Rashi Glazer - Academia.edu (original) (raw)

Papers by Rashi Glazer

IBM Systems Journal, 1993

Journal of Consumer Research, 1984

ABSTRACT The assumed separation between judgments of preference and perception typical of most fo... more ABSTRACT The assumed separation between judgments of preference and perception typical of most formal multiattribute decision-making models is questioned in favor of an information-processing formulation in which systematic perceptual errors are associated with, and revealing of, underlying preferences. A model and methodology is proposed for measuring the preference-perception interaction and hypotheses about such interdependencies are tested in a laboratory experiment.

The Journal of Marketing, 1991

The author presents a framework for thinking about the impact of information and information tech... more The author presents a framework for thinking about the impact of information and information technology on marketing. The focus is on the concept of “information” or “knowledge” as both an asset to be managed and a variable to be researched. After developing a particular operationalization of the value of information in marketing contexts, which can be used to describe firms in terms of their relative levels of “information intensity,” the author presents a series of propositions examining the consequences of increasing information intensity for some key components of firm strategy and organizational structure. The concepts discussed are illustrated with a description of the transaction-based information systems that are being implemented in a variety of firms in pursuit of competitive advantage.

Google, Inc. (search), Subscribe (Full Service), Register (Limited Service, Free), Login. Search:... more Google, Inc. (search), Subscribe (Full Service), Register (Limited Service, Free), Login. Search: The ACM Digital Library The Guide. ...

Journal of Building Physics, 2012

Windows generally have the lowest temperature index in current building types, and will consequen... more Windows generally have the lowest temperature index in current building types, and will consequently be the primary location for interior surface condensation. Surface temperatures can easily be calculated using thermal finite-element models, but these generally omit the effect of convection in the windows and the window–wall interface. Hence, there is a need to determine if specific interface details provide potential

... environmental vari-ables change through time, and this is correlated with a tendency to favor... more ... environmental vari-ables change through time, and this is correlated with a tendency to favor certain marketing decisions over ... CONCEPTUAL FRAMEWORK Traditional models of strategy conceptualize (1) firm performance as a function of managerial decision mak-ing, which ...

Marketing Science, 1991

This paper discusses the formal analysis of the underlying distance-based representations of cons... more This paper discusses the formal analysis of the underlying distance-based representations of consumer similarity judgments. Four models common in the marketing and psychological literature are examined—Euclidean and city-block spaces and ultrametric and additive trees. The analysis uses the distinction between “algebraic” and “geometric” structures as the basis for a unifying framework within which the four representations are compared and contrasted.

Organizational Behavior and Human Decision Processes, 1996

. In particular, the relative preference A recent stream of research has demonstrated that orderi... more . In particular, the relative preference A recent stream of research has demonstrated that ordering among any two alternatives may change dethe relative preference ordering among any two alterpending on the presence or absence of additional alternatives is influenced by the context or the set of alternatives in the choice set. An emerging consensus natives under consideration. A parallel stream of reamong decision researchers is the notion that prefersearch has suggested that judgments of similarity or ences are often not well defined but rather, constructed perceived distance also vary with the composition of from the specific context in which they are elicited the stimulus set. In this paper, we suggest that context- Slovic, 1995).

Communication Booknotes, 1990

International Journal of Forecasting - INT J FORECASTING, 1990

In a competitive environment, judgmental forecasts or expectations affect not only a firm's own d... more In a competitive environment, judgmental forecasts or expectations affect not only a firm's own decisions but also those of its competitors. They also influence ultimate market outcomes which, in turn, are then used to form new forecasts. In this paper, we use data from a simulated competitive marketing environment to examine the expectations formation process for key micro variables of interest to marketing managers. These include market size, number of competing products, and average industry price. In particular, we test two alternative hypotheses -rational and adaptive expectations -that are used to study how effective and efficient managers are in using information to form forecasts. We find no support for adaptive expectations, but partial support for rational expectations in that decision makers' forecasts tend to be efficient but biased. We discuss the implications of our results for both the relationship between industry competitiveness and forecast efficiency and for improving forecasts within a competitive setting.

Marketing Science, 1989

The expectation formation process has been extensively studied by economists, particularly for ma... more The expectation formation process has been extensively studied by economists, particularly for macroeconomic variables. However, no prior research has examined how expectations are formed and used in the context of marketing forecasting. In this paper, we use data ...

Management Science, 1992

... 1 The specific managerial context used to investigate these issues is that of strategic marke... more ... 1 The specific managerial context used to investigate these issues is that of strategic marketing planning ... In particular, we set out to examine what effect the provision of additional market ... rationality&amp;quot; locates the constraints on decision-making not in the external environment, but in ...

Journal of Marketing, 1987

Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears... more Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission.

Journal of Consumer Research, 1987

Page 1. Ex eriments in Constrained Choice BARBARA KAHN WILLIAM L. MOORE RASHI GLAZER* ... We conc... more Page 1. Ex eriments in Constrained Choice BARBARA KAHN WILLIAM L. MOORE RASHI GLAZER* ... We conclude with the implications *Barbara Kahn is Assistant Professor at the Graduate School of Management, University of California, Los Angeles, CA 90024. ...

Journal of Consumer Research, 1991

Journal of Business Research, 1987

This article presents an exploratory study designed to investigate which faciors in a group proce... more This article presents an exploratory study designed to investigate which faciors in a group process relate to effective marketing decision making. The study was conducted with 20 teams playing Murkstrut, a marketing-simulation game. Results indicate that decision performance is positively related to the attitudes of the group members toward their task, the level of effort they exert, and the degree to which the more effective decision makers emerge from the group process.