IUJ JOM - Academia.edu (original) (raw)
Papers by IUJ JOM
IUJ Journal of Management, 2018
This paper aims to explore the time allocation of working women and how they distribute their lim... more This paper aims to explore the time allocation of working women and how they distribute their limited time (24hrs) resource for different activities per day. It gives information about when and where an activity takes place, how it is organized etc., all of which have significant policy implications. Here time allocation for domestic/household work is one of the major arenas have been highlighted as it consumes a huge portion of working women's time, and the value of domestic work performed by working women are also calculated. Basically working women spend about 7 hours per day for domestic work and the value of their HH work is about 941.54 rupees per day as revealed from the empirical study. This study is confined to Bhubaneswar Municipal Corporation; hence no macro level inferences can be made from this.
IUJ Journal of Management, 2018
The purpose of this paper is to investigate the role of customer attitude as one of the driver of... more The purpose of this paper is to investigate the role of customer attitude as one of the driver of buying behaviour on M-Commerce in the higher education sector in India. The self- administered questionnaire was designed to collect the data. A sample of 161 students was taken for the research study. The major finding of the study is that the customer attitude is the influencing force towards use of M-Commerce in educational institutes which signifies that students in this sector are willing to buy online and update themselves through mobile apps. The analysis represents one of the primary studies in Indian educational sector that focuses on the cause and effect relationship of Customer Attitude with M-Commerce in context to the higher education.
IUJ Journal of Management, 2018
Research on projects and their success have pondered on many dimensions related to the management... more Research on projects and their success have pondered on many dimensions related to the management of projects in various sectors and the resultant outcomes. Project success studies concentrated on management systems in place for projects as well as the benefits realized due to projects and programs. Project success in the perspective of various stakeholders differs from each other and this is largely due to the success criteria each consider while evaluating/ judging the success of projects. This study is a pilot that tries to capture the preferences of workforce related to success criteria for projectsin their respective work areas.
IUJ Journal of Management, 2018
Villages are backbone of the country and majority of population lives in villages. Village or rur... more Villages are backbone of the country and majority of population lives in villages. Village or rural industries play an important role in the national economy, particularly in the rural development. Changing climatic conditions is the major challenge faced by the farmers to produce the food for growing population. Rapid growth in industrialization and urbanization has reduced the cultivable land. Technological innovations in the agriculture sector has reduced input cost with profitable yields and filling the farmers pockets all through the year. Poly house is a major innovation supported by the state governments by providing subsidy in establishing the structure. The poly house farming requires less water (per drop More crop) and good planning, management skills in order to fetch profits. The area under poly house cultivation is increasing since formation of the Telangana state. The poly house farming has become Rural entrepreneurship generating employment opportunities in the rural areas with low capital cost and raising the real income of the people. The study finds out prospects of poly house as rural entrepreneurship in relation with the Gandhian theory and model and analyse the farmer level of understanding the technology, managing cultivation process. The study also reveals farmer's strategy in linking up market and the government role in implementing Polyhouse subsidy scheme in the state of Telangana.
IUJ Journal of Management, 2018
Customer Relationship Management has been researched extensively in past decade and there are amp... more Customer Relationship Management has been researched extensively in past decade and there are ample evidence that it improves the organizational peformance in terms of customer retention, customer satisfaction, and customer value development. However, not every organization has been able to use the technology associated with CRM and due to this lack of proper usage of CRM systems, poor performances have slo been reported. One of the ways to facilitate the use of CRM technology in an organization could be to support the CRM implementation with proper employee training, customer relationship orientation, support from top management, and improved organizational incentive and reward system. All these factors are summed up in a multidimensional construct i.e., Organizational Capital. This paper examines the importance of Organizational Capital as an antecedant of CRM technology use. The results of this study depict that Organizational Capital positively influence the CRM technology use in an organization and thus is a antecedant to CRM technology use. Further, the implications for managers are also presented.
IUJ Journal of Management, 2018
Happiness is a psychological concept and it is subjective in nature. Amidst all sorts of faciliti... more Happiness is a psychological concept and it is subjective in nature. Amidst all sorts of facilities and accomplishments, one won't be happy unless and until s/he feels to be happy. Similarly, with the same set of achievements, while one makes himself/herself happy, another may find him/her far away from happiness. Profession of an individual is one of the many factors that determine his/her happiness. Teaching has been treated as a sacred profession since time immemorial and hence those who like to serve the society with peace and earn respectful life, they have been preferring teaching profession. In fact, teachers prior to recent past, were deriving pleasure and happiness out of their contribution in building the nation by way of sharing knowledge. And the taught were the cause of happiness for the teachers as they were giving utmost respect to the teachers. But the dynamics of teaching profession, particularly in higher education sector of India, have been overhauled in recent years. Most of the teachers are taking up the teaching profession just for the sake of earning livelihood and getting pleasure out of negativities like number of holidays and leaves, class suspensions, no interest of the taught in the classrooms, promotions or hikes even without adding any value and so on. Keeping this in backdrop, it has been thought to unfold the positive (what it is?) and normative (what it ought to be?) aspects of happiness in teaching profession, particularly in higher education sector of India.
IUJ Journal of Management, 2018
Handloom industry plays a vital role in contributing to the GDP and cultural importance of the co... more Handloom industry plays a vital role in contributing to the GDP and cultural importance of the country. This paper is focused on the various government interventions for the upliftment of handloom weavers , its outreach and satisfaction level among them. The industry has been facing the brunt since long in spite of tireless efforts of Government. The handloom industry has kept itself relevant and contributed in GDP of the country. This has been realizable because of aid from Government since independence and unmatched skills of the handloom weavers. The paper is descriptive in nature and is divided into four major parts i.e. introduction about handloom industry , description about the various schemes ,problem statement & data analysis, conclusions & Suggestions. The paper illustrates that handloom sector is gets strong backing from government by through its policies & interventions. The awareness level is found to be 80.55% among the handloom weavers. Health care schemes have found to have more awareness. The newly launched intervention i.e. Trade facilitation has high level of satisfaction among those who are availing it, but the outreach has been reported to be low. Based on the analysis of awareness and satisfaction level for all the schemes suitable suggestions have been made. Key Words : Awareness, Government interventions, Handloom industry, Satisfaction level, Outreach
IUJ Journal of Management, 2018
The present study attempts to investigate the factors influencing consumers' attitude towards org... more The present study attempts to investigate the factors influencing consumers' attitude towards organic products. Data were collected from 206 respondents using a structured questionnaire on 5 points Likert scale through convenience sampling approach. Data were analysed using Exploratory Factor Analysis (EFA). The study found socially responsible consumption as the most critical factor influencing the consumer to buy organic products. High price and limited availability were the factors negatively influencing consumer attitude towards the organic product. The study suggests that price and availability should be considered as essential parameters while devising a strategy for organic products. Words such as “safe”, “healthy” and environmentally friendly “could be emphasised during the promotion, which will present a positive image of organic products in the mind of the consumer.
IUJ Journal of Management, 2018
The present research focuses on the behavioural aspect of investment, which tells that the invest... more The present research focuses on the behavioural aspect of investment, which tells that the investment decision varies with the uncertainty of the situation and the perception of the individual at different risk level. The risks are categorised by different class of people of sex differences, age differences and different income groups. These individual groups directly or indirectly associated with the perception of individual risk level in decision making. Based on this the present study tries to investigate the effect of gender, age and income differences on investors' risk perception in investment decision in the Indian context. Delhi-NCR region is the primary location of the study for data collection with the help of a questionnaire method. The finding of the study says that there is no significant difference in investors' risk perception among the different independent groups.
IUJ Journal of Management, 2018
Children are seen as large flourishing consumer market. The purpose of the study is to review the... more Children are seen as large flourishing consumer market. The purpose of the study is to review the available literature and assess how children act as consumers. Focusing on the food choices made by the children this study reveals the developmental sequence characterizing the growth of consumer knowledge, skills, and values as children mature throughout childhood and adolescence. Children place higher level of trust in interpersonal information sources, especially in their parents who are perceived as the most credible information source with respect to their learning about new food products. The food choices made by children seemed to involve cognitive self-regulation where conflicting values for food choices were integrated and brought into alignment with desired consequences. Children's perceptions of the value of their parents' efforts to use television advertisements make a positive contribution to their consumer socialisation. Based on the evidence reviewed, implications are drawn for future research in the field of children's consumer behavior
IUJ Journal of Management , 2018
Indian mobile payment landscape has shown incremental growth in the recent past. Government is ta... more Indian mobile payment landscape has shown incremental growth in the recent past. Government is taking various steps to make India cashless. Recently, our Prime minister has launched BHIM, RuPay and SBI app in Singapore. This can be described as a major step towards internationalization of Indian payment platforms. People also are supporting vision of cashless India as it is evident from the increase in number of mobile payment users in the last three years. Also because smartphone has penetrated so well into the lifestyle of Indians that people now prefer everything that can be done by few taps on their Smartphone. The purpose of this research is to find the difference in level of awareness of Mobile Payment System among consumers of Ranchi and Kolkata. The research used survey method and questionnaire was distributed for primary data collection. Respondent involved customers of Ranchi and Kolkata city. 100 customers from each city were studied.MS Excel was used for data analysis.
IUJ Journal of Management, 2018
This study attempts to measure service quality of public and private banking sector by measuring ... more This study attempts to measure service quality of public and private banking sector by measuring expectation and perception of customers. Descriptive Research Design was adopted to determine customers' perception and expectation about the bank. A survey has been used to collect primary data and 239 questionnaires were used in final analysis. SPSS and Microsoft Excel have been used to analyze and interpret the data. Bank service providers should continually monitor the level of fulfilment of personal needs and satisfaction with the organization, if they wish customers to remain loyal.
IUJ Journal of Management , 2018
The role of entrepreneurs in generating employment is well-known. To promote and initiate sustain... more The role of entrepreneurs in generating employment is well-known. To promote and initiate sustainable venture creation a better understanding the 'push' and 'pull' factors that affect the entrepreneurs is needed. Experienced professionals often quit their jobs to start their own ventures. However, existing research offers few theory-backed, consistent frameworks that throw light on entrepreneurial intentions of such individuals. This paper aims to test the relevance of an intentions model by applying it on a select group of. The behavior-intention link is probed using Ajzen's Theory of Planned Behavior.A questionnaire consisting of 31 items was administered online to senior executives pursuing distance learning courses in management from a private university. The questions were Likert-type questions with 7 scales. Items used in the questionnaire probed into the respondents' views on why people start their own business and the various factors that promote or deter this process. Analysis of the data obtained from the respondents was found to correspond to the three parameters of the Theory of Planned Behavior- namely attitude, subjective norms and perceived behavior control. The data was found to have high reliability.Though there was a great deal of variance in the entrepreneurial intent of the respondents, there was no difference on the impact of the three parameters on entrepreneurial intent. This finding suggests that intentions exist in all individuals which transform into desired behavior (venture creation).In future, the results of this study are proposed to be tested on a group of nascent/yet-to-start entrepreneurs to further establish the intention-behavior link.
IUJ Journal of Management, 2018
Advertisements are designed to fulfill objectives ranging from awareness to induce purchase. Eval... more Advertisements are designed to fulfill objectives ranging from awareness to induce purchase. Evaluation of effectiveness of advertisements in reference to their ability of accomplishing the objectives has been of great significance and point of research since long. eMarketer (2017) reported that global ad spends is on a constant rise and is going to be $583.91 billion for the year 2017, 7.3% more than the previous year. With this size amount of money involved in advertising, researchers/authors/academicians/corporate decision makers have always been keen on ascertainment of the outcome against desired objectives. Advertising has been at times subtly and many a times conspicuous and aggressive to pursue the agenda of advertising objective accomplishment. Cost of advertising across different media types, competition at the market place and complexity of the customer comprehension have made advertising decision extremely complex. In wake of the above, it is imperative to explore relationship between advertising effectiveness and media types. The present paper intends to explore the relational impact between the advertising effectiveness and different media types.
IUJ Journal of Management , 2018
In a competitive globalized era, higher education institutions need to concentrate on employee ap... more In a competitive globalized era, higher education institutions need to concentrate on employee aptitude to ensure right performance and delivery. A right aptitude can trigger thrust for development and may ensure holistic development in this competitive world. Teaching community is not merely treated as the factor of production but is important in determining fate of a nation as well as of a race. Right aptitude is the source to create competitive advantage for the organization and higher educational institutes, hence focus should be given on identification and development of right policies and strategies to nurture develop and evaluate right aptitude among employees and teachers. The teacher`s performance also depends on structure, strategy and policy followed, physiological and psychological environment, motivational methods etc followed by organization as a synchronized tool. The objective of this article is to compare the teaching aptitude of teachers working in Government aided and self financed institutions and also to highlight the components of teaching aptitude for male and female teachers. For this purpose, a Teaching Aptitude Test survey was conducted among the male and female teachers separately in Government aided and self financed University affiliated colleges in National Capital Region, India. An analysis of the results showed that the mean aptitude rating is higher among male teachers than female teachers. Besides, male teachers in Government aided colleges have better aptitude than those in Self-Financed colleges and Vice Versa in the case of female teachers. It was also found that scores in individual Aptitude Components are also different for male and female teachers.
IUJ Journal of Management, 2018
Handicraft sector is second largest unorganised and employment generation sector after agricultur... more Handicraft sector is second largest unorganised and employment generation sector after agriculture in India. It was a good sources of foreign exchange in ancient time or old days. This research paper try to examine the awareness level of handicraft schemes among the artisan. Most of the schemes are running under the supervision of the ministry of textile but still the artisans facing financial, lack of technical knowledge, awareness regarding government schemes, lack of market knowledge etc. The researcher reviewed different journals, reports. Internet etc. to get the information regarding crafts but one or two paper based on the awareness of schemes among artisans. The researcher paper is exploratory cum descriptive in nature and snowball sampling technique were used to collect the data and cross tab method to analyse the data. The major finding of the research paper is that most of artisans have no information about the different schemes of handicrafts. This is the biggest hurdle to the growth and development of the sector. So, Government might be take some fruitful steps to overcome these problems and they can use personal and non-personal methods to increase the awareness of schemes in urban and rural area. Government should run a special campaign to increase the awareness in rural area because more than 80% artisans are living in these area.
Book Reviews by IUJ JOM
IUJ Journal of Management, 2018
Book Review
IUJ Journal of Management, 2018
This paper aims to explore the time allocation of working women and how they distribute their lim... more This paper aims to explore the time allocation of working women and how they distribute their limited time (24hrs) resource for different activities per day. It gives information about when and where an activity takes place, how it is organized etc., all of which have significant policy implications. Here time allocation for domestic/household work is one of the major arenas have been highlighted as it consumes a huge portion of working women's time, and the value of domestic work performed by working women are also calculated. Basically working women spend about 7 hours per day for domestic work and the value of their HH work is about 941.54 rupees per day as revealed from the empirical study. This study is confined to Bhubaneswar Municipal Corporation; hence no macro level inferences can be made from this.
IUJ Journal of Management, 2018
The purpose of this paper is to investigate the role of customer attitude as one of the driver of... more The purpose of this paper is to investigate the role of customer attitude as one of the driver of buying behaviour on M-Commerce in the higher education sector in India. The self- administered questionnaire was designed to collect the data. A sample of 161 students was taken for the research study. The major finding of the study is that the customer attitude is the influencing force towards use of M-Commerce in educational institutes which signifies that students in this sector are willing to buy online and update themselves through mobile apps. The analysis represents one of the primary studies in Indian educational sector that focuses on the cause and effect relationship of Customer Attitude with M-Commerce in context to the higher education.
IUJ Journal of Management, 2018
Research on projects and their success have pondered on many dimensions related to the management... more Research on projects and their success have pondered on many dimensions related to the management of projects in various sectors and the resultant outcomes. Project success studies concentrated on management systems in place for projects as well as the benefits realized due to projects and programs. Project success in the perspective of various stakeholders differs from each other and this is largely due to the success criteria each consider while evaluating/ judging the success of projects. This study is a pilot that tries to capture the preferences of workforce related to success criteria for projectsin their respective work areas.
IUJ Journal of Management, 2018
Villages are backbone of the country and majority of population lives in villages. Village or rur... more Villages are backbone of the country and majority of population lives in villages. Village or rural industries play an important role in the national economy, particularly in the rural development. Changing climatic conditions is the major challenge faced by the farmers to produce the food for growing population. Rapid growth in industrialization and urbanization has reduced the cultivable land. Technological innovations in the agriculture sector has reduced input cost with profitable yields and filling the farmers pockets all through the year. Poly house is a major innovation supported by the state governments by providing subsidy in establishing the structure. The poly house farming requires less water (per drop More crop) and good planning, management skills in order to fetch profits. The area under poly house cultivation is increasing since formation of the Telangana state. The poly house farming has become Rural entrepreneurship generating employment opportunities in the rural areas with low capital cost and raising the real income of the people. The study finds out prospects of poly house as rural entrepreneurship in relation with the Gandhian theory and model and analyse the farmer level of understanding the technology, managing cultivation process. The study also reveals farmer's strategy in linking up market and the government role in implementing Polyhouse subsidy scheme in the state of Telangana.
IUJ Journal of Management, 2018
Customer Relationship Management has been researched extensively in past decade and there are amp... more Customer Relationship Management has been researched extensively in past decade and there are ample evidence that it improves the organizational peformance in terms of customer retention, customer satisfaction, and customer value development. However, not every organization has been able to use the technology associated with CRM and due to this lack of proper usage of CRM systems, poor performances have slo been reported. One of the ways to facilitate the use of CRM technology in an organization could be to support the CRM implementation with proper employee training, customer relationship orientation, support from top management, and improved organizational incentive and reward system. All these factors are summed up in a multidimensional construct i.e., Organizational Capital. This paper examines the importance of Organizational Capital as an antecedant of CRM technology use. The results of this study depict that Organizational Capital positively influence the CRM technology use in an organization and thus is a antecedant to CRM technology use. Further, the implications for managers are also presented.
IUJ Journal of Management, 2018
Happiness is a psychological concept and it is subjective in nature. Amidst all sorts of faciliti... more Happiness is a psychological concept and it is subjective in nature. Amidst all sorts of facilities and accomplishments, one won't be happy unless and until s/he feels to be happy. Similarly, with the same set of achievements, while one makes himself/herself happy, another may find him/her far away from happiness. Profession of an individual is one of the many factors that determine his/her happiness. Teaching has been treated as a sacred profession since time immemorial and hence those who like to serve the society with peace and earn respectful life, they have been preferring teaching profession. In fact, teachers prior to recent past, were deriving pleasure and happiness out of their contribution in building the nation by way of sharing knowledge. And the taught were the cause of happiness for the teachers as they were giving utmost respect to the teachers. But the dynamics of teaching profession, particularly in higher education sector of India, have been overhauled in recent years. Most of the teachers are taking up the teaching profession just for the sake of earning livelihood and getting pleasure out of negativities like number of holidays and leaves, class suspensions, no interest of the taught in the classrooms, promotions or hikes even without adding any value and so on. Keeping this in backdrop, it has been thought to unfold the positive (what it is?) and normative (what it ought to be?) aspects of happiness in teaching profession, particularly in higher education sector of India.
IUJ Journal of Management, 2018
Handloom industry plays a vital role in contributing to the GDP and cultural importance of the co... more Handloom industry plays a vital role in contributing to the GDP and cultural importance of the country. This paper is focused on the various government interventions for the upliftment of handloom weavers , its outreach and satisfaction level among them. The industry has been facing the brunt since long in spite of tireless efforts of Government. The handloom industry has kept itself relevant and contributed in GDP of the country. This has been realizable because of aid from Government since independence and unmatched skills of the handloom weavers. The paper is descriptive in nature and is divided into four major parts i.e. introduction about handloom industry , description about the various schemes ,problem statement & data analysis, conclusions & Suggestions. The paper illustrates that handloom sector is gets strong backing from government by through its policies & interventions. The awareness level is found to be 80.55% among the handloom weavers. Health care schemes have found to have more awareness. The newly launched intervention i.e. Trade facilitation has high level of satisfaction among those who are availing it, but the outreach has been reported to be low. Based on the analysis of awareness and satisfaction level for all the schemes suitable suggestions have been made. Key Words : Awareness, Government interventions, Handloom industry, Satisfaction level, Outreach
IUJ Journal of Management, 2018
The present study attempts to investigate the factors influencing consumers' attitude towards org... more The present study attempts to investigate the factors influencing consumers' attitude towards organic products. Data were collected from 206 respondents using a structured questionnaire on 5 points Likert scale through convenience sampling approach. Data were analysed using Exploratory Factor Analysis (EFA). The study found socially responsible consumption as the most critical factor influencing the consumer to buy organic products. High price and limited availability were the factors negatively influencing consumer attitude towards the organic product. The study suggests that price and availability should be considered as essential parameters while devising a strategy for organic products. Words such as “safe”, “healthy” and environmentally friendly “could be emphasised during the promotion, which will present a positive image of organic products in the mind of the consumer.
IUJ Journal of Management, 2018
The present research focuses on the behavioural aspect of investment, which tells that the invest... more The present research focuses on the behavioural aspect of investment, which tells that the investment decision varies with the uncertainty of the situation and the perception of the individual at different risk level. The risks are categorised by different class of people of sex differences, age differences and different income groups. These individual groups directly or indirectly associated with the perception of individual risk level in decision making. Based on this the present study tries to investigate the effect of gender, age and income differences on investors' risk perception in investment decision in the Indian context. Delhi-NCR region is the primary location of the study for data collection with the help of a questionnaire method. The finding of the study says that there is no significant difference in investors' risk perception among the different independent groups.
IUJ Journal of Management, 2018
Children are seen as large flourishing consumer market. The purpose of the study is to review the... more Children are seen as large flourishing consumer market. The purpose of the study is to review the available literature and assess how children act as consumers. Focusing on the food choices made by the children this study reveals the developmental sequence characterizing the growth of consumer knowledge, skills, and values as children mature throughout childhood and adolescence. Children place higher level of trust in interpersonal information sources, especially in their parents who are perceived as the most credible information source with respect to their learning about new food products. The food choices made by children seemed to involve cognitive self-regulation where conflicting values for food choices were integrated and brought into alignment with desired consequences. Children's perceptions of the value of their parents' efforts to use television advertisements make a positive contribution to their consumer socialisation. Based on the evidence reviewed, implications are drawn for future research in the field of children's consumer behavior
IUJ Journal of Management , 2018
Indian mobile payment landscape has shown incremental growth in the recent past. Government is ta... more Indian mobile payment landscape has shown incremental growth in the recent past. Government is taking various steps to make India cashless. Recently, our Prime minister has launched BHIM, RuPay and SBI app in Singapore. This can be described as a major step towards internationalization of Indian payment platforms. People also are supporting vision of cashless India as it is evident from the increase in number of mobile payment users in the last three years. Also because smartphone has penetrated so well into the lifestyle of Indians that people now prefer everything that can be done by few taps on their Smartphone. The purpose of this research is to find the difference in level of awareness of Mobile Payment System among consumers of Ranchi and Kolkata. The research used survey method and questionnaire was distributed for primary data collection. Respondent involved customers of Ranchi and Kolkata city. 100 customers from each city were studied.MS Excel was used for data analysis.
IUJ Journal of Management, 2018
This study attempts to measure service quality of public and private banking sector by measuring ... more This study attempts to measure service quality of public and private banking sector by measuring expectation and perception of customers. Descriptive Research Design was adopted to determine customers' perception and expectation about the bank. A survey has been used to collect primary data and 239 questionnaires were used in final analysis. SPSS and Microsoft Excel have been used to analyze and interpret the data. Bank service providers should continually monitor the level of fulfilment of personal needs and satisfaction with the organization, if they wish customers to remain loyal.
IUJ Journal of Management , 2018
The role of entrepreneurs in generating employment is well-known. To promote and initiate sustain... more The role of entrepreneurs in generating employment is well-known. To promote and initiate sustainable venture creation a better understanding the 'push' and 'pull' factors that affect the entrepreneurs is needed. Experienced professionals often quit their jobs to start their own ventures. However, existing research offers few theory-backed, consistent frameworks that throw light on entrepreneurial intentions of such individuals. This paper aims to test the relevance of an intentions model by applying it on a select group of. The behavior-intention link is probed using Ajzen's Theory of Planned Behavior.A questionnaire consisting of 31 items was administered online to senior executives pursuing distance learning courses in management from a private university. The questions were Likert-type questions with 7 scales. Items used in the questionnaire probed into the respondents' views on why people start their own business and the various factors that promote or deter this process. Analysis of the data obtained from the respondents was found to correspond to the three parameters of the Theory of Planned Behavior- namely attitude, subjective norms and perceived behavior control. The data was found to have high reliability.Though there was a great deal of variance in the entrepreneurial intent of the respondents, there was no difference on the impact of the three parameters on entrepreneurial intent. This finding suggests that intentions exist in all individuals which transform into desired behavior (venture creation).In future, the results of this study are proposed to be tested on a group of nascent/yet-to-start entrepreneurs to further establish the intention-behavior link.
IUJ Journal of Management, 2018
Advertisements are designed to fulfill objectives ranging from awareness to induce purchase. Eval... more Advertisements are designed to fulfill objectives ranging from awareness to induce purchase. Evaluation of effectiveness of advertisements in reference to their ability of accomplishing the objectives has been of great significance and point of research since long. eMarketer (2017) reported that global ad spends is on a constant rise and is going to be $583.91 billion for the year 2017, 7.3% more than the previous year. With this size amount of money involved in advertising, researchers/authors/academicians/corporate decision makers have always been keen on ascertainment of the outcome against desired objectives. Advertising has been at times subtly and many a times conspicuous and aggressive to pursue the agenda of advertising objective accomplishment. Cost of advertising across different media types, competition at the market place and complexity of the customer comprehension have made advertising decision extremely complex. In wake of the above, it is imperative to explore relationship between advertising effectiveness and media types. The present paper intends to explore the relational impact between the advertising effectiveness and different media types.
IUJ Journal of Management , 2018
In a competitive globalized era, higher education institutions need to concentrate on employee ap... more In a competitive globalized era, higher education institutions need to concentrate on employee aptitude to ensure right performance and delivery. A right aptitude can trigger thrust for development and may ensure holistic development in this competitive world. Teaching community is not merely treated as the factor of production but is important in determining fate of a nation as well as of a race. Right aptitude is the source to create competitive advantage for the organization and higher educational institutes, hence focus should be given on identification and development of right policies and strategies to nurture develop and evaluate right aptitude among employees and teachers. The teacher`s performance also depends on structure, strategy and policy followed, physiological and psychological environment, motivational methods etc followed by organization as a synchronized tool. The objective of this article is to compare the teaching aptitude of teachers working in Government aided and self financed institutions and also to highlight the components of teaching aptitude for male and female teachers. For this purpose, a Teaching Aptitude Test survey was conducted among the male and female teachers separately in Government aided and self financed University affiliated colleges in National Capital Region, India. An analysis of the results showed that the mean aptitude rating is higher among male teachers than female teachers. Besides, male teachers in Government aided colleges have better aptitude than those in Self-Financed colleges and Vice Versa in the case of female teachers. It was also found that scores in individual Aptitude Components are also different for male and female teachers.
IUJ Journal of Management, 2018
Handicraft sector is second largest unorganised and employment generation sector after agricultur... more Handicraft sector is second largest unorganised and employment generation sector after agriculture in India. It was a good sources of foreign exchange in ancient time or old days. This research paper try to examine the awareness level of handicraft schemes among the artisan. Most of the schemes are running under the supervision of the ministry of textile but still the artisans facing financial, lack of technical knowledge, awareness regarding government schemes, lack of market knowledge etc. The researcher reviewed different journals, reports. Internet etc. to get the information regarding crafts but one or two paper based on the awareness of schemes among artisans. The researcher paper is exploratory cum descriptive in nature and snowball sampling technique were used to collect the data and cross tab method to analyse the data. The major finding of the research paper is that most of artisans have no information about the different schemes of handicrafts. This is the biggest hurdle to the growth and development of the sector. So, Government might be take some fruitful steps to overcome these problems and they can use personal and non-personal methods to increase the awareness of schemes in urban and rural area. Government should run a special campaign to increase the awareness in rural area because more than 80% artisans are living in these area.