Emilia Zelias - Academia.edu (original) (raw)
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Institute for Linguistic Studies, Russian Academy of Sciences
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The use of English and English-Polish mix is an increasingly popular advertising strategy adopted... more The use of English and English-Polish mix is an increasingly popular advertising strategy adopted by Polish copywriters. This study looks at the linguistic properties of codemixing drawn from Polish magazine advertising, including its socio-psychological functions. A brief outline of the Polish media climate is presented and its socio-political profile constructed in an attempt to identify the context-specific motivations underlying
The use of English and English-Polish mix is an increasingly popular advertising strategy adopted... more The use of English and English-Polish mix is an increasingly popular advertising strategy adopted by Polish copywriters. This study looks at the linguistic properties of codemixing drawn from Polish magazine advertising, including its socio-psychological functions. A brief outline of the Polish media climate is presented and its socio-political profile constructed in an attempt to identify the context-specific motivations underlying