Peni Zulandari - Academia.edu (original) (raw)

Papers by Peni Zulandari

Asian Journal of Entrepreneurship and Family Business

This research aims to explore how the "audience engagement model" in online K-POP conce... more This research aims to explore how the "audience engagement model" in online K-POP concerts assisted by Augmented Reality (AR) technology affects non-fans in Indonesia. Based on the findings, it was discovered that there are changes in attributes in each phase of engagement. Across all phases from point of engagement to disengagement, there were changes in the number of attributes, totaling 27 attributes, compared to the previous engagement model which had only 17 attributes. Therefore, there are 11 new attributes, including attention, awareness, challenge, control, curiosity, interactivity, positive affect, negative affect, admiration, feedback, and special interest. Furthermore, this research also refines the meaning and explanation of the loops and dots in the previous engagement model. The limitation of this study is that there have been rapid technological advancements, particularly in the organization of music concerts, within a short period of time. The research was ...

Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management

Drive-in Events are a new phenomenon in the event industry in 2020, emerging as innovations to ov... more Drive-in Events are a new phenomenon in the event industry in 2020, emerging as innovations to overcome social distancing policies. The researcher was interested in exploring the experience of Drive-In Senja 2021 visitors using the event experience conceptual model, which helps add to the study of event experience and provides insight for the event industry in designing event experiences, especially Drive-In event experiences. This study uses the conceptual basis of the event experience conceptual model. Qualitative approaches and phenomenological methodologies, especially IPA (interpretative phenomenology analysis), were used to examine five informants representing three categories: couple, double date, and girls' night out. The results of data analysis found 37 emergent themes that formed 11 superordinate themes, which constructed the Drive-In Senja event experience conceptual model. The Drive-In Senja event experience conceptual model differs from the event experience concept...

Jurnal Pemberdayaan Masyarakat Indonesia

Community Development is an entrepreneurship-based Community Service program with the aim of incr... more Community Development is an entrepreneurship-based Community Service program with the aim of increasing partners’ understanding of basic business management, motivation in running a business, and increasing welfare in the form of income growth through business development. Community Development 2021 will be carried out online. The group had the opportunity to provide assistance with a Micro, Small and Medium Enterprises, “Cho Cweet” as a partner. In providing assistance, the group assists in the development of one of the partner's products, optimizes online sales, and conducts partner financial analysis. The results we get are quite good and our partner felt very helpful with the guidance of this Community Development program. Our partner’s income also increased during the mentoring program

Jurnal Pemberdayaan Masyarakat Indonesia

Makalah ini ditujukan untuk mendeskripsikan pentingnya diversifikasi produk melalui pemanfaatan l... more Makalah ini ditujukan untuk mendeskripsikan pentingnya diversifikasi produk melalui pemanfaatan limbah produksi. Melalui makalah ini diharapkan dapat membantu pertumbuhan usaha mikro, kecil dan menengah lainnya di industrinya masing-masing. Saat grup menganalisis peluang bisnis untuk Okuwasawa, di dalam proses produksi ada ditemukan peluang baru. Dalam proses produksi terdapat permasalahan limbah produksi berupa limbah minyak yang dibuang begitu saja, padahal limbah minyak atau minyak bawang merah ini dapat dijual sebagai produk. Setelah berdiskusi dengan pemilik bisnis tentang peluang ini, limbah minyak dijual dan bisnis mendapat sumber pendapatan tambahan baru yang sangat berdampak. Melalui pengalaman ini orang dapat melihat betapa pentingnya mengevaluasi setiap aspek bisnis Anda, menemukan cara untuk meningkatkan bisnis Anda seperti diversifikasi produk melalui limbah produksi yang dapat ditemukan dengan mengevaluasi bagian dari bisnis seperti proses produksi. Sangat penting untu...

Global Research on Tourism Development and Advancement

This research was conducted from April to August 2019, focusing on Kelompok Sadar Wisata (POKDARW... more This research was conducted from April to August 2019, focusing on Kelompok Sadar Wisata (POKDARWIS) in Kampung Bekelir, Tangerang. POKDARWIS is a form of organization which aims for the enhancement of local community’s role and authority as the subject of tourism development in a certain area. Increases in the community’s well-being, especially in the economic well-being, becomes the expected outcomes of every project made by POKDARWIS. Based on the research that was conducted using Soft System Methodology, researchers found that POKDARWIS in Kampung Bekelir had difficulties in creating its own project. Therefore, to make sure that POKDARWIS’ projects are suitable with the needs and the wants of the local comunity, they need to actively participate in the decision making process of POKDARWIS’ project. In order to achieve an active community participation, the local community needs to be included from the planning, implementation, to the evaluation of a project.

This study aims to explore the experiences of Indonesian female tour consumers regarding risks th... more This study aims to explore the experiences of Indonesian female tour consumers regarding risks they face when traveling domestically. Data was collected through focus group discussions (FGD), to nine female tour consumer informants who traveled in Indonesia. Qualitative data were analyzed descriptively. The opposite grouping of keywords is done by creating a code and make narration. The results showed that there were four motivations for traveling, and two of them were related to risk. Female tour consumers want to explore new destinations, have high sense of curiosity, are interested in enjoying natural, cultural, and culinary richness. Forms of risk experienced by female tour consumers include natural conditions, geography, racial discrimination, verbal harassment, and physical injury. Female tour consumers anticipate risks by looking at various references, for making decisions, travel partners, and seeing publications from trusted sources. Although index and risk management have ...

International Journal of Applied Sciences in Tourism and Events, 2020

Alongside with collections in form of historical objects, as well as objects related to human cul... more Alongside with collections in form of historical objects, as well as objects related to human culture, museums have taken an important role in providing education, especially for tourists who visiting a destination. However, at its conditions who have lack of innovation, has implications for declining number in interest of tourists to come and dig deeper into the collections in museum. This research set an objective to answer how could technology applied in museum. Research has been done through Focus Group Discussion (FGD) and depth observation conducted on January 2020, in Jakarta. Nine informants/participants involved during FGD, including 5 museums (public and private), 2 technology providers, and 1 museum users community. Research indicates that strong cooperation between museums and technology providers has been elaborated, in particular in several museums in Jakarta. Augmented Reality and Virtual Reality are two most applications applied. Meanwhile, museums have established s...

E-Journal of Tourism, 2019

Currently, there is no undergraduate program majoring Events Management in Indonesia. It is a cha... more Currently, there is no undergraduate program majoring Events Management in Indonesia. It is a challenge for creating the syllabus that complies with national and global uniformity and still has own characteristic. The strengths of Events Management Body of Knowledge (EMBOK) are the ‘management, administration and operations’ sides, which applied by many universities’ curricula. Adding syllabi focusing on ‘consumptions’ sides of the tour consumer (or audience in events) is relevant in the tourism studies since it is strongly connected with culture and performing arts. The aim of this paper is describing the process of innovating the “Tour Consumer Analysis” syllabus in undergraduate Events program (S1 Event) under tourism study at Universitas Prasetiya Mulya – Indonesia by applying SCAMPER technique and continued with putting it all together into 16 sessions of the course. The syllabus was implemented in one semester to 32 students. Three kinds of evaluation and feedback were designe...

The 2018 Asian Games were held in Indonesia from August to September as a mega sports event for A... more The 2018 Asian Games were held in Indonesia from August to September as a mega sports event for Asian countries. The games were an opportunity for universities which offer an ‘event management program’ to collaborate with the organizing committee to provide learning opportunities for students and faculty lecturers. This paper illustrates how Universitas Prasetiya Mulya`s collaboration was organized with the INASGOC committee during the 2018 Asian Games. The author acted as a collaborator with the committee by negotiating student volunteering opportunities as well as becoming a volunteer herself during the opening and closing ceremonies. To explore and find the effectiveness of this collaboration research was conducted using self-evaluation questionnaires and followed by a leaderless group discussion with former students who participated in the collaboration to receive their feedback on the benefits and challenges of taking part in the collaboration as volunteers. All data were analy...

The events industry has been a growing sector of the Indonesian economy for several years, such a... more The events industry has been a growing sector of the Indonesian economy for several years, such as meetings, incentives, conferences, exhibitions, sports, music, and cultural events. The growth in the events industry has created a demand for reliable and skilled human resources which has resulted in the establishment of degree programs in events management such as the S1 Event degree offered by Universitas Prasetiya Mulya (UPM). This degree combines academic management subjects with vocational subjects that are essential for working in the events industry – one such skill is networking skills. To assist students develop their networks and networking skills, collaborative learning with the events industry is crucial. Using a narrative method, this paper describes the collaboration that was developed by the S1 Event degree faculty team at UPM with industry through a customized apprenticeship program. This program enables the S1 Event students to gain practical event management knowled...

With collections in form of historical objects, as well as objects related to human culture, muse... more With collections in form of historical objects, as well as objects related to human culture, museums have taken an important role in providing education, especially for tourists who visiting a destination. However, at its conditions who have lacks of innovation, has implications for the declining number in interest of tourists to come and dig deeper into the collections in the museum. The form of innovation carried out in this art exhibition uses technology, including artificial intelligence. These forms of innovation that have been carried out by the art exhibition performance form should also be replicated by other museums in Indonesia. The research will be conducted to answer how could technology applied during social arts performance at the museum? Research will be conducted by inviting some practitioners of technology application at museum, augmented reality, virtual reality, private sectors, government (both central and local government), and museum administrator. Focus group ...

Jurnal Pariwisata Terapan

The use of social media in promoting traditional selebration such as cultural festival is relativ... more The use of social media in promoting traditional selebration such as cultural festival is relatively new used by festival organizer. Twitter as one of social media can be effective if is used in cultural festival because it is perceived not only able to raise the audience awareness, but also able to involve many visitors to interact each others This research is focusing on how to describe the words that is used in Twitter and analizing the use of Twitter in promoting this festival. The analysis will be focused on word analysis and many comments will be processed by using computer software called Ripple 10. The result of this research can be used to evaluate, create decision to improve the festival quality in the future.

Asian Journal of Entrepreneurship and Family Business

This research aims to explore how the "audience engagement model" in online K-POP conce... more This research aims to explore how the "audience engagement model" in online K-POP concerts assisted by Augmented Reality (AR) technology affects non-fans in Indonesia. Based on the findings, it was discovered that there are changes in attributes in each phase of engagement. Across all phases from point of engagement to disengagement, there were changes in the number of attributes, totaling 27 attributes, compared to the previous engagement model which had only 17 attributes. Therefore, there are 11 new attributes, including attention, awareness, challenge, control, curiosity, interactivity, positive affect, negative affect, admiration, feedback, and special interest. Furthermore, this research also refines the meaning and explanation of the loops and dots in the previous engagement model. The limitation of this study is that there have been rapid technological advancements, particularly in the organization of music concerts, within a short period of time. The research was ...

Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management

Drive-in Events are a new phenomenon in the event industry in 2020, emerging as innovations to ov... more Drive-in Events are a new phenomenon in the event industry in 2020, emerging as innovations to overcome social distancing policies. The researcher was interested in exploring the experience of Drive-In Senja 2021 visitors using the event experience conceptual model, which helps add to the study of event experience and provides insight for the event industry in designing event experiences, especially Drive-In event experiences. This study uses the conceptual basis of the event experience conceptual model. Qualitative approaches and phenomenological methodologies, especially IPA (interpretative phenomenology analysis), were used to examine five informants representing three categories: couple, double date, and girls' night out. The results of data analysis found 37 emergent themes that formed 11 superordinate themes, which constructed the Drive-In Senja event experience conceptual model. The Drive-In Senja event experience conceptual model differs from the event experience concept...

Jurnal Pemberdayaan Masyarakat Indonesia

Community Development is an entrepreneurship-based Community Service program with the aim of incr... more Community Development is an entrepreneurship-based Community Service program with the aim of increasing partners’ understanding of basic business management, motivation in running a business, and increasing welfare in the form of income growth through business development. Community Development 2021 will be carried out online. The group had the opportunity to provide assistance with a Micro, Small and Medium Enterprises, “Cho Cweet” as a partner. In providing assistance, the group assists in the development of one of the partner's products, optimizes online sales, and conducts partner financial analysis. The results we get are quite good and our partner felt very helpful with the guidance of this Community Development program. Our partner’s income also increased during the mentoring program

Jurnal Pemberdayaan Masyarakat Indonesia

Makalah ini ditujukan untuk mendeskripsikan pentingnya diversifikasi produk melalui pemanfaatan l... more Makalah ini ditujukan untuk mendeskripsikan pentingnya diversifikasi produk melalui pemanfaatan limbah produksi. Melalui makalah ini diharapkan dapat membantu pertumbuhan usaha mikro, kecil dan menengah lainnya di industrinya masing-masing. Saat grup menganalisis peluang bisnis untuk Okuwasawa, di dalam proses produksi ada ditemukan peluang baru. Dalam proses produksi terdapat permasalahan limbah produksi berupa limbah minyak yang dibuang begitu saja, padahal limbah minyak atau minyak bawang merah ini dapat dijual sebagai produk. Setelah berdiskusi dengan pemilik bisnis tentang peluang ini, limbah minyak dijual dan bisnis mendapat sumber pendapatan tambahan baru yang sangat berdampak. Melalui pengalaman ini orang dapat melihat betapa pentingnya mengevaluasi setiap aspek bisnis Anda, menemukan cara untuk meningkatkan bisnis Anda seperti diversifikasi produk melalui limbah produksi yang dapat ditemukan dengan mengevaluasi bagian dari bisnis seperti proses produksi. Sangat penting untu...

Global Research on Tourism Development and Advancement

This research was conducted from April to August 2019, focusing on Kelompok Sadar Wisata (POKDARW... more This research was conducted from April to August 2019, focusing on Kelompok Sadar Wisata (POKDARWIS) in Kampung Bekelir, Tangerang. POKDARWIS is a form of organization which aims for the enhancement of local community’s role and authority as the subject of tourism development in a certain area. Increases in the community’s well-being, especially in the economic well-being, becomes the expected outcomes of every project made by POKDARWIS. Based on the research that was conducted using Soft System Methodology, researchers found that POKDARWIS in Kampung Bekelir had difficulties in creating its own project. Therefore, to make sure that POKDARWIS’ projects are suitable with the needs and the wants of the local comunity, they need to actively participate in the decision making process of POKDARWIS’ project. In order to achieve an active community participation, the local community needs to be included from the planning, implementation, to the evaluation of a project.

This study aims to explore the experiences of Indonesian female tour consumers regarding risks th... more This study aims to explore the experiences of Indonesian female tour consumers regarding risks they face when traveling domestically. Data was collected through focus group discussions (FGD), to nine female tour consumer informants who traveled in Indonesia. Qualitative data were analyzed descriptively. The opposite grouping of keywords is done by creating a code and make narration. The results showed that there were four motivations for traveling, and two of them were related to risk. Female tour consumers want to explore new destinations, have high sense of curiosity, are interested in enjoying natural, cultural, and culinary richness. Forms of risk experienced by female tour consumers include natural conditions, geography, racial discrimination, verbal harassment, and physical injury. Female tour consumers anticipate risks by looking at various references, for making decisions, travel partners, and seeing publications from trusted sources. Although index and risk management have ...

International Journal of Applied Sciences in Tourism and Events, 2020

Alongside with collections in form of historical objects, as well as objects related to human cul... more Alongside with collections in form of historical objects, as well as objects related to human culture, museums have taken an important role in providing education, especially for tourists who visiting a destination. However, at its conditions who have lack of innovation, has implications for declining number in interest of tourists to come and dig deeper into the collections in museum. This research set an objective to answer how could technology applied in museum. Research has been done through Focus Group Discussion (FGD) and depth observation conducted on January 2020, in Jakarta. Nine informants/participants involved during FGD, including 5 museums (public and private), 2 technology providers, and 1 museum users community. Research indicates that strong cooperation between museums and technology providers has been elaborated, in particular in several museums in Jakarta. Augmented Reality and Virtual Reality are two most applications applied. Meanwhile, museums have established s...

E-Journal of Tourism, 2019

Currently, there is no undergraduate program majoring Events Management in Indonesia. It is a cha... more Currently, there is no undergraduate program majoring Events Management in Indonesia. It is a challenge for creating the syllabus that complies with national and global uniformity and still has own characteristic. The strengths of Events Management Body of Knowledge (EMBOK) are the ‘management, administration and operations’ sides, which applied by many universities’ curricula. Adding syllabi focusing on ‘consumptions’ sides of the tour consumer (or audience in events) is relevant in the tourism studies since it is strongly connected with culture and performing arts. The aim of this paper is describing the process of innovating the “Tour Consumer Analysis” syllabus in undergraduate Events program (S1 Event) under tourism study at Universitas Prasetiya Mulya – Indonesia by applying SCAMPER technique and continued with putting it all together into 16 sessions of the course. The syllabus was implemented in one semester to 32 students. Three kinds of evaluation and feedback were designe...

The 2018 Asian Games were held in Indonesia from August to September as a mega sports event for A... more The 2018 Asian Games were held in Indonesia from August to September as a mega sports event for Asian countries. The games were an opportunity for universities which offer an ‘event management program’ to collaborate with the organizing committee to provide learning opportunities for students and faculty lecturers. This paper illustrates how Universitas Prasetiya Mulya`s collaboration was organized with the INASGOC committee during the 2018 Asian Games. The author acted as a collaborator with the committee by negotiating student volunteering opportunities as well as becoming a volunteer herself during the opening and closing ceremonies. To explore and find the effectiveness of this collaboration research was conducted using self-evaluation questionnaires and followed by a leaderless group discussion with former students who participated in the collaboration to receive their feedback on the benefits and challenges of taking part in the collaboration as volunteers. All data were analy...

The events industry has been a growing sector of the Indonesian economy for several years, such a... more The events industry has been a growing sector of the Indonesian economy for several years, such as meetings, incentives, conferences, exhibitions, sports, music, and cultural events. The growth in the events industry has created a demand for reliable and skilled human resources which has resulted in the establishment of degree programs in events management such as the S1 Event degree offered by Universitas Prasetiya Mulya (UPM). This degree combines academic management subjects with vocational subjects that are essential for working in the events industry – one such skill is networking skills. To assist students develop their networks and networking skills, collaborative learning with the events industry is crucial. Using a narrative method, this paper describes the collaboration that was developed by the S1 Event degree faculty team at UPM with industry through a customized apprenticeship program. This program enables the S1 Event students to gain practical event management knowled...

With collections in form of historical objects, as well as objects related to human culture, muse... more With collections in form of historical objects, as well as objects related to human culture, museums have taken an important role in providing education, especially for tourists who visiting a destination. However, at its conditions who have lacks of innovation, has implications for the declining number in interest of tourists to come and dig deeper into the collections in the museum. The form of innovation carried out in this art exhibition uses technology, including artificial intelligence. These forms of innovation that have been carried out by the art exhibition performance form should also be replicated by other museums in Indonesia. The research will be conducted to answer how could technology applied during social arts performance at the museum? Research will be conducted by inviting some practitioners of technology application at museum, augmented reality, virtual reality, private sectors, government (both central and local government), and museum administrator. Focus group ...

Jurnal Pariwisata Terapan

The use of social media in promoting traditional selebration such as cultural festival is relativ... more The use of social media in promoting traditional selebration such as cultural festival is relatively new used by festival organizer. Twitter as one of social media can be effective if is used in cultural festival because it is perceived not only able to raise the audience awareness, but also able to involve many visitors to interact each others This research is focusing on how to describe the words that is used in Twitter and analizing the use of Twitter in promoting this festival. The analysis will be focused on word analysis and many comments will be processed by using computer software called Ripple 10. The result of this research can be used to evaluate, create decision to improve the festival quality in the future.