Manish Badlani - Profile on Academia.edu (original) (raw)
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Papers by Manish Badlani
The Effect of Process Effectiveness on Customer Engagement: An Empirical Study of Insurance Companies in India
International Journal of Research in Commerce, Economics and Management, 2020
Literature Review on Customer Engagement in Insurance Industry
Indian journal of applied research, 2018
The Concept of review is to analyze the previous work on a subject to reflect a deep base to the ... more The Concept of review is to analyze the previous work on a subject to reflect a deep base to the researcher as the current study. The review of literature can take various forms like argumentation review, integrative review, historical review, methodological review, systematic review and theoretical review. The review of literature not only presents the facts but also give a framework for future research. So in this regard the researcher has tried to focus systematically review on Customer Engagement in the Insurance Sector.
Relationship marketing has been an excellent way for banks to establish a unique long-term relati... more Relationship marketing has been an excellent way for banks to establish a unique long-term relationship with their customers. It offers a solution for service companies to avail benefit of a lasting relationship with the customer or client, while improving operations and customer satisfaction. This study aims to investigate the impact of adherence to the fundamentals of relationship marketing. 210 respondents consisting of bank customers of the ten public and private sector Banks from major cities of Rajasthan state in India were included in the study from a balanced mix of various demographic factors. Having used Factor Analysis revealed the significant number of factors related to relationship banking affects client’s satisfaction in the banking industry.
The Effect of Process Effectiveness on Customer Engagement: An Empirical Study of Insurance Companies in India
International Journal of Research in Commerce, Economics and Management, 2020
Literature Review on Customer Engagement in Insurance Industry
Indian journal of applied research, 2018
The Concept of review is to analyze the previous work on a subject to reflect a deep base to the ... more The Concept of review is to analyze the previous work on a subject to reflect a deep base to the researcher as the current study. The review of literature can take various forms like argumentation review, integrative review, historical review, methodological review, systematic review and theoretical review. The review of literature not only presents the facts but also give a framework for future research. So in this regard the researcher has tried to focus systematically review on Customer Engagement in the Insurance Sector.
Relationship marketing has been an excellent way for banks to establish a unique long-term relati... more Relationship marketing has been an excellent way for banks to establish a unique long-term relationship with their customers. It offers a solution for service companies to avail benefit of a lasting relationship with the customer or client, while improving operations and customer satisfaction. This study aims to investigate the impact of adherence to the fundamentals of relationship marketing. 210 respondents consisting of bank customers of the ten public and private sector Banks from major cities of Rajasthan state in India were included in the study from a balanced mix of various demographic factors. Having used Factor Analysis revealed the significant number of factors related to relationship banking affects client’s satisfaction in the banking industry.