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... Conceptual Framework And Case Illustration Rohtas Kumar 1 , Sarang C. Jagdale , Ajay KumarGar... more ... Conceptual Framework And Case Illustration Rohtas Kumar 1 , Sarang C. Jagdale , Ajay KumarGarg, Jai Y. Advani ... We take this opportunity to acknowledge the efforts of Divya Tiwari and Manju Jaiswall, our colleagues at IIM Bangalore for valuable insights. Page 2. 2 ...
Page 1. Antecedents and Consequences of Burnout In Services Personnel A Case of Indian Software... more Page 1. Antecedents and Consequences of Burnout In Services Personnel A Case of Indian Software Professionals Submitted by: Jai Yashwant Advani Sarang C. Jagdale Ajay Kumar Garg Rohtas Kumar Indian Institute of ...
2021 International Conference on Electrical, Computer and Energy Technologies (ICECET), 2021
Recent advancements in quantum information theory and quantum computation intend the possibilitie... more Recent advancements in quantum information theory and quantum computation intend the possibilities of breaking the existing classical cryptographic systems. To mitigate these kinds of threats with quantum computers we need some advanced quantum-based cryptographic systems. The research orientation towards this is tremendous in recent years, and many excellent approaches have been reported. In this article, we discuss the probable approaches of the quantum cryptographic systems from implementation point of views to handle the post-quantum cryptographic attacks.
Journal of Customer Behaviour, 2005
... be used to express a consumer's personality is an effective strategy for influencing the... more ... be used to express a consumer's personality is an effective strategy for influencing the customer to exhibit loyalty towards the brand. ... 1993; Elizabeth, William and Richard 2002) have identified intergenerational influence or lineage as key factor influencing brand loyalty. ...
Brand loyalty is a topic of interest both to academicians and practitioners involved with marketi... more Brand loyalty is a topic of interest both to academicians and practitioners involved with marketing. The concept of relationship marketing has its underpinnings in brand loyalty. In consumer products, typically fast moving consumer goods (FMCG), there are a host of complexities, that affect brand loyalty. The very concept of loyalty seems to have become a dynamic one with the marketing literature presenting different aspects of the concept. This study examines the combined effects of brand benefits, brand symbolism, brand trust, genetic influence and price consciousness of consumers on brand loyalty for toothpaste product category. Data from a random sample of four hundred and forty four consumers in India confirm significant influence of brand functional benefits, brand trust, price consciousness, and genetic influence on brand loyalty. Results suggest that marketers would have to balance the traditional axiomatic views of brand loyalty with the emerging dimensions of brand migration in a competitive context. This research paper explores factors closely related to the management of brand loyalty and could offer insights to practitioners of marketing. It also offers a framework, that reflects the implications of the study to marketing practice with regard to management of brand loyalty.
... Conceptual Framework And Case Illustration Rohtas Kumar 1 , Sarang C. Jagdale , Ajay KumarGar... more ... Conceptual Framework And Case Illustration Rohtas Kumar 1 , Sarang C. Jagdale , Ajay KumarGarg, Jai Y. Advani ... We take this opportunity to acknowledge the efforts of Divya Tiwari and Manju Jaiswall, our colleagues at IIM Bangalore for valuable insights. Page 2. 2 ...
Page 1. Antecedents and Consequences of Burnout In Services Personnel A Case of Indian Software... more Page 1. Antecedents and Consequences of Burnout In Services Personnel A Case of Indian Software Professionals Submitted by: Jai Yashwant Advani Sarang C. Jagdale Ajay Kumar Garg Rohtas Kumar Indian Institute of ...
2021 International Conference on Electrical, Computer and Energy Technologies (ICECET), 2021
Recent advancements in quantum information theory and quantum computation intend the possibilitie... more Recent advancements in quantum information theory and quantum computation intend the possibilities of breaking the existing classical cryptographic systems. To mitigate these kinds of threats with quantum computers we need some advanced quantum-based cryptographic systems. The research orientation towards this is tremendous in recent years, and many excellent approaches have been reported. In this article, we discuss the probable approaches of the quantum cryptographic systems from implementation point of views to handle the post-quantum cryptographic attacks.
Journal of Customer Behaviour, 2005
... be used to express a consumer's personality is an effective strategy for influencing the... more ... be used to express a consumer's personality is an effective strategy for influencing the customer to exhibit loyalty towards the brand. ... 1993; Elizabeth, William and Richard 2002) have identified intergenerational influence or lineage as key factor influencing brand loyalty. ...
Brand loyalty is a topic of interest both to academicians and practitioners involved with marketi... more Brand loyalty is a topic of interest both to academicians and practitioners involved with marketing. The concept of relationship marketing has its underpinnings in brand loyalty. In consumer products, typically fast moving consumer goods (FMCG), there are a host of complexities, that affect brand loyalty. The very concept of loyalty seems to have become a dynamic one with the marketing literature presenting different aspects of the concept. This study examines the combined effects of brand benefits, brand symbolism, brand trust, genetic influence and price consciousness of consumers on brand loyalty for toothpaste product category. Data from a random sample of four hundred and forty four consumers in India confirm significant influence of brand functional benefits, brand trust, price consciousness, and genetic influence on brand loyalty. Results suggest that marketers would have to balance the traditional axiomatic views of brand loyalty with the emerging dimensions of brand migration in a competitive context. This research paper explores factors closely related to the management of brand loyalty and could offer insights to practitioners of marketing. It also offers a framework, that reflects the implications of the study to marketing practice with regard to management of brand loyalty.