James Sterns - Academia.edu (original) (raw)
Papers by James Sterns
HAL (Le Centre pour la Communication Scientifique Directe), Jun 26, 2000
From 2000 through 2004, per capita orange juice purchases decreased by 12.3 percent while the pop... more From 2000 through 2004, per capita orange juice purchases decreased by 12.3 percent while the popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected Southern region newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. This data was included in a Southern region orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicated that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the Southern region.
The debate about Country-of-Origin labeling (COOL) has centered on the projected benefits and cos... more The debate about Country-of-Origin labeling (COOL) has centered on the projected benefits and costs of its implementation. This study uses data from a Vickery auction (n=320) to estimate willingness to pay for COOL. Preliminary findings suggest, on average, consumers value COOL, are not homogenous, and prefer fresh produce grown in the U.S.
The states of Sao Paulo, Brazil and Florida, United States collectively dominate the world supply... more The states of Sao Paulo, Brazil and Florida, United States collectively dominate the world supply of orange juice. Collectively, these two regions account for over 80 percent of world processed orange production (Spreen, et al). Florida is the prime supplier to the United States and Canada, while Sao Paulo dominates world trade of orange juice and is the primary supplier to the EU market. It is these three markets - the United States, Canada and the EU - that represent the vast majority of global consumption of processed orange products (Spreen). The global dominance by these two national industries is being threatened. Both the Florida and Sao Paulo citrus industries are experiencing outbreaks of the same potentially devastating diseases - citrus canker (Xanthomonas axonopodis pv. citri) and citrus greening (Liberibacter asiaticus). Citrus canker forms lesions on fruit, causing premature fruit drop and rendering the fruit unsuitable for fresh market sales. "In addition to lowe...
Data are collected from primary shoppers in Gainesville Florida, Atlanta Georgia and Lansing Mich... more Data are collected from primary shoppers in Gainesville Florida, Atlanta Georgia and Lansing Michigan using a Vickrey (fifth-priced sealed bid) experimental auction and a survey questionnaire to provide a sample of 311 observations useable for analysis. The average willingness to pay (WTP) for country of origin labeling (COOL) "Grown in the U.S." in apples and tomatoes are calculated then tested for equivalence to assess if WTP is produce specific. A double-hurdle probit model is then estimated to ascertain the prominent determinants of WTP for COOL. Independent variables include demographics, food safety and factor scores derived from a factor analysis of food quality and food preference variables. Results show that on average consumers are willing to pay 0.49and0.49 and 0.49and0.48 for COOL in apples and tomatoes respectively with 79% of the consumers willing to pay more than $0.00 for apples labeled "Grown in the U.S." and 72% in the case of tomatoes. Premiums are found t...
Key Perspectives on a New Global Power, 2015
Thesis (Ph. D.)--Michigan State University. Dept. of Agricultural Economics, 1997. Includes bibli... more Thesis (Ph. D.)--Michigan State University. Dept. of Agricultural Economics, 1997. Includes bibliographical references (leaves 317-328).
In the following paper, the authors address the fundamental question,“How does one analyze the po... more In the following paper, the authors address the fundamental question,“How does one analyze the potential of a given product for a given market?” This type of market assessment is surprisingly difficult, in part because of the near uniqueness of every setting, ie, many of ...
Journal of food distribution research, Mar 1, 2002
A series of market-research studies on Michigan apples are discussed in this paper. They provide ... more A series of market-research studies on Michigan apples are discussed in this paper. They provide a case example of a continuing program of market research to aid this industry. These included studies on changing preferences, needs, perceptions, practices and buying behavior for major customer segments of this industry, including consumers and grocery retailers, as well as mid-chain customer segments such as shippers and processors. While this market research program includes several component studies, the overall integration of the information from the various component studies is especially important for the development of the industry's marketing strategies. The component studies which comprise the overall market research program to date include the following interrelated phases:
DOAJ (DOAJ: Directory of Open Access Journals), Nov 1, 2013
The market of local and organic food is still a niche market in the USA, despite its strong growt... more The market of local and organic food is still a niche market in the USA, despite its strong growth rates. Both offer consumers an alternative to a globalized anonymous food supply chain. Yet local food and organic food seem to be overlapping and to some degree competing food concepts. While the organic food market somehow has managed to "mature", being widely distributed in national supermarket chains, local food in the US still seems to be tied to a "grassroots food movement", being mainly distributed over short food supply chains. With several trends indicating sustained growth for local and organic consumption, this paper first addresses different connotations of local food and compares them to standard definitions of organic food. The main focus is to explore the perception of US consumers towards local and organic food, using results from two different studies. Both studies use laddering techniques and word association tests, which were undertaken at Cornell University in New York State and at the University of Florida in the city of Gainesville. These findings are used to achieve a better understanding of the image of local and organic food, and the motives and values of local and organic food consumers.
Journal of Agricultural and Applied Economics, Aug 1, 2013
Given the geography and agroclimatic conditions of the Southeast, coupled with continued populati... more Given the geography and agroclimatic conditions of the Southeast, coupled with continued population expansion from in-migration, local foods markets may be a promising niche market for some farms in the region. The Southeast has more small farms than any other U.S. region. Using farm-level data, we address the question of how successful southeastern farms engaged in direct sales to consumers differ from other farms. We also include a case study of a marketing association in the panhandle of Florida. In both analyses, we focus on the role of the supply chain for direct sales in explaining farm returns.
HAL (Le Centre pour la Communication Scientifique Directe), Jun 26, 2000
EDIS, Dec 31, 1969
Este boletín explica el concepto de una granja apoyada por una alianza de consumadores, una forma... more Este boletín explica el concepto de una granja apoyada por una alianza de consumadores, una forma de producción en la cual el consumidor se alia directamente con el agricultor para asegurar la producción de sus propios alimentos (Community Supported Agriculture ó CSA en inglés). Aquí se describen los pasos exigidos para desarrollar una alianza de este tipo.
Journal of food distribution research, 2006
From 2000 through 2004, per-capita orange juice purchases decreased by 12.3 percent in the United... more From 2000 through 2004, per-capita orange juice purchases decreased by 12.3 percent in the United States, while the popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. These data were included in a national orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicate that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the United States.
Acta horticulturae, Sep 1, 2000
Journal of Economic Issues, Dec 1, 2012
ABSTRACT Applying John R. Commons's institutional economic framework, this paper analyzes... more ABSTRACT Applying John R. Commons's institutional economic framework, this paper analyzes the evolution of key institutions in the Malian cotton sector, starting with Mali's independence in 1960 to the ongoing market-oriented reforms in the 2000s. In accordance with Commons's economic theory, institutional changes in the Malian cotton sector have led to both intended and unintended consequences, impacting economic performance at the farm, gin, and state levels. This has, in turn, contributed to the emergence of new limiting factors. At present, lack of adequate technical advising, indebtedness, issues related to input access, discordance between farmers and their union leader representatives, unreasonable seed cotton prices, delays in payment, and low cotton yields are the current limiting factors to desired economic performance. Based on these findings, we draw policy recommendations for revitalizing the Malian cotton sector.
HAL (Le Centre pour la Communication Scientifique Directe), Jun 26, 2000
From 2000 through 2004, per capita orange juice purchases decreased by 12.3 percent while the pop... more From 2000 through 2004, per capita orange juice purchases decreased by 12.3 percent while the popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected Southern region newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. This data was included in a Southern region orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicated that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the Southern region.
The debate about Country-of-Origin labeling (COOL) has centered on the projected benefits and cos... more The debate about Country-of-Origin labeling (COOL) has centered on the projected benefits and costs of its implementation. This study uses data from a Vickery auction (n=320) to estimate willingness to pay for COOL. Preliminary findings suggest, on average, consumers value COOL, are not homogenous, and prefer fresh produce grown in the U.S.
The states of Sao Paulo, Brazil and Florida, United States collectively dominate the world supply... more The states of Sao Paulo, Brazil and Florida, United States collectively dominate the world supply of orange juice. Collectively, these two regions account for over 80 percent of world processed orange production (Spreen, et al). Florida is the prime supplier to the United States and Canada, while Sao Paulo dominates world trade of orange juice and is the primary supplier to the EU market. It is these three markets - the United States, Canada and the EU - that represent the vast majority of global consumption of processed orange products (Spreen). The global dominance by these two national industries is being threatened. Both the Florida and Sao Paulo citrus industries are experiencing outbreaks of the same potentially devastating diseases - citrus canker (Xanthomonas axonopodis pv. citri) and citrus greening (Liberibacter asiaticus). Citrus canker forms lesions on fruit, causing premature fruit drop and rendering the fruit unsuitable for fresh market sales. "In addition to lowe...
Data are collected from primary shoppers in Gainesville Florida, Atlanta Georgia and Lansing Mich... more Data are collected from primary shoppers in Gainesville Florida, Atlanta Georgia and Lansing Michigan using a Vickrey (fifth-priced sealed bid) experimental auction and a survey questionnaire to provide a sample of 311 observations useable for analysis. The average willingness to pay (WTP) for country of origin labeling (COOL) "Grown in the U.S." in apples and tomatoes are calculated then tested for equivalence to assess if WTP is produce specific. A double-hurdle probit model is then estimated to ascertain the prominent determinants of WTP for COOL. Independent variables include demographics, food safety and factor scores derived from a factor analysis of food quality and food preference variables. Results show that on average consumers are willing to pay 0.49and0.49 and 0.49and0.48 for COOL in apples and tomatoes respectively with 79% of the consumers willing to pay more than $0.00 for apples labeled "Grown in the U.S." and 72% in the case of tomatoes. Premiums are found t...
Key Perspectives on a New Global Power, 2015
Thesis (Ph. D.)--Michigan State University. Dept. of Agricultural Economics, 1997. Includes bibli... more Thesis (Ph. D.)--Michigan State University. Dept. of Agricultural Economics, 1997. Includes bibliographical references (leaves 317-328).
In the following paper, the authors address the fundamental question,“How does one analyze the po... more In the following paper, the authors address the fundamental question,“How does one analyze the potential of a given product for a given market?” This type of market assessment is surprisingly difficult, in part because of the near uniqueness of every setting, ie, many of ...
Journal of food distribution research, Mar 1, 2002
A series of market-research studies on Michigan apples are discussed in this paper. They provide ... more A series of market-research studies on Michigan apples are discussed in this paper. They provide a case example of a continuing program of market research to aid this industry. These included studies on changing preferences, needs, perceptions, practices and buying behavior for major customer segments of this industry, including consumers and grocery retailers, as well as mid-chain customer segments such as shippers and processors. While this market research program includes several component studies, the overall integration of the information from the various component studies is especially important for the development of the industry's marketing strategies. The component studies which comprise the overall market research program to date include the following interrelated phases:
DOAJ (DOAJ: Directory of Open Access Journals), Nov 1, 2013
The market of local and organic food is still a niche market in the USA, despite its strong growt... more The market of local and organic food is still a niche market in the USA, despite its strong growth rates. Both offer consumers an alternative to a globalized anonymous food supply chain. Yet local food and organic food seem to be overlapping and to some degree competing food concepts. While the organic food market somehow has managed to "mature", being widely distributed in national supermarket chains, local food in the US still seems to be tied to a "grassroots food movement", being mainly distributed over short food supply chains. With several trends indicating sustained growth for local and organic consumption, this paper first addresses different connotations of local food and compares them to standard definitions of organic food. The main focus is to explore the perception of US consumers towards local and organic food, using results from two different studies. Both studies use laddering techniques and word association tests, which were undertaken at Cornell University in New York State and at the University of Florida in the city of Gainesville. These findings are used to achieve a better understanding of the image of local and organic food, and the motives and values of local and organic food consumers.
Journal of Agricultural and Applied Economics, Aug 1, 2013
Given the geography and agroclimatic conditions of the Southeast, coupled with continued populati... more Given the geography and agroclimatic conditions of the Southeast, coupled with continued population expansion from in-migration, local foods markets may be a promising niche market for some farms in the region. The Southeast has more small farms than any other U.S. region. Using farm-level data, we address the question of how successful southeastern farms engaged in direct sales to consumers differ from other farms. We also include a case study of a marketing association in the panhandle of Florida. In both analyses, we focus on the role of the supply chain for direct sales in explaining farm returns.
HAL (Le Centre pour la Communication Scientifique Directe), Jun 26, 2000
EDIS, Dec 31, 1969
Este boletín explica el concepto de una granja apoyada por una alianza de consumadores, una forma... more Este boletín explica el concepto de una granja apoyada por una alianza de consumadores, una forma de producción en la cual el consumidor se alia directamente con el agricultor para asegurar la producción de sus propios alimentos (Community Supported Agriculture ó CSA en inglés). Aquí se describen los pasos exigidos para desarrollar una alianza de este tipo.
Journal of food distribution research, 2006
From 2000 through 2004, per-capita orange juice purchases decreased by 12.3 percent in the United... more From 2000 through 2004, per-capita orange juice purchases decreased by 12.3 percent in the United States, while the popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. These data were included in a national orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicate that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the United States.
Acta horticulturae, Sep 1, 2000
Journal of Economic Issues, Dec 1, 2012
ABSTRACT Applying John R. Commons's institutional economic framework, this paper analyzes... more ABSTRACT Applying John R. Commons's institutional economic framework, this paper analyzes the evolution of key institutions in the Malian cotton sector, starting with Mali's independence in 1960 to the ongoing market-oriented reforms in the 2000s. In accordance with Commons's economic theory, institutional changes in the Malian cotton sector have led to both intended and unintended consequences, impacting economic performance at the farm, gin, and state levels. This has, in turn, contributed to the emergence of new limiting factors. At present, lack of adequate technical advising, indebtedness, issues related to input access, discordance between farmers and their union leader representatives, unreasonable seed cotton prices, delays in payment, and low cotton yields are the current limiting factors to desired economic performance. Based on these findings, we draw policy recommendations for revitalizing the Malian cotton sector.