Maurice Ezekiel - Academia.edu (original) (raw)

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Papers by Maurice Ezekiel

International Journal of Development and Management Review, Jun 4, 2021

Nigerian Academy of Management Journal, Oct 30, 2020

This paper presents an analysis of the effects of Ebola virus disease on consumer purchase of bus... more This paper presents an analysis of the effects of Ebola virus disease on consumer purchase of bush meat in Calabar Municipal, Cross Rivers State. They study aimed at finding out if social campaigns on Ebola, group information on Ebola and personal knowledge of Ebola had an effect on purchase and consumption of bush meat in local restaurants and the contributions of various partners in implementing the campaign, and analyzed whether the issue had been adequately publicized. Data used for this study are from both secondary and primary sources. The set of secondary sources of data helped some theories related to the study and the variables of the study. Using the primary data, questionnaires were drawn and analyzed using the multi regression method to bring out relevant information about the reaction of consumers of bushmeat towards the effect of Ebola on consumer purchase of bush meat in local restaurants. Findings showed that, the campaign achieved its objectives. Results indicated t...

Archives of Business Research, 2018

This study on the impact of distribution management on the product availability of Guinness Niger... more This study on the impact of distribution management on the product availability of Guinness Nigeria Plc in Calabar, focuses on how operational distribution management components such as channel conflict resolution, channel motivation and order processing can be used in ensuring the availability of Guinness products among channel intermediaries in Calabar, The study adopted the descriptive and survey research design, of which data was collected from a sample size of 34 channel intermediaries which covered major distributors, wholesalers and retailers of Guinness brands in Calabar who were selected based on the simple random sampling technique of which their responses were electronically analyzed using multiple regression as a statistical tool in SPSS version 20,the overall result of the r-square of the regression model showed a significant predictability of channel conflict resolution, channel motivation, and order processing on product availability. However, order processing as an operational distribution management component had the most significant impact on the product availability of Guinness Nigeria Plc in Calabar. Thus, it was recommended that Guinness Nigeria Plc should focus more on expediting her order processing methods because it most significantly ensures the availability of a firm's product more than conflict resolution and channel motivation variables

ELK Asia Pacific Journal of Marketing and Retail Management, 2014

The research paper focused on the factors influencing brand loyalty for cigarette consumption in ... more The research paper focused on the factors influencing brand loyalty for cigarette consumption in Calabar, Cross River State, Nigeria. The study aimed at determining the influence of peer influence, tar, nicotine, and price on brand loyalty for cigarette consumption in Calabar. The study adopted cross-sectional survey research designs. Data were analysed and hypotheses tested using simple regression. The results revealed significant relationship between price and brand preference; tar/nicotine and consumer preference as well as peer influence and consumers' brand loyalty of cigarettes consumption in Calabar. The research concluded that price, tar/nicotine and peer influence affect brand loyalty for cigarette consumption. The study recommended that taxes for cigarette and other tobacco products should be increased to reduce frequency of the product by users. Also, tar/nicotine content in cigarette should be reduced and more sensitization on the hazard of cigarette consumption to both consumers and the general public.

European Journal of Business and Management, 2014

The study focused on problems affecting manager's job performance in government parastatals: Cros... more The study focused on problems affecting manager's job performance in government parastatals: Cross River State Water Board. The study aimed at determining relationship between manager's job performance and job stress. Secondly,to access the significant relationship between manager's job performance and training. Also, to ascertain the relationship between manager's job performance and Job security. To evaluate the relationship between manager's job performance and work environment and to significant relationship between manager's job performance and organizational cultural. The study adopted exploratory research design (cross-sectional) and descriptive research design (in-depth interview). Data were analysed using the Ordinary Least Square (OLS) method. The study revealed thatJob stress had effect on manager's job performance. Training had impact on manager's job performance. There is significant relationship between manager's job performance and Job security. There is significant relationship between manager's job performance and Work environment. Organizational cultural had effect on manager's job performance. The paper concluded that Job stress does have effect on manager's job performance in Cross River State Water board. Training has effect on manager's job performance in Cross River State Water Board.

This paper has the objectives to determine the effects of advertising on children choice of infan... more This paper has the objectives to determine the effects of advertising on children choice of infant food products, the awareness of mothers as major purchasers of infant food products on the effects of advertising appeals on infants in their demands and requests for infant food products, the implications of children exposure to advertising messages and the extent of efforts in bringing about positive influences on the children in the interests of advertisers and consumers. A survey design was used. The sample size was 104 pupils registered both public and private schools in Calabar municipal and south council in Calabar Cross River State. The results were very revealing as there were significant effects of advertising appeal on children (p<0.05), mothers were aware or not ignorant of advertising appeal on their children (p<0.05), children remember advertising messages faster and better than their subject lessons taught them at school, children do not know the dangers of consuming excess confectionaries (p>0. 05) and there were reasons to believe that advertisers would adhere to the standard of good messages by placing warning information on the dangers of excess consumption of infant food products