Colleen Collins - Academia.edu (original) (raw)

Papers by Colleen Collins

Journal of Business Ethics, 2015

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014

Social Science & Medicine, 2000

This paper examines the impact of direct and extra billing on patient demand for medical services... more This paper examines the impact of direct and extra billing on patient demand for medical services as well as physicians' responses to changing patient demand. These issues are examined in the context of a``natural experiment'' in British Columbia, Canada where, in 1992, 81 general practitioners and specialists``opted-out'' of the provincial Medical Services Plan (MSP) and began direct and extra billing their patients. These opted-out physicians are compared to a matched sample of physicians who remained within the MSP. Switching costs for patients were relatively low because of the availability of non-direct/extra billing physicians. The data consists of the more than 140,000 patient visit claims over a 2-year time period, one year immediately prior to the opting-out date and one year immediately following. The results of this study show that, on average, female visits to opted-out general practitioners (GPs) dropped approx. 9% after direct/extra billing. There was no concurrent drop for male patient visits. On average, patient visits to opted-out specialists dropped approx. 6%. Within the observed timeframe, opted-out physicians' billing patterns changed; somewhat osetting this demand decrease. On average, opted-out GPs' payments per remaining patient increased by 10% following direct/extra billing (the post period), while optedout specialists' payments per patient increased by 7%. There were no corresponding changes in payments per patient for the control group of physicians who remained opted-in.

Services Marketing Quarterly, 2001

... It must not be likely to mis lead the re cip i ent, not be in bad taste, not be of fen sive, ... more ... It must not be likely to mis lead the re cip i ent, not be in bad taste, not be of fen sive, not be self-lau da tory, and not be con trary to the hon our and dig nity of the vet er i nary pro fes sion. Con tra ven tion of these rules is un pro fes sional con duct. ...

Journal of Small Business Management, 2004

Using a sample of 160 sole proprietors and controlling for other determinants of performance, we ... more Using a sample of 160 sole proprietors and controlling for other determinants of performance, we hypothesize and find support for the view that gender is not a significant direct explanation of financial performance differences among small accounting practices. The control variables we employ are practice characteristics, motivations, and individual owner characteristics. Our results indicate that although financial performance appears to be significantly different for females' and males' sole proprietorships, these performance differences are explained by several variables other than gender directly. At the same time we find that gender moderates the effects of other practice and personal characteristics on financial performance. One of the more interesting results is that women with a stronger motivation to establish a public practice to balance work and family experienced more positive financial outcomes, while for men the same motivation reduced financial performance. Dr. Collins-Dodd is currently associate professor in the Faculty of Business Administration at Simon Fraser University. Her research interests include marketing and export strategy of high-technology small to medium-size enterprises (SMEs), brand equity, and cause-related marketing in addition to the role of gender in SMEs. Dr. Gordon is associate professor in the Faculty of Business Administration at Simon Fraser University. Her current research interests include examination of the characteristics of successful small business owners, accounting for the environment and sustainable development, and corporate social responsibility. Dr. Smart is associate professor of business strategy and is director of the Executive M.B.A. Program in the Faculty of Business Administration at Simon Fraser University. Her current research interests are entrepreneurship, strategic positioning in hypercompetitive industries, and the role of dynamic capabilities in establishing competitive advantage. *Acknowledgements: The authors would like to express their appreciation to the certified general accountants who took the time to participate in this study and to thank the Certified General Accountants Association of British Columbia for providing access to its membership. Additionally, we would like to acknowledge the financial support of the Faculty of Business Administration's Accounting Development Program at Simon Fraser University.

Journal of Small Business & Entrepreneurship, 2005

The accuracy of the Content should not be relied upon and should be independently verified with p... more The accuracy of the Content should not be relied upon and should be independently verified with primary sources of information. Taylor and Francis shall not be liable for any losses, actions, claims, proceedings, demands, costs, expenses, damages, and other liabilities whatsoever or howsoever caused arising directly or indirectly in connection with, in relation to or arising out of the use of the Content. This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden.

Journal of Retailing and Consumer Services, 1999

Two important benefits of brand equity have largely been assumed in most previous research: reduc... more Two important benefits of brand equity have largely been assumed in most previous research: reduced marketing expenditures required to launch brand extensions; and channel participants as an important source of brand equity. Results of a discrete choice experiment with independent retail grocers indicate that brand names influence independent retailers’ probability of listing brand extensions, but their sensitivity to mix elements

Journal of Product & Brand Management, 1999

Data from national brand manufacturers suggest they are more willing to take legal action against... more Data from national brand manufacturers suggest they are more willing to take legal action against other independent manufacturers than against retailers when they think their trademark brands have been infringed. Imitation by other independent manufacturers prompts national ...

Journal of International Marketing, 2000

The authors provide empirical support for the importance of a proactive export orientation in dri... more The authors provide empirical support for the importance of a proactive export orientation in driving export success in the uncertain high-tech environment. Regression analysis demonstrates that proactive and conservative export strategies and motivations produce opposite effects on multiple measures of export performance for these small and medium-sized Canadian high-tech firms in the information technology and telecommunications sector.

International Marketing Review, 2004

Export promotion programs are provided by governments to help firms, especially small and medium-... more Export promotion programs are provided by governments to help firms, especially small and medium-sized ones, overcome real or perceived obstacles to exporting. To date, there has been limited empirical evidence of the effectiveness of these efforts. This study clarifies the ways in which export promotion programs bolster the export competence and export activities of firms by drawing on the results of a survey of small and medium-sized Canadian high-technology firms. The results suggest that using a greater number of government programs influences the achievement of export objectives and export expansion strategies, and enhances export marketing competencies. By segmenting firms by level of export involvement, a clearer picture of the benefits and limitations of export promotion programs emerges. These results suggest that sporadic and active exporters gain the most from export promotion programs, while there is little impact in the short term for more experienced international firms who derive most of their incomes from exporting.

Ecological Economics, 2008

Understanding consumer behaviour is essential in designing policies that efficiently increase the... more Understanding consumer behaviour is essential in designing policies that efficiently increase the uptake of clean technologies over the long-run. Expert opinion or qualitative market analyses have tended to be the sources of this information. However, greater scrutiny on governments increasingly demands the use of reliable and credible evidence to support policy decisions. While discrete choice research and modeling techniques have been applied to estimate consumer preferences for technologies, these methods often assume static preferences. This study builds on the application of discrete choice research and modeling to capture dynamics in consumer preferences. We estimate Canadians' preferences for new vehicle technologies under different market assumptions, using responses from two national surveys focused on hybrid gas-electric vehicles and hydrogen fuel cell vehicles. The results support the relevance of a range of vehicle attributes beyond the purchase price in shaping consumer preferences towards clean vehicle technologies. They also corroborate our hypothesis that the degree of market penetration of clean vehicle technologies is an influence on people's preferences ('the neighbor effect'). Finally, our results provide behavioural parameters for the energy-economy model CIMS, which we use here to show the importance of including consumer preference dynamics when setting policies to encourage the uptake of clean technologies.

Services Marketing Quarterly, 2001

Journal of Product & Brand …, 1999