoming more aware... more The trend of natural cosmetics is increasing round the world as consumers are becoming more aware of the benefits of natural products. The aim of this study is to identify the consumer attitudes towards natural cosmetic products. Also, the paper determines the consumer purchase intention towards product of natural cosmetics and the features of pre purchase consumer behaviour in online environment. The data was collected online survey research conducted in March and April 2015 on a sample of 204 respondents in the Dubrovnik-Neretva County. The descriptive and inferential statistics were used. The results suggest that most consumers have positive attitude towards products of natural cosmetics. However, the survey also found that consumers are not inclined to purchasing products of natural cosmetics in online environment. Furthermore, the results of correlation analysis indicate statistically significant, moderately strong relation between attitude toward natural cosmetics and consumers' pre purchasing behaviour toward natural cosmetic products.
The main purpose of this paper is to determine the local residents’ attitude differences and to s... more The main purpose of this paper is to determine the local residents’ attitude differences and to segment them into diverse groups regarding their consciousness of environmental tourism impacts in order to define the need for creation of local environmental policy. The empirical research was conducted in the period from May 1st 2015 to May 1st 2016 on a convenient sample of 1, 339 local residents living in the City of Dubrovnik (The Republic of Croatia). Cluster analysis and ANOVA were used for data analysis. The findings indicate the existence of three different segments based on local residents attitudes toward environmental tourism impacts. Also, education as a socio-demographic variable, together with spatial and temporal ones has been found statistically significant. Outcomes of this paper show the general absence of environmental consciousness which implies the necessity for environmental policy creation through the process of increasing local residents’ level of awareness towar...
Ekonomski Vjesnik, 2016
The purpose of this paper is to determine which variables influence consumers’ intentions towards... more The purpose of this paper is to determine which variables influence consumers’ intentions towards purchasing natural cosmetics. Several variables are included in the regression analysis such as age, gender, consumers’ purchase tendency towards organic food, consumers’ new natural cosmetics brands and consumers’ tendency towards health consciousness. The data was collected through an online survey questionnaire using the purposive sample of 204 consumers from the Dubrovnik-Neretva County in March and April of 2015. Various statistical analyses were used such as binary logistic regression and correlation analysis. Binary logistic regression results show that gender, consumers’ purchase tendency towards organic food and consumers’ purchase tendency towards new natural cosmetics brands have an influence on consumer purchase intentions. However, consumers’ tendency towards health consciousness has no influence on consumers’ intentions towards purchasing natural cosmetics. Results of the ...
Ekonomska Misao i Praksa, 2015
Natural products consumption has been increasing year by year as a result of the rising awareness... more Natural products consumption has been increasing year by year as a result of the rising awareness on the global climate changes as well as of the desire for healthier way of life and youthful appearance. Although the cosmetic market has been one of the fastest growing markets in the world recently, it has been neglected in academic research, especially the part that explores natural cosmetics products. The main purpose of this paper is to identify purchase attitudes towards natural cosmetics products and to explore their relationship with certain purchase behaviour characteristics. The data was collected through survey questionnaire using the purposive sample of 204 consumers from the Dubrovnik-Neretva County in March and April 2015. The results of the factor analysis indicate that consumers’ purchase of natural cosmetic products is based on three factors: factor purchasing orientation towards natural products, factor quality and factor safety. The results of the analysis of varianc...
Ekonomski Vjesnik, 2018
In today’s world, demographic ageing has become a global phenomenon that emphasizes the need for ... more In today’s world, demographic ageing has become a global phenomenon that emphasizes the need for researching older consumers’ retail purchasing pa
In most cases the uncertainty of future business development makes it hard for an investor to opt... more In most cases the uncertainty of future business development makes it hard for an investor to opt for the one of many enterprises to invest. In conditions of uncertainty it is recommended to invest in companies with a good reputation, since such investments are regarded as less risky. In such a situation the attention is increasingly turned to the companies which meet the consumers' needs: trade, food production, construction. It is known that the value of business is considered to be the main indicator of the company's reliability and attractiveness for investors. However, the financial transparency of the enterprise is an equally important factor in the investment attractiveness. The financial transparency is expressed in availability of reporting information on the current state of the enterprise and the company's operation prospects. The investor wants to be aware of not only the current financial state of the enterprise, but also the dynamics and reasons for its change for a certain period of time, and to identify the prospects for the development of the enterprise as well. Considering both the value of the business and the financial transparency the investor has a more accurate prognosis regarding to the company's position on the market in the future. Consequently, the decision of the investor concerning investments in a certain enterprise can be defined as more justified, as it is based on the public financial reporting. In the paper the financial transparency evaluation algorithm based on the selected criteria is suggested and tested. This algorithm allows the investor to make a decision in favor of the companies with the high financial transparency, profitable for investment. The paper more specifically focuses on the investment attractiveness of construction companies in Krasnoyarsk, a major industrial center in the southeastern part of Russia, though it should be mentioned that this algorithm can be used for companies in another manufacturing sector as well.
Journal of Sustainable Tourism
Ekonomska Misao i Praksa, 2014
Book of papers - 6th International Scientific and Professional Conference (CRODMA 2021)- online conference, 2021
Ekonomska Misao I Praksa, Dec 17, 2014
Destination image and factors influencing it are becoming more and more important for tourism des... more Destination image and factors influencing it are becoming more and more important for tourism destinations due to the growing competition on international tourism market. Since tourism demand has been increasing year after year, tourism destinations are facing the challenge of finding new ways of attracting tourists. The researches are showing that image is becoming one of the key factors in a process of selecting a destination. The aim of this paper is, using a combination of structured and unstructured methodologies, to define factors influencing destination image. The research was carried out in Dubrovnik, Croatia on a sample of 705 tourists. The SEM results indicate that natural resources, elements of tourism leisure and recreation, elements of social environment, economical factors and atmosphere of the place are extremely important for the perception of image of Dubrovnik. The results obtained by unstructured methodology show that, among other attractions, the Old town of Dubrovnik and city walls are perceived as determining factors of image differentiation for the city of Dubrovnik.
The purpose – To analyse the attitudes of the local population and population from the surroundin... more The purpose – To analyse the attitudes of the local population and population from the surrounding area on cruise tourism and its further development in the Dubrovnik area.Design – In the first part the paper gives an overview of the features of cruise tourism in the world, followed by the development of cruise tourism in the Mediterranean. Further, the paper analyses Dubrovnik as a cruise destination and the social impact of cruise tourism on the destination. The results of an empirical research are presented in the last chapter as well as the recommendations for further research.Methodology – A questionnaire was used as the research instrument, and the research was carried out in Dubrovnik and the suburbia in the period May–June 2011 on the purposive sample of 350 respondents.Approach – Cruise tourism, due to its positive effect on the local economy, has become a crucial factor in development strategies of the city of Dubrovnik. Due to the strong development of cruise tourism in D...
Academic Journal of Interdisciplinary Studies, 2014
In tourism industry the competitiveness among tourism destinations has become increasingly demand... more In tourism industry the competitiveness among tourism destinations has become increasingly demanding. A large number of existing and new destinations are competing to attract tourists in order to enhance their results as well as to gain better position on international tourism market. Creating and managing destination image is becoming one of the key sources of competitive advantage and one of the important elements in the process of selection of destination. On the other side image is considered as one of the relevant factors in a process of evaluation of services by tourists since it moulds the expectations tourists have before visiting destination. Numerous authors have pointed out that destination image influences tourism satisfaction since destinations with positive image experience more visits and greater satisfaction of tourists. The aim of this paper is to determine the factors that influence destination image and to explore the relationship between destination image and tourism satisfaction. The research was carried out in Dubrovnik, Croatia on a sample of 705 tourists. The SEM results indicate: (1) that natural resources and natural environment, economical factors and social environment as well as tourist leisure and recreation and atmosphere of the place have positive influence on a destination image, (2), that destination image has positive effect on tourism satisfaction.
Ekonomski pregled, 2021
Despite the increased interest in consumers pertained to Generation X, there is still much that i... more Despite the increased interest in consumers pertained to Generation X, there is still much that is not understood about this particular market segment. In particular, this refers to their retail-related behaviour as well as the satisfaction and loyalty of customers in traditional brick and mortar retail environment. The purpose of this paper is to expand the knowledge base about Generation X’s retail store attitudes and retail behaviour in order to identify their loyalty in a retail store context. For that reason, an empirical research was carried out using a convenience sample of 153 Generation X members from the Dubrovnik- Neretva County during the period from June 1 to October 1, 2016. To analyse the data, ordinal logistic regression and ANOVA methods were used. The results revealed that several variables were found partially statistically significant, i.e. retail service quality, retail store quality, product price, product assessment, retail store format and frequency of purcha...
Tourism in Southern and Eastern Europe, 2021
Purpose – Tourism can be an efficient factor of quality and sustainable development especially in... more Purpose – Tourism can be an efficient factor of quality and sustainable development especially in the countryside. Nowadays many rural communities are facing agriculture decline and tourism can enable a new concept of economic development. Rural tourism is multifaceted since it can consolidate agriculture, forestry, farming, heritage with numerous and various tourism activities far away from urban center and mass tourism. Forming positive tourism image in such destination is essential. The focal purpose of this paper is to empirically test a concept of rural tourism destination image formation which did not fully commercialize their potential as a tourism destination and to define the relationship between different parameters and the image of rural tourism destination. Methodology – For the purpose of identification the relationship amidst different parameters and rural tourism destination image empirical research has been conducted applying accessible deliberate sample of tourists ...
Montenegrin journal of economics, 2019
Purpose: As a result of the industrialization and urbanization tourism development is transformin... more Purpose: As a result of the industrialization and urbanization tourism development is transforming into the mass, unplanned, uncontrolled and unsustainable form. Besides the importance of nature and environment as the main reason for visiting tourism destination, researching the relationship between local residents and travellers is vital for sustainable tourism development. Therefore this paper discusses the level of consciousness of local residents towards environmental tourism impacts. The main purpose of this paper is to determine local residents’ perceptions regarding environmental degradation caused by tourism development. Hypothesis: Local residents show an inadequate level of consciousness concerning environmental degradation. Methodology: In order to achieve the main aim, empirical research was carried out on the convenience sample of 1.339 local residents in a period from May the1st 2015 to May the 1st 2016 in the City of Dubrovnik (The Republic of Croatia). The data was...
Ekonomska misao i praksa, 2021
Zadovoljstvo potrošača smatra se jednim od najvažnijih čimbenika koji utječe na odanost prodavaon... more Zadovoljstvo potrošača smatra se jednim od najvažnijih čimbenika koji utječe na odanost prodavaonici. Problematika zadovoljstva potrošača prodavaonicom u hrvatskom je maloprodajnom okruženju nedovoljno istražena, posebice kad je riječ o razmatranju zadovoljstva potrošača pojedinim obilježjima prodavaonice. Stoga, cilj je rada utvrditi razinu zadovoljstva potrošača pojedinim obilježjima prodavaonice te utvrditi postojanje razlika u razini zadovoljstva potrošača u odnosu na njihova sociodemografska i bihevioralna obilježja. Rezultati istraživanja na prigodnom uzorku hrvatskih potrošača pokazuju da su potrošači najzadovoljniji fizičkim okruženjem prodavaonice te prodajnim osobljem, dok najmanji stupanj zadovoljstva iskazuju prema dodatnim uslugama te cijenama. Također, utvrđene su razlike u razini zadovoljstva pojedinim obilježjima prodavaonice i sociodemografskim te bihevioralnim obilježjima potrošača. Iako korišteni uzorak i provedba istraživanja u jednoj hrvatskoj županiji ograničav...
The trend of natural cosmetics is increasing round the world as consumers are becoming more aware... more The trend of natural cosmetics is increasing round the world as consumers are becoming more aware of the benefits of natural products. The aim of this study is to identify the consumer attitudes towards natural cosmetic products. Also, the paper determines the consumer purchase intention towards product of natural cosmetics and the features of pre purchase consumer behaviour in online environment. The data was collected online survey research conducted in March and April 2015 on a sample of 204 respondents in the Dubrovnik-Neretva County. The descriptive and inferential statistics were used. The results suggest that most consumers have positive attitude towards products of natural cosmetics. However, the survey also found that consumers are not inclined to purchasing products of natural cosmetics in online environment. Furthermore, the results of correlation analysis indicate statistically significant, moderately strong relation between attitude toward natural cosmetics and consumers' pre purchasing behaviour toward natural cosmetic products.
The main purpose of this paper is to determine the local residents’ attitude differences and to s... more The main purpose of this paper is to determine the local residents’ attitude differences and to segment them into diverse groups regarding their consciousness of environmental tourism impacts in order to define the need for creation of local environmental policy. The empirical research was conducted in the period from May 1st 2015 to May 1st 2016 on a convenient sample of 1, 339 local residents living in the City of Dubrovnik (The Republic of Croatia). Cluster analysis and ANOVA were used for data analysis. The findings indicate the existence of three different segments based on local residents attitudes toward environmental tourism impacts. Also, education as a socio-demographic variable, together with spatial and temporal ones has been found statistically significant. Outcomes of this paper show the general absence of environmental consciousness which implies the necessity for environmental policy creation through the process of increasing local residents’ level of awareness towar...
Ekonomski Vjesnik, 2016
The purpose of this paper is to determine which variables influence consumers’ intentions towards... more The purpose of this paper is to determine which variables influence consumers’ intentions towards purchasing natural cosmetics. Several variables are included in the regression analysis such as age, gender, consumers’ purchase tendency towards organic food, consumers’ new natural cosmetics brands and consumers’ tendency towards health consciousness. The data was collected through an online survey questionnaire using the purposive sample of 204 consumers from the Dubrovnik-Neretva County in March and April of 2015. Various statistical analyses were used such as binary logistic regression and correlation analysis. Binary logistic regression results show that gender, consumers’ purchase tendency towards organic food and consumers’ purchase tendency towards new natural cosmetics brands have an influence on consumer purchase intentions. However, consumers’ tendency towards health consciousness has no influence on consumers’ intentions towards purchasing natural cosmetics. Results of the ...
Ekonomska Misao i Praksa, 2015
Natural products consumption has been increasing year by year as a result of the rising awareness... more Natural products consumption has been increasing year by year as a result of the rising awareness on the global climate changes as well as of the desire for healthier way of life and youthful appearance. Although the cosmetic market has been one of the fastest growing markets in the world recently, it has been neglected in academic research, especially the part that explores natural cosmetics products. The main purpose of this paper is to identify purchase attitudes towards natural cosmetics products and to explore their relationship with certain purchase behaviour characteristics. The data was collected through survey questionnaire using the purposive sample of 204 consumers from the Dubrovnik-Neretva County in March and April 2015. The results of the factor analysis indicate that consumers’ purchase of natural cosmetic products is based on three factors: factor purchasing orientation towards natural products, factor quality and factor safety. The results of the analysis of varianc...
Ekonomski Vjesnik, 2018
In today’s world, demographic ageing has become a global phenomenon that emphasizes the need for ... more In today’s world, demographic ageing has become a global phenomenon that emphasizes the need for researching older consumers’ retail purchasing pa