Sangeeta Peter - Academia.edu (original) (raw)

Papers by Sangeeta Peter

International Journal of Research And Analytical Reviews, 2022

Shopping is an important tourist activity, with souvenir purchases forming a significant part of ... more Shopping is an important tourist activity, with souvenir purchases forming a significant part of the shopping expenditure. Although the importance of souvenir shopping has been stated in previous research, there has been little investigation on value chain approach to souvenir shopping. This paper adapts and illustrates the value chain approach to souvenir shopping. In understanding the various linkages in the value chain, the approach highlights how policy makers can design market-based interventions for promoting souvenir shopping.

International Journal of Hospitality & Tourism Administration, 2020

Four hundred domestic and international tourists visiting Kerala, India were typologised using cl... more Four hundred domestic and international tourists visiting Kerala, India were typologised using cluster and discriminant analysis into three clusters – ‘Enthusiastic Travelers,’ ‘Information Seekers...

International Journal of Excellence in Tourism , Hospitality and Catering, 2013

Cogent Business & Management, 2016

Journal of Vacation Marketing, 2015

Shopping festivals are being promoted as tourism products thus attracting large number of tourist... more Shopping festivals are being promoted as tourism products thus attracting large number of tourists who are heterogeneous in their travel motives. Knowledge about tourists’ travel motives would enable destination marketers in meeting their needs. The purpose of this study is to understand the travel motives of tourists who visit the Dubai Shopping Festival and develop a tourist typology based on their motives. Principal component factor analysis was used to identify the motivating factors, following which a cluster analysis was done to classify the tourists into three segments, namely relaxers, multi-motivated seekers and shoppers. Further, Discriminant Analysis was used to identify factors which differentiated the clusters. Theoretical and practical implications of the study are presented.

International Journal of Event and Festival Management, 2014

Purpose – Tourists differ in their needs, motives and activities but they can be described based ... more Purpose – Tourists differ in their needs, motives and activities but they can be described based on demographic characteristics, nationality being one of them. The purpose of this paper is to compare the different nationalities travelling to Dubai during the Dubai Shopping Festival on their travel motives. Design/methodology/approach – Data were collected from 604 English-speaking tourists, using the mall intercept technique, during the XVIII edition of the shopping festival from January-February 2013. Findings – The study found that a total of 23 nationalities differed on their travel motives. Research limitations/implications – Only English-speaking tourists were included in the study. Practical implications – Tourists from different nationalities differ on their travel motives .The findings of this study will help the Destination Marketing Organisation in understanding the travel motives of the tourists which would help in developing products and market-specific destination promo...

Anatolia, 2013

Destinations vie with each other to attract international tourists. Existing literature on destin... more Destinations vie with each other to attract international tourists. Existing literature on destination branding emphasizes its role in enhancing a nation’s image (Balakrishnan, 2008), more so in countries where tourism is the main contributor to the economy (Giannopoulos, Piha, & Avlonitis, 2011). It creates images of the destination in the minds of the traveller and promises a specific experience (Blain, Levy, & Ritchie, 2005). A positive image strengthens the brand’s position into a unique selling proposition for the destination, influences destination choice of a tourist, and increases the tourist spending and satisfaction (Blain et al., 2005; Lee, O’Leary, & Hong, 2002; Tasci & Kozak, 2006). Successful branding of a destination entails cooperation of stakeholders, alliance with the destination value and target market (Buhalis, 2000). A destination can build a strong brand based on slogans, images/symbols, and special events (Dimanche, 2002; Kotler & Gertner, 2002) with events serving as a platform to “build a nation’s identity, attract first time visitors, repeat visitors, build customer loyalty and destination loyalty” (Getz, 2008; Kuusik, Ahas, & Tiru, 2010). Studies on Dubai have thus far focused on macro-environmental factors in destination promotion (Henderson, 2006; Peter & Anandkumar, 2012) with its destination image being built on a diverse range of products (Balakrishnan, 2008). This paper focuses on two shopping festivals, namely the Dubai Shopping Festival (DSF) and Sharjah Spring Promotion (SSP), organized in the two sister emirates of Dubai and Sharjah in the United Arab Emirates and attempts to augment the understanding of the role of shopping festivals in destination branding.

Routledge, Dec 2020

Four hundred domestic and international tourists visiting Kerala, India were typologised using cl... more Four hundred domestic and international tourists visiting
Kerala, India were typologised using cluster and discriminant
analysis into three clusters – ‘Enthusiastic Travelers,’
‘Information Seekers’, and ‘Planners’ based on their pre-trip
usage of social media. Association between the clusters and
external variables were used to characterize the typologies.
Findings indicate that domestic tourists and international tourists differ in their usage of social media. The domestic tourists
use social media for gathering information and international
tourists use social media for trip planning and online travel
booking in addition to gathering information. Findings also
indicate that gender does not influence the usage of social
media in the pre-trip phase. This study expands the understanding of typologies in tourism and suggests directions to
Destination Marketing Organizations and tourism service
providers

Journal of Tourism, 2015

Shopping festivals have been developed to cultivate a destination image by becoming a point of re... more Shopping festivals have been developed to cultivate a destination image by becoming a point of reference for tourists. This study proposes to augment the understanding of the use of images of shopping festivals in building the destination image, in an online environment. Websites of two shopping festivals-Dubai Shopping Festival and Grand Kerala Shopping Festival were content analyzed in terms of images. The findings suggest that while the Dubai Shopping Festival website projects an integrated image to visitors, the Grand Kerala Shopping Festival projects only destination attributes. The study will be of interest to Destination Marketing Organisations who seek to promote shopping festivals.

Shopping Festivals are being promoted as tourism products, thus attracting large number of touris... more Shopping Festivals are being promoted as tourism products, thus attracting large number of tourists. Recent years have seen the growth of shopping festivals and shopping gaining greater significance in tourism, given its contribution to the retail and tourism sectors of a destination. This empirical study discusses the shopping experience of international tourists visiting the Dubai Shopping Festival (DSF). Data was collected from 603 international, English speaking tourists, using the mall intercept technique, during the XVIII edition of the DSF from January to February 2013. Exploratory factor analysis was employed to delineate seven factors which suggest that tourists do not shop independent of the shopping environment. Shopping experience involves much more than the acquisition of goods. Store Attribute, Mall Atmospherics, Safety, Mall Amenities, Product Attribute and Staff Service positively influence tourists' shopping experience. The findings of this study will help the stakeholders in designing specific products and shopping environments.

Shopping festivals have been developed to cultivate a destination image by becoming a point of re... more Shopping festivals have been developed to cultivate a destination image by becoming a point of reference for tourists. This study proposes to augment the understanding of the use of images of shopping festivals in building the destination image, in an online environment. Websites of two shopping festivals- Dubai Shopping Festival and Grand Kerala Shopping Festival were content analyzed in terms of images. The findings suggest that while the Dubai Shopping Festival website projects an integrated image to visitors, the Grand Kerala Shopping Festival projects only destination attributes. The study will be of interest to Destination Marketing Organisations who seek to promote shopping festivals.

Shopping festivals are being promoted as tourism products thus attracting large number of tourist... more Shopping festivals are being promoted as tourism products thus attracting large number of tourists who are heterogeneous in their travel motives. Knowledge about tourists’ travel motives
would enable destination marketers in meeting their needs. The purpose of this study is to understand the travel motives of tourists who visit the Dubai Shopping Festival and develop a tourist typology based on their motives. Principal component factor analysis was used to identify the motivating factors, following which a cluster analysis was done to classify the tourists into three segments, namely relaxers, multi-motivated seekers and shoppers. Further, Discriminant Analysis
was used to identify factors which differentiated the clusters.

Purpose – Tourists differ in their needs, motives and activities but they can be described based ... more Purpose – Tourists differ in their needs, motives and activities but they can be described based on demographic characteristics, nationality being one of them. The purpose of this paper is to compare the different nationalities travelling to Dubai during the Dubai Shopping Festival on their travel motives.

Design/methodology/approach – Data were collected from 604 English-speaking tourists, using the mall intercept technique, during the XVIII edition of the shopping festival from January-February 2013.

Findings – The study found that a total of 23 nationalities differed on their travel motives.

Research limitations/implications – Only English-speaking tourists were included in the study.

Practical implications – Tourists from different nationalities differ on their travel motives .The findings of this study will help the Destination Marketing Organization in understanding the travel motives of the tourists which would help in developing products and market-specific destination promotion.

Originality/value – Shopping festivals are being promoted by various destinations as a tourism product. Yet there is a lack of research literature on this topic. This empirical study on travel motives of international tourists visiting a shopping festival will be a worthy addition to the literature.

Purpose -The paper proposes to augment the understanding of the role of retail sales promotions d... more Purpose -The paper proposes to augment the understanding of the role of retail sales promotions during a shopping festival based on the study of the Dubai Shopping Festival in the United Arab Emirates (UAE).

Shopping is an important tourist activity. This study compares tourists from 23 nationalities on ... more Shopping is an important tourist activity. This study compares tourists from 23 nationalities on their product purchase pattern during a shopping festival. Data was collected from 604 tourists during the Dubai Shopping Festival, 2013. The findings offer insights to the retailers on the products purchased by the tourists during the festival.

Routledge -Taylor & Francis Group, May 2013

Destinations use branding to differentiate themselves and attract tourists. Dubai and Sharjah hav... more Destinations use branding to differentiate themselves and attract tourists. Dubai and Sharjah have been hosting events like the Dubai Shopping Festival and Sharjah Spring Promotion respectively with the aim of positioning the respective emirates as shopping destinations in the Middle East. There is a paucity of published research on the same. This study is based on secondary data and primary information collected through personal observation of the festival. The findings suggest that while Dubai has benefited from the first mover advantage, Sharjah has lagged behind. The paper will be of interest to Destination Marketing Organizations which seek to promote shopping tourism.

Background: Alternative Accommodation market refers to private homes that are available for comme... more Background: Alternative Accommodation market refers to private homes that are available for commercial use for tourists. Such non-traditional accommodation businesses are becoming popular with tourists to Pondicherry.

International Journal of Research And Analytical Reviews, 2022

Shopping is an important tourist activity, with souvenir purchases forming a significant part of ... more Shopping is an important tourist activity, with souvenir purchases forming a significant part of the shopping expenditure. Although the importance of souvenir shopping has been stated in previous research, there has been little investigation on value chain approach to souvenir shopping. This paper adapts and illustrates the value chain approach to souvenir shopping. In understanding the various linkages in the value chain, the approach highlights how policy makers can design market-based interventions for promoting souvenir shopping.

International Journal of Hospitality & Tourism Administration, 2020

Four hundred domestic and international tourists visiting Kerala, India were typologised using cl... more Four hundred domestic and international tourists visiting Kerala, India were typologised using cluster and discriminant analysis into three clusters – ‘Enthusiastic Travelers,’ ‘Information Seekers...

International Journal of Excellence in Tourism , Hospitality and Catering, 2013

Cogent Business & Management, 2016

Journal of Vacation Marketing, 2015

Shopping festivals are being promoted as tourism products thus attracting large number of tourist... more Shopping festivals are being promoted as tourism products thus attracting large number of tourists who are heterogeneous in their travel motives. Knowledge about tourists’ travel motives would enable destination marketers in meeting their needs. The purpose of this study is to understand the travel motives of tourists who visit the Dubai Shopping Festival and develop a tourist typology based on their motives. Principal component factor analysis was used to identify the motivating factors, following which a cluster analysis was done to classify the tourists into three segments, namely relaxers, multi-motivated seekers and shoppers. Further, Discriminant Analysis was used to identify factors which differentiated the clusters. Theoretical and practical implications of the study are presented.

International Journal of Event and Festival Management, 2014

Purpose – Tourists differ in their needs, motives and activities but they can be described based ... more Purpose – Tourists differ in their needs, motives and activities but they can be described based on demographic characteristics, nationality being one of them. The purpose of this paper is to compare the different nationalities travelling to Dubai during the Dubai Shopping Festival on their travel motives. Design/methodology/approach – Data were collected from 604 English-speaking tourists, using the mall intercept technique, during the XVIII edition of the shopping festival from January-February 2013. Findings – The study found that a total of 23 nationalities differed on their travel motives. Research limitations/implications – Only English-speaking tourists were included in the study. Practical implications – Tourists from different nationalities differ on their travel motives .The findings of this study will help the Destination Marketing Organisation in understanding the travel motives of the tourists which would help in developing products and market-specific destination promo...

Anatolia, 2013

Destinations vie with each other to attract international tourists. Existing literature on destin... more Destinations vie with each other to attract international tourists. Existing literature on destination branding emphasizes its role in enhancing a nation’s image (Balakrishnan, 2008), more so in countries where tourism is the main contributor to the economy (Giannopoulos, Piha, & Avlonitis, 2011). It creates images of the destination in the minds of the traveller and promises a specific experience (Blain, Levy, & Ritchie, 2005). A positive image strengthens the brand’s position into a unique selling proposition for the destination, influences destination choice of a tourist, and increases the tourist spending and satisfaction (Blain et al., 2005; Lee, O’Leary, & Hong, 2002; Tasci & Kozak, 2006). Successful branding of a destination entails cooperation of stakeholders, alliance with the destination value and target market (Buhalis, 2000). A destination can build a strong brand based on slogans, images/symbols, and special events (Dimanche, 2002; Kotler & Gertner, 2002) with events serving as a platform to “build a nation’s identity, attract first time visitors, repeat visitors, build customer loyalty and destination loyalty” (Getz, 2008; Kuusik, Ahas, & Tiru, 2010). Studies on Dubai have thus far focused on macro-environmental factors in destination promotion (Henderson, 2006; Peter & Anandkumar, 2012) with its destination image being built on a diverse range of products (Balakrishnan, 2008). This paper focuses on two shopping festivals, namely the Dubai Shopping Festival (DSF) and Sharjah Spring Promotion (SSP), organized in the two sister emirates of Dubai and Sharjah in the United Arab Emirates and attempts to augment the understanding of the role of shopping festivals in destination branding.

Routledge, Dec 2020

Four hundred domestic and international tourists visiting Kerala, India were typologised using cl... more Four hundred domestic and international tourists visiting
Kerala, India were typologised using cluster and discriminant
analysis into three clusters – ‘Enthusiastic Travelers,’
‘Information Seekers’, and ‘Planners’ based on their pre-trip
usage of social media. Association between the clusters and
external variables were used to characterize the typologies.
Findings indicate that domestic tourists and international tourists differ in their usage of social media. The domestic tourists
use social media for gathering information and international
tourists use social media for trip planning and online travel
booking in addition to gathering information. Findings also
indicate that gender does not influence the usage of social
media in the pre-trip phase. This study expands the understanding of typologies in tourism and suggests directions to
Destination Marketing Organizations and tourism service
providers

Journal of Tourism, 2015

Shopping festivals have been developed to cultivate a destination image by becoming a point of re... more Shopping festivals have been developed to cultivate a destination image by becoming a point of reference for tourists. This study proposes to augment the understanding of the use of images of shopping festivals in building the destination image, in an online environment. Websites of two shopping festivals-Dubai Shopping Festival and Grand Kerala Shopping Festival were content analyzed in terms of images. The findings suggest that while the Dubai Shopping Festival website projects an integrated image to visitors, the Grand Kerala Shopping Festival projects only destination attributes. The study will be of interest to Destination Marketing Organisations who seek to promote shopping festivals.

Shopping Festivals are being promoted as tourism products, thus attracting large number of touris... more Shopping Festivals are being promoted as tourism products, thus attracting large number of tourists. Recent years have seen the growth of shopping festivals and shopping gaining greater significance in tourism, given its contribution to the retail and tourism sectors of a destination. This empirical study discusses the shopping experience of international tourists visiting the Dubai Shopping Festival (DSF). Data was collected from 603 international, English speaking tourists, using the mall intercept technique, during the XVIII edition of the DSF from January to February 2013. Exploratory factor analysis was employed to delineate seven factors which suggest that tourists do not shop independent of the shopping environment. Shopping experience involves much more than the acquisition of goods. Store Attribute, Mall Atmospherics, Safety, Mall Amenities, Product Attribute and Staff Service positively influence tourists' shopping experience. The findings of this study will help the stakeholders in designing specific products and shopping environments.

Shopping festivals have been developed to cultivate a destination image by becoming a point of re... more Shopping festivals have been developed to cultivate a destination image by becoming a point of reference for tourists. This study proposes to augment the understanding of the use of images of shopping festivals in building the destination image, in an online environment. Websites of two shopping festivals- Dubai Shopping Festival and Grand Kerala Shopping Festival were content analyzed in terms of images. The findings suggest that while the Dubai Shopping Festival website projects an integrated image to visitors, the Grand Kerala Shopping Festival projects only destination attributes. The study will be of interest to Destination Marketing Organisations who seek to promote shopping festivals.

Shopping festivals are being promoted as tourism products thus attracting large number of tourist... more Shopping festivals are being promoted as tourism products thus attracting large number of tourists who are heterogeneous in their travel motives. Knowledge about tourists’ travel motives
would enable destination marketers in meeting their needs. The purpose of this study is to understand the travel motives of tourists who visit the Dubai Shopping Festival and develop a tourist typology based on their motives. Principal component factor analysis was used to identify the motivating factors, following which a cluster analysis was done to classify the tourists into three segments, namely relaxers, multi-motivated seekers and shoppers. Further, Discriminant Analysis
was used to identify factors which differentiated the clusters.

Purpose – Tourists differ in their needs, motives and activities but they can be described based ... more Purpose – Tourists differ in their needs, motives and activities but they can be described based on demographic characteristics, nationality being one of them. The purpose of this paper is to compare the different nationalities travelling to Dubai during the Dubai Shopping Festival on their travel motives.

Design/methodology/approach – Data were collected from 604 English-speaking tourists, using the mall intercept technique, during the XVIII edition of the shopping festival from January-February 2013.

Findings – The study found that a total of 23 nationalities differed on their travel motives.

Research limitations/implications – Only English-speaking tourists were included in the study.

Practical implications – Tourists from different nationalities differ on their travel motives .The findings of this study will help the Destination Marketing Organization in understanding the travel motives of the tourists which would help in developing products and market-specific destination promotion.

Originality/value – Shopping festivals are being promoted by various destinations as a tourism product. Yet there is a lack of research literature on this topic. This empirical study on travel motives of international tourists visiting a shopping festival will be a worthy addition to the literature.

Purpose -The paper proposes to augment the understanding of the role of retail sales promotions d... more Purpose -The paper proposes to augment the understanding of the role of retail sales promotions during a shopping festival based on the study of the Dubai Shopping Festival in the United Arab Emirates (UAE).

Shopping is an important tourist activity. This study compares tourists from 23 nationalities on ... more Shopping is an important tourist activity. This study compares tourists from 23 nationalities on their product purchase pattern during a shopping festival. Data was collected from 604 tourists during the Dubai Shopping Festival, 2013. The findings offer insights to the retailers on the products purchased by the tourists during the festival.

Routledge -Taylor & Francis Group, May 2013

Destinations use branding to differentiate themselves and attract tourists. Dubai and Sharjah hav... more Destinations use branding to differentiate themselves and attract tourists. Dubai and Sharjah have been hosting events like the Dubai Shopping Festival and Sharjah Spring Promotion respectively with the aim of positioning the respective emirates as shopping destinations in the Middle East. There is a paucity of published research on the same. This study is based on secondary data and primary information collected through personal observation of the festival. The findings suggest that while Dubai has benefited from the first mover advantage, Sharjah has lagged behind. The paper will be of interest to Destination Marketing Organizations which seek to promote shopping tourism.

Background: Alternative Accommodation market refers to private homes that are available for comme... more Background: Alternative Accommodation market refers to private homes that are available for commercial use for tourists. Such non-traditional accommodation businesses are becoming popular with tourists to Pondicherry.