Olumide Jaiyeoba Dr. Business Administration (original) (raw)
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Papers by Olumide Jaiyeoba Dr. Business Administration
European Business Review, Feb 20, 2023
Current Aspects in Business, Economics and Finance Vol. 10, Feb 15, 2023
Abstract: Research has shown that the promotion of entrepreneurship in tertiary institutions is n... more Abstract: Research has shown that the promotion of entrepreneurship in tertiary institutions is now viewed as a seedbed of innovation, employment creation and economic growth. In order to extend the literature on entrepreneurial intentions, this study focuses on the exploration of the nexus of relationship between entrepreneurial intention and entrepreneurs’ personal characteristics in the context of the need for achievement, locus of control, selfconfidence, and risk‐taking propensity among Batswana youth. This study was underpinned by the Theory of Planned Behaviour and the Social Cognitive Career Theory, based on a descriptive and explanatory research design among the sampled 520 tertiary students with 500 questionnaires fully complete and returned for further statistical analysis. The major findings of the study indicated that entrepreneurial self ‐efficacy is significantly and positively associated with entrepreneurial intentions; the need for achievement is significantly and p...
African Journal of Business and Economic Research, 2020
The study applied the Stimulus-Organism-Response (S-O-R) theory to understand the Black Friday sh... more The study applied the Stimulus-Organism-Response (S-O-R) theory to understand the Black Friday shopping behaviour of Generation Y consumers in Botswana. There is a dearth of studies that have examined the mediating effect of the organism (O) on the relationship between the stimulus (S) and the response (R). Majority of the studies concentrated on examining the S-O and the O-R relationships. Using data from a cross-section of 391 consumers, the study employed structural equation modelling to test the research hypotheses. The study found that social influence has a negative effect on customer value perception. It was found that social convenience has a positive effect on customer value perception while customer value perception positively influenced customer loyalty. The study also found that customer value perception mediates both the effects of social influence and social convenience on customer loyalty. The study has implications for theory, practice and future research.
Journal of Industrial Engineering and Management, 2013
Purpose: This research was aimed at examining the relationship between service quality and custom... more Purpose: This research was aimed at examining the relationship between service quality and customer satisfaction with data obtained from Malaysian soldiers who were involved in peace keeping missions in a Middle Eastern country. The results of which would enable the management to improve the quality of service accorded to peacekeeping personnel. Design/methodology/approach: The study employed a cross-sectional research design which allowed the researchers to integrate the service quality literature, the semi structured interview and the actual survey to collect and examine the data for optimum results. Findings: The outcome of multiple regression analysis showed that responsiveness and assurance variables reflected a high correlation with customer satisfaction. On the other hand, tangibility, reliability and empathy variables recorded an insignificant correlation with customer satisfaction. Research limitations/implications: With respect to practical contributions, the findings of this study can be used as a guideline by the management to improve the quality of peacekeeping in areas of conflict.
African Journal of Business and Economic Research
SAGE Open
Governments in emerging markets in Africa need to focus more on the factors that drive the entrep... more Governments in emerging markets in Africa need to focus more on the factors that drive the entrepreneurial ability of the youth on the continent. This approach is required to lower unemployment levels through self-employment and stimulating entrepreneurial intentions among graduates. Considering this, the research aimed to determine the factors influencing youth entrepreneurial ability and their effect on entrepreneurial intentions. Data were collected through a cross-sectional survey from 347 youths enrolled at five universities in Botswana and analyzed through structural equation modeling to test the formulated hypotheses. The results established that perceived access to finance, entrepreneurial self-efficacy, and attitude toward entrepreneurship positively influence entrepreneurial ability. In addition, entrepreneurial ability was found to positively affect entrepreneurial intentions. Therefore, it is important for universities in developing markets like Botswana to stimulate ent...
Journal of Applied Research in Higher Education
PurposeThe purpose of this study is to predict the intention to continue online learning post the... more PurposeThe purpose of this study is to predict the intention to continue online learning post the coronavirus disease 2019 (COVID-19) pandemic among students in the two largest universities of higher learning in Botswana. Furthermore, the purposes of this study are to elucidate the nexus between performance expectancy and continuance intention to establish the effects of efforts expectancy on continuance intention to investigate the relationship between social influence and continuance intention to determine the relationship between facilitating conditions and continuance intention and to examine the relationship between satisfaction and continuance intention using the extended unified theory of acceptance and usage technology (UTAUT) model postulated by Venkatesh et al. (2003).Design/methodology/approachThe study is based on the descriptive research design, using a structured questionnaire to collect quantitative data from 509 undergraduate and postgraduate students at Botswana'...
Reshaping Sustainable Development Goals Implementation in the World: Proceeding of 7th International Conference on Business and Management Dynamics, 2021
The unprecedented abundance of choice and retail outlets creates a massive array of choice for co... more The unprecedented abundance of choice and retail outlets creates a massive array of choice for consumers most especially students. Innovative consumers are an important market segment. This paper seeks to investigate whether consumers ’ innate innovativeness is associated with their shopping styles. Specifically, it aims to explore the relationship between two types of innovativeness (sensory innovativeness and cognitive innovativeness and consumer shopping styles). Indeed, the unprecedented abundance of choice and retail outlets creates a massive array of choice for consumers. Despite these significant changes in the commercial environment, very little is known about the decision making processes of consumers in developing countries, most especially in Botswana. Ostensibly, the paucity of research in this area hinders our understanding of consumer decision making processes. The paper integrates the consumer innovativeness and consumer shopping styles literature. A structural equati...
Market orientation has emerged as a significant antecedent of organizational performance and is p... more Market orientation has emerged as a significant antecedent of organizational performance and is presumed to contribute to the long term success of a firm. While all firms are strongly influenced by their external environmental, small and medium sized firms may be more influenced by their own tangible and intangible management behaviours as well as environmental dynamics. The growing number of academic studies on market orientation and mixed findings they have reported complicate the efforts among managers and academics to identify the real antecedents of this construct. The results of this study shows that there is a positive association between top management emphasis, interpersonal connectedness,market turbulence, competition and market orientation behaviours of small service firms. Centralization component of management behaviours among small service firms was however found to have positive relation with market orientation attitudes of small service firms. This contrast with exta...
The significance and importance of the relationship between market orientation and environmental ... more The significance and importance of the relationship between market orientation and environmental munificence is clearly embedded in the extant literature. There is however the acute paucity or conceptual ambiguity of such investigation in developing economies.Thus,this study aims to investigate the effects of environmental munificence and market orientation dimensions on performance of small business firms in Botswana. While there is a rich body of research on market orientation 抯 effect on business performance, much little attention has been given to the combined effects of environmental munificence and market orientation on small businesses in developing economies. To provide insights into the above inconsistencies, this study hope to generate empirical results on the combined effects of market orientation and environmental munificence on small business performance in Botswana
In existing Market orientation research, the components of the market orientation construct are g... more In existing Market orientation research, the components of the market orientation construct are generally theorized to follow the conceptualizations of either Kholi and Jaworski (1990) or Narver and Slater (1990). This study looks into the nature of the correlational relationship between market orientation and firm performance using sample data from firms in Botswana. How Narver and Slater’s scale for measuring the extent of market orientation is investigated, tested, and used for Botswana Context. Two symmetric component measures of market orientation (customer orientation and Competitor orientation) are developed, tested in a cross-sectional questionnaire survey. Result show a positive correlation between market orientation and business performance, and Narver and Slater’s scale was discovered to be better suited for Botswana context, when focusing on the symmetric component measures of customer orientation and competitor orientation. Academicians are thus provided with insights w...
Journal of Global Business and Technology, 2015
INTRODUCTIONThis paper examines market orientation and the impact of environmental uncertainty am... more INTRODUCTIONThis paper examines market orientation and the impact of environmental uncertainty among Botswana's small service firms. Market Orientation (MO) is defined as a set of behaviours and activities relating to customers, competitors and coordination between functional units within the business (Diamantopoulos & Hart, 1993; Narver & Slater, 1990). The development of the MO construct is based on the behavioural premise that firms need to gather market intelligence, coordinate this intelligence internally, and respond in a customer oriented manner (Kohli & Jaworski, 1990).In a wider context, MO is understood as a business response to a specific part of the external environment that is composed of consumers and competitors (Kohli & Jaworski, 1990; Narver & Slater, 1990). Small firms irrefutably remain critical to the development of any nation's economy as they are an excellent source of employment generation, help in development of local technology, and develop indigenou...
The anecdotal research conducted on market orientation in service small businesses and the mixed ... more The anecdotal research conducted on market orientation in service small businesses and the mixed findings on the impact of market orientation and business performance reported complicate efforts amongst both academics and practitioners to conclude on the real effects of the construct upon business performance. This is exacerbated by the acute paucity of empirical research conducted on Market Orientation (MO) construct in Botswana, thus representing both an empirical and theoretical gap to which this proposed study seek to fill, using the service small and medium sized enterprises in Botswana as a study context. The purpose of this study is to investigate the effects of market orientation on business performance using service SMMEs in Botswana, in order to discern the relationship between MO and performance, test applicability of MARKOR scale in a new empirical context and develop MO framework to guide practitioners in their marketing efforts, so that their level of MO ensures that t...
Global journal of computer science and technology, 2019
This study examined the relationship between behavioural intention and the Technology Acceptance ... more This study examined the relationship between behavioural intention and the Technology Acceptance Model (TAM) variables: Perceived usefulness, ease of use and attitudes towards WhatsApp tool in teaching and learning academic writing skills in Botswana. This study accurately hypothesized a positive and significant relationship between behavioural intention to use WhatsApp in academic writing and dimensions of usefulness, and extent of use of WhatsApp. However, there was no significant relationship between ease of use and behavioural intention (0.436); and perceived web based privacy (0.878). 120 questionnaires were distributed with a response rate of 85%. 70 questionnaires were administered at the University of Botswana and 50 at Botho University also in Botswana. The questionnaire consisted of a 5-Point Likert Scale. The data were subjected to validity and reliability in order to explicate the psychometric competence of the scale items in the Botswana context. Correlation and regress...
African Journal of Business and Economic Research
European Business Review, Feb 20, 2023
Current Aspects in Business, Economics and Finance Vol. 10, Feb 15, 2023
Abstract: Research has shown that the promotion of entrepreneurship in tertiary institutions is n... more Abstract: Research has shown that the promotion of entrepreneurship in tertiary institutions is now viewed as a seedbed of innovation, employment creation and economic growth. In order to extend the literature on entrepreneurial intentions, this study focuses on the exploration of the nexus of relationship between entrepreneurial intention and entrepreneurs’ personal characteristics in the context of the need for achievement, locus of control, selfconfidence, and risk‐taking propensity among Batswana youth. This study was underpinned by the Theory of Planned Behaviour and the Social Cognitive Career Theory, based on a descriptive and explanatory research design among the sampled 520 tertiary students with 500 questionnaires fully complete and returned for further statistical analysis. The major findings of the study indicated that entrepreneurial self ‐efficacy is significantly and positively associated with entrepreneurial intentions; the need for achievement is significantly and p...
African Journal of Business and Economic Research, 2020
The study applied the Stimulus-Organism-Response (S-O-R) theory to understand the Black Friday sh... more The study applied the Stimulus-Organism-Response (S-O-R) theory to understand the Black Friday shopping behaviour of Generation Y consumers in Botswana. There is a dearth of studies that have examined the mediating effect of the organism (O) on the relationship between the stimulus (S) and the response (R). Majority of the studies concentrated on examining the S-O and the O-R relationships. Using data from a cross-section of 391 consumers, the study employed structural equation modelling to test the research hypotheses. The study found that social influence has a negative effect on customer value perception. It was found that social convenience has a positive effect on customer value perception while customer value perception positively influenced customer loyalty. The study also found that customer value perception mediates both the effects of social influence and social convenience on customer loyalty. The study has implications for theory, practice and future research.
Journal of Industrial Engineering and Management, 2013
Purpose: This research was aimed at examining the relationship between service quality and custom... more Purpose: This research was aimed at examining the relationship between service quality and customer satisfaction with data obtained from Malaysian soldiers who were involved in peace keeping missions in a Middle Eastern country. The results of which would enable the management to improve the quality of service accorded to peacekeeping personnel. Design/methodology/approach: The study employed a cross-sectional research design which allowed the researchers to integrate the service quality literature, the semi structured interview and the actual survey to collect and examine the data for optimum results. Findings: The outcome of multiple regression analysis showed that responsiveness and assurance variables reflected a high correlation with customer satisfaction. On the other hand, tangibility, reliability and empathy variables recorded an insignificant correlation with customer satisfaction. Research limitations/implications: With respect to practical contributions, the findings of this study can be used as a guideline by the management to improve the quality of peacekeeping in areas of conflict.
African Journal of Business and Economic Research
SAGE Open
Governments in emerging markets in Africa need to focus more on the factors that drive the entrep... more Governments in emerging markets in Africa need to focus more on the factors that drive the entrepreneurial ability of the youth on the continent. This approach is required to lower unemployment levels through self-employment and stimulating entrepreneurial intentions among graduates. Considering this, the research aimed to determine the factors influencing youth entrepreneurial ability and their effect on entrepreneurial intentions. Data were collected through a cross-sectional survey from 347 youths enrolled at five universities in Botswana and analyzed through structural equation modeling to test the formulated hypotheses. The results established that perceived access to finance, entrepreneurial self-efficacy, and attitude toward entrepreneurship positively influence entrepreneurial ability. In addition, entrepreneurial ability was found to positively affect entrepreneurial intentions. Therefore, it is important for universities in developing markets like Botswana to stimulate ent...
Journal of Applied Research in Higher Education
PurposeThe purpose of this study is to predict the intention to continue online learning post the... more PurposeThe purpose of this study is to predict the intention to continue online learning post the coronavirus disease 2019 (COVID-19) pandemic among students in the two largest universities of higher learning in Botswana. Furthermore, the purposes of this study are to elucidate the nexus between performance expectancy and continuance intention to establish the effects of efforts expectancy on continuance intention to investigate the relationship between social influence and continuance intention to determine the relationship between facilitating conditions and continuance intention and to examine the relationship between satisfaction and continuance intention using the extended unified theory of acceptance and usage technology (UTAUT) model postulated by Venkatesh et al. (2003).Design/methodology/approachThe study is based on the descriptive research design, using a structured questionnaire to collect quantitative data from 509 undergraduate and postgraduate students at Botswana'...
Reshaping Sustainable Development Goals Implementation in the World: Proceeding of 7th International Conference on Business and Management Dynamics, 2021
The unprecedented abundance of choice and retail outlets creates a massive array of choice for co... more The unprecedented abundance of choice and retail outlets creates a massive array of choice for consumers most especially students. Innovative consumers are an important market segment. This paper seeks to investigate whether consumers ’ innate innovativeness is associated with their shopping styles. Specifically, it aims to explore the relationship between two types of innovativeness (sensory innovativeness and cognitive innovativeness and consumer shopping styles). Indeed, the unprecedented abundance of choice and retail outlets creates a massive array of choice for consumers. Despite these significant changes in the commercial environment, very little is known about the decision making processes of consumers in developing countries, most especially in Botswana. Ostensibly, the paucity of research in this area hinders our understanding of consumer decision making processes. The paper integrates the consumer innovativeness and consumer shopping styles literature. A structural equati...
Market orientation has emerged as a significant antecedent of organizational performance and is p... more Market orientation has emerged as a significant antecedent of organizational performance and is presumed to contribute to the long term success of a firm. While all firms are strongly influenced by their external environmental, small and medium sized firms may be more influenced by their own tangible and intangible management behaviours as well as environmental dynamics. The growing number of academic studies on market orientation and mixed findings they have reported complicate the efforts among managers and academics to identify the real antecedents of this construct. The results of this study shows that there is a positive association between top management emphasis, interpersonal connectedness,market turbulence, competition and market orientation behaviours of small service firms. Centralization component of management behaviours among small service firms was however found to have positive relation with market orientation attitudes of small service firms. This contrast with exta...
The significance and importance of the relationship between market orientation and environmental ... more The significance and importance of the relationship between market orientation and environmental munificence is clearly embedded in the extant literature. There is however the acute paucity or conceptual ambiguity of such investigation in developing economies.Thus,this study aims to investigate the effects of environmental munificence and market orientation dimensions on performance of small business firms in Botswana. While there is a rich body of research on market orientation 抯 effect on business performance, much little attention has been given to the combined effects of environmental munificence and market orientation on small businesses in developing economies. To provide insights into the above inconsistencies, this study hope to generate empirical results on the combined effects of market orientation and environmental munificence on small business performance in Botswana
In existing Market orientation research, the components of the market orientation construct are g... more In existing Market orientation research, the components of the market orientation construct are generally theorized to follow the conceptualizations of either Kholi and Jaworski (1990) or Narver and Slater (1990). This study looks into the nature of the correlational relationship between market orientation and firm performance using sample data from firms in Botswana. How Narver and Slater’s scale for measuring the extent of market orientation is investigated, tested, and used for Botswana Context. Two symmetric component measures of market orientation (customer orientation and Competitor orientation) are developed, tested in a cross-sectional questionnaire survey. Result show a positive correlation between market orientation and business performance, and Narver and Slater’s scale was discovered to be better suited for Botswana context, when focusing on the symmetric component measures of customer orientation and competitor orientation. Academicians are thus provided with insights w...
Journal of Global Business and Technology, 2015
INTRODUCTIONThis paper examines market orientation and the impact of environmental uncertainty am... more INTRODUCTIONThis paper examines market orientation and the impact of environmental uncertainty among Botswana's small service firms. Market Orientation (MO) is defined as a set of behaviours and activities relating to customers, competitors and coordination between functional units within the business (Diamantopoulos & Hart, 1993; Narver & Slater, 1990). The development of the MO construct is based on the behavioural premise that firms need to gather market intelligence, coordinate this intelligence internally, and respond in a customer oriented manner (Kohli & Jaworski, 1990).In a wider context, MO is understood as a business response to a specific part of the external environment that is composed of consumers and competitors (Kohli & Jaworski, 1990; Narver & Slater, 1990). Small firms irrefutably remain critical to the development of any nation's economy as they are an excellent source of employment generation, help in development of local technology, and develop indigenou...
The anecdotal research conducted on market orientation in service small businesses and the mixed ... more The anecdotal research conducted on market orientation in service small businesses and the mixed findings on the impact of market orientation and business performance reported complicate efforts amongst both academics and practitioners to conclude on the real effects of the construct upon business performance. This is exacerbated by the acute paucity of empirical research conducted on Market Orientation (MO) construct in Botswana, thus representing both an empirical and theoretical gap to which this proposed study seek to fill, using the service small and medium sized enterprises in Botswana as a study context. The purpose of this study is to investigate the effects of market orientation on business performance using service SMMEs in Botswana, in order to discern the relationship between MO and performance, test applicability of MARKOR scale in a new empirical context and develop MO framework to guide practitioners in their marketing efforts, so that their level of MO ensures that t...
Global journal of computer science and technology, 2019
This study examined the relationship between behavioural intention and the Technology Acceptance ... more This study examined the relationship between behavioural intention and the Technology Acceptance Model (TAM) variables: Perceived usefulness, ease of use and attitudes towards WhatsApp tool in teaching and learning academic writing skills in Botswana. This study accurately hypothesized a positive and significant relationship between behavioural intention to use WhatsApp in academic writing and dimensions of usefulness, and extent of use of WhatsApp. However, there was no significant relationship between ease of use and behavioural intention (0.436); and perceived web based privacy (0.878). 120 questionnaires were distributed with a response rate of 85%. 70 questionnaires were administered at the University of Botswana and 50 at Botho University also in Botswana. The questionnaire consisted of a 5-Point Likert Scale. The data were subjected to validity and reliability in order to explicate the psychometric competence of the scale items in the Botswana context. Correlation and regress...
African Journal of Business and Economic Research