Mathilde Schneider - Academia.edu (original) (raw)
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Papers by Mathilde Schneider
La Lettre de l’OCIM, 2010
As a component of user experience, web usability plays a major role in onboarding experience, use... more As a component of user experience, web usability plays a major role in onboarding
experience, user retention and satisfaction. Plot Projects, a Software as a Service (SaaS)
company providing a location-based marketing technology to businesses worldwide faces interface usability problems that negatively affect their users’ onboarding experience and ultimately the fulfillment of their corporate objectives. The goal of this study is to test and evaluate Plot Projects’ interface usability in order to implement changes and ultimately improve the user onboarding experience.
This research is based on think aloud protocol analysis as test method to expose the main usability issues new users encounter when interacting with Plot Projects’ interface.
Participants were asked to complete a task while articulating their thought process.
Interviews were then conducted with experts in the field of user experience design as well as web development in order to advise Plot Projects on suitable usability changes.
La Lettre de l’OCIM, 2010
As a component of user experience, web usability plays a major role in onboarding experience, use... more As a component of user experience, web usability plays a major role in onboarding
experience, user retention and satisfaction. Plot Projects, a Software as a Service (SaaS)
company providing a location-based marketing technology to businesses worldwide faces interface usability problems that negatively affect their users’ onboarding experience and ultimately the fulfillment of their corporate objectives. The goal of this study is to test and evaluate Plot Projects’ interface usability in order to implement changes and ultimately improve the user onboarding experience.
This research is based on think aloud protocol analysis as test method to expose the main usability issues new users encounter when interacting with Plot Projects’ interface.
Participants were asked to complete a task while articulating their thought process.
Interviews were then conducted with experts in the field of user experience design as well as web development in order to advise Plot Projects on suitable usability changes.