Iulia Muresan - Academia.edu (original) (raw)

Papers by Iulia Muresan

Agricultura, 2013

Romania is the fourth biggest producer of honey in Europe. The increasing attention paid to trace... more Romania is the fourth biggest producer of honey in Europe. The increasing attention paid to traceability in Europe raised our interest in developing this study. The main objectives were to determine the profile of honey consumers of a particular Romanian premium brand, their perceptions regarding quality and traceability and their willingness to pay for traceability. The research was conducted using a quantitative method based on the use of online questionnaire. As the number of initial statistic population was not known, the sample size was empirical and non-probabilistic. There were filled up in total 85 questionnaires. The analysis of data was carried out using a database created in SPSS. The results of the study showed customers consider necessary traceability so as to ensure safety of the food products and their quality. They would identify a traced honey with the aid of the information on the label. Approximately 80% of respondents are ready to pay an extra bid for honey with ...

Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Horticulture, 2010

This paper tries to relief the profile of the Romanian organic agriculture. For accomplishing thi... more This paper tries to relief the profile of the Romanian organic agriculture. For accomplishing this desiderate data from Ministry of Agriculture and Rural Development (MADR) and Eurostat were collected and analyzed for the period 2006-2009. As it can be observed in Table 1, by the end of 2008 the total numbers of ecological farms reached 4191 farms, and then decreased by 5.30% in 2009. This may be due to the fact that some of the farms went off business because of the actual economical environment or were wind up because they did not fulfill the standards regarding the organic farming production. Even if the total number of ecological farms has decreased, the surface cultivated in the organic system increased by 67.60% from 2006 to 2009 according to the MADR.

Agronomy, 2020

The study focussed on a nursery by analyzing its strategic choices to obtain the best profit on g... more The study focussed on a nursery by analyzing its strategic choices to obtain the best profit on grapevine planting material. The production of grapevine grafts involves high labor and material costs. In this study, Muscat Ottonel grape variety grafted on Oppenheim Sellection 4 rootstock was paraffined with different types of wax: standard wax (SW), paraffin with 8-chinolinol (8C) and paraffin with oxiquinolein (OX) (before callusing), and silver color (S), blue color (B) and standard (SW) paraffin (after grafting callusing and before planting in field nursery). After uprooting from the field nursery, all variants were paraffined with red paraffin for storage. The unit cost price was calculated based on total expenses and the yield of grafts obtained in the vine field nursery. The lowest price per unit cost was recorded for the 8C/S variant, directly related to the first quality yield after uprooting from the nursery. The highest profit rate was for the 8C/S variant, while the lowest...

Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Horticulture, Nov 25, 2013

This article focuses on agritourism as potential linkage between the national park administration... more This article focuses on agritourism as potential linkage between the national park administrations and the tourism industry that acts in the rural communities situated near the national parks, by investigating the level of development of the agritourism industry and by revealing tourists benefits after visiting the areas. The study was conducted in two national parks from Romania and the surrounding areas. Agritourism plays an important role for the rural communities located around the national parks since it is one of the main sources of revenues not only for guesthouse owners, but also for the whole community. Tourism indicators are determined to emphasize the evolution of the agritourism industry in both regions, while the contingent valuation technique was used to elicit information on tourists' hypothetical behaviour as regard to their visit to the national park and surrounding areas. The questionnaire was implemented during the summer of 2011 in Calimani National Park and Ceahlau National Park. The results indicate that agritourism can be considered as a potential linkage to maintain sustainability goals through a partnership between park managers and the tourism industry, in the case of the two analyzed national parks.

Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca. Horticulture, 2015

The concept of ethnocentrism was developed by Shimp and Sharma who believed that it is able to ex... more The concept of ethnocentrism was developed by Shimp and Sharma who believed that it is able to explain the judgement, often irrational of those consumers who prefer the local products instead of imported ones. The aim of this study is to determine the degree of ethnocentrism of the Romanian consumers given the relationship existing between this aspect and the consumer buying behaviour. A study was conducted among the people from Cluj-Napoca in 2013, on a sample of 277 people. The objective was to measure the ethnocentrism degree of the Romanian consumer using the "consumer ethnocentric tendencies scale" (CETSCALE) first developed by Shimp and Sharma in 1987 for the American consumers and than tested in many other countries from Europe, Asia and Africa. The CETSCALE comprises 17 affirmations using a seven point scale which were adapted for the Romanian people. In order to determine the consumer ethnocentrism degree, mean was calculated. The notion of consumer ethnocentrism is explained using principal components analysis and factor analysis. Results indicate that the mean of consumer ethnocentrism is 4.40 indicating a medium tendency. The value is comparable with the one obtained by Chryssochoidis et al (2006) meaning 3.85. Factor analysis indicated three important factors which explained 63.22% of the total variance. Finally two clusters were obtained using the three factors. It can be concluded that testing the CETSCALE for the Romanian consumers is a useful action because it helps marketers to determine the consumer general tendency in the decision making process for local products.

Knowledge and understanding on tourists’ perception about seaside hotels plays an important role ... more Knowledge and understanding on tourists’ perception about seaside hotels plays an important role in theirmanagement, as the value of the trip is directly influenced by several factors. This paper performs an assessment oftourists’ perception towards factors affecting the choice of an accommodation unit. Data was collected using an on-linesurvey and analysed through descriptive statistics and appropriate statistical tests. Comparative analysis was conductedon the level of importance of a list of factors between two groups of tourists divided by age. Results indicate that location,facilities and price are the most important factors. Cleanliness and safety add value to the trip as well. In contrast, hotelfacilities such as business center, games room and access to pets add less value to the quality of the trip. Tourists olderthan 35 years prefer more complex tourism products with breakfast and dinner, and more facilities in the room such astea/coffee machines. The study offers manageri...

The European Union initiated a scheme for product certification with three important categories: ... more The European Union initiated a scheme for product certification with three important categories: Protected Designation of Origin (PDO), Protected Geographical Indication (PGI) and Traditional Specialty Guaranteed (TSG). The present study aims to analyze the perception of people from Cluj-Napoca, Romania regarding certified products. Secondary objectives of the research are: to determine the socio-demographic profile of the population; consumers’ knowledge related to certified products, recognition of the label and the logos of certified products; and consumer behavior in respect of certified products. A research was conducted among the population of Cluj-Napoca, Cluj County (Romania) on a sample of 102 respondents using the method of convenience sampling and the questionnaire as an instrument for data collection. The results of research indicate a high level of certified products consumption. The most purchased certified products include the organic category and traditional products.

Fruits and vegetables are an important element for a healthy diet, but because of seasonality, th... more Fruits and vegetables are an important element for a healthy diet, but because of seasonality, they are often consumed processed. The aim of the study is to determine the consumers’ preferences toward canned fruits and vegetables. A research was conducted among the population from Cluj-Napoca. The major objectives of the research were to determine the consumption level, categories mostly purchased, attributes important during purchasing moment and recognized brands. Results indicate that pickles and jams are mainly produced homemade, while vegetables in water are being purchased. As places of purchase, supermarkets are mainly proffered, but farmers markets also.  Â

Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Horticulture, 2012

This paper presents the particularities of the supply and demand in Vatra Dornei SPA resort,which... more This paper presents the particularities of the supply and demand in Vatra Dornei SPA resort,which is located in the North-East part of Romania, in Suceava County. In order to face the newchallenges of the market the supply needs to adapt to the new trend. This is not possible withoutknowing the tourists profile. In the first part of the paper is presented the literature review about theimportance and the trends regarding the deveplemnt of the health and wellness tourism. The papercontinues with the description of the analyzed area and the research methods used. The researchmethod used was the survey and the main indicators used to analyze the demand and supply were:number of tourists, overnights stay, average length of stay, number of accommodation facilities andthe occupancy rate. In order to achieve the purpose of the present paper a study was conducted inVatra Dornei in the period July-August 2011. The statistical data about the supply were analyzed anddebated and a survey was co...

Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Horticulture, 2012

This paper presents the perceived quality of tourist services from Tarnava Mare. The mainobjectiv... more This paper presents the perceived quality of tourist services from Tarnava Mare. The mainobjective of the research was to evaluate the quality of the rural guesthouses by using the SERVQUALmethod. The SERVQUAL method permitted to develop e new research instrument adapted to the typeof analyzed services (rural tourism accommodation facilities). The survey was made during the periodaugust 2010-april 2011. The analysis of the 22 statements revealed that the main problem of theaccommodation guesthouses was related to their availability of solving the tourists’ demands, even ifthe other aspects related to the staff behavior was evaluated positive. The problems are mainly due tothe fact that the owners are those which assure the services’ delivery, and in most of the cases thetourists’ activity represents a complementary activity. As solutions for all these negative aspects canbe mention participation to trainings, hire qualified staff.

Foods

Crisis periods such as the COVID-19 pandemic may reshape consumers’ behavior and challenge all fo... more Crisis periods such as the COVID-19 pandemic may reshape consumers’ behavior and challenge all food chain actors on how to assure and better respond to consumers’ needs and wants. This study aimed to reveal the main concerns of consumers related to food consumption during the COVID-19 pandemic and to identify factors that may influence their behavior. An online survey was performed among 859 Romanian consumers. The Principal Component Analysis revealed five factors: ecofriendly, socio-economic aspects, food waste, plant-based food, and easily accessible food, which affected consumers’ food behavior during the COVID-19 pandemic. It was noticed that females tended to be more preoccupied with the socio-economic aspects and food waste components, compared to males. At the same time, older people were more concerned about the ecofriendly, socio-economic aspects and health concerns, compared with the younger group, the differences being statistically significant. These insights provide in...

Foods

Wine, one of the world’s oldest and most popular beverages, has a distinct variety matching a div... more Wine, one of the world’s oldest and most popular beverages, has a distinct variety matching a diverse base of consumers worldwide. The study was conducted in two counties of Romania in order to identify consumers’ perception towards wine consumption, as well as the driving factors behind wine consumption and the decision process of choosing a certain type of wine. Thus, four factors were identified through principal component analysis: intrinsic cues and consumers’ experience, extrinsic cues and origin, notoriety and the label and package of the wine, correlating them with the socio-demographic characteristics of our respondents. It might be concluded that the intrinsic cues and consumer experience ranked highest among the priorities of the participants between 35 and 45 years old when choosing a certain type of wine. Additionally, notoriety was more valued by people with higher income, and people with experience in the domain inclined to pay more for a bottle of wine.

Agronomy, 2022

Food waste represents an important aspect with social, economic, and environmental implications. ... more Food waste represents an important aspect with social, economic, and environmental implications. As previous studies underlined, the COVID-19 pandemic led to changes in the food consumption patterns among consumers. The aim of the study was to investigate the main changes in household food waste management during the COVID-19 pandemic in Romania compared with the period before the COVID-19 pandemic. Factors affecting food waste were also analyzed. Data were collected among Romanian households using an online administrated questionnaire. The 784 usable questionnaires were analyzed using descriptive statistics and Cluster analysis. Consumers’ food shopping habits have become more sustainable during the pandemic, with a positive impact on waste management. The amount of the food losses decreased, people found ways to valorize the food scraps. The Cluster analysis of 25 food waste behavior factors lead to a 3 clusters solution: “wasters” (n = 264), “careless consumers” (n = 227), “caref...

Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Horticulture, 2008

Romania is considered to be a country with a high touristic potential for attracting both domesti... more Romania is considered to be a country with a high touristic potential for attracting both domestic and foreign tourists. Its natural and anthropical attractions are not concentrated in just one part of the country, but are spread on the entire territory, each area offering special opportunities for visitors. The main objective of the study is to observe, based on national official data, the particular response both of supply (computed as accommodation supply coefficient) and of demand (computed as index on the use of the tourist accommodation capacity in function), at national level and in each development region of Romania. The results of the analysis show that, for each studied index, there are quite high differences among the development regions.

Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Horticulture, 2011

This paper presents the results of a research conducted in the Tarnava Mare Region by setting up ... more This paper presents the results of a research conducted in the Tarnava Mare Region by setting up an original tool based on QUALITEST and SERVQUAL methods, having as main objective to determine the quality of the region as a tourist destination. The working method used was a social survey based on questionnaire. Research carried out revealed that tourist services in general and of the tourist guesthouses, in particular, are difficult to quantify in terms of quality, being based mainly on emotional impressions. Because of that, a continuous adaptation of research instruments is needed in order to determine the most valuable future directions for the development of the region in terms of tourism.

Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Horticulture, 2011

Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Horticulture, 2010

Because of the incertitude of the information regarding the variation of the correlated variables... more Because of the incertitude of the information regarding the variation of the correlated variables: the tourist traffic (represented by the number of tourist and the number of overnight stays) and the total touristic accommodation capacity in function it is necessary to calculate the rank coefficients of correlation. In this case the determinant factor will be the total touristic accommodation capacity in function (xi) and the depended factors will be the total number of tourist (y1) and the total number of overnight stays (y2). Using the date from the National Institute of Statistics the Kendall and Spearman coefficients have been computed for the tourism activity at the national level and for the Spas and Danube Delta.

This paper presents the main characteristic of the services that offered by the rural tourism gue... more This paper presents the main characteristic of the services that offered by the rural tourism guesthouse from Tarnava Mare area. Beside the fact that the particularities regarding the quality and the variety of the services offered by these guesthouses were analyzed, also the perceptions of the tourists regarding the quality of the services the benefit from were analyzed. This research was based on two questionnaires, one for the owners of the guesthouse and other for the tourists.

This paper presents the evolution of the index regarding the use of the accommodation capacity in... more This paper presents the evolution of the index regarding the use of the accommodation capacity in function. This index is very important because it shows how many of the available bad-places were occupied during the period that the tourist establishment was opened. The closer the value of this index is to 100, the more attractive is the touristic establishment for the tourists. In this case this index is analyzed for the tourist destination of Romania during the period 1998 – 2007. As it can be observed from Table 1 this index does not pass over 36.08 per cent at the national level. From Tabel 1 it can be deducted that the more efficient destination from this point of view are the Spas. In that area the index is over 50 per cent in five of the 10 analyzed years. One reason because this is happening is represented by the treatment from which can benefit the persons that chose to spend their holiday in such areas. It is well known that usually most of the people that choose the Spas a...

This paper presents the results of a research conducted in four counties of Romania regarding the... more This paper presents the results of a research conducted in four counties of Romania regarding the real situation of the entrepreneurship. The population investigated is represented by the participants to training programs organized by FAER. The random sample method was used to establish the size of the sample. The data were analyzed by using the Chi-Square test. The results revealed the fact that the gender of the respondents and the monthly income influence their perception regarding the quality, content, utility of the curricula on these courses on one hand, and the perception of the professionalism of the lectures on the other hand. Having all these information future efforts need to be done in order to adapt the content and the teaching methods to the target group in order to improve the quality of the delivered service

Agricultura, 2013

Romania is the fourth biggest producer of honey in Europe. The increasing attention paid to trace... more Romania is the fourth biggest producer of honey in Europe. The increasing attention paid to traceability in Europe raised our interest in developing this study. The main objectives were to determine the profile of honey consumers of a particular Romanian premium brand, their perceptions regarding quality and traceability and their willingness to pay for traceability. The research was conducted using a quantitative method based on the use of online questionnaire. As the number of initial statistic population was not known, the sample size was empirical and non-probabilistic. There were filled up in total 85 questionnaires. The analysis of data was carried out using a database created in SPSS. The results of the study showed customers consider necessary traceability so as to ensure safety of the food products and their quality. They would identify a traced honey with the aid of the information on the label. Approximately 80% of respondents are ready to pay an extra bid for honey with ...

Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Horticulture, 2010

This paper tries to relief the profile of the Romanian organic agriculture. For accomplishing thi... more This paper tries to relief the profile of the Romanian organic agriculture. For accomplishing this desiderate data from Ministry of Agriculture and Rural Development (MADR) and Eurostat were collected and analyzed for the period 2006-2009. As it can be observed in Table 1, by the end of 2008 the total numbers of ecological farms reached 4191 farms, and then decreased by 5.30% in 2009. This may be due to the fact that some of the farms went off business because of the actual economical environment or were wind up because they did not fulfill the standards regarding the organic farming production. Even if the total number of ecological farms has decreased, the surface cultivated in the organic system increased by 67.60% from 2006 to 2009 according to the MADR.

Agronomy, 2020

The study focussed on a nursery by analyzing its strategic choices to obtain the best profit on g... more The study focussed on a nursery by analyzing its strategic choices to obtain the best profit on grapevine planting material. The production of grapevine grafts involves high labor and material costs. In this study, Muscat Ottonel grape variety grafted on Oppenheim Sellection 4 rootstock was paraffined with different types of wax: standard wax (SW), paraffin with 8-chinolinol (8C) and paraffin with oxiquinolein (OX) (before callusing), and silver color (S), blue color (B) and standard (SW) paraffin (after grafting callusing and before planting in field nursery). After uprooting from the field nursery, all variants were paraffined with red paraffin for storage. The unit cost price was calculated based on total expenses and the yield of grafts obtained in the vine field nursery. The lowest price per unit cost was recorded for the 8C/S variant, directly related to the first quality yield after uprooting from the nursery. The highest profit rate was for the 8C/S variant, while the lowest...

Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Horticulture, Nov 25, 2013

This article focuses on agritourism as potential linkage between the national park administration... more This article focuses on agritourism as potential linkage between the national park administrations and the tourism industry that acts in the rural communities situated near the national parks, by investigating the level of development of the agritourism industry and by revealing tourists benefits after visiting the areas. The study was conducted in two national parks from Romania and the surrounding areas. Agritourism plays an important role for the rural communities located around the national parks since it is one of the main sources of revenues not only for guesthouse owners, but also for the whole community. Tourism indicators are determined to emphasize the evolution of the agritourism industry in both regions, while the contingent valuation technique was used to elicit information on tourists' hypothetical behaviour as regard to their visit to the national park and surrounding areas. The questionnaire was implemented during the summer of 2011 in Calimani National Park and Ceahlau National Park. The results indicate that agritourism can be considered as a potential linkage to maintain sustainability goals through a partnership between park managers and the tourism industry, in the case of the two analyzed national parks.

Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca. Horticulture, 2015

The concept of ethnocentrism was developed by Shimp and Sharma who believed that it is able to ex... more The concept of ethnocentrism was developed by Shimp and Sharma who believed that it is able to explain the judgement, often irrational of those consumers who prefer the local products instead of imported ones. The aim of this study is to determine the degree of ethnocentrism of the Romanian consumers given the relationship existing between this aspect and the consumer buying behaviour. A study was conducted among the people from Cluj-Napoca in 2013, on a sample of 277 people. The objective was to measure the ethnocentrism degree of the Romanian consumer using the "consumer ethnocentric tendencies scale" (CETSCALE) first developed by Shimp and Sharma in 1987 for the American consumers and than tested in many other countries from Europe, Asia and Africa. The CETSCALE comprises 17 affirmations using a seven point scale which were adapted for the Romanian people. In order to determine the consumer ethnocentrism degree, mean was calculated. The notion of consumer ethnocentrism is explained using principal components analysis and factor analysis. Results indicate that the mean of consumer ethnocentrism is 4.40 indicating a medium tendency. The value is comparable with the one obtained by Chryssochoidis et al (2006) meaning 3.85. Factor analysis indicated three important factors which explained 63.22% of the total variance. Finally two clusters were obtained using the three factors. It can be concluded that testing the CETSCALE for the Romanian consumers is a useful action because it helps marketers to determine the consumer general tendency in the decision making process for local products.

Knowledge and understanding on tourists’ perception about seaside hotels plays an important role ... more Knowledge and understanding on tourists’ perception about seaside hotels plays an important role in theirmanagement, as the value of the trip is directly influenced by several factors. This paper performs an assessment oftourists’ perception towards factors affecting the choice of an accommodation unit. Data was collected using an on-linesurvey and analysed through descriptive statistics and appropriate statistical tests. Comparative analysis was conductedon the level of importance of a list of factors between two groups of tourists divided by age. Results indicate that location,facilities and price are the most important factors. Cleanliness and safety add value to the trip as well. In contrast, hotelfacilities such as business center, games room and access to pets add less value to the quality of the trip. Tourists olderthan 35 years prefer more complex tourism products with breakfast and dinner, and more facilities in the room such astea/coffee machines. The study offers manageri...

The European Union initiated a scheme for product certification with three important categories: ... more The European Union initiated a scheme for product certification with three important categories: Protected Designation of Origin (PDO), Protected Geographical Indication (PGI) and Traditional Specialty Guaranteed (TSG). The present study aims to analyze the perception of people from Cluj-Napoca, Romania regarding certified products. Secondary objectives of the research are: to determine the socio-demographic profile of the population; consumers’ knowledge related to certified products, recognition of the label and the logos of certified products; and consumer behavior in respect of certified products. A research was conducted among the population of Cluj-Napoca, Cluj County (Romania) on a sample of 102 respondents using the method of convenience sampling and the questionnaire as an instrument for data collection. The results of research indicate a high level of certified products consumption. The most purchased certified products include the organic category and traditional products.

Fruits and vegetables are an important element for a healthy diet, but because of seasonality, th... more Fruits and vegetables are an important element for a healthy diet, but because of seasonality, they are often consumed processed. The aim of the study is to determine the consumers’ preferences toward canned fruits and vegetables. A research was conducted among the population from Cluj-Napoca. The major objectives of the research were to determine the consumption level, categories mostly purchased, attributes important during purchasing moment and recognized brands. Results indicate that pickles and jams are mainly produced homemade, while vegetables in water are being purchased. As places of purchase, supermarkets are mainly proffered, but farmers markets also.  Â

Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Horticulture, 2012

This paper presents the particularities of the supply and demand in Vatra Dornei SPA resort,which... more This paper presents the particularities of the supply and demand in Vatra Dornei SPA resort,which is located in the North-East part of Romania, in Suceava County. In order to face the newchallenges of the market the supply needs to adapt to the new trend. This is not possible withoutknowing the tourists profile. In the first part of the paper is presented the literature review about theimportance and the trends regarding the deveplemnt of the health and wellness tourism. The papercontinues with the description of the analyzed area and the research methods used. The researchmethod used was the survey and the main indicators used to analyze the demand and supply were:number of tourists, overnights stay, average length of stay, number of accommodation facilities andthe occupancy rate. In order to achieve the purpose of the present paper a study was conducted inVatra Dornei in the period July-August 2011. The statistical data about the supply were analyzed anddebated and a survey was co...

Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Horticulture, 2012

This paper presents the perceived quality of tourist services from Tarnava Mare. The mainobjectiv... more This paper presents the perceived quality of tourist services from Tarnava Mare. The mainobjective of the research was to evaluate the quality of the rural guesthouses by using the SERVQUALmethod. The SERVQUAL method permitted to develop e new research instrument adapted to the typeof analyzed services (rural tourism accommodation facilities). The survey was made during the periodaugust 2010-april 2011. The analysis of the 22 statements revealed that the main problem of theaccommodation guesthouses was related to their availability of solving the tourists’ demands, even ifthe other aspects related to the staff behavior was evaluated positive. The problems are mainly due tothe fact that the owners are those which assure the services’ delivery, and in most of the cases thetourists’ activity represents a complementary activity. As solutions for all these negative aspects canbe mention participation to trainings, hire qualified staff.

Foods

Crisis periods such as the COVID-19 pandemic may reshape consumers’ behavior and challenge all fo... more Crisis periods such as the COVID-19 pandemic may reshape consumers’ behavior and challenge all food chain actors on how to assure and better respond to consumers’ needs and wants. This study aimed to reveal the main concerns of consumers related to food consumption during the COVID-19 pandemic and to identify factors that may influence their behavior. An online survey was performed among 859 Romanian consumers. The Principal Component Analysis revealed five factors: ecofriendly, socio-economic aspects, food waste, plant-based food, and easily accessible food, which affected consumers’ food behavior during the COVID-19 pandemic. It was noticed that females tended to be more preoccupied with the socio-economic aspects and food waste components, compared to males. At the same time, older people were more concerned about the ecofriendly, socio-economic aspects and health concerns, compared with the younger group, the differences being statistically significant. These insights provide in...

Foods

Wine, one of the world’s oldest and most popular beverages, has a distinct variety matching a div... more Wine, one of the world’s oldest and most popular beverages, has a distinct variety matching a diverse base of consumers worldwide. The study was conducted in two counties of Romania in order to identify consumers’ perception towards wine consumption, as well as the driving factors behind wine consumption and the decision process of choosing a certain type of wine. Thus, four factors were identified through principal component analysis: intrinsic cues and consumers’ experience, extrinsic cues and origin, notoriety and the label and package of the wine, correlating them with the socio-demographic characteristics of our respondents. It might be concluded that the intrinsic cues and consumer experience ranked highest among the priorities of the participants between 35 and 45 years old when choosing a certain type of wine. Additionally, notoriety was more valued by people with higher income, and people with experience in the domain inclined to pay more for a bottle of wine.

Agronomy, 2022

Food waste represents an important aspect with social, economic, and environmental implications. ... more Food waste represents an important aspect with social, economic, and environmental implications. As previous studies underlined, the COVID-19 pandemic led to changes in the food consumption patterns among consumers. The aim of the study was to investigate the main changes in household food waste management during the COVID-19 pandemic in Romania compared with the period before the COVID-19 pandemic. Factors affecting food waste were also analyzed. Data were collected among Romanian households using an online administrated questionnaire. The 784 usable questionnaires were analyzed using descriptive statistics and Cluster analysis. Consumers’ food shopping habits have become more sustainable during the pandemic, with a positive impact on waste management. The amount of the food losses decreased, people found ways to valorize the food scraps. The Cluster analysis of 25 food waste behavior factors lead to a 3 clusters solution: “wasters” (n = 264), “careless consumers” (n = 227), “caref...

Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Horticulture, 2008

Romania is considered to be a country with a high touristic potential for attracting both domesti... more Romania is considered to be a country with a high touristic potential for attracting both domestic and foreign tourists. Its natural and anthropical attractions are not concentrated in just one part of the country, but are spread on the entire territory, each area offering special opportunities for visitors. The main objective of the study is to observe, based on national official data, the particular response both of supply (computed as accommodation supply coefficient) and of demand (computed as index on the use of the tourist accommodation capacity in function), at national level and in each development region of Romania. The results of the analysis show that, for each studied index, there are quite high differences among the development regions.

Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Horticulture, 2011

This paper presents the results of a research conducted in the Tarnava Mare Region by setting up ... more This paper presents the results of a research conducted in the Tarnava Mare Region by setting up an original tool based on QUALITEST and SERVQUAL methods, having as main objective to determine the quality of the region as a tourist destination. The working method used was a social survey based on questionnaire. Research carried out revealed that tourist services in general and of the tourist guesthouses, in particular, are difficult to quantify in terms of quality, being based mainly on emotional impressions. Because of that, a continuous adaptation of research instruments is needed in order to determine the most valuable future directions for the development of the region in terms of tourism.

Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Horticulture, 2011

Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Horticulture, 2010

Because of the incertitude of the information regarding the variation of the correlated variables... more Because of the incertitude of the information regarding the variation of the correlated variables: the tourist traffic (represented by the number of tourist and the number of overnight stays) and the total touristic accommodation capacity in function it is necessary to calculate the rank coefficients of correlation. In this case the determinant factor will be the total touristic accommodation capacity in function (xi) and the depended factors will be the total number of tourist (y1) and the total number of overnight stays (y2). Using the date from the National Institute of Statistics the Kendall and Spearman coefficients have been computed for the tourism activity at the national level and for the Spas and Danube Delta.

This paper presents the main characteristic of the services that offered by the rural tourism gue... more This paper presents the main characteristic of the services that offered by the rural tourism guesthouse from Tarnava Mare area. Beside the fact that the particularities regarding the quality and the variety of the services offered by these guesthouses were analyzed, also the perceptions of the tourists regarding the quality of the services the benefit from were analyzed. This research was based on two questionnaires, one for the owners of the guesthouse and other for the tourists.

This paper presents the evolution of the index regarding the use of the accommodation capacity in... more This paper presents the evolution of the index regarding the use of the accommodation capacity in function. This index is very important because it shows how many of the available bad-places were occupied during the period that the tourist establishment was opened. The closer the value of this index is to 100, the more attractive is the touristic establishment for the tourists. In this case this index is analyzed for the tourist destination of Romania during the period 1998 – 2007. As it can be observed from Table 1 this index does not pass over 36.08 per cent at the national level. From Tabel 1 it can be deducted that the more efficient destination from this point of view are the Spas. In that area the index is over 50 per cent in five of the 10 analyzed years. One reason because this is happening is represented by the treatment from which can benefit the persons that chose to spend their holiday in such areas. It is well known that usually most of the people that choose the Spas a...

This paper presents the results of a research conducted in four counties of Romania regarding the... more This paper presents the results of a research conducted in four counties of Romania regarding the real situation of the entrepreneurship. The population investigated is represented by the participants to training programs organized by FAER. The random sample method was used to establish the size of the sample. The data were analyzed by using the Chi-Square test. The results revealed the fact that the gender of the respondents and the monthly income influence their perception regarding the quality, content, utility of the curricula on these courses on one hand, and the perception of the professionalism of the lectures on the other hand. Having all these information future efforts need to be done in order to adapt the content and the teaching methods to the target group in order to improve the quality of the delivered service