Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach (original) (raw)

Industrial Marketing Management, 2010

Haseeb Shabbir

Michele Jurgens

Lisa Papania

P. Berthon

Abstract

Corporate reputation in Europe and North America is increasingly seen as a function of how firms treat their stakeholders. In the United States, stakeholder theory has been touted as a paradigm of good management; yet despite enlightened stakeholder practice at home, US ...

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