Steve Osborne-Brown - Academia.edu (original) (raw)
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Papers by Steve Osborne-Brown
Corporate Communications: An International Journal, 2002
Consumers are increasingly demanding and less tolerant of organisations that fail to live up to t... more Consumers are increasingly demanding and less tolerant of organisations that fail to live up to their expectations. Organisations are expected to change their approach to business, giving the same priority to all stakeholders, with integrity and commitment. This means that the traditional approach to issues management where organisations``decide'' on their plans,``dictate'' them to stakeholders, and prepare their``defence'', will no longer be adequate. Issues Negotiation 2 offers business leaders a powerful alternative that builds trusting relationships, turning potentially negative issues into competitive advantage. It is a process that supports the organisation in its long-term growth.
Corporate reputations are in greatest danger during contentious debates. This book chapter consid... more Corporate reputations are in greatest danger during contentious debates. This book chapter considers the role of two-way communication, using the Mutual Gains approached developed at MIT/Harvard for public disputes resolution, within public relations and corporate communication activity.
Corporate Communications: An International Journal, 2002
Managing Corporate Reputation, 2001
Corporate reputations are in greatest danger during contentious debates. This book chapter consid... more Corporate reputations are in greatest danger during contentious debates. This book chapter considers the role of two-way communication, using the Mutual Gains approached developed at MIT/Harvard for public disputes resolution, within public relations and corporate communication activity.
Corporate Communications: An International Journal, 2002
Corporate Communications: An International Journal, 2002
Corporate Communications: An International Journal, 2002
Consumers are increasingly demanding and less tolerant of organisations that fail to live up to t... more Consumers are increasingly demanding and less tolerant of organisations that fail to live up to their expectations. Organisations are expected to change their approach to business, giving the same priority to all stakeholders, with integrity and commitment. This means that the traditional approach to issues management where organisations``decide'' on their plans,``dictate'' them to stakeholders, and prepare their``defence'', will no longer be adequate. Issues Negotiation 2 offers business leaders a powerful alternative that builds trusting relationships, turning potentially negative issues into competitive advantage. It is a process that supports the organisation in its long-term growth.
Corporate reputations are in greatest danger during contentious debates. This book chapter consid... more Corporate reputations are in greatest danger during contentious debates. This book chapter considers the role of two-way communication, using the Mutual Gains approached developed at MIT/Harvard for public disputes resolution, within public relations and corporate communication activity.
Corporate Communications: An International Journal, 2002
Managing Corporate Reputation, 2001
Corporate reputations are in greatest danger during contentious debates. This book chapter consid... more Corporate reputations are in greatest danger during contentious debates. This book chapter considers the role of two-way communication, using the Mutual Gains approached developed at MIT/Harvard for public disputes resolution, within public relations and corporate communication activity.
Corporate Communications: An International Journal, 2002
Corporate Communications: An International Journal, 2002