Ellyta Tambunan - Academia.edu (original) (raw)
Papers by Ellyta Tambunan
Formosa Journal of Multidisciplinary Research, Mar 31, 2024
Majority Science Journal, Feb 27, 2024
The artificial tourist attraction is a tourist destination that is quite popular today, artificia... more The artificial tourist attraction is a tourist destination that is quite popular today, artificial tourist attraction is a man-made tourist attraction that is interesting to visit. The artificial attractions found in Tibrena Sibolangit include a floating restaurant above a fish pond, a camping ground, lodging, and a large field. Therefore, researchers are interested in knowing more about the attractiveness of tourism made by Tibrena. Like Something To Do, Something To See, Something To Buy, Something To Arrive, Something To Stay. And knowing whether Tibrena in Sibolangit can be said to be artificial tourism. This research was conducted using qualitative methods and data collection techniques used in this study were observation, interviews, questionnaires, documentation, and a combination of the four. The samples in this study were tourists and managers of Tibrena Sibolangit. Questionnaires were distributed to tourists who had visited Tibrena Sibolangit and observations and interviews were carried out directly with the manager. Based on the results of this study, the tourist attraction owned by Tibrena Sibolangit is an artificial tourist attraction. Therefore, the researcher hopes that through this research it can be used as evaluation material to increase the tourist attractiveness that is owned.
TEHBMJ (Tourism Economics Hospitality and Business Management Journal)
Penelitian ini dilatar belakangi oleh permasalahan yang saat ini sedang dihadapi pandemic covid 1... more Penelitian ini dilatar belakangi oleh permasalahan yang saat ini sedang dihadapi pandemic covid 19 yang sampai sekarang sangat berdampak terhadap keberlangsungan lini bisnis, perusahaan maupun destinasi wisata. Untuk itu, sangat diperlukan strategi-strategi dalam eksistensi menghadapi masa pandemi ini. Sehingga mendorong pelaku bisnis maupun para pelaku UMKM menggunakan kemajuan teknologi sebagai strategi alternative. Salah satu caranya adalah dengan menerapkan strategi pemasaran melalui pemasaran digital yang menjadi solusi dan cara terbaik dalam memasarkan produk UMKM Desa Wisata Tipangg, Kecamatan Baktiraja, Kabupaten Humbang Hasundutan. Fokus masalah dalam penelitian ini adalah (1) Bagaimanakah strategi pemasaran yang dilakukan oleh Pokdarwis Desa Wisata Tipangg dalam meningkatkan omset penjualan produk-produk UMKM pada masa pandemic . (2) Apa kendala-kendala yang dialami oleh Pokdarwis Desa Wisata Tipangg dalam melakukan strategi pemasaran melalui pemasaran digital (digital mar...
The use of technology today in various sectors of life is very high, this can also seen from the ... more The use of technology today in various sectors of life is very high, this can also seen from the needs and improvements provided by this digital service. Augmented Reality (AR) is one of the organizations that builds and improves online information today. The Covid-19 pandemic had a considerable effect on the use of this technology with the imposition of large-scale physical distancing, this depends on various sectors that exist today, especially the tourism sector. Therefore, it has a big impact on tourism activities / activities, both on a national and international scale (foreign) who will visit tourist spots / destinations. Augmented Reality has various features that support in various fields, one of which is traveling. The scientific and theoretical studies in this study provide a useful reference source for developers of mobile AR applications, tourism managers, and effective marketing strategies in facing the new normal era today. So that tourism businesses or tourist destina...
Formosa Journal of Multidisciplinary Research, Mar 31, 2024
Majority Science Journal, Feb 27, 2024
The artificial tourist attraction is a tourist destination that is quite popular today, artificia... more The artificial tourist attraction is a tourist destination that is quite popular today, artificial tourist attraction is a man-made tourist attraction that is interesting to visit. The artificial attractions found in Tibrena Sibolangit include a floating restaurant above a fish pond, a camping ground, lodging, and a large field. Therefore, researchers are interested in knowing more about the attractiveness of tourism made by Tibrena. Like Something To Do, Something To See, Something To Buy, Something To Arrive, Something To Stay. And knowing whether Tibrena in Sibolangit can be said to be artificial tourism. This research was conducted using qualitative methods and data collection techniques used in this study were observation, interviews, questionnaires, documentation, and a combination of the four. The samples in this study were tourists and managers of Tibrena Sibolangit. Questionnaires were distributed to tourists who had visited Tibrena Sibolangit and observations and interviews were carried out directly with the manager. Based on the results of this study, the tourist attraction owned by Tibrena Sibolangit is an artificial tourist attraction. Therefore, the researcher hopes that through this research it can be used as evaluation material to increase the tourist attractiveness that is owned.
TEHBMJ (Tourism Economics Hospitality and Business Management Journal)
Penelitian ini dilatar belakangi oleh permasalahan yang saat ini sedang dihadapi pandemic covid 1... more Penelitian ini dilatar belakangi oleh permasalahan yang saat ini sedang dihadapi pandemic covid 19 yang sampai sekarang sangat berdampak terhadap keberlangsungan lini bisnis, perusahaan maupun destinasi wisata. Untuk itu, sangat diperlukan strategi-strategi dalam eksistensi menghadapi masa pandemi ini. Sehingga mendorong pelaku bisnis maupun para pelaku UMKM menggunakan kemajuan teknologi sebagai strategi alternative. Salah satu caranya adalah dengan menerapkan strategi pemasaran melalui pemasaran digital yang menjadi solusi dan cara terbaik dalam memasarkan produk UMKM Desa Wisata Tipangg, Kecamatan Baktiraja, Kabupaten Humbang Hasundutan. Fokus masalah dalam penelitian ini adalah (1) Bagaimanakah strategi pemasaran yang dilakukan oleh Pokdarwis Desa Wisata Tipangg dalam meningkatkan omset penjualan produk-produk UMKM pada masa pandemic . (2) Apa kendala-kendala yang dialami oleh Pokdarwis Desa Wisata Tipangg dalam melakukan strategi pemasaran melalui pemasaran digital (digital mar...
The use of technology today in various sectors of life is very high, this can also seen from the ... more The use of technology today in various sectors of life is very high, this can also seen from the needs and improvements provided by this digital service. Augmented Reality (AR) is one of the organizations that builds and improves online information today. The Covid-19 pandemic had a considerable effect on the use of this technology with the imposition of large-scale physical distancing, this depends on various sectors that exist today, especially the tourism sector. Therefore, it has a big impact on tourism activities / activities, both on a national and international scale (foreign) who will visit tourist spots / destinations. Augmented Reality has various features that support in various fields, one of which is traveling. The scientific and theoretical studies in this study provide a useful reference source for developers of mobile AR applications, tourism managers, and effective marketing strategies in facing the new normal era today. So that tourism businesses or tourist destina...