Lisa Papania - Academia.edu (original) (raw)

Papers by Lisa Papania

Int J Bus Govern Ethics, 2008

Lisa Papania is a PhD candidate at Simon Fraser University in Vancouver, Canada. She has publishe... more Lisa Papania is a PhD candidate at Simon Fraser University in Vancouver, Canada. She has published articles in the areas of corporate social responsibility and communication; and also writes teaching case studies. Her current research focus is governance, social issues, and organizational innovation and change.

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014

Journal of Commercial Biotechnology, 2008

Lisa Papania is a PhD candidate at Simon Fraser University, Vancouver, Canada. Prior to entering ... more Lisa Papania is a PhD candidate at Simon Fraser University, Vancouver, Canada. Prior to entering the doctoral programme, she held a number of marketing management positions and was an academic case writer and part-time lecturer in Marketing and Strategy. Her current research focus is corporate governance and social responsibility.

SSRN Electronic Journal, 2000

We seek to introduce the idea that the ability of firms in an emerging market to convert R&D reso... more We seek to introduce the idea that the ability of firms in an emerging market to convert R&D resources into product innovation depends on the degree to which there is a diversification among the broad groups of shareholders who own their shares, and the concentration of ownership within these groups. These groups, which we call 'ownership types', can be broadly referred to as state, local non-state, and foreign. We integrate internalization theory and resource dependence theory to argue that the valuable and irreplaceable resources brought by each ownership type reduce the environmental uncertainty facing firms, resulting in a higher rate of new product development, as well as the more efficient conversion of R&D investment into new products, together referred to as 'innovation performance'. We extend the principal-agency theory by following a principal-principal view to analyze the tradeoffs between alignment benefit and entrenchment cost associated with ownership concentration, and to depict the relationship between ownership concentration and innovation performance as an inverted "U". We test our hypotheses using unique panel data of listed corporations in China during the years 2004 to 2006, and find significant and supportive evidences. This study offers insights to both practitioners and policy makers who are interested in enhancing the ability of improving innovation performance by organizing a good ownership structure in an emerging market.

Marketing Intelligence & Planning, 2009

Purpose -This purpose of this paper is to facilitate the exploration of marketing strategy in gen... more Purpose -This purpose of this paper is to facilitate the exploration of marketing strategy in general and branding strategy in particular for a non-profit, governmental institution. Design/methodology/approach -Students are taken to 2005 when the Canadian Forces needed to increase recruitment. Canada's ageing population and the war in Afghanistan were just two of the many reasons driving an immediate focus on signing up new young Canadians. However, the task was proving more difficult than anticipated. Findings -A particular challenge lay in that the army's brand -always conservatively constructed to reflect the more peaceful side of military life -had served to alienate many would-be soldiers who interpreted this portrayal as patronizing and boring. However, a new campaign focused on the more militaristic realities of war might have served only to put off the families of potential recruits to whom these youths turned for advice and support. With the face of the military presented largely through its recruitment campaigns, the Canadian Forces' marketing department needed to do some introspection in order to determine how to proceed. Originality/value -This case serves to highlight the importance of branding and marketing strategy in a non-traditional setting and related prompt discussion and learning. This case is intended for classroom use only. It is not intended to demonstrate effective or ineffective handling of a business situation.

International Journal of Business Governance and Ethics, 2008

Industrial Marketing Management, 2010

Lisa Papania is a PhD candidate at Simon Fraser University in Vancouver, Canada. She has publishe... more Lisa Papania is a PhD candidate at Simon Fraser University in Vancouver, Canada. She has published articles in the areas of corporate social responsibility and communication; and also writes teaching case studies. Her current research focus is governance, social issues, and organizational innovation and change.

Corporate Reputation Review, 2008

Industrial Marketing Management, 2010

Corporate reputation in Europe and North America is increasingly seen as a function of how firms ... more Corporate reputation in Europe and North America is increasingly seen as a function of how firms treat their stakeholders. In the United States, stakeholder theory has been touted as a paradigm of good management; yet despite enlightened stakeholder practice at home, US ...

Int J Bus Govern Ethics, 2008

Lisa Papania is a PhD candidate at Simon Fraser University in Vancouver, Canada. She has publishe... more Lisa Papania is a PhD candidate at Simon Fraser University in Vancouver, Canada. She has published articles in the areas of corporate social responsibility and communication; and also writes teaching case studies. Her current research focus is governance, social issues, and organizational innovation and change.

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014

Journal of Commercial Biotechnology, 2008

Lisa Papania is a PhD candidate at Simon Fraser University, Vancouver, Canada. Prior to entering ... more Lisa Papania is a PhD candidate at Simon Fraser University, Vancouver, Canada. Prior to entering the doctoral programme, she held a number of marketing management positions and was an academic case writer and part-time lecturer in Marketing and Strategy. Her current research focus is corporate governance and social responsibility.

SSRN Electronic Journal, 2000

We seek to introduce the idea that the ability of firms in an emerging market to convert R&D reso... more We seek to introduce the idea that the ability of firms in an emerging market to convert R&D resources into product innovation depends on the degree to which there is a diversification among the broad groups of shareholders who own their shares, and the concentration of ownership within these groups. These groups, which we call 'ownership types', can be broadly referred to as state, local non-state, and foreign. We integrate internalization theory and resource dependence theory to argue that the valuable and irreplaceable resources brought by each ownership type reduce the environmental uncertainty facing firms, resulting in a higher rate of new product development, as well as the more efficient conversion of R&D investment into new products, together referred to as 'innovation performance'. We extend the principal-agency theory by following a principal-principal view to analyze the tradeoffs between alignment benefit and entrenchment cost associated with ownership concentration, and to depict the relationship between ownership concentration and innovation performance as an inverted "U". We test our hypotheses using unique panel data of listed corporations in China during the years 2004 to 2006, and find significant and supportive evidences. This study offers insights to both practitioners and policy makers who are interested in enhancing the ability of improving innovation performance by organizing a good ownership structure in an emerging market.

Marketing Intelligence & Planning, 2009

Purpose -This purpose of this paper is to facilitate the exploration of marketing strategy in gen... more Purpose -This purpose of this paper is to facilitate the exploration of marketing strategy in general and branding strategy in particular for a non-profit, governmental institution. Design/methodology/approach -Students are taken to 2005 when the Canadian Forces needed to increase recruitment. Canada's ageing population and the war in Afghanistan were just two of the many reasons driving an immediate focus on signing up new young Canadians. However, the task was proving more difficult than anticipated. Findings -A particular challenge lay in that the army's brand -always conservatively constructed to reflect the more peaceful side of military life -had served to alienate many would-be soldiers who interpreted this portrayal as patronizing and boring. However, a new campaign focused on the more militaristic realities of war might have served only to put off the families of potential recruits to whom these youths turned for advice and support. With the face of the military presented largely through its recruitment campaigns, the Canadian Forces' marketing department needed to do some introspection in order to determine how to proceed. Originality/value -This case serves to highlight the importance of branding and marketing strategy in a non-traditional setting and related prompt discussion and learning. This case is intended for classroom use only. It is not intended to demonstrate effective or ineffective handling of a business situation.

International Journal of Business Governance and Ethics, 2008

Industrial Marketing Management, 2010

Lisa Papania is a PhD candidate at Simon Fraser University in Vancouver, Canada. She has publishe... more Lisa Papania is a PhD candidate at Simon Fraser University in Vancouver, Canada. She has published articles in the areas of corporate social responsibility and communication; and also writes teaching case studies. Her current research focus is governance, social issues, and organizational innovation and change.

Corporate Reputation Review, 2008

Industrial Marketing Management, 2010

Corporate reputation in Europe and North America is increasingly seen as a function of how firms ... more Corporate reputation in Europe and North America is increasingly seen as a function of how firms treat their stakeholders. In the United States, stakeholder theory has been touted as a paradigm of good management; yet despite enlightened stakeholder practice at home, US ...