Walailak Noypayak - Academia.edu (original) (raw)
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Publisher Summary This chapter focuses on the ways in which the earthquake and tsunami disaster h... more Publisher Summary This chapter focuses on the ways in which the earthquake and tsunami disaster have affected the tourism industry in Thailand and the implications that these have subsequently had upon Thailand as a member of a globalized world. Tourism provides the main source of income for many thousands of people in Thailand and has been identified by the government as a sector with critical importance for future economic development in the Kingdom. At 7:59 on December 26, 2004, an earthquake with a magnitude of 9.0 on the Richter scale struck with its epicenter close to Sumatra in Indonesia. The earthquake was deadly in itself but it also gave rise to a tsunami, which is a form of tidal wave, which rose to great heights and caused devastation in a great deal of the coastline of the Indian Ocean. The tsunami forced many changes on Thailand, most of them negative in one way or another. Facing up to the massive loss of life and property was intensified by the knowledge that henceforth there would be a risk of a repeat of the disaster, no matter how unlikely that might be. The chapter considers the implications of the disaster for the globalization of Thailand in terms of international relations, the labour market and technical issues relating Thailand to the world.
The study attempts to investigate the underlying values of Thailand as perceived by UK tourists w... more The study attempts to investigate the underlying values of Thailand as perceived by UK tourists with the aim to increase the knowledge of consumer values and their relationship to other variables considered as satisfaction maximizers. The researcher conceptualizes the value framework to closely reflect the major characteristics of tourism destination. Various measures of consumer value are adopted for the study. The study confirms that tourist perceived value is a multidimensional construct which positively affects both tourist overall satisfaction and behavioral intentions. Marketing concepts of service quality, customer satisfaction and consumer values are applied in the study.
The study attempts to investigate the underlying values of Thailand as perceived by UK tourists w... more The study attempts to investigate the underlying values of Thailand as perceived by UK tourists with the aim to increase the knowledge of consumer values and their relationship to other variables. The researcher conceptualizes the value framework to closely reflect the major characteristics of tourism destination. Various measures of consumer value are adopted for the study. The study confirms that tourist perceived value is a multidimensional construct which positively affects both tourist overall satisfaction and behavioral intentions. Marketing concepts of service quality, customer satisfaction and consumer values are applied in the study.
Publisher Summary This chapter focuses on the ways in which the earthquake and tsunami disaster h... more Publisher Summary This chapter focuses on the ways in which the earthquake and tsunami disaster have affected the tourism industry in Thailand and the implications that these have subsequently had upon Thailand as a member of a globalized world. Tourism provides the main source of income for many thousands of people in Thailand and has been identified by the government as a sector with critical importance for future economic development in the Kingdom. At 7:59 on December 26, 2004, an earthquake with a magnitude of 9.0 on the Richter scale struck with its epicenter close to Sumatra in Indonesia. The earthquake was deadly in itself but it also gave rise to a tsunami, which is a form of tidal wave, which rose to great heights and caused devastation in a great deal of the coastline of the Indian Ocean. The tsunami forced many changes on Thailand, most of them negative in one way or another. Facing up to the massive loss of life and property was intensified by the knowledge that henceforth there would be a risk of a repeat of the disaster, no matter how unlikely that might be. The chapter considers the implications of the disaster for the globalization of Thailand in terms of international relations, the labour market and technical issues relating Thailand to the world.
The study attempts to investigate the underlying values of Thailand as perceived by UK tourists w... more The study attempts to investigate the underlying values of Thailand as perceived by UK tourists with the aim to increase the knowledge of consumer values and their relationship to other variables considered as satisfaction maximizers. The researcher conceptualizes the value framework to closely reflect the major characteristics of tourism destination. Various measures of consumer value are adopted for the study. The study confirms that tourist perceived value is a multidimensional construct which positively affects both tourist overall satisfaction and behavioral intentions. Marketing concepts of service quality, customer satisfaction and consumer values are applied in the study.
The study attempts to investigate the underlying values of Thailand as perceived by UK tourists w... more The study attempts to investigate the underlying values of Thailand as perceived by UK tourists with the aim to increase the knowledge of consumer values and their relationship to other variables. The researcher conceptualizes the value framework to closely reflect the major characteristics of tourism destination. Various measures of consumer value are adopted for the study. The study confirms that tourist perceived value is a multidimensional construct which positively affects both tourist overall satisfaction and behavioral intentions. Marketing concepts of service quality, customer satisfaction and consumer values are applied in the study.