Michel Laroche - Academia.edu (original) (raw)

Papers by Michel Laroche

Research paper thumbnail of The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice

International Journal of Information Management, 2019

The concept of acculturation has been based on the assumption of an adaptation process, whereby i... more The concept of acculturation has been based on the assumption of an adaptation process, whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host culture (i.e. assimilation). Past research has shown that acculturation preferences result in various possibilities and influence consumption behaviour. However, the impact of social media on consumer acculturation is underexplored, although the social purpose and information sharing online is utilized for a variety of social purposes. Recent studies have shown the transformation from an offline to an online context, in which social networks play an integral part in immigrants' communications, relationships and connections. This study merges the views from a number of leading contributors to highlight significant opportunities and challenges for future consumer acculturation research influenced by social media. The research provides insights into the impact of social media on consumer acculturation.

Research paper thumbnail of Language influence in responses to questionnaires by bilingual respondents: A test of the Whorfian hypothesis

Journal of Business Research, 2009

... They also find evidence that their subjects engage in “code switching” from their dominant la... more ... They also find evidence that their subjects engage in “code switching” from their dominant language ... Also, the perception of ad forcefulness is more significant for people responding to the ... Bond and Yang (1982) administer a questionnaire to bilingual Hong Kong Chinese in the ...

Research paper thumbnail of Analyses traditionnelles et FDI des échelles de mesure: application à l‘échelle de l'intensité du raisonnement cognitif

Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, 2009

ABSTRACT Traditional scale purification methods and IRT analyses are applied to a Chinese version... more ABSTRACT Traditional scale purification methods and IRT analyses are applied to a Chinese version of the short Need for Cognition scale (18 items). Traditional methods indicate that the scale contains one clear dominant factor (α = 0.822). Nevertheless, it is also indicated that the composite contains poor items, which should perhaps be deleted from the scale. This is made particularly evident by the presence of low factor loadings. On the other hand, IRT analyses identify anomalies with individual scale items that are not made apparent with traditional methods. In particular, some items do not tend to discriminate well between individuals who score highly or poorly on Need for Cognition.RésuméLes méthodes traditionnelles d'épuration ainsi qu'une approche basée sur le fonctionnement différentiel de l'ltem (FDI) sont comparées lors de l'analyse psychométrique d'une version chinoise de l'échelle de l'intensité du raisonnement cognitif réduite à 18 items. D'une part, les résultats rapportés par l'approche traditionnelle démontrent qu'un facteur dominant est clairement identifié (α = 0.822). Néanmoins, le composé qui en résulte renferme des items ayant des saturations relativement faibles. Ceci indique done que certains de ces items devraient être potentiellement éliminés. D'autre part, l'analyse FDI révèle des faiblesses de certains items de cette échelle non décelables par les procédures traditionnelles. Parmi ces faiblesses, nous pouvons citer la capacité discriminatoire réduite entre des individus présentant unfaible ou un grand niveau de l'intensité du raisonnement cognitif.

Research paper thumbnail of A model of consumer web navigational behavior: conceptual development and application

Journal of Business Research, 2005

Despite recent success by companies using the Internet to deal with their customers, one of the m... more Despite recent success by companies using the Internet to deal with their customers, one of the major remaining problems concerns understanding navigation on the Web and its relationship with Internet marketing. This study looks at the factors that can affect customers' prepurchase intentions by surveying visitors to a real pharmaceutical web site, and it models the behavior of consumers when they are confronted with the navigational characteristics of an Internet site. The model of flow designed by Hoffman and Novak and previous findings and theories about several relevant behavioral variables are taken into account to propose and empirically test a model of consumers' web navigational behavior. We use structural equations modeling to test 10 major hypotheses and more than two third of the 28 subhypotheses are supported. The findings contribute to theoretical and managerial understanding of the web navigation behavior of visitors.

Research paper thumbnail of A proposed model of online consumer behavior: Assessing the role of gender

This research examined the influence of Internet experience and web atmospherics on consumer onli... more This research examined the influence of Internet experience and web atmospherics on consumer online behavior. It developed a model of web navigation behavior where these antecedent variables drove website exploratory behavior and website involvement, which in turn, drove site attitudes and pre-purchase evaluations. These relationships were tested and confirmed in the context of a pharmaceutical website. Further, men and women

Research paper thumbnail of Developing an Individual-Level Scale for Indulgence vs. Restraint: The Sixth Dimension of Hofstede’s Framework: An Abstract

Enlightened Marketing in Challenging Times

Despite the important role of culture in consumer behavior studies, there has been no study of ef... more Despite the important role of culture in consumer behavior studies, there has been no study of effect of indulgence vs. restraint, the sixth and last dimension of Hofstede's cultural framework, at the individual-level in consumer behavior. This is mainly because there has been no scale yet developed to measure indulgence vs. restraint at the individual-level. Given that ascribing national-level cultural scores to individuals causes an ecological fallacy, the four studies of this research conceptualize and develop a measure for individual-level indulgence and establish the reliability, convergent and discriminant validity, as well as the nomological validity of this new scale. First, we developed an 8-items scale to measure indulgence vs. restraint, the sixth dimension of Hofstede's cultural framework, at the individual level. The wording of the items of this scale was designed to measure indulgence. A high score in indulgence means a low score on restraint and vice versa. Then, through four different studies, we carefully followed all the classic steps in the scale development process, including reliability, convergent and discriminant validity, and finally nomological validity. More specifically, the nomological study of this research shows that hedonic and utilitarian attitudes fully mediate the relationship between individual-level indulgence and repurchase intentions and between individual-level indulgence and WOM, and this mediation effect is stronger for hedonic attitudes than that for utilitarian attitudes. Moreover, post-purchase positive emotions fully mediate the relationship between individual-level indulgence and utilitarian attitudes and between individual-level indulgence and hedonic attitudes. The authors gratefully acknowledge the financial support of the Fonds de recherche société et culture (Quebec).

Research paper thumbnail of Bilinguals’ Vocabulary Preferences in Advertising: The Difference Between English and Chinese Copy—An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2017

Given the language as an important cultural factor in studying consumer's purchase behavior, the ... more Given the language as an important cultural factor in studying consumer's purchase behavior, the current study explores the vocabulary use and preference by bilinguals (Semin 2012). Different vocabulary words are tested in both English and Chinese contexts. Two studies demonstrate consumers' different preferences for adjectives, verbs, and nouns. Through self-reported questionnaires and scale-measured surveys, the current study shows that in general the use of verbs is more salient in the Chinese contexts, while the use of adjectives and nouns is more prominent in the English contexts. We also obtain an interaction of language and vocabulary for purchase intentions. In the purchase decision process, when bilingual consumers are exposed to the Chinese copy, nouns play an essential role in affecting their purchase intentions. When exposed to the English copy, adjectives play a more effective role. Taken together, the current research provides a strong evidence of word type effect for bilinguals. The results extend the previous vocabulary study into non-interpersonal contexts, and focus on bilinguals. In addition, the current research contributes to theoretical development as well as managerial implications.

Research paper thumbnail of Do I Fear Death? The Effects of Mortality Salience on Anti-Consumption Lifestyles

Journal of Consumer Affairs, 2016

Research paper thumbnail of What's So Funny? The Use of Humor in Magazine Advertising in the United States, China, and France

ABSTRACT The literature includes extensive research on the role of humor in advertising. Few stud... more ABSTRACT The literature includes extensive research on the role of humor in advertising. Few studies, however, have compared how humor in advertising is used in different countries. Using content analysis, this article compares the use of humor in the United States, China, and France to provide answers and justifications to three questions: Is the frequency of humor in magazine advertising different for each country? Is the use of humor according to the type of product different for each country? Is the use of humor for luxury and personal products different for each country? The authors' findings indicate significant differences in the use of humor among the three countries in terms of: frequency of use, types of products, and luxury versus personal products. The findings have important implications for international advertisers.

Research paper thumbnail of How culture matters in children’s purchase influence: a multi-level investigation

Children’s purchase influence (CPI) is an important factor in understanding family consumption be... more Children’s purchase influence (CPI) is an important factor in understanding family consumption behavior. The present study investigated the effects of cultural adaptation, including the role of acculturation and ethnic-identification, on children’s role in family purchase decisions. By conceiving of CPI as a family context-dependent phenomenon, we hypothesized that parent–child cultural dissonance/consonance within the family influences CPI through a cross-level process.

Research paper thumbnail of Introduction to the Special Issue: Applications of business intelligence and analytics in social media marketing

This item is brought to you by Swansea University. Any person downloading material is agreeing to... more This item is brought to you by Swansea University. Any person downloading material is agreeing to abide by the terms of the repository licence. Copies of full text items may be used or reproduced in any format or medium, without prior permission for personal research or study, educational or non-commercial purposes only. The copyright for any work remains with the original author unless otherwise specified. The full-text must not be sold in any format or medium without the formal permission of the copyright holder.

Research paper thumbnail of Impact of acculturation, online participation and involvement on voting intentions

Government Information Quarterly

This study examines the extent to which acculturation and enculturation orientations affect onlin... more This study examines the extent to which acculturation and enculturation orientations affect online political participation, political involvement and voting intentions among a sample of Turkish-Dutch immigrants. The study uses data from Turkish-Dutch participants. Structural Equations Modelling (SEM) is employed for assessing the relationships in the conceptualized model. The findings show that enculturation and acculturation influence online participation and involvement, which in turn, are related to voting intentions. The study further examines the mediating role of political involvement and online political participation. Political involvement mediates the relationships between enculturation and acculturation and voting intentions. The results further indicate the effect of online participation on voting intentions is mediated by political involvement. The study findings provide insights into offline and online cultural and civic engagement tendencies among an important immigrant segment that policy makers should consider in the future.

Research paper thumbnail of Materialism and the sharing economy: A cross-cultural study of American and Indian consumers

Journal of Business Research

The global rise of the sharing economy has attracted widespread attention among managers, markete... more The global rise of the sharing economy has attracted widespread attention among managers, marketers and researchers as non-ownership modes of consumption are increasingly being adopted by consumers. Building on previous research that distinguishes non-ownership consumption programs, this article investigates the role of materialism in participation in sharing-based programs of the sharing economy cross culturally. Unlike previous research that stated that materialism is in contrast with sharing, this research shows that under certain circumstances, both in America and India, materialism will lead to greater participation in the sharing economy. However, the reason why is different for each culture. For Americans, this effect is expected to surface for programs that resemble sharing as they don't compete with ownership of products but rather encourage materialist consumers to seek out transformative and hedonic experiences that are expected to improve their selfimage and well-being. For Indians, materialism will lead to participation in sharing-based programs through increased perceived utility. Managerial and theoretical implications are discussed.

Research paper thumbnail of Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers

Journal of Business Research

Evidence for the presence of the global consumer culture (GCC) is substantial. The present paper ... more Evidence for the presence of the global consumer culture (GCC) is substantial. The present paper contributes to this body of research by providing a longitudinal perspective emphasizing the presence, antecedents, and consequences of the GCC within the Netherlands, examining how the interplay between the local and global cultures evolves. While we found evidence that the Dutch are increasingly acculturating to the GCC, the global and local cultural forces seem to impact consumption behaviors consistently over time: NEID positively associates with the consumption of products traditionally bounded to local culture (e.g. local food and clothing), whereas the positive role of AGCC figures prominently with behaviors bound by global or foreign cultural conventions (e.g. electronics and luxuries). The expanded nomological network considers the relationships of AGCC and NEID to various demographic/cultural precursors and dispositional outcomes.

Research paper thumbnail of The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers: A multi-country investigation

Journal of Business Research

Wireless technologies and smartphones revolutionize the way consumers use the internet. How do th... more Wireless technologies and smartphones revolutionize the way consumers use the internet. How do these technological advancements affect consumer well-being or life satisfaction? We hypothesize that mobile-as compared to regular only-internet use enhances consumers' perceptions of personal economic situation, which in turn, enhances life satisfaction. Ethnic status (majority vs. minority) and national wealth (richer vs. poorer countries) set up boundary conditions for these effects. We test our hypotheses using multi-level modeling and a large scale multinational dataset covering responses of more than 26,000 consumers from 21 countries. The results show that perceived personal economic situation mediates the relationship between type of internet access (regular vs. mobile) and life satisfaction; the positive effect of mobile internet use is weaker for ethnic minority than for majority consumers and stronger in poorer than in richer countries. We discuss the theoretical and practical implications for marketing and public policy.

Research paper thumbnail of What managers should know about the sharing economy

Research paper thumbnail of Online consumer behavior: Comparing Canadian and Chinese website visitors

Zajonc's (1980) theory of emotions and Mehrabian and Russell's (1972) Stimulus-Organism-Response ... more Zajonc's (1980) theory of emotions and Mehrabian and Russell's (1972) Stimulus-Organism-Response (SOR) framework were used to develop a model of online customer behavior. The model examines the impacts of the three types of emotions (pleasure, arousal, and dominance) on perceptions of site atmospherics (informativeness, effectiveness, and entertainment). In turn, the associations of site atmospherics on site attitudes, site involvement, service attitudes, and purchase intentions are investigated. The model is compared between Canadian and Chinese customers based on Hofstede's (1991) cultural value dimensions. The findings supported the model and revealed several non-invariant paths between the groups. Particularly, the impact of pleasure (dominance) on the other behavioral variables was higher for Canadian (Chinese) compared to Chinese (Canadian) customers. Moreover, the impacts of low (high) task relevant cues were stronger for Chinese (Canadian) customers compared to their Canadian (Chinese) counterparts. Discussion centers on the theoretical and practical implications of the findings.

Research paper thumbnail of The role of emotions in online consumer behavior: a comparison of search, experience, and credence services

ABSTRACT Purpose ‐ The main objective of this paper is to compare consumers' online shopp... more ABSTRACT Purpose ‐ The main objective of this paper is to compare consumers' online shopping behavior across three types of services (i.e. search, experience, and credence). Reviewing the marketing and psychology literatures, this study aims to propose that consumers' emotions (pleasure, arousal, and dominance) influence their perception of site atmospheric cues (site informativeness, effectiveness, and entertainment), which, in turn, impact consumers' site attitudes, site involvement, and purchase intention. It also aims to test the proposed model for three major types of services (i.e. search, experience, and credence) and to compare the path coefficients of all the relationships in the model across the three groups. Design/methodology/approach ‐ Lab experiments were conducted for data collection and structural equation modeling was utilized for multi-group analysis. Findings ‐ The results supported the proposed model and revealed several non-invariant structural paths across the three groups. Research limitations/implications ‐ The student sample may not represent the general population. Practical implications ‐ Search-, experience-, and credence-based services should attempt to evoke the most desired consumer emotional types (pleasure, arousal, and dominance). Originality/value ‐ Unlike many other studies in services marketing, this paper tests the proposed model across different service types to increase the generalizability of the results.

Research paper thumbnail of How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?

... Therefore, this relationship needs further investigation. ... tests with subjects using these... more ... Therefore, this relationship needs further investigation. ... tests with subjects using these criteria, the following brands are chosen: Levi's jeans; IBM ... of-origin contingencies: competing perspectives on product familiarity and product involvement", International Marketing Review, Vol ...

Research paper thumbnail of What is this accent? Effects of accent and language in international advertising contexts

International Journal of Consumer Studies

Research paper thumbnail of The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice

International Journal of Information Management, 2019

The concept of acculturation has been based on the assumption of an adaptation process, whereby i... more The concept of acculturation has been based on the assumption of an adaptation process, whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host culture (i.e. assimilation). Past research has shown that acculturation preferences result in various possibilities and influence consumption behaviour. However, the impact of social media on consumer acculturation is underexplored, although the social purpose and information sharing online is utilized for a variety of social purposes. Recent studies have shown the transformation from an offline to an online context, in which social networks play an integral part in immigrants' communications, relationships and connections. This study merges the views from a number of leading contributors to highlight significant opportunities and challenges for future consumer acculturation research influenced by social media. The research provides insights into the impact of social media on consumer acculturation.

Research paper thumbnail of Language influence in responses to questionnaires by bilingual respondents: A test of the Whorfian hypothesis

Journal of Business Research, 2009

... They also find evidence that their subjects engage in “code switching” from their dominant la... more ... They also find evidence that their subjects engage in “code switching” from their dominant language ... Also, the perception of ad forcefulness is more significant for people responding to the ... Bond and Yang (1982) administer a questionnaire to bilingual Hong Kong Chinese in the ...

Research paper thumbnail of Analyses traditionnelles et FDI des échelles de mesure: application à l‘échelle de l'intensité du raisonnement cognitif

Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, 2009

ABSTRACT Traditional scale purification methods and IRT analyses are applied to a Chinese version... more ABSTRACT Traditional scale purification methods and IRT analyses are applied to a Chinese version of the short Need for Cognition scale (18 items). Traditional methods indicate that the scale contains one clear dominant factor (α = 0.822). Nevertheless, it is also indicated that the composite contains poor items, which should perhaps be deleted from the scale. This is made particularly evident by the presence of low factor loadings. On the other hand, IRT analyses identify anomalies with individual scale items that are not made apparent with traditional methods. In particular, some items do not tend to discriminate well between individuals who score highly or poorly on Need for Cognition.RésuméLes méthodes traditionnelles d'épuration ainsi qu'une approche basée sur le fonctionnement différentiel de l'ltem (FDI) sont comparées lors de l'analyse psychométrique d'une version chinoise de l'échelle de l'intensité du raisonnement cognitif réduite à 18 items. D'une part, les résultats rapportés par l'approche traditionnelle démontrent qu'un facteur dominant est clairement identifié (α = 0.822). Néanmoins, le composé qui en résulte renferme des items ayant des saturations relativement faibles. Ceci indique done que certains de ces items devraient être potentiellement éliminés. D'autre part, l'analyse FDI révèle des faiblesses de certains items de cette échelle non décelables par les procédures traditionnelles. Parmi ces faiblesses, nous pouvons citer la capacité discriminatoire réduite entre des individus présentant unfaible ou un grand niveau de l'intensité du raisonnement cognitif.

Research paper thumbnail of A model of consumer web navigational behavior: conceptual development and application

Journal of Business Research, 2005

Despite recent success by companies using the Internet to deal with their customers, one of the m... more Despite recent success by companies using the Internet to deal with their customers, one of the major remaining problems concerns understanding navigation on the Web and its relationship with Internet marketing. This study looks at the factors that can affect customers' prepurchase intentions by surveying visitors to a real pharmaceutical web site, and it models the behavior of consumers when they are confronted with the navigational characteristics of an Internet site. The model of flow designed by Hoffman and Novak and previous findings and theories about several relevant behavioral variables are taken into account to propose and empirically test a model of consumers' web navigational behavior. We use structural equations modeling to test 10 major hypotheses and more than two third of the 28 subhypotheses are supported. The findings contribute to theoretical and managerial understanding of the web navigation behavior of visitors.

Research paper thumbnail of A proposed model of online consumer behavior: Assessing the role of gender

This research examined the influence of Internet experience and web atmospherics on consumer onli... more This research examined the influence of Internet experience and web atmospherics on consumer online behavior. It developed a model of web navigation behavior where these antecedent variables drove website exploratory behavior and website involvement, which in turn, drove site attitudes and pre-purchase evaluations. These relationships were tested and confirmed in the context of a pharmaceutical website. Further, men and women

Research paper thumbnail of Developing an Individual-Level Scale for Indulgence vs. Restraint: The Sixth Dimension of Hofstede’s Framework: An Abstract

Enlightened Marketing in Challenging Times

Despite the important role of culture in consumer behavior studies, there has been no study of ef... more Despite the important role of culture in consumer behavior studies, there has been no study of effect of indulgence vs. restraint, the sixth and last dimension of Hofstede's cultural framework, at the individual-level in consumer behavior. This is mainly because there has been no scale yet developed to measure indulgence vs. restraint at the individual-level. Given that ascribing national-level cultural scores to individuals causes an ecological fallacy, the four studies of this research conceptualize and develop a measure for individual-level indulgence and establish the reliability, convergent and discriminant validity, as well as the nomological validity of this new scale. First, we developed an 8-items scale to measure indulgence vs. restraint, the sixth dimension of Hofstede's cultural framework, at the individual level. The wording of the items of this scale was designed to measure indulgence. A high score in indulgence means a low score on restraint and vice versa. Then, through four different studies, we carefully followed all the classic steps in the scale development process, including reliability, convergent and discriminant validity, and finally nomological validity. More specifically, the nomological study of this research shows that hedonic and utilitarian attitudes fully mediate the relationship between individual-level indulgence and repurchase intentions and between individual-level indulgence and WOM, and this mediation effect is stronger for hedonic attitudes than that for utilitarian attitudes. Moreover, post-purchase positive emotions fully mediate the relationship between individual-level indulgence and utilitarian attitudes and between individual-level indulgence and hedonic attitudes. The authors gratefully acknowledge the financial support of the Fonds de recherche société et culture (Quebec).

Research paper thumbnail of Bilinguals’ Vocabulary Preferences in Advertising: The Difference Between English and Chinese Copy—An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2017

Given the language as an important cultural factor in studying consumer's purchase behavior, the ... more Given the language as an important cultural factor in studying consumer's purchase behavior, the current study explores the vocabulary use and preference by bilinguals (Semin 2012). Different vocabulary words are tested in both English and Chinese contexts. Two studies demonstrate consumers' different preferences for adjectives, verbs, and nouns. Through self-reported questionnaires and scale-measured surveys, the current study shows that in general the use of verbs is more salient in the Chinese contexts, while the use of adjectives and nouns is more prominent in the English contexts. We also obtain an interaction of language and vocabulary for purchase intentions. In the purchase decision process, when bilingual consumers are exposed to the Chinese copy, nouns play an essential role in affecting their purchase intentions. When exposed to the English copy, adjectives play a more effective role. Taken together, the current research provides a strong evidence of word type effect for bilinguals. The results extend the previous vocabulary study into non-interpersonal contexts, and focus on bilinguals. In addition, the current research contributes to theoretical development as well as managerial implications.

Research paper thumbnail of Do I Fear Death? The Effects of Mortality Salience on Anti-Consumption Lifestyles

Journal of Consumer Affairs, 2016

Research paper thumbnail of What's So Funny? The Use of Humor in Magazine Advertising in the United States, China, and France

ABSTRACT The literature includes extensive research on the role of humor in advertising. Few stud... more ABSTRACT The literature includes extensive research on the role of humor in advertising. Few studies, however, have compared how humor in advertising is used in different countries. Using content analysis, this article compares the use of humor in the United States, China, and France to provide answers and justifications to three questions: Is the frequency of humor in magazine advertising different for each country? Is the use of humor according to the type of product different for each country? Is the use of humor for luxury and personal products different for each country? The authors' findings indicate significant differences in the use of humor among the three countries in terms of: frequency of use, types of products, and luxury versus personal products. The findings have important implications for international advertisers.

Research paper thumbnail of How culture matters in children’s purchase influence: a multi-level investigation

Children’s purchase influence (CPI) is an important factor in understanding family consumption be... more Children’s purchase influence (CPI) is an important factor in understanding family consumption behavior. The present study investigated the effects of cultural adaptation, including the role of acculturation and ethnic-identification, on children’s role in family purchase decisions. By conceiving of CPI as a family context-dependent phenomenon, we hypothesized that parent–child cultural dissonance/consonance within the family influences CPI through a cross-level process.

Research paper thumbnail of Introduction to the Special Issue: Applications of business intelligence and analytics in social media marketing

This item is brought to you by Swansea University. Any person downloading material is agreeing to... more This item is brought to you by Swansea University. Any person downloading material is agreeing to abide by the terms of the repository licence. Copies of full text items may be used or reproduced in any format or medium, without prior permission for personal research or study, educational or non-commercial purposes only. The copyright for any work remains with the original author unless otherwise specified. The full-text must not be sold in any format or medium without the formal permission of the copyright holder.

Research paper thumbnail of Impact of acculturation, online participation and involvement on voting intentions

Government Information Quarterly

This study examines the extent to which acculturation and enculturation orientations affect onlin... more This study examines the extent to which acculturation and enculturation orientations affect online political participation, political involvement and voting intentions among a sample of Turkish-Dutch immigrants. The study uses data from Turkish-Dutch participants. Structural Equations Modelling (SEM) is employed for assessing the relationships in the conceptualized model. The findings show that enculturation and acculturation influence online participation and involvement, which in turn, are related to voting intentions. The study further examines the mediating role of political involvement and online political participation. Political involvement mediates the relationships between enculturation and acculturation and voting intentions. The results further indicate the effect of online participation on voting intentions is mediated by political involvement. The study findings provide insights into offline and online cultural and civic engagement tendencies among an important immigrant segment that policy makers should consider in the future.

Research paper thumbnail of Materialism and the sharing economy: A cross-cultural study of American and Indian consumers

Journal of Business Research

The global rise of the sharing economy has attracted widespread attention among managers, markete... more The global rise of the sharing economy has attracted widespread attention among managers, marketers and researchers as non-ownership modes of consumption are increasingly being adopted by consumers. Building on previous research that distinguishes non-ownership consumption programs, this article investigates the role of materialism in participation in sharing-based programs of the sharing economy cross culturally. Unlike previous research that stated that materialism is in contrast with sharing, this research shows that under certain circumstances, both in America and India, materialism will lead to greater participation in the sharing economy. However, the reason why is different for each culture. For Americans, this effect is expected to surface for programs that resemble sharing as they don't compete with ownership of products but rather encourage materialist consumers to seek out transformative and hedonic experiences that are expected to improve their selfimage and well-being. For Indians, materialism will lead to participation in sharing-based programs through increased perceived utility. Managerial and theoretical implications are discussed.

Research paper thumbnail of Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers

Journal of Business Research

Evidence for the presence of the global consumer culture (GCC) is substantial. The present paper ... more Evidence for the presence of the global consumer culture (GCC) is substantial. The present paper contributes to this body of research by providing a longitudinal perspective emphasizing the presence, antecedents, and consequences of the GCC within the Netherlands, examining how the interplay between the local and global cultures evolves. While we found evidence that the Dutch are increasingly acculturating to the GCC, the global and local cultural forces seem to impact consumption behaviors consistently over time: NEID positively associates with the consumption of products traditionally bounded to local culture (e.g. local food and clothing), whereas the positive role of AGCC figures prominently with behaviors bound by global or foreign cultural conventions (e.g. electronics and luxuries). The expanded nomological network considers the relationships of AGCC and NEID to various demographic/cultural precursors and dispositional outcomes.

Research paper thumbnail of The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers: A multi-country investigation

Journal of Business Research

Wireless technologies and smartphones revolutionize the way consumers use the internet. How do th... more Wireless technologies and smartphones revolutionize the way consumers use the internet. How do these technological advancements affect consumer well-being or life satisfaction? We hypothesize that mobile-as compared to regular only-internet use enhances consumers' perceptions of personal economic situation, which in turn, enhances life satisfaction. Ethnic status (majority vs. minority) and national wealth (richer vs. poorer countries) set up boundary conditions for these effects. We test our hypotheses using multi-level modeling and a large scale multinational dataset covering responses of more than 26,000 consumers from 21 countries. The results show that perceived personal economic situation mediates the relationship between type of internet access (regular vs. mobile) and life satisfaction; the positive effect of mobile internet use is weaker for ethnic minority than for majority consumers and stronger in poorer than in richer countries. We discuss the theoretical and practical implications for marketing and public policy.

Research paper thumbnail of What managers should know about the sharing economy

Research paper thumbnail of Online consumer behavior: Comparing Canadian and Chinese website visitors

Zajonc's (1980) theory of emotions and Mehrabian and Russell's (1972) Stimulus-Organism-Response ... more Zajonc's (1980) theory of emotions and Mehrabian and Russell's (1972) Stimulus-Organism-Response (SOR) framework were used to develop a model of online customer behavior. The model examines the impacts of the three types of emotions (pleasure, arousal, and dominance) on perceptions of site atmospherics (informativeness, effectiveness, and entertainment). In turn, the associations of site atmospherics on site attitudes, site involvement, service attitudes, and purchase intentions are investigated. The model is compared between Canadian and Chinese customers based on Hofstede's (1991) cultural value dimensions. The findings supported the model and revealed several non-invariant paths between the groups. Particularly, the impact of pleasure (dominance) on the other behavioral variables was higher for Canadian (Chinese) compared to Chinese (Canadian) customers. Moreover, the impacts of low (high) task relevant cues were stronger for Chinese (Canadian) customers compared to their Canadian (Chinese) counterparts. Discussion centers on the theoretical and practical implications of the findings.

Research paper thumbnail of The role of emotions in online consumer behavior: a comparison of search, experience, and credence services

ABSTRACT Purpose ‐ The main objective of this paper is to compare consumers' online shopp... more ABSTRACT Purpose ‐ The main objective of this paper is to compare consumers' online shopping behavior across three types of services (i.e. search, experience, and credence). Reviewing the marketing and psychology literatures, this study aims to propose that consumers' emotions (pleasure, arousal, and dominance) influence their perception of site atmospheric cues (site informativeness, effectiveness, and entertainment), which, in turn, impact consumers' site attitudes, site involvement, and purchase intention. It also aims to test the proposed model for three major types of services (i.e. search, experience, and credence) and to compare the path coefficients of all the relationships in the model across the three groups. Design/methodology/approach ‐ Lab experiments were conducted for data collection and structural equation modeling was utilized for multi-group analysis. Findings ‐ The results supported the proposed model and revealed several non-invariant structural paths across the three groups. Research limitations/implications ‐ The student sample may not represent the general population. Practical implications ‐ Search-, experience-, and credence-based services should attempt to evoke the most desired consumer emotional types (pleasure, arousal, and dominance). Originality/value ‐ Unlike many other studies in services marketing, this paper tests the proposed model across different service types to increase the generalizability of the results.

Research paper thumbnail of How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?

... Therefore, this relationship needs further investigation. ... tests with subjects using these... more ... Therefore, this relationship needs further investigation. ... tests with subjects using these criteria, the following brands are chosen: Levi's jeans; IBM ... of-origin contingencies: competing perspectives on product familiarity and product involvement", International Marketing Review, Vol ...

Research paper thumbnail of What is this accent? Effects of accent and language in international advertising contexts

International Journal of Consumer Studies

Research paper thumbnail of Call for Papers Special Issue Masstige Marketing, International J of Consumer studies (A Rank)

Building and maintaining a successful and prestigious brand is a big challenge. It requires ideas... more Building and maintaining a successful and prestigious brand is a big challenge. It requires ideas, planning, and excellence in execution on the ground. As a result, Masstige (Mass prestige) marketing has become prominent in recent years in the brand management literature