annisa ciptagustia - Academia.edu (original) (raw)

Papers by annisa ciptagustia

Organum: Jurnal Saintifik Manajemen dan Akuntansi

This study aims to explore how Customer Relationship Management (CRM) and Social Media affect to ... more This study aims to explore how Customer Relationship Management (CRM) and Social Media affect to Customer Engagement at the MSMEs in the city of Bandung. This study used a descriptive-quantitative approach involving 336 SMEs in the city of Bandung. Data were collected through questionnaires and literature studies. Data were analyzed using path analysis where variable (X1) was CRM, social media was variable (X2) and variable (y) was Customer Engagement. The results of this study indicate that there is a strong relationship between CRM and Social Media. The direction of the relationship is positive which shows a unidirectional relationship pattern, which means that when there is an increase in CRM it will be followed by an increase in Social Media, and vice versa. Based on the test results it can also be concluded that CRM and Social Media have a significant effect on Customer Engagement, both jointly and partially. The suggestions for further research are to examine whether customer ...

Kumawula: Jurnal Pengabdian Kepada Masyarakat

Tingkat persaingan yang semakin ketat antar sekolah swasta mengharuskan setiap sekolah melakukan ... more Tingkat persaingan yang semakin ketat antar sekolah swasta mengharuskan setiap sekolah melakukan optimalisasi media promosi demi mempertahankan eksistensinya. Betapapun bagusnya suatu sekolah apabila tidak dipromosikan dengan maksimal akan berdampak pada minimnya jumlah peserta didik dan tidak dikenalnya sekolah tersebut di kalangan masyarakat. Seiring dengan adanya dampak pandemi Covid-19, menyebabkan perubahan perilaku dengan lebih banyaknya penggunaan teknologi digital dalam segala bidang, termasuk bidang pendidikan. Sekolah-sekolah swasta di bawah naungan Yayasan Pendidikan Handayani 1979 membutuhkan media promosi yang dapat menarik peserta didik baru melalui pemanfaatan teknologi digital, salah satunya melalui pengembangan desain dan konten marketing berbentuk media komunikasi visual. Tujuan Pengabdian Kepada Masyarakat ini adalah membuat media komunikasi visual yang efektif dan komunikatif untuk mempromosikan sekolah-sekolah yang ada di Yayasan Pendidikan Handayani 1979, di ma...

Tamesis Book Limited, 1990

Journal of Community Service

Lembaga keuangan berbasis komunitas termasuk salah satu jenis lembaga keuangan mikro (LKM) dan di... more Lembaga keuangan berbasis komunitas termasuk salah satu jenis lembaga keuangan mikro (LKM) dan diyakini sebagai solusi efektif bagi masyarakat kelas menengah ke bawah sebagai akses jasa keuangan. LKM berperan dalam memberikan jasa pengembangan usaha dan pemberdayaan masyarakat, baik pinjaman, pembiayaan dan pengelolaan simpanan anggotanya. Salah satu bentuk LKM yang popular adalah koperasi. Namun, eksistensi koperasi aktif dari tahun 2016-2020 sebanyak 81.686 terindikasi tidak aktif. Penilaian keaktifan secara kelembagaan dan usaha telah melaksanakan Rapat Anggota Tahunan (RAT), yang mengindikasikan sudah berbadan hukum. Permasalahannya adalah koperasi tidak berbadan hukum. Hal ini terkait rendahnya literasi tata kelola dan sederhana. Seperti tidak adanya AD/ART, tidak adanya laporan kinerja sehingga jauh dari kesan professional. Mitranya Koperasi swadaya warga RT.04 dan RT.03 di lingkungan Komplek Margahayu Raya Barat Bandung. Maka tujuan kegiatan ini yaitu meningkatkan kualitas ta...

This research is motivated by problems related to the decline in the performance of employees of ... more This research is motivated by problems related to the decline in the performance of employees of PT. Urbane Indonesia in 2016- 2017. With the declining performance of employees at PT. Urbane Indonesia, if left unchecked, will have a negative impact on the company. Of the many factors that affect employee performance, what attracts researchers is organizational culture. The purpose of the study was to determine the effect of organizational culture on employee performance at PT. Urbane Indonesia, to know the description of Organizational Culture at PT. Urbane Indonesia and to determine the level of employee performance at PT. Urbane Indonesia. This study uses descriptive and verification methods with a population of 67 employees and a sample of 67 employees. The analysis technique used is simple linear regression analysis. Hypothesis testing using t-test. The results of this study can be seen that the organizational culture together has a positive and significant effect on employee pe...

The competition between application-based and conventional transportation has become a global iss... more The competition between application-based and conventional transportation has become a global issue. Then conventional transportation needs to develop a comprehensive strategy. One offensive strategy is to create opportunities for innovation through ownership of information on service quality requirements from the perspective of consumers, competitors and companies so that quality improvement decisions are based on a matrix of relationships from all stakeholders. The purpose of this study is to analyse the comparison of service attributes and describe the quality management practices between consumer perspective and service provider’s perspective. This research was conducted in Indonesia with the unit of analysis being users and drivers of online transportation services in West Java specifically four big cities namely Bekasi, Bogor, Bandung and Cirebon. While those considered are 100 respondents with 20 drivers. The research method used was a survey method using a questionnaire as a...

Image : Jurnal Riset Manajemen, 2018

Penelitian ini bertujuan untuk mengetahui gambaran dan pengaruh antar variabel yaitu strategi pen... more Penelitian ini bertujuan untuk mengetahui gambaran dan pengaruh antar variabel yaitu strategi pengetahuan dan keunggulan bersaing berkelanjutan perguruan tinggi. Penelitian ini dilaksanakan di UPI, dengan unit analisis seluruh program studi sarjana yang berjumlah 46 program studi tersebar di tujuh fakultas. Adapun teknik penarikan sampling adalah purposive yang melibatkan ketua program studi sebagai sumber datanya dengan alasan sebagai regulator dan partisipan sekaligus. Analisis data yang digunakan adalah analisis regresi sederhana. Hasil penelitian menunjukkan 82.61% program studi sarjana di UPI ada pada kelompok dengan keunggulan bersaing sementara dan 76.09% program studi sarjana di UPI sudah cukup dalam menjalankan strategi pengetahuan. Selain itu, pembentunkan keunggulan bersaing berkelanjutan program studi sarjana di UPI dipengaruhi oleh penerapan strategi pengetahuan sebesar 34.1%.

Jurnal Manajemen dan Bisnis Performa, 2019

Tujuan penelitian ini adalah mendeskripsikan manajemen talenta, distinctive capabilities dan keun... more Tujuan penelitian ini adalah mendeskripsikan manajemen talenta, distinctive capabilities dan keunggulan bersaing dan menguji pengaruh manajemen talenta terhadap pembentukan distinctive capabilities serta implikasinya pada keunggulan bersaing. Penelitin ini dilakukan di industri furniture rotan anggota ASMINDO Cirebon. Metode yang digunakan adalah metode survey explanatori. Unit analisisnya adalah perusahaan furniture rotan anggota ASMINDO yang berjumlah 85 perusahaan dan yang menjadi sampel yaitu 70 perusahaan yang tersebar di seluruh Desa di Kabupaten dan Kota Cirebon. Teknik analisis data yang digunakan adalah analisis jalur. Dari hasil penelitian diperoleh informasi, bahwa tingkat manajemen talenta perusahaan furniture rotan anggota ASMINDO Cirebon dikategorikan cukup yang mengindikasikan sudah menyadari bahwa SDM adalah sumber keunggulan bersaing yang strategis. Distintive capabilities yang dimiliki oleh perusahaan furniture rotan anggota ASMINDO Cirebon dikategorikan cukup dengan berorientasi pada inovasi dan arsitektur. Keunggulan bersaing perusahaan furniture rotan anggota ASMINDO dikategorikan cukup dengan bersumber pada indikator pertumbuhan produktivitas karyawan. Tinggi rendahnya keunggulan bersaing perusahaan furniture rotan anggota ASMINDO Cirebon secara positif dipengaruhi oleh manajemen talenta dan distintive capabilities sebesar 46,8% sisanya 53.2% dipengaruhi oleh faktor lain yang tidak diteliti.

Proceedings of the 1st UPI International Conference on Sociology Education (UPI ICSE 2015), 2016

this study aims to describe the talent management and competitive advantage [1], explore the infl... more this study aims to describe the talent management and competitive advantage [1], explore the influence of Talent Management to Competitive Advantage of rattan furniture industry [2]. The data were analyzed by simple regression analysis. In this research, furniture rattan company member ASMINDO Cirebon was chosen as the analysis unit and 70 company's samples selected using proportional random sampling. The research findings show that The level of talent management of the rattan furniture industry member ASMINDO Cirebon is categorized in average level [1], the rattan furniture industry members of ASMINDO Cirebon competitive advantage is rooted in employee productivity growth indicators [2], The level of competitive advantage of rattan furniture industry Cirebon is positively influenced by the typical talent management [3]. Keywords-competitive advantage, talent management, rattan furniture industry I. INTRODUCTION Indonesia is the largest country that produces rattan in the world, an estimated 80% of rattan raw materials in the world is produced by Indonesia which are spread on the island of Borneo, Sumatra, Sulawesi and Papua island with a production rate of about 622 000 tons / year (Indonesia Rattan Foundation). However, on the contrary, the processing industry, especially rattan wicker furniture, is still unable to compete with China and Italy in the world market share where China won 20.72%, Italy got 17.71% and Indonesia only controlled 7.86% [1]. This situation was reflected by a decrease in the performance of national rattan furniture. The Commerce Department data show that in 2004 to 2009, rattan furniture export was also decreased by 45%. Still in the same year, the total installed capacity of finished rattan products (rattan furniture) and realization of production were decreased 30% in the following 4 years. As a result, the number of rattan industries was decreasing, which as of December 2009 a total of 220 companies (43%) were out of business, 208 companies (40%) were in poor condition and 136 companies (17%) survived [2]. One of the biggest producer of rattan furniture is Cirebon, so the decline in the volume and value of national exports is affected by the performance of production in Cirebon [3]. Many believe that the problem was due to government regulations that decided to reopen the export of raw rattan in 2005 through a decree of the Minister of Trade No. 12 / M

The International Journal of Business Review (The Jobs Review)

Universities are organizations with inputs and outputs in the form of human resources so that in ... more Universities are organizations with inputs and outputs in the form of human resources so that in achieving quality graduates required quality input. By improving the quality of lecturers and educational staff is a quick way to improve the quality of graduates. In addition, in the process of transformation, organizational support is needed through an organization-focused culture of knowledge. In this case, colleges are trying to optimize what they have to determine the right strategy. Based on our previous research results the commitment of human resources is the factor that most influence the performance of universities. One way that is used is to associate the concept of quality with human resource management as a system of human resource improvement, which is with total quality human resource management (TQHRM). This study aim to develop a performance model of higher education organizations based on TQHRM and Knowledge Strategy. This research use survey method. This research is do...

Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018), 2019

The aim of this research was to explore the effect of distinctive capabilities to competitive adv... more The aim of this research was to explore the effect of distinctive capabilities to competitive advantage rattan furniture industry. The samples of this verificative research are 70 companies member of ASMINDO Cirebon, East Java, Indonesia. In this research we use stratified proportional random sampling and simple linear regression to analyze. The level of competitive advantage of rattan furniture industry Cirebon is positively influenced by the distinctive capabilities.

AdBispreneur

The fesyen creative industry is a very strategic creative industry in Bandung because it provides... more The fesyen creative industry is a very strategic creative industry in Bandung because it provides a high contribution to economic and employment. In the era of the Industrial Revolution 4.0, the strategy was improved digital literacy. The current problem is that the level of digital literacy is very low. The objective is to obtain a picture of the digital literacy level, identify the driving and inhibiting factors,and measure the effect of the digital literacy level on business performance. The unit of analysis is the fesyen creative industry in Bandung. This study uses a mixed method through observation, questionnaire, and in depth interviews, then the data were analyzed descriptively and conducted a verification test with regression analysis. The results showed that digital literacy still needed to be improved and there was a significant influence on the level of digital literacy on business performance. Research is very important because is still rarely conducted so that research...

Image : Jurnal Riset Manajemen

Tujuan penelitian ini adalah untuk mengetahui gambaran mengenai kepuasan kerja dan perilaku kewar... more Tujuan penelitian ini adalah untuk mengetahui gambaran mengenai kepuasan kerja dan perilaku kewargaorganisasian di PT Papyrus Sakti dan juga mengetahui pengaruh kepuasan kerja terhadap perilaku kewargaorganisasian di PT Papyrus Sakti. Penelitian ini menggunakan metode deskriptif verifikatif dengan populasi sebanyak 466 karyawan dan sampel 100 karyawan PT Papyrus Sakti dengan menggunakan teknik sampling propotionate stratified random sampling. Teknik analisis yang digunakan adalah koefisien korelasi pearson product moment dan analisis regresi sederhana. Pengujian hipotesis menggunakan Uji-t untuk melihat pengaruh secara parsial. Hasil penelitian menunjukkan gambaran kepuasan kerja dan perilaku kewargaorganisasian karyawan PT Papyrus Sakti berada pada kategori tinggi, dan hasil koefisien regresi menunjukkan kepuasan kerja berpengaruh positif dan signifikan terhadap perilaku kewargaorganisasian.

Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship, 2016