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Penelitian ini bertujuan untuk megetahui pengaruh promosi, yaitu advertising, sales promotion, da... more Penelitian ini bertujuan untuk megetahui pengaruh promosi, yaitu advertising, sales promotion, dan personal selling terhadap keputusan pembelian konsumen Wenak Tok. Teknik pengambilan sampel yang digunakan yaitu sampel sensus yang berisi keseluruhan dari anggota populasi dengan jumlah sampel sebanyak 57 orang. Penelitian dilakukan dengan metode regresi linier berganda dan menggunakan data primer yaitu kuesioner. Hasil penelitian menunjukkan bahwa promosi, yaitu advertising, sales promotion, dan personal selling berpengaruh signifikan terhadap keputusan pembelian konsumen Wenak Tok.
Journal of Business & Applied Management, Nov 17, 2017
The research analyzes the involvement of social network, that is family, friends, and experts for... more The research analyzes the involvement of social network, that is family, friends, and experts formed by entrepreneur for the success of the entrepreneurship process at business discovery phase. Ciputra University students are the population for the study. Sixty students at the second semester are used as the sample. At this semester students are taught to find business idea and to pioneer its establishment. This research uses regression logistics to predict the success of business discovery phase. The results show family members, college friends, friends in group and other friends, and skill encourage success at the discovery and emergence of business phase. Experts do not have impact at the discovery phase and the establishment of a new business.
Business Management Journal
Bank performance is determined by many factors such as internal and external factors. This study ... more Bank performance is determined by many factors such as internal and external factors. This study aims to investigate the determinants of banking performance in Indonesia. By using samples from banks at the Indonesia Stock Exchange during the period 2013-2016 with a total of 32 banks. Internal factor variables used in this study include company size, capital ratios, deposit ratios, loan ratios, and non-performing loan ratios and banking performance using proxy return on assets and return on equity. The results of the study using linear regression analysis shows the results of the firm size ratio, capital ratio and non-performing loan ratio have an influence on profitability while the deposit ratio and lending ratio do not have an influence on bank performance either return on assets or return on equity.
Jurnal Manajemen Bisnis dan Kewirausahaan
The spread of environmental issue requires business units to prioritize sustainability in the sys... more The spread of environmental issue requires business units to prioritize sustainability in the system or products. Gradually the community becomes more aware of life environmental damage and efforts to preserve the environment. Under the conditions, like this environmental-friendly products are shown by several product and service industries. The purpose of this research is to find out whether green product and green promotion have positive impact on purchase intention of Eco bouquet product. The variables that are used are Green Product (X1), Green Promotion (X2) and Purchase Intention (Y). The object of this research is a florist who provides flower bouquets and souvenirs. The populations of this research are potential buyers and all the followers in promotion media, totally 150 people. Sample number collection in this research were accidental sampling technique on potential buyers, that is, a technique that is done accidentally where anyone who is considered suitable to be the sou...
Jurnal Manajemen Bisnis dan Kewirausahaan
Hal penting yang perlu dilakukan dan diperhatikan oleh setiap perusahaan adalah menciptakan pelan... more Hal penting yang perlu dilakukan dan diperhatikan oleh setiap perusahaan adalah menciptakan pelanggan baru dan mempertahankan pelanggan lama dengan cara selalu aktif dalam melakukan promosi produk salah satunya dengan advertising. Sebagian besar perusahaan mengandalkan dan menggunakan advertising guna memperbesar peluang agar produk lebih dikenal secara luas sehingga dapat menciptakan sebuah brand awareness. Tujuan dilakukannya penelitian ini adalah untuk mengeji pengaruh advertising terhadap keputusan pembelian produk fesyen online dengan merek ASTYLE dengan brand awareness sebagai variabel mediasi. Penelitian ini terdapat variabel bebas (Advertising), variabel terikat (Keputusan Pembelian) dan variabel mediasi (Brand Awareness). Penelitian dilakukan dengan mengambil sampel 52 orang yang sudah pernah membeli produk fesyen online merek ASTYLE. Metode pengumpulan data pada penelitian ini dilakukan dengan cara penyebaran kuisioner. Penyebaran kuesioner dilakukan dengan cara penyebaran...
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Perkembangan industri fintech yang bertumbuh pesat tidak terlepas dari para pemakai yang mengguna... more Perkembangan industri fintech yang bertumbuh pesat tidak terlepas dari para pemakai yang menggunakan fintech tersebut. Keberlangsungan fintech sangat tergantung dari pemakaian secara berkelanjutan dari pemakai. Penelitian ini menguji pengaruh dari persepsi manfaat dan persepsi risiko terhadap fintech continuance intention pada generasi milenial yang rentang usia 20 – 40 thn. Pengujian dilakukan menggunakan Partial Least Square dengan jumlah sampel 78 orang. Hasil menunjukkan bahwa persepsi manfaat berpengaruh signifikan terhadap fintech continuance intention sedangkan persepsi risiko tidak bepengaruh signifikan terhadap fintech continuance intention pada generasi milenial.
Jurnal Entrepreneur dan Entrepreneurship
Entrepreneurship is an important sector that can sustain a country's economic growth. Entrepr... more Entrepreneurship is an important sector that can sustain a country's economic growth. Entrepreneur can be formed from entrepreneurial personality traits which are supported through formal education that emphasizes entrepreneurship. The purpose of this research is to analyze the effect of entrepreneurial personality traits that consist of self efficacy, proactive personality, and locus of control and entrepreneurship education as moderating variable on entrepreneurial intention. The population in this research is business management active students at Surabaya. Accidental sampling technique that is used produces the total sample of 152 people by distributing questionnaires. The research method that is used in this research is multiple linear regression to find out the effect of the independent variables on the dependent variable and determination coefficient analysis to find out the effect of the moderating variable. The results of the multiple linear regression analysis shows t...
![Research paper thumbnail of Faktor – Faktor Keuangan Sebagai Prediktor Kegagalan Bisnis Pada Bisnis Mahasiswa [Financial Factors as a Predictor of Business Failure in Student Businesses]](https://attachments.academia-assets.com/70016824/thumbnails/1.jpg)
](DeReMa (Development Research of Management): Jurnal Manajemen
The start-up business is a business that last for 0 to 42 months old, starting from the discovery... more The start-up business is a business that last for 0 to 42 months old, starting from the discovery phase, the firm emergence phase, the baby-business phase, to the operating phase. Start-up businesses does not always last more than 42 months. The purpose of this study is to predict financial factors that cause business failure. This study uses five financial ratios in predicting failure with student business, namely activity ratios, cash flow ratios, solvency ratios, liquidity ratios, and profitability ratios. The population of this study is start-up businesses high students. The sample in this study is a business that has survived for at least two semesters and has documented financial reports. This study uses logistic regression in the SPSS application as an analytical tool. The results showed that the activity ratios, liquidity ratios, and profitability ratios had a significant effect on the failure of student business.
Jurnal Akuntansi Multiparadigma, 2015
Struktur Kepemilikan Sebagai determinan Nilai Perusa haan. Penelitian ini bertujuan menguji penga... more Struktur Kepemilikan Sebagai determinan Nilai Perusa haan. Penelitian ini bertujuan menguji pengaruh struktur kepemilikan, leverage, dan kebijakan dividen terhadap nilai perusahaan Hubungan struktur kepemilikan, leverage, kebijakan dividen, dan nilai perusahaan didasarkan konflik yang terjadi antara pemilik dengan manajer dan pemilik dengan kreditur Penelitian dilakukan menggunakan analisis jalur dengan mengambil sampel pada perusahaan manufaktur di Indonesia terutama yang terdaftar di lantai bursa Hasil penelitian ini menunjukkan kepemilikan manajerial dan institusional, leverage, dan kebijakan dividen mampu memaksimalkan nilai perusahaan Abstract: Ownership Structure as Determinant of Firm Value. This study aimed to examine the effect of ownership structure, leverage, and dividend policy on firm value. The relationship of ownership structure, leverage, dividend policy, and the value of the company is based on the conflict between the owners and the managers, and between the owners and the creditors. The study was conducted using path analysis by taking samples of manufacturing company in Indonesia, especially those listed on the stock exchange. The results of this study demonstrate that managerial and institutional ownership, leverage, and dividend policy are able to maximize firm value.
Efisiensi : Kajian Ilmu Administrasi
Abstrak : Keterlibatan Keluarga Dalam Tata Kelola Dan Organisasi Perusahan Pada Konteks Entrepren... more Abstrak : Keterlibatan Keluarga Dalam Tata Kelola Dan Organisasi Perusahan Pada Konteks Entrepreneurial Orientation. Perusahaan keluarga sebagai kontributor terbesar dalam pertumbuhan ekonomi, seringkali memiliki performa yang inkonsisten. Penelitian ini bertujuan mengetahui bagaimana dimensi entrepreneurial orientation dapat memberi pengaruh terhadap family firm performance. Penelitian ini menggunakan tiga dimensi entrepreneurial orientation terdiri dari innovativeness, proactiveness dan risk taking. Keterlibatan keluarga dalam pengelolaan perusahaan keluarga digunakan sebagai moderasi apakah memiliki dampak pada family firm performance. Sampel dari penelitian ialah komunitas perusahaan keluarga yang dibentuk dari universitas di Surabaya. Penelitian menggunakan alat analisis PLS. Hasil penelitian memperlihatkan bahwa proactiveness berpengaruh signifikan terhadap family firm performance sedangkan innovativeness dan risk taking tidak berpengaruh. Hasil moderasi menunjukkan keterlibat...
Penelitian ini bertujuan untuk megetahui pengaruh promosi, yaitu advertising, sales promotion, da... more Penelitian ini bertujuan untuk megetahui pengaruh promosi, yaitu advertising, sales promotion, dan personal selling terhadap keputusan pembelian konsumen Wenak Tok. Teknik pengambilan sampel yang digunakan yaitu sampel sensus yang berisi keseluruhan dari anggota populasi dengan jumlah sampel sebanyak 57 orang. Penelitian dilakukan dengan metode regresi linier berganda dan menggunakan data primer yaitu kuesioner. Hasil penelitian menunjukkan bahwa promosi, yaitu advertising, sales promotion, dan personal selling berpengaruh signifikan terhadap keputusan pembelian konsumen Wenak Tok.
Journal of Business & Applied Management, Nov 17, 2017
The research analyzes the involvement of social network, that is family, friends, and experts for... more The research analyzes the involvement of social network, that is family, friends, and experts formed by entrepreneur for the success of the entrepreneurship process at business discovery phase. Ciputra University students are the population for the study. Sixty students at the second semester are used as the sample. At this semester students are taught to find business idea and to pioneer its establishment. This research uses regression logistics to predict the success of business discovery phase. The results show family members, college friends, friends in group and other friends, and skill encourage success at the discovery and emergence of business phase. Experts do not have impact at the discovery phase and the establishment of a new business.
Business Management Journal
Bank performance is determined by many factors such as internal and external factors. This study ... more Bank performance is determined by many factors such as internal and external factors. This study aims to investigate the determinants of banking performance in Indonesia. By using samples from banks at the Indonesia Stock Exchange during the period 2013-2016 with a total of 32 banks. Internal factor variables used in this study include company size, capital ratios, deposit ratios, loan ratios, and non-performing loan ratios and banking performance using proxy return on assets and return on equity. The results of the study using linear regression analysis shows the results of the firm size ratio, capital ratio and non-performing loan ratio have an influence on profitability while the deposit ratio and lending ratio do not have an influence on bank performance either return on assets or return on equity.
Jurnal Manajemen Bisnis dan Kewirausahaan
The spread of environmental issue requires business units to prioritize sustainability in the sys... more The spread of environmental issue requires business units to prioritize sustainability in the system or products. Gradually the community becomes more aware of life environmental damage and efforts to preserve the environment. Under the conditions, like this environmental-friendly products are shown by several product and service industries. The purpose of this research is to find out whether green product and green promotion have positive impact on purchase intention of Eco bouquet product. The variables that are used are Green Product (X1), Green Promotion (X2) and Purchase Intention (Y). The object of this research is a florist who provides flower bouquets and souvenirs. The populations of this research are potential buyers and all the followers in promotion media, totally 150 people. Sample number collection in this research were accidental sampling technique on potential buyers, that is, a technique that is done accidentally where anyone who is considered suitable to be the sou...
Jurnal Manajemen Bisnis dan Kewirausahaan
Hal penting yang perlu dilakukan dan diperhatikan oleh setiap perusahaan adalah menciptakan pelan... more Hal penting yang perlu dilakukan dan diperhatikan oleh setiap perusahaan adalah menciptakan pelanggan baru dan mempertahankan pelanggan lama dengan cara selalu aktif dalam melakukan promosi produk salah satunya dengan advertising. Sebagian besar perusahaan mengandalkan dan menggunakan advertising guna memperbesar peluang agar produk lebih dikenal secara luas sehingga dapat menciptakan sebuah brand awareness. Tujuan dilakukannya penelitian ini adalah untuk mengeji pengaruh advertising terhadap keputusan pembelian produk fesyen online dengan merek ASTYLE dengan brand awareness sebagai variabel mediasi. Penelitian ini terdapat variabel bebas (Advertising), variabel terikat (Keputusan Pembelian) dan variabel mediasi (Brand Awareness). Penelitian dilakukan dengan mengambil sampel 52 orang yang sudah pernah membeli produk fesyen online merek ASTYLE. Metode pengumpulan data pada penelitian ini dilakukan dengan cara penyebaran kuisioner. Penyebaran kuesioner dilakukan dengan cara penyebaran...
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Perkembangan industri fintech yang bertumbuh pesat tidak terlepas dari para pemakai yang mengguna... more Perkembangan industri fintech yang bertumbuh pesat tidak terlepas dari para pemakai yang menggunakan fintech tersebut. Keberlangsungan fintech sangat tergantung dari pemakaian secara berkelanjutan dari pemakai. Penelitian ini menguji pengaruh dari persepsi manfaat dan persepsi risiko terhadap fintech continuance intention pada generasi milenial yang rentang usia 20 – 40 thn. Pengujian dilakukan menggunakan Partial Least Square dengan jumlah sampel 78 orang. Hasil menunjukkan bahwa persepsi manfaat berpengaruh signifikan terhadap fintech continuance intention sedangkan persepsi risiko tidak bepengaruh signifikan terhadap fintech continuance intention pada generasi milenial.
Jurnal Entrepreneur dan Entrepreneurship
Entrepreneurship is an important sector that can sustain a country's economic growth. Entrepr... more Entrepreneurship is an important sector that can sustain a country's economic growth. Entrepreneur can be formed from entrepreneurial personality traits which are supported through formal education that emphasizes entrepreneurship. The purpose of this research is to analyze the effect of entrepreneurial personality traits that consist of self efficacy, proactive personality, and locus of control and entrepreneurship education as moderating variable on entrepreneurial intention. The population in this research is business management active students at Surabaya. Accidental sampling technique that is used produces the total sample of 152 people by distributing questionnaires. The research method that is used in this research is multiple linear regression to find out the effect of the independent variables on the dependent variable and determination coefficient analysis to find out the effect of the moderating variable. The results of the multiple linear regression analysis shows t...
DeReMa (Development Research of Management): Jurnal Manajemen
The start-up business is a business that last for 0 to 42 months old, starting from the discovery... more The start-up business is a business that last for 0 to 42 months old, starting from the discovery phase, the firm emergence phase, the baby-business phase, to the operating phase. Start-up businesses does not always last more than 42 months. The purpose of this study is to predict financial factors that cause business failure. This study uses five financial ratios in predicting failure with student business, namely activity ratios, cash flow ratios, solvency ratios, liquidity ratios, and profitability ratios. The population of this study is start-up businesses high students. The sample in this study is a business that has survived for at least two semesters and has documented financial reports. This study uses logistic regression in the SPSS application as an analytical tool. The results showed that the activity ratios, liquidity ratios, and profitability ratios had a significant effect on the failure of student business.
Jurnal Akuntansi Multiparadigma, 2015
Struktur Kepemilikan Sebagai determinan Nilai Perusa haan. Penelitian ini bertujuan menguji penga... more Struktur Kepemilikan Sebagai determinan Nilai Perusa haan. Penelitian ini bertujuan menguji pengaruh struktur kepemilikan, leverage, dan kebijakan dividen terhadap nilai perusahaan Hubungan struktur kepemilikan, leverage, kebijakan dividen, dan nilai perusahaan didasarkan konflik yang terjadi antara pemilik dengan manajer dan pemilik dengan kreditur Penelitian dilakukan menggunakan analisis jalur dengan mengambil sampel pada perusahaan manufaktur di Indonesia terutama yang terdaftar di lantai bursa Hasil penelitian ini menunjukkan kepemilikan manajerial dan institusional, leverage, dan kebijakan dividen mampu memaksimalkan nilai perusahaan Abstract: Ownership Structure as Determinant of Firm Value. This study aimed to examine the effect of ownership structure, leverage, and dividend policy on firm value. The relationship of ownership structure, leverage, dividend policy, and the value of the company is based on the conflict between the owners and the managers, and between the owners and the creditors. The study was conducted using path analysis by taking samples of manufacturing company in Indonesia, especially those listed on the stock exchange. The results of this study demonstrate that managerial and institutional ownership, leverage, and dividend policy are able to maximize firm value.
Efisiensi : Kajian Ilmu Administrasi
Abstrak : Keterlibatan Keluarga Dalam Tata Kelola Dan Organisasi Perusahan Pada Konteks Entrepren... more Abstrak : Keterlibatan Keluarga Dalam Tata Kelola Dan Organisasi Perusahan Pada Konteks Entrepreneurial Orientation. Perusahaan keluarga sebagai kontributor terbesar dalam pertumbuhan ekonomi, seringkali memiliki performa yang inkonsisten. Penelitian ini bertujuan mengetahui bagaimana dimensi entrepreneurial orientation dapat memberi pengaruh terhadap family firm performance. Penelitian ini menggunakan tiga dimensi entrepreneurial orientation terdiri dari innovativeness, proactiveness dan risk taking. Keterlibatan keluarga dalam pengelolaan perusahaan keluarga digunakan sebagai moderasi apakah memiliki dampak pada family firm performance. Sampel dari penelitian ialah komunitas perusahaan keluarga yang dibentuk dari universitas di Surabaya. Penelitian menggunakan alat analisis PLS. Hasil penelitian memperlihatkan bahwa proactiveness berpengaruh signifikan terhadap family firm performance sedangkan innovativeness dan risk taking tidak berpengaruh. Hasil moderasi menunjukkan keterlibat...