Innovation as a Factor Increasing Fruit Consumption: The Case of Poland (original) (raw)
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Agricultural Economics (Zemědělská ekonomika)
The fruit consumption in the Slovak republic rates below the European average. There are several reasons causing this situation: the financial situation of the inhabitants, high prices of the temperate zone fruit in shops and the unhealthy eating habits of the consumers. The expenses on fruit have been decreasing within the consumer basket in our country. The consumption of fruit and the fruit products (in the value of fresh fruit) rose in 2006 in comparison with 2005 and achieved 54.0 kg per capita. The increase of fruit consumption was recorded thanks to the growth of the fruit containing products. Despite the rising tendency of the fruit consumption per capita, it is still much lower than the recommended dose. Based on the questionnaire survey, the objective of this paper is to identify and analyse the attitudes and behaviour of Slovak consumers, particularly from the nitra region, to the temperate zone fruit consumption. The survey showed that health is the most important reason for the temperate zone fruit consumption. Apples and grapes are the most frequently consumed sorts. They comprise 50% of the total consumption of the temperate zone fruit. The consumption of the temperate zone fruit has stagnated recently according to the responses of half of the respondents, and even 66% of them would like to increase the temperate zone fruit consumption. consequently, the dependence of the particular answers to the questions and the indications of a respondent (sex, age, education, locality) were studied by the use of the associative analysis.
Consumer acceptance of innovations in food: A survey among Polish consumers
Journal of Consumer Behaviour, 2018
The aim of the study was to examine the possible factors that might contribute to consumer acceptance of food innovations. Particular attention was paid to 3 main factors: (a) relationship between socio-demographic determinants and level of consumer innovation, (b) evaluation of consumer innovation acceptance, particularly toward animal-derived food products, and (c) consumer preferences for health-promoting food innovation over time. Studies were conducted using quantitative research methods in 2004 and 2011. An organic method of production, least important in 2004, was top rated in 2011, and ease of preparation dropped to the bottom of the list in 2011, whereas food origin, low fat, and sugar content were ranked in the first group of the considered factors in 2011. Since 2004, consumers have become used to products with various innovations. The new generation of Poles is relatively more open to new food products, due to the wide range of food products available on the free market. Furthermore, the group of well-educated consumers with a higher level of income has increased in size, and this includes people interested in knowledge of a product's nutritional value and its health impact. Our study extends existing research in the area of understanding consumer expectations toward food innovations. The results not only contribute to the field of consumer behavior but also have practical potential for food market applications, especially for companies operating on or planning to enter the Polish food market, and which could be used for developing communication strategies. 1 | INTRODUCTION Decisions related to food choice are sometimes rather challenging to explain, because they are frequent, multifaceted, situational, dynamic, and complex (Sobal & Bisogni, 2009). Moreover, consumer opinions related to food products and the technologies used in food manufacture play an important role in explaining consumer decisions toward food (Ares & Gámbaro, 2007; Bruhn, 2007; Vassallo et al., 2009). Furthermore, the food sector faces an increasingly competitive and more globalized market and consumers with more demands and greater concern for quality and health benefits with respect to products (Barrena, Garcia, & Sanchez, 2015). The determining factors in the buying process for many novel foods differ depending on the type of innovation and its market acceptance (Barrena & Sánchez, 2012). In the case of meat and meat products, there are also many determinants that affect consumer choices (Font-i-Furnols & Guer
Role of product characteristics for the adoption of fruit and fruit product innovations
ABSTRACT The aim of this study was the identification of those product characteristics that are important for the adoption of fruit and fruit product innovations by consumers. Sixteen focus group discussions were held in four European countries (Greece, The Netherlands, Poland, and Spain). Different aspects of six innovative fruit products were discussed, revealing those characteristics that were important for the adoption of each of them. It was observed that the participants did not perceive fruit innovations as a homogenous group, but assigned them to different groups, which led to a number of categories of fruit innovation. Three categories concerned the level of preparation of fruit. These were fresh, prepared, and processed fruit product innovations. Another two categories, radical and evolutionary innovations, related to the level of novelty of the fruit innovation. Characteristics important for the adoption of each of these categories are given.The results will be used for further, more quantitative, research.
Review of Innovation and Competitiveness
The significant increase in the number of new food products means consumers have the opportunity to choose from among a wide range of innovative foods, which bring a variety of benefits to consumption, but can also, for some, raise uncertainty, opposition and suspicion. The article reviews the literature on innovative food products and their acceptance by consumers. The results of own research on the purchase motives and barriers to consumption of such products are presented in the context of theoretical considerations. The study is presented in relation to the issue of consumer innovativeness as a determinant affecting the approval or rejection of new products. The respondents' degree of innovativeness was evaluated according to Rogers' concept and the impact of this variable on the respondents motives of to purchase innovative products. For the comparative analysis of Polish and Ukrainian consumers' behaviour on the innovative food products market, international research was conducted in 2015 on a sample of 340 Polish and 255 Ukrainian respondents (595 respondents in total). The results clearly show consumer types differing from the Rogers distribution, as well as differences between Polish and Ukrainian consumers' appetite for innovation. Analysis of the literature and the research results together indicate that the motives and barriers to consuming innovative food products come down to features of the innovation (including price, functionality, healthiness, convenient packaging, taste), consumer characteristics (neophilia, neophobia, innovativeness) and environmental characteristics (trends in consumption, marketing and social communication). Those consumers who are innovators play an important role in shaping the positive attitudes of buyers in relation to innovative food products. Products possessing attributes consumers consider to be essential may also help in the desire to adopt innovation. Basing on the research results certain implications for managers responsible for introducing new food products to the market were presented in the paper.
2017
The aim of the paper was a comparative analysis of behaviours of Polish and German consumers aged 55+ on the market of innovative food. The survey was carried out among 428 responds from the Pomeranian voivodship and the land of Brema. It was shown that social and cultural differences, despite the positive attitude of both populations towards innovative food, diversify their market behaviours. German respondents declare greater knowledge with regard to innovative products, faster and more often decide to purchase such products then the surveyed Poles. Additionally, they are characterised by a lower level of neophobia. For the Germans surveyed innovative food is a permanent and important element of every day meals, whereas Polish people eat such food occasionally. While buying innovative food German consumers are governed mainly by its influence on health and how convenient it is to use, whereas the Polish respondents take into account its price. The level of adaptation of the innovative food market to the needs of the consumers aged 55+ is regarded by Polish seniors as satisfactory or low, whereas the Germans considered it to be good and very good. Disproportions found in the survey, which concern the position of Polish and German seniors on the market of innovative food should be a signal to verify the product and marketing strategy of Polish producers in order to adapt their offer more accurately to the economic possibilities and limitations of this group of buyers in the country. Further marginalisation of this market segment, at the threshold of silver economy development, seems a serious mistake.
INNOVATIVE FOOD PRODUCTS IN THE EYES OF POLISH YOUNG CONSUMERS
Proceedings of the 2023 International Conference “ECONOMIC SCIENCE FOR RURAL DEVELOPMENT” , 2023
This article discusses the acceptance of innovative food products – i.e. new, and unconventional products that has not been widely consumed so far. The aim of the article is to determine the level of acceptance of innovative food products by young Poles. We put a thesis that innovative food products are not readily accepted and that consumers do not perceive them as worth more than typical food products. Thus, food products are difficult to be subjected to major innovations. The research methodology was based on the literature review summarizing scholarly literature on the chosen research topic, a questionnaire survey, comparative analysis and logical construction research methods. This study is essential from at least two perspectives: 1) acceptance of novelties is important for the authorities shaping social policies regarding sustainable development and food security; 2) understanding the customers is important for food industry companies that want to introduce new products to the market. Food preferences are often tied to cultural traditions, which can make it difficult for new or unfamiliar foods to gain traction. This is confirmed by the results of the study elaborated in the article: the approach of respondents to innovative food products is ambiguous - they agree that such products are beneficial for people and the Earth's resources, but not always they are ready to use them themselves. The research also shows that innovative products would not be accepted immediately and consumers would need time to get used to them. Therefore, the authorities shaping social policies regarding sustainable development and food security, as well as food producers, should plan educational campaigns explaining the benefits of alternative food sources and innovative food products.
A qualitative analysis on trends in fruit consumption in four European countries
2008
Abstract:The aim of this paper is to present future fruit consumption trends in four European countries using expert interviews. Experts from both outside and within the food fruit sector in Greece, the Netherlands, Poland and Spain were asked to elaborate on the trend factors that have influenced fruit consumption in the past and on the trend factors that are expected
THE POSITION OF INDIVIDUAL TYPES OF FRUITS IN THE CONSUMER BASKET OF SLOVAK INHABITANTS
Economix, 2023
Consumption of fruits is important for the health of Slovak Republic (SR) inhabitants, as they positively affect the overall health of the people who consume them. The article aims to identify the position of fruits in the consumption basket of the SR inhabitants. relations in the fruit market. The goal of our further research is to find substitution and complementary relationships based on the purchased quantity and price of individual fruits. The results of the analysis pointed out that the share of individual types of fruit in the consumption basket of the SR inhabitants is very subject to substitution and complementary relations.
Apples or oranges? Recent household fruit consumption in Poland
2014
The study examines the recent changes in per capita consumption of apples and exotic fruits focusing on the competition between the two fruit categories. In particular, the per capita consumption of apples declined from about 21 kg in 2004 to about 15 kg in 2012, while the consumption of exotic fruit increased from about 9 kg to kg in 2005 to 12.5 kg in 2012. The examination stresses the inadequacy to analyze consumption using the concept of “an average household” because the concept does not reflect the potential differences in households with inadequate fresh fruit consumption such as families with a large number of children. Using GUS data for the period 2008-2012, the paper illustrates the differences in the consumption of both fruit categories according to households classified applying demographic and socio-economic characteristics. Graphic presentation of per capita consumption volume and statistical test results show the large differences in the consumption of apples, the pr...