Kuo Beryl - Academia.edu (original) (raw)

Kuo Beryl

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Papers by Kuo Beryl

Research paper thumbnail of The Behavioral Consequences of Tourist Experience

Tourism Management Perspectives, 2016

Research paper thumbnail of A Principal-Agent Explanation for Technology Transfer

Journal of Technology Management for Growing Economies, 1970

Technology licensing and transfer is subject to problems of asymmetric information including mora... more Technology licensing and transfer is subject to problems of asymmetric information including moral hazard. This study explores the effects of informal governance, knowledge tacitness, and organizational receptivity on the preference of variable royalty scheme in the context of technology licensing. Drawing on the classic principalagent model, we assume that the variable royalty scheme is a process-based contract where the licensee is the principal and the licensor is the agent. The results show that informal governance facilitating goal alignment is positively associated with the variable royalty scheme (i.e. the process-based contract). Organizational receptivity promotes the legitimacy to imposing routines, evaluating the technology, and forming expectation, and is positively associated with the variable royalty scheme. Knowledge tacitness is negatively associated with the variable royalty payment, which implies less transfer programmability moves payment from variable royalties t...

Research paper thumbnail of A Principal-Agent Explanation for Technology Transfer

Technology licensing and transfer is subject to problems of asymmetric information including mora... more Technology licensing and transfer is subject to problems of asymmetric information including moral hazard. This study explores the effects of informal governance, knowledge tacitness, and organizational receptivity on the preference of variable royalty scheme in the context of technology licensing. Drawing on the classic principal-agent model, we assume that the variable royalty scheme is a process-based contract where the licensee is the principal and the licensor is the agent. The results show that informal governance facilitating goal alignment is positively associated with the variable royalty scheme (i.e. the process-based contract). Organizational receptivity promotes the legitimacy to imposing routines, evaluating the technology, and forming expectation, and is positively associated with the variable royalty scheme. Knowledge tacitness is negatively associated with the variable royalty payment, which implies less transfer programmability moves payment from variable royalties to a fixed fee. Our arguments are significantly different from classic principal-agent relationship that does not involve the dimension of licensee transfer and monitoring capacity.

Research paper thumbnail of The Behavioral Consequences of Tourist Experience

The study investigates the behavioral consequences of experience in Taiwanese tourist townships. ... more The study investigates the behavioral consequences of experience in Taiwanese tourist townships. A multiple indicator-multiple cause (MIMIC) approach is applied to conceptualize the construct of tourist experience, a dynamic process in which tourists transform mere exposure of stimulus into a state of flow and positive emotion. The results reveal a psychological process of " tourist experience ➔ perceived value ➔ satisfaction ➔ loyalty intentions. " Perceived value intervenes between tourist experience and satisfaction. Satisfaction is a dominant antecedent of loyalty intentions. Overall, only when perceived value and satisfaction are considered together in the tourist experience model will the nuances of tourist behaviors be understood. Implications for theory and practice are discussed.

Research paper thumbnail of Payment schemes in learning-related international technology licensing contracts

This study tries to explore the effect of knowledge stickiness and recipient learning on payment ... more This study tries to explore the effect of knowledge stickiness and recipient learning on payment modes of foreign technology licensing in the context of newly industrializing economies. We apply the transaction cost economics and knowledge-based perspective to examine the payment modes of international license-in. As payment modes are outcome of negotiation, we hypothesize that the choice of actual and expected payment modes are associated with knowledge tacitness, resource dependence and recipient learning capability. Based on a survey of Taiwanese 84 firms in ICT industries, we found transaction cost perspective and resource-based of knowledge view provide useful insights into the choice of licensing-in payment modes. The results suggest that the actual and expected payment modes of more proportional royalties-payment is negatively associated with tacitness but positively associated with resource dependence and recipient learning. Further implication and suggestions are offered in this paper.

Research paper thumbnail of Lin & Kuo (2013) Escalation of Loyalty and the Decreasing Impact of Perceived Value and Satisfaction over Time

Research paper thumbnail of The Behavioral Consequences of Tourist Experience

Tourism Management Perspectives, 2016

Research paper thumbnail of A Principal-Agent Explanation for Technology Transfer

Journal of Technology Management for Growing Economies, 1970

Technology licensing and transfer is subject to problems of asymmetric information including mora... more Technology licensing and transfer is subject to problems of asymmetric information including moral hazard. This study explores the effects of informal governance, knowledge tacitness, and organizational receptivity on the preference of variable royalty scheme in the context of technology licensing. Drawing on the classic principalagent model, we assume that the variable royalty scheme is a process-based contract where the licensee is the principal and the licensor is the agent. The results show that informal governance facilitating goal alignment is positively associated with the variable royalty scheme (i.e. the process-based contract). Organizational receptivity promotes the legitimacy to imposing routines, evaluating the technology, and forming expectation, and is positively associated with the variable royalty scheme. Knowledge tacitness is negatively associated with the variable royalty payment, which implies less transfer programmability moves payment from variable royalties t...

Research paper thumbnail of A Principal-Agent Explanation for Technology Transfer

Technology licensing and transfer is subject to problems of asymmetric information including mora... more Technology licensing and transfer is subject to problems of asymmetric information including moral hazard. This study explores the effects of informal governance, knowledge tacitness, and organizational receptivity on the preference of variable royalty scheme in the context of technology licensing. Drawing on the classic principal-agent model, we assume that the variable royalty scheme is a process-based contract where the licensee is the principal and the licensor is the agent. The results show that informal governance facilitating goal alignment is positively associated with the variable royalty scheme (i.e. the process-based contract). Organizational receptivity promotes the legitimacy to imposing routines, evaluating the technology, and forming expectation, and is positively associated with the variable royalty scheme. Knowledge tacitness is negatively associated with the variable royalty payment, which implies less transfer programmability moves payment from variable royalties to a fixed fee. Our arguments are significantly different from classic principal-agent relationship that does not involve the dimension of licensee transfer and monitoring capacity.

Research paper thumbnail of The Behavioral Consequences of Tourist Experience

The study investigates the behavioral consequences of experience in Taiwanese tourist townships. ... more The study investigates the behavioral consequences of experience in Taiwanese tourist townships. A multiple indicator-multiple cause (MIMIC) approach is applied to conceptualize the construct of tourist experience, a dynamic process in which tourists transform mere exposure of stimulus into a state of flow and positive emotion. The results reveal a psychological process of " tourist experience ➔ perceived value ➔ satisfaction ➔ loyalty intentions. " Perceived value intervenes between tourist experience and satisfaction. Satisfaction is a dominant antecedent of loyalty intentions. Overall, only when perceived value and satisfaction are considered together in the tourist experience model will the nuances of tourist behaviors be understood. Implications for theory and practice are discussed.

Research paper thumbnail of Payment schemes in learning-related international technology licensing contracts

This study tries to explore the effect of knowledge stickiness and recipient learning on payment ... more This study tries to explore the effect of knowledge stickiness and recipient learning on payment modes of foreign technology licensing in the context of newly industrializing economies. We apply the transaction cost economics and knowledge-based perspective to examine the payment modes of international license-in. As payment modes are outcome of negotiation, we hypothesize that the choice of actual and expected payment modes are associated with knowledge tacitness, resource dependence and recipient learning capability. Based on a survey of Taiwanese 84 firms in ICT industries, we found transaction cost perspective and resource-based of knowledge view provide useful insights into the choice of licensing-in payment modes. The results suggest that the actual and expected payment modes of more proportional royalties-payment is negatively associated with tacitness but positively associated with resource dependence and recipient learning. Further implication and suggestions are offered in this paper.

Research paper thumbnail of Lin & Kuo (2013) Escalation of Loyalty and the Decreasing Impact of Perceived Value and Satisfaction over Time

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