Cik Nurul Azwa Binti Mohamed Khadri (original) (raw)

Papers by Cik Nurul Azwa Binti Mohamed Khadri

Research paper thumbnail of Effects of Entrepreneurial Family Background on Students' Entrepreneurial Intention: A Study at Universiti Malaysia Kelantan, Jeli Campus and Universiti Utara Malaysia, Sintok Campus

International of Criminology and Sociology, 2020

The purpose of this study is to analyse the determinants of students' intention towards entrepren... more The purpose of this study is to analyse the determinants of students' intention towards entrepreneurship. This study used the Theory of Planned Behaviour (TPB) represented by three variables (attitudes, subjective norms and perceived behaviour control) and family background as the determinant that could influence students' intention to become an entrepreneur. A total sample of 489 university students from Universiti Malaysia Kelantan, Jeli Campus and Universiti Utara Malaysia, Sintok Campus was used in the analysis. Results from the study indicated that perceived behaviour control had a significant relationship towards students' intention to become an entrepreneur. At the same time, attitudes and subjective norms were not significantly related to students' intention towards entrepreneurship. This study also examined the impact of entrepreneurial family background as a mediating factor in the relationships between attitudes, subjective norms and perceived behaviour control towards students' entrepreneurial intentions. The findings can contribute to new knowledge in the field of the family business and have practical implications in entrepreneurship education for university students.

Research paper thumbnail of Effects of Entrepreneurial Family Background on Students' Entrepreneurial Intention: A Study at Universiti Malaysia Kelantan, Jeli Campus and Universiti Utara Malaysia, Sintok Campus

International Journal of Criminology and Sociology, 2020

The purpose of this study is to analyse the determinants of students' intention towards entrepren... more The purpose of this study is to analyse the determinants of students' intention towards entrepreneurship. This study used the Theory of Planned Behaviour (TPB) represented by three variables (attitudes, subjective norms and perceived behaviour control) and family background as the determinant that could influence students' intention to become an entrepreneur. A total sample of 489 university students from Universiti Malaysia Kelantan, Jeli Campus and Universiti Utara Malaysia, Sintok Campus was used in the analysis. Results from the study indicated that perceived behaviour control had a significant relationship towards students' intention to become an entrepreneur. At the same time, attitudes and subjective norms were not significantly related to students' intention towards entrepreneurship. This study also examined the impact of entrepreneurial family background as a mediating factor in the relationships between attitudes, subjective norms and perceived behaviour control towards students' entrepreneurial intentions. The findings can contribute to new knowledge in the field of the family business and have practical implications in entrepreneurship education for university students.

Research paper thumbnail of FORTIFYING SMALL BUSINESS PERFORMANCE SUSTAINABILITY IN THE ERA OF IR 4.0: E- MARKETING AS A CATALYST OF COMPETITIVE ADVANTAGES AND BUSINESS PERFORMANCE

Journal of Critical Reviews, 2020

The era of IR 4.0 leads to myriad challenges to business performance, including small businesses.... more The era of IR 4.0 leads to myriad challenges to business performance, including small businesses. Small businesses play critical concerns in internal and external market development. However, they still record high unsustainability issue. In order to understand the diverse factors that may lead to this issue, business performance sustainability is always associated with Resource-Based View (RBV) Theory. RBV exemplified the engagement of resources and capabilities in the firm which can produce competitive advantage and ultimately guarantee to extend business performance. In consolidating this theory, this paper aims to analyse the direct effects between e-Marketing usage and competitive advantage, together with the direct links between competitive advantage and small business sustainability. Different to prior works, this study also identifies the indirect effects of competitive advantage in the relationship between e-Marketing usage and small business sustainability. The data of 300 small businesses from diverse industries were collected via purposive sampling and had been analysed using a structural equation model and path analysis via computer-aided systems. The findings advocate that the good fitting tests confirm the model of the research where the paths of e-Marketing usage, competitive advantage and small business sustainability were significantly connected. In addition, competitive advantage is found to be the mediator in the relationship between e-Marketing usage and small business sustainability. This current study shed light by providing critical alert to the authorities on the importance of small businesses to employ e-Marketing since it generates competitive edge and firm outstanding in order to face inevitable challenges of IR 4.0 era.

Research paper thumbnail of Effects of Entrepreneurial Family Background on Students' Entrepreneurial Intention: A Study at Universiti Malaysia Kelantan, Jeli Campus and Universiti Utara Malaysia, Sintok Campus

International of Criminology and Sociology, 2020

The purpose of this study is to analyse the determinants of students' intention towards entrepren... more The purpose of this study is to analyse the determinants of students' intention towards entrepreneurship. This study used the Theory of Planned Behaviour (TPB) represented by three variables (attitudes, subjective norms and perceived behaviour control) and family background as the determinant that could influence students' intention to become an entrepreneur. A total sample of 489 university students from Universiti Malaysia Kelantan, Jeli Campus and Universiti Utara Malaysia, Sintok Campus was used in the analysis. Results from the study indicated that perceived behaviour control had a significant relationship towards students' intention to become an entrepreneur. At the same time, attitudes and subjective norms were not significantly related to students' intention towards entrepreneurship. This study also examined the impact of entrepreneurial family background as a mediating factor in the relationships between attitudes, subjective norms and perceived behaviour control towards students' entrepreneurial intentions. The findings can contribute to new knowledge in the field of the family business and have practical implications in entrepreneurship education for university students.

Research paper thumbnail of Effects of Entrepreneurial Family Background on Students' Entrepreneurial Intention: A Study at Universiti Malaysia Kelantan, Jeli Campus and Universiti Utara Malaysia, Sintok Campus

International Journal of Criminology and Sociology, 2020

The purpose of this study is to analyse the determinants of students' intention towards entrepren... more The purpose of this study is to analyse the determinants of students' intention towards entrepreneurship. This study used the Theory of Planned Behaviour (TPB) represented by three variables (attitudes, subjective norms and perceived behaviour control) and family background as the determinant that could influence students' intention to become an entrepreneur. A total sample of 489 university students from Universiti Malaysia Kelantan, Jeli Campus and Universiti Utara Malaysia, Sintok Campus was used in the analysis. Results from the study indicated that perceived behaviour control had a significant relationship towards students' intention to become an entrepreneur. At the same time, attitudes and subjective norms were not significantly related to students' intention towards entrepreneurship. This study also examined the impact of entrepreneurial family background as a mediating factor in the relationships between attitudes, subjective norms and perceived behaviour control towards students' entrepreneurial intentions. The findings can contribute to new knowledge in the field of the family business and have practical implications in entrepreneurship education for university students.

Research paper thumbnail of FORTIFYING SMALL BUSINESS PERFORMANCE SUSTAINABILITY IN THE ERA OF IR 4.0: E- MARKETING AS A CATALYST OF COMPETITIVE ADVANTAGES AND BUSINESS PERFORMANCE

Journal of Critical Reviews, 2020

The era of IR 4.0 leads to myriad challenges to business performance, including small businesses.... more The era of IR 4.0 leads to myriad challenges to business performance, including small businesses. Small businesses play critical concerns in internal and external market development. However, they still record high unsustainability issue. In order to understand the diverse factors that may lead to this issue, business performance sustainability is always associated with Resource-Based View (RBV) Theory. RBV exemplified the engagement of resources and capabilities in the firm which can produce competitive advantage and ultimately guarantee to extend business performance. In consolidating this theory, this paper aims to analyse the direct effects between e-Marketing usage and competitive advantage, together with the direct links between competitive advantage and small business sustainability. Different to prior works, this study also identifies the indirect effects of competitive advantage in the relationship between e-Marketing usage and small business sustainability. The data of 300 small businesses from diverse industries were collected via purposive sampling and had been analysed using a structural equation model and path analysis via computer-aided systems. The findings advocate that the good fitting tests confirm the model of the research where the paths of e-Marketing usage, competitive advantage and small business sustainability were significantly connected. In addition, competitive advantage is found to be the mediator in the relationship between e-Marketing usage and small business sustainability. This current study shed light by providing critical alert to the authorities on the importance of small businesses to employ e-Marketing since it generates competitive edge and firm outstanding in order to face inevitable challenges of IR 4.0 era.