Reni Dewi - Academia.edu (original) (raw)
Papers by Reni Dewi
Jurnal Ilmu Administrasi Bisnis S1 Undip, 2015
This research is motivated by consumer behaviour which are varied and difficult to predict that c... more This research is motivated by consumer behaviour which are varied and difficult to predict that causes the business world changes so fast. Consumers wants a products that suits their taste, lifestyle, and their needs. This leads the companies to experiencing strict competition caused by the increasingly consumer complex demands. One of the product that always follow consumer tastes is shoes. Shoes is no longer needed only for a footwear that protects feet from sharp objects, but also as a fashion product, so the design, material, and pattern became very varied. However, in the period 2009-2013 the sales of Converse sneakers shoes has fluctuated and always under Adidas, Nike and Bata. The purpose of this study was to determine the effect of lifestyle, brand imange and product quality on purchase decision of Converse sneakers shoes. This research method is explanatory, with data collection through questionnaires and interviews. The sampling technique used purposive and proportional technique sampling. The samples are 96 peoples whom are college student of Diponegoro University Semarang. The analysis technique used was qualitative and quantitative. Quantitative analysis using validity, reliability,correlation coefficient, coefficient of determination, simple and multiple regression analysis, as well as the significance test (t test and F test). The results of this study showed a relatively good level of lifestyle, brand image and product quality and high purchase decision. All independent variables, namely lifestyle (X1), brand image (X2), and product quality (X3) together (simultaneously) or individually (partial) affect purchase decision dependent variable (Y). Advice that can be given is the need to improve ways of promotion, innovate in the design of Converse sneakers that are to not assessed as monotonous and provide many options to purchases Converse sneakers shoes.
Jurnal Ilmu Administrasi Bisnis S1 Undip, 2015
Some of the factors that affect the performance of the employees include motivation, leadership, ... more Some of the factors that affect the performance of the employees include motivation, leadership, and work environment. This study aims to identify and explain the influence of motivation, leadership, and work environment on employee performance of operational Boshe VVIP Club Bali. This type of research is explanatory research. The technique of collecting data using interviews, documentation, observations, and questionnaires. The conclusion of this study is a significant difference between motivation, leadership, and work environment on employee performance of operational Boshe VVIP Club Bali Based on these conclusions, the company needs to pay attention to things about the chance of getting a reward for employees, the level of satisfaction of the employee benefits obtained , leadership skills and managerial skills for leadership, and are also more selective in the choice and placement of employees in accordance with the atmosphere of the working environment in Boshe VVIP Club BaliKeywords: compensation, work discipline, motivation to work, employee performance
Jurnal Ilmu Administrasi Bisnis S1 Undip, 2013
Development of service industries, especially the hospitality industry today is one business that... more Development of service industries, especially the hospitality industry today is one business that began in great demand by investors in Indonesia. With the improving economic growth and make the hotel business is not only to meet the accommodation needs of tourists, but also used as a lobby, parties, weddings, seminars and accommodation both business and government activities. For any guests or customer service quality factor, and price become the benchmark in customer satisfaction. The existence of good service, and the appropriate price will have an impact on customer satisfaction made. Good customer satisfaction will impact on hotel room occupancy rate increased. This study aimed to determine how much influence the service quality, and price to customer satisfaction on Hotel Pandanaran Semarang either partially or simultaneously. This type of study is explanatory research. Data collecting technique using questionnaire distributed to 100 respondents as service users of Hotel Pandanaran Semarang. Sampling technique using purposieve sampling. Data analysis technique using linear regression analysis. The research suggests that company should improvement of service quality in terms of the skills of the employee in completing the work by conducting training. In terms of price to be adjusted between room rates, room types and amenities. In terms of customer satisfaction should be augmented security personnel to enhance the sense of security and comfortincrease
Modus
The purpose of this study is to determine the effects of athlete endorsement, price perception, a... more The purpose of this study is to determine the effects of athlete endorsement, price perception, and product quality on local basketball shoe purchasing decisions, and the influence of sport involvement moderating athlete endorsement, price perception, and product quality on purchasing decisions of local AZA brand basketball shoes. This research is explanatory research using purposive sampling followed by snowball sampling. The total sample obtained was 100 respondents. Data analysis technique used was MRA. The results found are: 1) there is an influence of athlete endorsement on the purchasing decision of local basketball shoes; 2) there is an influence of price perception on the purchasing decision of local basketball shoes; 3) there is an effect of product quality on purchasing decisions for local basketball shoes, and; 4) there is an influence of sport involvement moderating athlete endorsement, price perception, and product quality on purchasing decisions for local basketball sh...
Golden Ratio of Marketing and Applied Psychology of Business
The existence of mobile banking services is currently experiencing rapid growth. Adopting such a ... more The existence of mobile banking services is currently experiencing rapid growth. Adopting such a large number of users makes mobile banking services one of the main needs to meet the needs of conducting financial transactions. Therefore, there is a need for additional information for mobile banking service developers on the dominant factors influencing user behavioral intentions. This research is present as a forum to provide an overview of the user's perspective on Mestika bank's mobile banking service. This research aims to find out what factors play an important role in behavioral intention to use Mestika bank's mobile banking services based on the UTAUT2 concept. The research instrument used a questionnaire distributed online to 240 respondents in Medan City and Pematangsiantar City, Indonesia. Next, the researcher tested the hypothesis using Structural Equation Modeling (SEM) based on a variant called Partial Least Square (PLS) and the SmartPLS version 3.0 applicati...
Jurnal Ilmu Administrasi Bisnis
The culinary business is one of the businesses that continue to grow rapidly. One of the culinary... more The culinary business is one of the businesses that continue to grow rapidly. One of the culinary businesses that growing rapidly is the packaged fresh liquid milk business. Ultra Milk is the first pioneer of liquid milk with UHT technology and is packaged with antiseptic packaging. Based on sales data, Ultra Milk shows fluctuating sales.This study aims to determine the effect of product quality and price on purchasing decisions n consumer loyalty of Ultra Milk to Diponegoro University students. The type of research used is purposive sampling and the sample taken is 100 consumers. Data collection techniques used are questionnaires and literature studies. The data analysis techniques used were validity and reliability test, correlation coefficients and determinations, simple and mutiple regression analysis, t and f tests, and path analysis with the help of the IBM SPSS (Statistical Product and Service Solution) version 26.0 program.The test result show that the product quality varia...
Jurnal Ilmu Administrasi Bisnis
The industrial era 4.0 causes tough competition in the business, which needs to be more aggressiv... more The industrial era 4.0 causes tough competition in the business, which needs to be more aggressive in marketing on social media, such as through Viral marketing. Sunscreen Wardah has tried to do viral marketing in order to increase consumer brand awareness, but it has not had a specific effect on sales of these products. So by looking at the existing problems, this research was conducted with the aim of knowing the Effect of Viral Marketing on Wardah Sunscreen Purchase Decisions through Brand awareness as an Intervening Variable which was tested based on variables but was described through the influence of each dimension/independent variable indicator. The number of samples was 100 respondents with non-probability sampling technique, namely purposive sampling. Data collection techniques were carried out through questionnaires, literature studies, and interviews. This type of research is explanatory research which is processed using SmartPLS 3.3.3 software with the results that the m...
Jurnal Ilmu Administrasi Bisnis
Owabong Water Park is one of the water tourism destinations in Purbalingga which has fluctuations... more Owabong Water Park is one of the water tourism destinations in Purbalingga which has fluctuations in the number of visits in 2015-2020. eWOM and the destination image are suspected to be the causes of the decreased decision to visit. The purpose of this study was to determine the effect of eWOM and destination image on the decision to visit of visitors to Owabong Water Park. This study uses an explanatory type. The data collection technique used a questionnaire with a sampling technique using purposive sampling and accidental sampling. The number of samples is 100 respondents who are visitors to Owabong Water Park. The test used is the validity test, reliability test, correlation coefficient test, determination coefficient test, regression test, significance test (t test and F test), and simple and multiple regression analysis. This study uses the help of the SPSS version 25.0 computer application. The results showed that there was a positive and significant influence between eWOM and destination image on the decision to visit both partially and simultaneously. Recommendations for tourist destination managers are to manage eWOM written by visitors and innovate in order to create a good destination image and hopefully increase the decision to visit tourists.
KnE Social Sciences
Ulos is one of the handicrafts which is one of the typical Indonesian clothing and has been devel... more Ulos is one of the handicrafts which is one of the typical Indonesian clothing and has been developed from generation to generation by the Batak people, North Sumatra. The existence of Ulos handicraft products in the modern consumer market today cannot be separated from the efforts of Ulos artisans and Ulos marketers. This research is here to provide more profound knowledge related to aspects of the marketing mix (4P) which consists of elements of product, price, place and promotion on purchasing decisions of ulos handicraft products. The sample in this study amounted to 140 respondents who were determined by a convenience sampling approach. Data collection using a questionnaire instrument which is then distributed online. Data analysis using the SPSS application by displaying data processing results through research instrument tests with validity and reliability tests, multiple regression analysis, coefficient of determination, and hypothesis testing. Based on the results of data a...
Marketing job performance its achievements sales target that was determined in accordance with. D... more Marketing job performance its achievements sales target that was determined in accordance with. Design a good job, work culture that appropriate and job satisfaction, will be able to increase performance marketing. But the achievement results sales that is not suitable target and decreased if compared with previous period is still happen. This Research using census sampling techniques to 56 marketing employees of PT Nyonya Meneer Semarang by using this method interview and instrument data collection questionnaire and guiding interview. Data analyzed in qualitative and quantitative with through tests the validity, and trial reliability. While data analysis done by using regression analysis simple linear regression, multiple linear regression, t-test, F test, path analysis and sobel test. Results of the study showed that job design and work culture significantly affect satisfaction to work and performance. Based on the results count analysis of the line and sobel test showed that the...
Every company needs a resource that has an important influence to achieve the expected goals. Res... more Every company needs a resource that has an important influence to achieve the expected goals. Resources may include natural resources, human resources, knowledge resources and technology resources . Employee performance is not good due to poor working environment, lack of motivation and lack of work discipline PT. Njonja Meneer Semarang engaged in the herbal industry in which there are production employees are actively involved in the company's production activities . This type of research is explanatory research. The sampling technique include nonprobability sampling technique is purposive sampling. The sample in this research were 76 respondents who are production employees of PT. Njonja Meneer Semarang. In the analysis of the test used factor analysis with SPSS 20. Results of statistical analysis known partial effect of the work environment on employee performance by 57,2%. T hen the motivation on employee performance by 55,2%. As for the discipline of work on employee perfor...
A fantastic development of the human need for clothing and current fashion era demands the modern... more A fantastic development of the human need for clothing and current fashion era demands the modern retail to seek strategies to meet the needs of the consumer's desires. Recently, Robinson Department Store not stand as the only modern retail, especially in Semarang. The presence and development of other modern retails are supposed to make Robinson Department Store swiftly and began designing appropriate strategies and innovative products that can endure and must remain attractive to customers, so the company’s purpose which is increasing products sales can be achieved. But in 2014, Robinson Department Store Mal Ciputra Semarang’s sales profit has been decreased. Based on preliminary studies, poor quality products, less diverse products, unattractive store decoration, and unattractive arrangement of products display are found to be reasons that do not support consumers to impulse buying at Robinson Department Store Mal Ciputra Semarang. This study aims to determine the effect of S...
The need for human resources are not small and labor requirements vary with the complex challenge... more The need for human resources are not small and labor requirements vary with the complex challenges of the work is a problem for a company. PT. APAC INTI CORPORA engaged in textiles that need to maintain human resources work in order to meet the quantity and quality of the product. However, in 2013 the production and performance of any inconsistency unfavorable assessments on the performance of the employee. The purpose of research to determine the effect of work commitment, job stress, and work discipline on employee performance Spinning Part III PT. APAC INTI CORPORA. This research method is explanatory, data collection through interviews with questionnaires. Proportionate stratified random sampling technique is used with a sample of 87 people. The analysis technique used was qualitative and quantitative. Quantitative analysis using validity, reliability test, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, cross tabulation, and t...
HSE implementation and compensation are the factors that may increase employees performance. Base... more HSE implementation and compensation are the factors that may increase employees performance. Based on preface survey in PT PERTAMINA (Persero) MOR IV there are some problems about HSE and compensation that unsuitable with occupation responsibility. The purpose of study was to know HSE and compensation had influence to employees performance partially and simultaneously. The analysis used qualitatif analysis and quantity analysis that were including data quality test, crosstab, corelation test, regression test, and significant test by SPSS 20.0 software. The test results demonstrate that HSE and compensation had influence to employees performance partially and simultaneously. Based on double regression test with signification 0.020, that means HSE had influence more significant than compensation to employees performance at PT PERTAMINA (Persero) MOR IV. PT PERTAMINA (Persero) MOR IV should to equip the HSE tools completesly by adding masker and adjust the employees allowance with job ...
This research aims to know the influence of the compensation and work motivation toward turnover... more This research aims to know the influence of the compensation and work motivation toward turnover intention through work stress of employee’s of PT. Bank Tabungan Negara branch office semarang. This type of research is explanatory, to explain the causal relationship between the compensation and work motivation toward turnover intention. Population ini this research is PT. Bank Tabungan Negara branch office semarang permanent employee’s. The number of samples in this study amounted to 91 people used by census sampling’method. Data collection methods used is literature studies and questionnaires. The data obtained were analyzed using a test of validity, reliability, simple linear regression and multiple linear regression. While hypothesis testing using t-test, F test and path analysis. The results showed that compensation and work motivation affects turnover intention. Based on the path analysis, its show that direct effect of compensation toward turnover intention is 0,451. Meanwhil...
Human resource management is one of the factors that determine the success or failure of the comp... more Human resource management is one of the factors that determine the success or failure of the company. In order to determine the role and contribution of human resources in achieving success, of course necessary performance measurement. Employee performance is influenced by several factors, including the culture of work, work discipline and occupational health and safety (K3). Including employee performance degradation caused by the work culture that has not been fully implemented, the lack of discipline of employees and service to lack of K3. PT Apac Inti Corpora is a company engaged in the field of textile products such as yarn, gray fabric and denim fabric. This research aims to know and explain the influence of positive work culture, discipline of work and employee performance against K3 remains part of the production unit spinning 2 PT Apac Inti Corpora. This research is explanatory research type approach uses against 79 respondents with Incidental technique. Data collection tec...
This research is motivated by the needs of consumers on the internet increasing. IM3 is one simca... more This research is motivated by the needs of consumers on the internet increasing. IM3 is one simcard which provides internet package, however there are several factors that cause consumers to switch to other brands. The purpose of this study was to determine the factors that influence consumers to make the switch from brand IM3 brand to another brand. This type of research is explanatory research. The sampling technique include nonprobability sampling technique is purposive sampling. The sample in this research were 100 respondents who are barchelor’s degree students of Social and Politic faculty Diponegoro University Semarang. Scale measurements using a Likert scale. In the analysis of the test used factor analysis with SPSS 20. Based on the analysis , the variable price, product quality, advertising, and lifestyle have a effect on the decision of brand switching. Lifestyle variable has the most impact amounted 28.8%. The variable of price has the effect amounted 15.3%. The variable...
The research was motivated by the decrease in the number of consumers who served at PT. Nasmoco P... more The research was motivated by the decrease in the number of consumers who served at PT. Nasmoco Pemuda. The aim of this research is conducted to determine the influence of c ustomer relationship management and customer experience support to re-purchasing through brand trust . The population is all consumers who served in 2014 . While the sample of 100 consumers, with sample technique used was purposive sampling. The analysis used in this research is the Path Analysis using software SPS 1 9 .0 , which previously tested the validity, reliability, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, and signification test (t test and F test) first. The result of this research approved that customer relationship management (X 1 ) and customer experience (X 2 ) partially or simultaneously can influenced brand trust ( Z ) and re-purchasing (Y). According the result of path analysis showed that brand trust variable is intervening variable towa...
This study aimed to determine the effects of variable product quality, location and satisfaction ... more This study aimed to determine the effects of variable product quality, location and satisfaction through customer loyalty at Mertojoyo Cake Semarang. There were 100 respondents as the sample of this research, who were the customer of Mertojoyo Cake Semarang. The sampling technique used was purposive sampling. Whereas, the method of analysis used in this research was path analysis. From the analysis of the data is known that from the product quality category, 9 per cent stated it was quite good, 57 percent stated good, and 34 percent stated very good. From location category, 42 percent stated it was not on a good location, 53 percent stated quite good, and 5 percent stated it was on a good location. From satisfaction category, 39 percent stated quite high, 56 percent stated high, and 5 percent stated very high. From customer loyalty category, 31 percent stated it was quite high, 60 percent stated high and 9 percent stated very high. Product quality variables affect the customer loyalty at 48.1 percent. Partially, location variable does not affect customer loyalty, but simultaneously, it does. The determination coefficient is 0.5 percent. Satisfaction variables affect the customer loyalty at 14.3 percent. Taken together, product quality, location and satisfaction affect the customer loyalty at 56.1 percent. This means the better the product quality, location and satisfaction of customers, the better the customer loyalty.
Edukasi Islami: Jurnal Pendidikan Islam
The spread of Covid-19 throughout the world prompted the WHO to establish a pandemic status. This... more The spread of Covid-19 throughout the world prompted the WHO to establish a pandemic status. This situation encourages the government to make social distancing policies through the work from home (WFH) program. No exception, the Ministry of Education determines the status of WFH from early childhood education to higher education. For higher education, e-learning has become a program in learning, especially in the 4.0 era. However, not all lecturers and students have e-learning capability. The purpose of this study explores individual learning to improve technology capabilities, especially in overcoming the Covid-19 Pandemic. The study was carried out throughout Indonesia by distributing questionnaires via a google form. The distribution is carried out for 6 (six) weeks through various networks. The responses from distributing questionnaires were 420 respondents. Data analysis was performed using regression and factor analysis through SPSS. The factor analysis confirms that individua...
Jurnal Ilmu Administrasi Bisnis S1 Undip, 2015
This research is motivated by consumer behaviour which are varied and difficult to predict that c... more This research is motivated by consumer behaviour which are varied and difficult to predict that causes the business world changes so fast. Consumers wants a products that suits their taste, lifestyle, and their needs. This leads the companies to experiencing strict competition caused by the increasingly consumer complex demands. One of the product that always follow consumer tastes is shoes. Shoes is no longer needed only for a footwear that protects feet from sharp objects, but also as a fashion product, so the design, material, and pattern became very varied. However, in the period 2009-2013 the sales of Converse sneakers shoes has fluctuated and always under Adidas, Nike and Bata. The purpose of this study was to determine the effect of lifestyle, brand imange and product quality on purchase decision of Converse sneakers shoes. This research method is explanatory, with data collection through questionnaires and interviews. The sampling technique used purposive and proportional technique sampling. The samples are 96 peoples whom are college student of Diponegoro University Semarang. The analysis technique used was qualitative and quantitative. Quantitative analysis using validity, reliability,correlation coefficient, coefficient of determination, simple and multiple regression analysis, as well as the significance test (t test and F test). The results of this study showed a relatively good level of lifestyle, brand image and product quality and high purchase decision. All independent variables, namely lifestyle (X1), brand image (X2), and product quality (X3) together (simultaneously) or individually (partial) affect purchase decision dependent variable (Y). Advice that can be given is the need to improve ways of promotion, innovate in the design of Converse sneakers that are to not assessed as monotonous and provide many options to purchases Converse sneakers shoes.
Jurnal Ilmu Administrasi Bisnis S1 Undip, 2015
Some of the factors that affect the performance of the employees include motivation, leadership, ... more Some of the factors that affect the performance of the employees include motivation, leadership, and work environment. This study aims to identify and explain the influence of motivation, leadership, and work environment on employee performance of operational Boshe VVIP Club Bali. This type of research is explanatory research. The technique of collecting data using interviews, documentation, observations, and questionnaires. The conclusion of this study is a significant difference between motivation, leadership, and work environment on employee performance of operational Boshe VVIP Club Bali Based on these conclusions, the company needs to pay attention to things about the chance of getting a reward for employees, the level of satisfaction of the employee benefits obtained , leadership skills and managerial skills for leadership, and are also more selective in the choice and placement of employees in accordance with the atmosphere of the working environment in Boshe VVIP Club BaliKeywords: compensation, work discipline, motivation to work, employee performance
Jurnal Ilmu Administrasi Bisnis S1 Undip, 2013
Development of service industries, especially the hospitality industry today is one business that... more Development of service industries, especially the hospitality industry today is one business that began in great demand by investors in Indonesia. With the improving economic growth and make the hotel business is not only to meet the accommodation needs of tourists, but also used as a lobby, parties, weddings, seminars and accommodation both business and government activities. For any guests or customer service quality factor, and price become the benchmark in customer satisfaction. The existence of good service, and the appropriate price will have an impact on customer satisfaction made. Good customer satisfaction will impact on hotel room occupancy rate increased. This study aimed to determine how much influence the service quality, and price to customer satisfaction on Hotel Pandanaran Semarang either partially or simultaneously. This type of study is explanatory research. Data collecting technique using questionnaire distributed to 100 respondents as service users of Hotel Pandanaran Semarang. Sampling technique using purposieve sampling. Data analysis technique using linear regression analysis. The research suggests that company should improvement of service quality in terms of the skills of the employee in completing the work by conducting training. In terms of price to be adjusted between room rates, room types and amenities. In terms of customer satisfaction should be augmented security personnel to enhance the sense of security and comfortincrease
Modus
The purpose of this study is to determine the effects of athlete endorsement, price perception, a... more The purpose of this study is to determine the effects of athlete endorsement, price perception, and product quality on local basketball shoe purchasing decisions, and the influence of sport involvement moderating athlete endorsement, price perception, and product quality on purchasing decisions of local AZA brand basketball shoes. This research is explanatory research using purposive sampling followed by snowball sampling. The total sample obtained was 100 respondents. Data analysis technique used was MRA. The results found are: 1) there is an influence of athlete endorsement on the purchasing decision of local basketball shoes; 2) there is an influence of price perception on the purchasing decision of local basketball shoes; 3) there is an effect of product quality on purchasing decisions for local basketball shoes, and; 4) there is an influence of sport involvement moderating athlete endorsement, price perception, and product quality on purchasing decisions for local basketball sh...
Golden Ratio of Marketing and Applied Psychology of Business
The existence of mobile banking services is currently experiencing rapid growth. Adopting such a ... more The existence of mobile banking services is currently experiencing rapid growth. Adopting such a large number of users makes mobile banking services one of the main needs to meet the needs of conducting financial transactions. Therefore, there is a need for additional information for mobile banking service developers on the dominant factors influencing user behavioral intentions. This research is present as a forum to provide an overview of the user's perspective on Mestika bank's mobile banking service. This research aims to find out what factors play an important role in behavioral intention to use Mestika bank's mobile banking services based on the UTAUT2 concept. The research instrument used a questionnaire distributed online to 240 respondents in Medan City and Pematangsiantar City, Indonesia. Next, the researcher tested the hypothesis using Structural Equation Modeling (SEM) based on a variant called Partial Least Square (PLS) and the SmartPLS version 3.0 applicati...
Jurnal Ilmu Administrasi Bisnis
The culinary business is one of the businesses that continue to grow rapidly. One of the culinary... more The culinary business is one of the businesses that continue to grow rapidly. One of the culinary businesses that growing rapidly is the packaged fresh liquid milk business. Ultra Milk is the first pioneer of liquid milk with UHT technology and is packaged with antiseptic packaging. Based on sales data, Ultra Milk shows fluctuating sales.This study aims to determine the effect of product quality and price on purchasing decisions n consumer loyalty of Ultra Milk to Diponegoro University students. The type of research used is purposive sampling and the sample taken is 100 consumers. Data collection techniques used are questionnaires and literature studies. The data analysis techniques used were validity and reliability test, correlation coefficients and determinations, simple and mutiple regression analysis, t and f tests, and path analysis with the help of the IBM SPSS (Statistical Product and Service Solution) version 26.0 program.The test result show that the product quality varia...
Jurnal Ilmu Administrasi Bisnis
The industrial era 4.0 causes tough competition in the business, which needs to be more aggressiv... more The industrial era 4.0 causes tough competition in the business, which needs to be more aggressive in marketing on social media, such as through Viral marketing. Sunscreen Wardah has tried to do viral marketing in order to increase consumer brand awareness, but it has not had a specific effect on sales of these products. So by looking at the existing problems, this research was conducted with the aim of knowing the Effect of Viral Marketing on Wardah Sunscreen Purchase Decisions through Brand awareness as an Intervening Variable which was tested based on variables but was described through the influence of each dimension/independent variable indicator. The number of samples was 100 respondents with non-probability sampling technique, namely purposive sampling. Data collection techniques were carried out through questionnaires, literature studies, and interviews. This type of research is explanatory research which is processed using SmartPLS 3.3.3 software with the results that the m...
Jurnal Ilmu Administrasi Bisnis
Owabong Water Park is one of the water tourism destinations in Purbalingga which has fluctuations... more Owabong Water Park is one of the water tourism destinations in Purbalingga which has fluctuations in the number of visits in 2015-2020. eWOM and the destination image are suspected to be the causes of the decreased decision to visit. The purpose of this study was to determine the effect of eWOM and destination image on the decision to visit of visitors to Owabong Water Park. This study uses an explanatory type. The data collection technique used a questionnaire with a sampling technique using purposive sampling and accidental sampling. The number of samples is 100 respondents who are visitors to Owabong Water Park. The test used is the validity test, reliability test, correlation coefficient test, determination coefficient test, regression test, significance test (t test and F test), and simple and multiple regression analysis. This study uses the help of the SPSS version 25.0 computer application. The results showed that there was a positive and significant influence between eWOM and destination image on the decision to visit both partially and simultaneously. Recommendations for tourist destination managers are to manage eWOM written by visitors and innovate in order to create a good destination image and hopefully increase the decision to visit tourists.
KnE Social Sciences
Ulos is one of the handicrafts which is one of the typical Indonesian clothing and has been devel... more Ulos is one of the handicrafts which is one of the typical Indonesian clothing and has been developed from generation to generation by the Batak people, North Sumatra. The existence of Ulos handicraft products in the modern consumer market today cannot be separated from the efforts of Ulos artisans and Ulos marketers. This research is here to provide more profound knowledge related to aspects of the marketing mix (4P) which consists of elements of product, price, place and promotion on purchasing decisions of ulos handicraft products. The sample in this study amounted to 140 respondents who were determined by a convenience sampling approach. Data collection using a questionnaire instrument which is then distributed online. Data analysis using the SPSS application by displaying data processing results through research instrument tests with validity and reliability tests, multiple regression analysis, coefficient of determination, and hypothesis testing. Based on the results of data a...
Marketing job performance its achievements sales target that was determined in accordance with. D... more Marketing job performance its achievements sales target that was determined in accordance with. Design a good job, work culture that appropriate and job satisfaction, will be able to increase performance marketing. But the achievement results sales that is not suitable target and decreased if compared with previous period is still happen. This Research using census sampling techniques to 56 marketing employees of PT Nyonya Meneer Semarang by using this method interview and instrument data collection questionnaire and guiding interview. Data analyzed in qualitative and quantitative with through tests the validity, and trial reliability. While data analysis done by using regression analysis simple linear regression, multiple linear regression, t-test, F test, path analysis and sobel test. Results of the study showed that job design and work culture significantly affect satisfaction to work and performance. Based on the results count analysis of the line and sobel test showed that the...
Every company needs a resource that has an important influence to achieve the expected goals. Res... more Every company needs a resource that has an important influence to achieve the expected goals. Resources may include natural resources, human resources, knowledge resources and technology resources . Employee performance is not good due to poor working environment, lack of motivation and lack of work discipline PT. Njonja Meneer Semarang engaged in the herbal industry in which there are production employees are actively involved in the company's production activities . This type of research is explanatory research. The sampling technique include nonprobability sampling technique is purposive sampling. The sample in this research were 76 respondents who are production employees of PT. Njonja Meneer Semarang. In the analysis of the test used factor analysis with SPSS 20. Results of statistical analysis known partial effect of the work environment on employee performance by 57,2%. T hen the motivation on employee performance by 55,2%. As for the discipline of work on employee perfor...
A fantastic development of the human need for clothing and current fashion era demands the modern... more A fantastic development of the human need for clothing and current fashion era demands the modern retail to seek strategies to meet the needs of the consumer's desires. Recently, Robinson Department Store not stand as the only modern retail, especially in Semarang. The presence and development of other modern retails are supposed to make Robinson Department Store swiftly and began designing appropriate strategies and innovative products that can endure and must remain attractive to customers, so the company’s purpose which is increasing products sales can be achieved. But in 2014, Robinson Department Store Mal Ciputra Semarang’s sales profit has been decreased. Based on preliminary studies, poor quality products, less diverse products, unattractive store decoration, and unattractive arrangement of products display are found to be reasons that do not support consumers to impulse buying at Robinson Department Store Mal Ciputra Semarang. This study aims to determine the effect of S...
The need for human resources are not small and labor requirements vary with the complex challenge... more The need for human resources are not small and labor requirements vary with the complex challenges of the work is a problem for a company. PT. APAC INTI CORPORA engaged in textiles that need to maintain human resources work in order to meet the quantity and quality of the product. However, in 2013 the production and performance of any inconsistency unfavorable assessments on the performance of the employee. The purpose of research to determine the effect of work commitment, job stress, and work discipline on employee performance Spinning Part III PT. APAC INTI CORPORA. This research method is explanatory, data collection through interviews with questionnaires. Proportionate stratified random sampling technique is used with a sample of 87 people. The analysis technique used was qualitative and quantitative. Quantitative analysis using validity, reliability test, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, cross tabulation, and t...
HSE implementation and compensation are the factors that may increase employees performance. Base... more HSE implementation and compensation are the factors that may increase employees performance. Based on preface survey in PT PERTAMINA (Persero) MOR IV there are some problems about HSE and compensation that unsuitable with occupation responsibility. The purpose of study was to know HSE and compensation had influence to employees performance partially and simultaneously. The analysis used qualitatif analysis and quantity analysis that were including data quality test, crosstab, corelation test, regression test, and significant test by SPSS 20.0 software. The test results demonstrate that HSE and compensation had influence to employees performance partially and simultaneously. Based on double regression test with signification 0.020, that means HSE had influence more significant than compensation to employees performance at PT PERTAMINA (Persero) MOR IV. PT PERTAMINA (Persero) MOR IV should to equip the HSE tools completesly by adding masker and adjust the employees allowance with job ...
This research aims to know the influence of the compensation and work motivation toward turnover... more This research aims to know the influence of the compensation and work motivation toward turnover intention through work stress of employee’s of PT. Bank Tabungan Negara branch office semarang. This type of research is explanatory, to explain the causal relationship between the compensation and work motivation toward turnover intention. Population ini this research is PT. Bank Tabungan Negara branch office semarang permanent employee’s. The number of samples in this study amounted to 91 people used by census sampling’method. Data collection methods used is literature studies and questionnaires. The data obtained were analyzed using a test of validity, reliability, simple linear regression and multiple linear regression. While hypothesis testing using t-test, F test and path analysis. The results showed that compensation and work motivation affects turnover intention. Based on the path analysis, its show that direct effect of compensation toward turnover intention is 0,451. Meanwhil...
Human resource management is one of the factors that determine the success or failure of the comp... more Human resource management is one of the factors that determine the success or failure of the company. In order to determine the role and contribution of human resources in achieving success, of course necessary performance measurement. Employee performance is influenced by several factors, including the culture of work, work discipline and occupational health and safety (K3). Including employee performance degradation caused by the work culture that has not been fully implemented, the lack of discipline of employees and service to lack of K3. PT Apac Inti Corpora is a company engaged in the field of textile products such as yarn, gray fabric and denim fabric. This research aims to know and explain the influence of positive work culture, discipline of work and employee performance against K3 remains part of the production unit spinning 2 PT Apac Inti Corpora. This research is explanatory research type approach uses against 79 respondents with Incidental technique. Data collection tec...
This research is motivated by the needs of consumers on the internet increasing. IM3 is one simca... more This research is motivated by the needs of consumers on the internet increasing. IM3 is one simcard which provides internet package, however there are several factors that cause consumers to switch to other brands. The purpose of this study was to determine the factors that influence consumers to make the switch from brand IM3 brand to another brand. This type of research is explanatory research. The sampling technique include nonprobability sampling technique is purposive sampling. The sample in this research were 100 respondents who are barchelor’s degree students of Social and Politic faculty Diponegoro University Semarang. Scale measurements using a Likert scale. In the analysis of the test used factor analysis with SPSS 20. Based on the analysis , the variable price, product quality, advertising, and lifestyle have a effect on the decision of brand switching. Lifestyle variable has the most impact amounted 28.8%. The variable of price has the effect amounted 15.3%. The variable...
The research was motivated by the decrease in the number of consumers who served at PT. Nasmoco P... more The research was motivated by the decrease in the number of consumers who served at PT. Nasmoco Pemuda. The aim of this research is conducted to determine the influence of c ustomer relationship management and customer experience support to re-purchasing through brand trust . The population is all consumers who served in 2014 . While the sample of 100 consumers, with sample technique used was purposive sampling. The analysis used in this research is the Path Analysis using software SPS 1 9 .0 , which previously tested the validity, reliability, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, and signification test (t test and F test) first. The result of this research approved that customer relationship management (X 1 ) and customer experience (X 2 ) partially or simultaneously can influenced brand trust ( Z ) and re-purchasing (Y). According the result of path analysis showed that brand trust variable is intervening variable towa...
This study aimed to determine the effects of variable product quality, location and satisfaction ... more This study aimed to determine the effects of variable product quality, location and satisfaction through customer loyalty at Mertojoyo Cake Semarang. There were 100 respondents as the sample of this research, who were the customer of Mertojoyo Cake Semarang. The sampling technique used was purposive sampling. Whereas, the method of analysis used in this research was path analysis. From the analysis of the data is known that from the product quality category, 9 per cent stated it was quite good, 57 percent stated good, and 34 percent stated very good. From location category, 42 percent stated it was not on a good location, 53 percent stated quite good, and 5 percent stated it was on a good location. From satisfaction category, 39 percent stated quite high, 56 percent stated high, and 5 percent stated very high. From customer loyalty category, 31 percent stated it was quite high, 60 percent stated high and 9 percent stated very high. Product quality variables affect the customer loyalty at 48.1 percent. Partially, location variable does not affect customer loyalty, but simultaneously, it does. The determination coefficient is 0.5 percent. Satisfaction variables affect the customer loyalty at 14.3 percent. Taken together, product quality, location and satisfaction affect the customer loyalty at 56.1 percent. This means the better the product quality, location and satisfaction of customers, the better the customer loyalty.
Edukasi Islami: Jurnal Pendidikan Islam
The spread of Covid-19 throughout the world prompted the WHO to establish a pandemic status. This... more The spread of Covid-19 throughout the world prompted the WHO to establish a pandemic status. This situation encourages the government to make social distancing policies through the work from home (WFH) program. No exception, the Ministry of Education determines the status of WFH from early childhood education to higher education. For higher education, e-learning has become a program in learning, especially in the 4.0 era. However, not all lecturers and students have e-learning capability. The purpose of this study explores individual learning to improve technology capabilities, especially in overcoming the Covid-19 Pandemic. The study was carried out throughout Indonesia by distributing questionnaires via a google form. The distribution is carried out for 6 (six) weeks through various networks. The responses from distributing questionnaires were 420 respondents. Data analysis was performed using regression and factor analysis through SPSS. The factor analysis confirms that individua...