Billy Reza wahyudin - Academia.edu (original) (raw)

Billy Reza wahyudin

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Papers by Billy Reza wahyudin

Research paper thumbnail of The Effect of Brand Image on Shopee’s Customer Loyalty

This era has entered digitalization, and many services are digital, for example, digital shopping... more This era has entered digitalization, and many services are digital, for example, digital shopping. The service provider is commonly referred to as ecommerce. Many Indonesian digital shoppers use Shopee, the largest e-commerce with a good brand image and many loyal users. Based on the applied theory, this research described that e-commerce's customer loyalty was affected by brand image. As causal research, the authors survey 58 Shopee users as respondents. The data analysis technique is a simple linear regression used SPSS version 26 to find a relation or effect between variables. This research describes that brand image significantly impacts e-commerce customer loyalty.

Research paper thumbnail of The Effect of Brand Image on Shopee’s Customer Loyalty

This era has entered digitalization, and many services are digital, for example, digital shopping... more This era has entered digitalization, and many services are digital, for example, digital shopping. The service provider is commonly referred to as ecommerce. Many Indonesian digital shoppers use Shopee, the largest e-commerce with a good brand image and many loyal users. Based on the applied theory, this research described that e-commerce's customer loyalty was affected by brand image. As causal research, the authors survey 58 Shopee users as respondents. The data analysis technique is a simple linear regression used SPSS version 26 to find a relation or effect between variables. This research describes that brand image significantly impacts e-commerce customer loyalty.

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