Marketing in Turbulent Environments: Decision Processes and the Time-Value of Information (original) (raw)

Marketing in Turbulent Environments: Decision Processes and the Time-Value of Information

1991

Abstract

... environmental vari-ables change through time, and this is correlated with a tendency to favor certain marketing decisions over ... CONCEPTUAL FRAMEWORK Traditional models of strategy conceptualize (1) firm performance as a function of managerial decision mak-ing, which ...

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