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Papers by Iwona Kowalczuk

Nutrients

Bee products have been used for centuries for culinary, medicinal, and cosmetic purposes, and the... more Bee products have been used for centuries for culinary, medicinal, and cosmetic purposes, and their properties are still a subject of research, which provide new arguments in favour of their use. The research aimed to determine the current state of use of bee products by Polish consumers and determine the ways and conditions of their use, with particular reference to the level of nutritional knowledge and health status. The survey was conducted using the CAWI (Computer-Assisted Web Interview) method on 487 respondents. It was found that honey is used mainly for culinary purposes and, to a lesser extent, for medicinal and cosmetic purposes. Other bee products are much less commonly used than honey—mainly beeswax and royal jelly for cosmetic purposes and propolis and bee pollen for medicinal purposes. Segments distinguished by the frequency of use of honey for particular purposes were differentiated by gender, age, income level, use of other bee products, and motivation to use them. T...

Applied Sciences

Due to its sensory qualities and therapeutic properties, honey is a desirable dietary ingredient.... more Due to its sensory qualities and therapeutic properties, honey is a desirable dietary ingredient. Despite the growing interest in proper nutrition in developed countries, honey consumption in developed countries is relatively low. This is also true in Poland. Hence, research was undertaken to determine Polish consumers’ behaviour with regard to honey, and its determinants, with particular emphasis on nutritional knowledge and health status. The relationships between the different aspects of consumer behaviour in the honey market and the demographic and economic characteristics of the respondents were verified using the Mann–Whitney U test for comparisons of non-dependent groups for variables on an interval scale. A multiple regression model was developed to examine the relationship between the respondents’ nutritional knowledge and their honey-related behaviour, while the relationship between the respondents’ health status and their behaviour towards honey was verified using a logis...

sj-economics scientific journal

The aim of this article is to assess the relevance of customer communications with other determin... more The aim of this article is to assess the relevance of customer communications with other determinants of choice of dining establishments a on the basis of own consumer research.The results indicate that the most important determinants of the choice of dining establishments a are elements that form the core of the catering service, the gastronomic offer, taking into account price, assortment and customer service. Communication with the client is not a key factor for customers choosing a dining establishments, but there are dependencies between the elements of the promotion and the other components of a dining establishments choice.

International Journal of Environmental Research and Public Health

The increased migration of people from rural areas to cities has prompted researchers to take an ... more The increased migration of people from rural areas to cities has prompted researchers to take an interest in the problem of the quality of life (QOL) of the urban population in different contexts. The aim of the study was to determine the relationship between the level of satisfaction of Warsaw residents with urban infrastructure (SUI) and their QOL, the impact of the SUI on the perception of a neighborhood as an ideal place to live and the relationship between the amount of green areas and and the SUI of Warsaw residents and their QOL. The quantitative survey was conducted using the CAWI method on a sample of 381 adults. The WHOQOL-BREF questionnaire was used to measure QOL, the scale used in earlier surveys was used to assess SUI, areas of of Warsaw with different amounts of green space were distinguished using cluster analysis. The study showed a relationship between the SUI declared by residents and their QOL, mainly in the environmental domain. The discriminant analysis showed ...

CyTA - Journal of Food, 2021

The aim of the study was to compare the eating out preferences of young adult consumers in Poland... more The aim of the study was to compare the eating out preferences of young adult consumers in Poland and Greece. Young adult consumers in Poland and Greece, living in the capitals of these countries, ...

Nutrients, 2022

Due to the low level of fruit consumption in relation to dietary recommendations in many European... more Due to the low level of fruit consumption in relation to dietary recommendations in many European countries, including Poland, multidirectional actions should be taken to increase the consumption of these products. One of the ideas could be the introduction of innovative products. The main goal of the study is to determine the relationship between consumer propensity to purchase innovative products and the frequency of consumption of fruits and their preserves of consumers. The research sample consisted of 600 respondents who declared to consume fruit and were responsible for food shopping in their households. The results obtained indicate that consumers with a higher propensity to purchase innovative products consumed fruit and fruit preserves more. In addition, statistically significant differences were found between innovators and non-innovators in terms of income, expenditures on fruit purchases, places where fruit and fruit preserves were purchased and product characteristics t...

In the article the results of a research carried out in 2005 on the sample of 134 respondents are... more In the article the results of a research carried out in 2005 on the sample of 134 respondents are presented. The results of the research indicate that young consumers are very active on the food market. Teenagers derive their knowledge about nutrition mainly from their family home but also from school as well as from books and literature publications. Together with age the range of participation of grammar school teenagers in family shopping has declined, while their role and activeness of individual purchaser has risen. Families were commonly shopping mainly in small near-home shops and also, but less frequently, in hyperand supermarkets. Teenagers were shopping individually mainly in small near home shops and school shops spending on average 9 PLN per week. While choosing the shopping place grammar school teenagers took under consideration mainly the price level and the quality of goods offered. The most important factors taken into consideration by the tested teenagers while buyi...

The objective of the study was to learn the opinions of representatives of gastronomy businesses ... more The objective of the study was to learn the opinions of representatives of gastronomy businesses regarding product innovativeness of the sector, with a focus on healthy solutions. The qualitative study of this issue was conducted with in-depth interviews with owners and managers of food service establishments. It was found, that actions (related to products and production technology) increasing the positive impact of menu on customers’ health are taken, however to a limited degree. It was also recorded, that kitchen staff and waiters alike have little interest in introducing or promoting innovations. The conducted studies reveal a great potential of the gastronomy market in promoting healthy products, however in order to realize it, employees must be educated.

Nutrients

Bee products have been used for centuries for culinary, medicinal, and cosmetic purposes, and the... more Bee products have been used for centuries for culinary, medicinal, and cosmetic purposes, and their properties are still a subject of research, which provide new arguments in favour of their use. The research aimed to determine the current state of use of bee products by Polish consumers and determine the ways and conditions of their use, with particular reference to the level of nutritional knowledge and health status. The survey was conducted using the CAWI (Computer-Assisted Web Interview) method on 487 respondents. It was found that honey is used mainly for culinary purposes and, to a lesser extent, for medicinal and cosmetic purposes. Other bee products are much less commonly used than honey—mainly beeswax and royal jelly for cosmetic purposes and propolis and bee pollen for medicinal purposes. Segments distinguished by the frequency of use of honey for particular purposes were differentiated by gender, age, income level, use of other bee products, and motivation to use them. T...

Applied Sciences

Due to its sensory qualities and therapeutic properties, honey is a desirable dietary ingredient.... more Due to its sensory qualities and therapeutic properties, honey is a desirable dietary ingredient. Despite the growing interest in proper nutrition in developed countries, honey consumption in developed countries is relatively low. This is also true in Poland. Hence, research was undertaken to determine Polish consumers’ behaviour with regard to honey, and its determinants, with particular emphasis on nutritional knowledge and health status. The relationships between the different aspects of consumer behaviour in the honey market and the demographic and economic characteristics of the respondents were verified using the Mann–Whitney U test for comparisons of non-dependent groups for variables on an interval scale. A multiple regression model was developed to examine the relationship between the respondents’ nutritional knowledge and their honey-related behaviour, while the relationship between the respondents’ health status and their behaviour towards honey was verified using a logis...

sj-economics scientific journal

The aim of this article is to assess the relevance of customer communications with other determin... more The aim of this article is to assess the relevance of customer communications with other determinants of choice of dining establishments a on the basis of own consumer research.The results indicate that the most important determinants of the choice of dining establishments a are elements that form the core of the catering service, the gastronomic offer, taking into account price, assortment and customer service. Communication with the client is not a key factor for customers choosing a dining establishments, but there are dependencies between the elements of the promotion and the other components of a dining establishments choice.

International Journal of Environmental Research and Public Health

The increased migration of people from rural areas to cities has prompted researchers to take an ... more The increased migration of people from rural areas to cities has prompted researchers to take an interest in the problem of the quality of life (QOL) of the urban population in different contexts. The aim of the study was to determine the relationship between the level of satisfaction of Warsaw residents with urban infrastructure (SUI) and their QOL, the impact of the SUI on the perception of a neighborhood as an ideal place to live and the relationship between the amount of green areas and and the SUI of Warsaw residents and their QOL. The quantitative survey was conducted using the CAWI method on a sample of 381 adults. The WHOQOL-BREF questionnaire was used to measure QOL, the scale used in earlier surveys was used to assess SUI, areas of of Warsaw with different amounts of green space were distinguished using cluster analysis. The study showed a relationship between the SUI declared by residents and their QOL, mainly in the environmental domain. The discriminant analysis showed ...

CyTA - Journal of Food, 2021

The aim of the study was to compare the eating out preferences of young adult consumers in Poland... more The aim of the study was to compare the eating out preferences of young adult consumers in Poland and Greece. Young adult consumers in Poland and Greece, living in the capitals of these countries, ...

Nutrients, 2022

Due to the low level of fruit consumption in relation to dietary recommendations in many European... more Due to the low level of fruit consumption in relation to dietary recommendations in many European countries, including Poland, multidirectional actions should be taken to increase the consumption of these products. One of the ideas could be the introduction of innovative products. The main goal of the study is to determine the relationship between consumer propensity to purchase innovative products and the frequency of consumption of fruits and their preserves of consumers. The research sample consisted of 600 respondents who declared to consume fruit and were responsible for food shopping in their households. The results obtained indicate that consumers with a higher propensity to purchase innovative products consumed fruit and fruit preserves more. In addition, statistically significant differences were found between innovators and non-innovators in terms of income, expenditures on fruit purchases, places where fruit and fruit preserves were purchased and product characteristics t...

In the article the results of a research carried out in 2005 on the sample of 134 respondents are... more In the article the results of a research carried out in 2005 on the sample of 134 respondents are presented. The results of the research indicate that young consumers are very active on the food market. Teenagers derive their knowledge about nutrition mainly from their family home but also from school as well as from books and literature publications. Together with age the range of participation of grammar school teenagers in family shopping has declined, while their role and activeness of individual purchaser has risen. Families were commonly shopping mainly in small near-home shops and also, but less frequently, in hyperand supermarkets. Teenagers were shopping individually mainly in small near home shops and school shops spending on average 9 PLN per week. While choosing the shopping place grammar school teenagers took under consideration mainly the price level and the quality of goods offered. The most important factors taken into consideration by the tested teenagers while buyi...

The objective of the study was to learn the opinions of representatives of gastronomy businesses ... more The objective of the study was to learn the opinions of representatives of gastronomy businesses regarding product innovativeness of the sector, with a focus on healthy solutions. The qualitative study of this issue was conducted with in-depth interviews with owners and managers of food service establishments. It was found, that actions (related to products and production technology) increasing the positive impact of menu on customers’ health are taken, however to a limited degree. It was also recorded, that kitchen staff and waiters alike have little interest in introducing or promoting innovations. The conducted studies reveal a great potential of the gastronomy market in promoting healthy products, however in order to realize it, employees must be educated.