bobby reza - Academia.edu (original) (raw)
Papers by bobby reza
Linguistics and Culture Review, 2022
The psychology of color and quality logo design often make certain products considered to have a ... more The psychology of color and quality logo design often make certain products considered to have a good brand personality in the minds of consumers, on the other hand, a product that is improperly designed and choosing a low-quality logo color makes a product considered to have a low personality brand. Zunda is one of the superior products produced by micro-businesses in southern Bandung, to be precise, Gambung village, Pangalengan. Gambung tea plantation is located in Cisondari Village, Pasir Jambu Subdistrict, Pangalengan, Bandung Regency which is one of the areas with the best tea commodities in Indonesia, even to foreign markets. One of the businesses that have developed due to high demand is white tea products. The logo design and color selection of the tea product packaging logo from Gambung are still relatively simple and made from simple boxes or paper and simple branding so that expensive products seem cheap, and reduce the personality brand as well as product demand. This re...
Knowledge sharing is one of important issues in a company because it is a required approach to fa... more Knowledge sharing is one of important issues in a company because it is a required approach to facilitate knowledge recording and to improve the effectiveness of knowledge sharing among colleagues. Knowledge sharing accelarates the knowledge transfer. The application of knowledge sharing with the web based system is expected to be a solution for meeting the organization’s needs. The absence of policy and culture among the lecturers to carry out web based knowledge management results in knowledge sharing difficulties among the students and the faculty members in the long run. This research analyzes the web based knowledge management approach to accelerate the teaching and learning process quality at the STMIK Widya Dharma. Keywords : knowledge , knowledge management , knowledge sharing , knowledge transfer , web design , knowledge management application , UML
Ant algorithm is one of Swarm Intellingence algorithms that can be used to solve NP-Hard proble... more Ant algorithm is one of Swarm Intellingence algorithms that can be used to solve NP-Hard problems. The scheduling of courses and lecturers which are done routinely each semester can be solved by exact methods and heuristic methods. Each institution has its own constraints in arranging the schedule. T h is paper discusses a case study in STMIK Widya Dharma. The t ype of ant algorithm used is the Rank Base Ant System suitable for scheduling based on ranking, which is the lecturers’ priority level . T he other parameters are subjects, space, and time. It is expected that the software being analyzed with Ant algorithms can provide solution s to the scheduling problem.  Keywords :  university timetable course , An algorithm, AS Rank
Jurnal Sistem Informasi, 2014
This research is the design of a decision support system (DSS) to determining the student as scho... more This research is the design of a decision support system (DSS) to determining the student as scholarship recipients of the STMIK Pelita Nusantara, Medan, Indonesia, with the approach of Fuzzy Multi Attribute Decision Making (FMADM) with TOPSIS method. Approach to Fuzzy Multiple Attribute Decision Making (FMADM) by specifying the values of the weights for each of the criteria or attributes and TOPSIS method for selecting student scholarship recipients. Implementation of a decision support system that can show the interaction of the user with the software application built using Visual Basic 2008 programming language. Conclusion the results obtained from the discussion shows that the approach with FMADM TOPSIS give final value calculation results ordered that can help decision makers determine the student deserves the scholarship. The existence of a decision support system that has been designed so the process of determining a student scholarship recipients more accurately, quickly, a...
Journal Locus Penelitian dan Pengabdian
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Citra Merek dan Promosi terhada... more Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Citra Merek dan Promosi terhadap kepuasan Konsumen produk minuman waralaba Jelly Potter di kabupaten Tangerang. Penelitian ini merupakan penelitian dengan metode Kuantitatif dengan populasi sebanyak 100 orang responden. Teknik pengumpulan data yang digunakan adalah kuesioner dengan alat ukur skala linkert. Hasil analisis data dengan menggunakan teknik uji kualitas data, uji asumsi klasik dan uji hipotesis. Hasil penelitian ini menyimpulkan bahwa citra merek dan promosi berpengaruh positif dan signifikan terhadap kepuasan konsumen hasil uji hipotesis X1 (Citra merek) menyimpulkan nilai Thitung =2.995 > nilai Ttabel = 1,985 (2.995>1,985) dengan nilai signifikansi 0.003 < 0.005 dan X2 (Promosi) nilai Thitung =2.995 > nilai Ttabel = 1,985 (3.365>1.985) dengan nilai signifikansi 0.001 < 0.005 Dengan kata lain, hasilnya adalah H0 ditolak dan Ha diterima. Oleh karena itu, terdapat pengaruh yang signifikan a...
Ant algorithm is one of Swarm Intellingence algorithms that can be used to solve NP-Hard proble... more Ant algorithm is one of Swarm Intellingence algorithms that can be used to solve NP-Hard problems. The scheduling of courses and lecturers which are done routinely each semester can be solved by exact methods and heuristic methods. Each institution has its own constraints in arranging the schedule. T h is paper discusses a case study in STMIK Widya Dharma. The t ype of ant algorithm used is the Rank Base Ant System suitable for scheduling based on ranking, which is the lecturers’ priority level . T he other parameters are subjects, space, and time. It is expected that the software being analyzed with Ant algorithms can provide solution s to the scheduling problem.  Keywords :  university timetable course , An algorithm, AS Rank
The presence of computers and the internet has now changed the face of human civilization, rangin... more The presence of computers and the internet has now changed the face of human civilization, ranging from industry, education, to economics and commerce. One of the best-known things now is online transactions using the internet is an E-Commerce web site and marketplace. Retail companies are competing to market their products via the internet. It is quite interesting to analyze the issue of the extent to which the effectiveness of Ecommerce Web sites and marketplaces in gaining consumer trust in the real food industry. More effective way to gain consumer trust. This study aims to determine the factors that influence consumer trust and buying interest in retail food products. The data in this study came from all consumers who had sold retail food products online throughout Indonesia. The results of the study indicate that the use of ecommerce and Marketplace web sites has its respective advantages and disadvantages to gain consumer trust in the retail food industry. Keywords— Trust In ...
The monthly report from Community Health Center - health center to the District Health Office Bre... more The monthly report from Community Health Center - health center to the District Health Office Brebes lot is not timely. This resulted in difficulties in conducting evaluation activities at the health center every month, in addition to monthly reports notes and Health Center is a vital instrument in the healthcare system. Information about pain, use of health services in health centers, death, and various other health information useful for decision making and policy-making at the district or city or district refers SP2TP (Recording and Reporting System Integrated Health Center). Preparation and implementation of health information systems for reporting monthly in 28 health centers throughout the Department of Brebes, is a solution and form of development in the field of information technology to provide access to reliable information, fast, effective and valuable data, for the development of research system was used extreme programming method, at each stage in its development method...
Jurnal Sistem Informasi, Aug 4, 2014
This research is the design of a decision support system (DSS) to determine the student as schola... more This research is the design of a decision support system (DSS) to determine the student as scholarship awardees of the STMIK Pelita Nusantara, Medan, Indonesia, with the approach of Fuzzy Multi Attribute Decision Making (FMADM) with TOPSIS method. The FMADM is implemented in the system by specifying the values of the weights for each of the criteria or attributes. Whilst, TOPSIS method is used for making the final decision of the scholarship awardees. Both methods are implemented in a decision support application system that indicates the interaction between users and the software interface. The application is designed by using Visual Basic 2008. This research formulates an application in selecting the scholarship awardee using Fuzzy Multi Attribute Decision Making (FMADM) approach and TOPSIS method. By using this application, the result and information related to determining the student who should be granted the scholarship can be done more quickly, rightly and accurately.
Jurnal Sistem Informasi, Nov 28, 2013
Dalam memasuki persaingan penjualan mobil dan pelayanan purna jualnya, perusahaan berusaha memanf... more Dalam memasuki persaingan penjualan mobil dan pelayanan purna jualnya, perusahaan berusaha memanfaatkan TI sebagai alat untuk dapat memenangkan persaingan tersebut. Agar TI dapat dimanfaatkan secara maksimal dan mendukung sistem yang ada di perusahaan, dibutuhkan penilaian kinerja dari TI secara berkala. Salah satu metode untuk melakukan penilaian terhadap kinerja departemen TI adalah dengan memanfaatkan IT Balanced Scorecard sebagai tolak ukur efisiensi dalam pemanfaatan TI saat ini dan menggunakan COBIT 4.1 pada 4 (empat) domain yaitu: perencanaan dan pengorganisasian atau PO (Planning and Organization), pengadaan dan implementasi atau AI (Acquisition and Implementation), Pengantaran dan Dukungan (Delivery and Support) serta Pengawasan dan Evaluasi (Monitor and Evaluate) sebagai alat ukurnya. Dari kedua cara tersebut, peneliti mencoba untuk membuat IT Blueprint sebagai hasil akhir dari pemanfaaatan TI diperusahaan, sehingga pihak management dapat merencanakan bagaimana perkembangan TI diperusahaan untuk beberapa tahun mendatang.
Jurnal Sistem Informasi, Oct 4, 2013
Billing system plays an important role in hospital since it ensure financial stability of the hos... more Billing system plays an important role in hospital since it ensure financial stability of the hospital. Complexity of hospital generate a complex billing system as well, thus further learning and study about billing system related to other basic functions in hospital is needed. New billing system released by Ministy of Health of Republic Indonesia which is Diagnosis based pushes hospitals to fix its billing system and functions related such as medical and non medical material management. Clasical reason "for patient safety and care" will become a deadly reason for hospital because of high nursing cost. Hospital can't anymore charge a huge bill of consumables to patient when Diagnosis Related Group Billing is required to used by hospitals.
Linguistics and Culture Review
The research objective is to find out (1). The magnitude of the influence of consumer behavior on... more The research objective is to find out (1). The magnitude of the influence of consumer behavior on motorcycle purchasing decisions. (2). Quality of service on purchasing decisions (3). Effect of product quality on purchasing decisions (4). The effect of product prices on motorcycle purchasing decisions (5). The influence of consumer behavior, service quality. The method uses quantitative descriptive. Primary and secondary data collection techniques. Analysis stepwise with Statistical Product and Service Solution. Conclusion with the results of the study (X1) obtained t count (0.042) < t table (1.660), service quality (X2) obtained t count (2.620) > t table (1.660), product quality (X3) obtained t count (1.356) < t table (1.660), and the price of the product (X4) obtained t count (9.806) > t table (1.660). Thus, the service quality variable (X2) and product price (X4) have a partial effect on purchasing decisions (Y), while consumer behavior variables (X1) and product qual...
Linguistics and Culture Review, 2022
The psychology of color and quality logo design often make certain products considered to have a ... more The psychology of color and quality logo design often make certain products considered to have a good brand personality in the minds of consumers, on the other hand, a product that is improperly designed and choosing a low-quality logo color makes a product considered to have a low personality brand. Zunda is one of the superior products produced by micro-businesses in southern Bandung, to be precise, Gambung village, Pangalengan. Gambung tea plantation is located in Cisondari Village, Pasir Jambu Subdistrict, Pangalengan, Bandung Regency which is one of the areas with the best tea commodities in Indonesia, even to foreign markets. One of the businesses that have developed due to high demand is white tea products. The logo design and color selection of the tea product packaging logo from Gambung are still relatively simple and made from simple boxes or paper and simple branding so that expensive products seem cheap, and reduce the personality brand as well as product demand. This re...
Knowledge sharing is one of important issues in a company because it is a required approach to fa... more Knowledge sharing is one of important issues in a company because it is a required approach to facilitate knowledge recording and to improve the effectiveness of knowledge sharing among colleagues. Knowledge sharing accelarates the knowledge transfer. The application of knowledge sharing with the web based system is expected to be a solution for meeting the organization’s needs. The absence of policy and culture among the lecturers to carry out web based knowledge management results in knowledge sharing difficulties among the students and the faculty members in the long run. This research analyzes the web based knowledge management approach to accelerate the teaching and learning process quality at the STMIK Widya Dharma. Keywords : knowledge , knowledge management , knowledge sharing , knowledge transfer , web design , knowledge management application , UML
Ant algorithm is one of Swarm Intellingence algorithms that can be used to solve NP-Hard proble... more Ant algorithm is one of Swarm Intellingence algorithms that can be used to solve NP-Hard problems. The scheduling of courses and lecturers which are done routinely each semester can be solved by exact methods and heuristic methods. Each institution has its own constraints in arranging the schedule. T h is paper discusses a case study in STMIK Widya Dharma. The t ype of ant algorithm used is the Rank Base Ant System suitable for scheduling based on ranking, which is the lecturers’ priority level . T he other parameters are subjects, space, and time. It is expected that the software being analyzed with Ant algorithms can provide solution s to the scheduling problem.  Keywords :  university timetable course , An algorithm, AS Rank
Jurnal Sistem Informasi, 2014
This research is the design of a decision support system (DSS) to determining the student as scho... more This research is the design of a decision support system (DSS) to determining the student as scholarship recipients of the STMIK Pelita Nusantara, Medan, Indonesia, with the approach of Fuzzy Multi Attribute Decision Making (FMADM) with TOPSIS method. Approach to Fuzzy Multiple Attribute Decision Making (FMADM) by specifying the values of the weights for each of the criteria or attributes and TOPSIS method for selecting student scholarship recipients. Implementation of a decision support system that can show the interaction of the user with the software application built using Visual Basic 2008 programming language. Conclusion the results obtained from the discussion shows that the approach with FMADM TOPSIS give final value calculation results ordered that can help decision makers determine the student deserves the scholarship. The existence of a decision support system that has been designed so the process of determining a student scholarship recipients more accurately, quickly, a...
Journal Locus Penelitian dan Pengabdian
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Citra Merek dan Promosi terhada... more Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Citra Merek dan Promosi terhadap kepuasan Konsumen produk minuman waralaba Jelly Potter di kabupaten Tangerang. Penelitian ini merupakan penelitian dengan metode Kuantitatif dengan populasi sebanyak 100 orang responden. Teknik pengumpulan data yang digunakan adalah kuesioner dengan alat ukur skala linkert. Hasil analisis data dengan menggunakan teknik uji kualitas data, uji asumsi klasik dan uji hipotesis. Hasil penelitian ini menyimpulkan bahwa citra merek dan promosi berpengaruh positif dan signifikan terhadap kepuasan konsumen hasil uji hipotesis X1 (Citra merek) menyimpulkan nilai Thitung =2.995 > nilai Ttabel = 1,985 (2.995>1,985) dengan nilai signifikansi 0.003 < 0.005 dan X2 (Promosi) nilai Thitung =2.995 > nilai Ttabel = 1,985 (3.365>1.985) dengan nilai signifikansi 0.001 < 0.005 Dengan kata lain, hasilnya adalah H0 ditolak dan Ha diterima. Oleh karena itu, terdapat pengaruh yang signifikan a...
Ant algorithm is one of Swarm Intellingence algorithms that can be used to solve NP-Hard proble... more Ant algorithm is one of Swarm Intellingence algorithms that can be used to solve NP-Hard problems. The scheduling of courses and lecturers which are done routinely each semester can be solved by exact methods and heuristic methods. Each institution has its own constraints in arranging the schedule. T h is paper discusses a case study in STMIK Widya Dharma. The t ype of ant algorithm used is the Rank Base Ant System suitable for scheduling based on ranking, which is the lecturers’ priority level . T he other parameters are subjects, space, and time. It is expected that the software being analyzed with Ant algorithms can provide solution s to the scheduling problem.  Keywords :  university timetable course , An algorithm, AS Rank
The presence of computers and the internet has now changed the face of human civilization, rangin... more The presence of computers and the internet has now changed the face of human civilization, ranging from industry, education, to economics and commerce. One of the best-known things now is online transactions using the internet is an E-Commerce web site and marketplace. Retail companies are competing to market their products via the internet. It is quite interesting to analyze the issue of the extent to which the effectiveness of Ecommerce Web sites and marketplaces in gaining consumer trust in the real food industry. More effective way to gain consumer trust. This study aims to determine the factors that influence consumer trust and buying interest in retail food products. The data in this study came from all consumers who had sold retail food products online throughout Indonesia. The results of the study indicate that the use of ecommerce and Marketplace web sites has its respective advantages and disadvantages to gain consumer trust in the retail food industry. Keywords— Trust In ...
The monthly report from Community Health Center - health center to the District Health Office Bre... more The monthly report from Community Health Center - health center to the District Health Office Brebes lot is not timely. This resulted in difficulties in conducting evaluation activities at the health center every month, in addition to monthly reports notes and Health Center is a vital instrument in the healthcare system. Information about pain, use of health services in health centers, death, and various other health information useful for decision making and policy-making at the district or city or district refers SP2TP (Recording and Reporting System Integrated Health Center). Preparation and implementation of health information systems for reporting monthly in 28 health centers throughout the Department of Brebes, is a solution and form of development in the field of information technology to provide access to reliable information, fast, effective and valuable data, for the development of research system was used extreme programming method, at each stage in its development method...
Jurnal Sistem Informasi, Aug 4, 2014
This research is the design of a decision support system (DSS) to determine the student as schola... more This research is the design of a decision support system (DSS) to determine the student as scholarship awardees of the STMIK Pelita Nusantara, Medan, Indonesia, with the approach of Fuzzy Multi Attribute Decision Making (FMADM) with TOPSIS method. The FMADM is implemented in the system by specifying the values of the weights for each of the criteria or attributes. Whilst, TOPSIS method is used for making the final decision of the scholarship awardees. Both methods are implemented in a decision support application system that indicates the interaction between users and the software interface. The application is designed by using Visual Basic 2008. This research formulates an application in selecting the scholarship awardee using Fuzzy Multi Attribute Decision Making (FMADM) approach and TOPSIS method. By using this application, the result and information related to determining the student who should be granted the scholarship can be done more quickly, rightly and accurately.
Jurnal Sistem Informasi, Nov 28, 2013
Dalam memasuki persaingan penjualan mobil dan pelayanan purna jualnya, perusahaan berusaha memanf... more Dalam memasuki persaingan penjualan mobil dan pelayanan purna jualnya, perusahaan berusaha memanfaatkan TI sebagai alat untuk dapat memenangkan persaingan tersebut. Agar TI dapat dimanfaatkan secara maksimal dan mendukung sistem yang ada di perusahaan, dibutuhkan penilaian kinerja dari TI secara berkala. Salah satu metode untuk melakukan penilaian terhadap kinerja departemen TI adalah dengan memanfaatkan IT Balanced Scorecard sebagai tolak ukur efisiensi dalam pemanfaatan TI saat ini dan menggunakan COBIT 4.1 pada 4 (empat) domain yaitu: perencanaan dan pengorganisasian atau PO (Planning and Organization), pengadaan dan implementasi atau AI (Acquisition and Implementation), Pengantaran dan Dukungan (Delivery and Support) serta Pengawasan dan Evaluasi (Monitor and Evaluate) sebagai alat ukurnya. Dari kedua cara tersebut, peneliti mencoba untuk membuat IT Blueprint sebagai hasil akhir dari pemanfaaatan TI diperusahaan, sehingga pihak management dapat merencanakan bagaimana perkembangan TI diperusahaan untuk beberapa tahun mendatang.
Jurnal Sistem Informasi, Oct 4, 2013
Billing system plays an important role in hospital since it ensure financial stability of the hos... more Billing system plays an important role in hospital since it ensure financial stability of the hospital. Complexity of hospital generate a complex billing system as well, thus further learning and study about billing system related to other basic functions in hospital is needed. New billing system released by Ministy of Health of Republic Indonesia which is Diagnosis based pushes hospitals to fix its billing system and functions related such as medical and non medical material management. Clasical reason "for patient safety and care" will become a deadly reason for hospital because of high nursing cost. Hospital can't anymore charge a huge bill of consumables to patient when Diagnosis Related Group Billing is required to used by hospitals.
Linguistics and Culture Review
The research objective is to find out (1). The magnitude of the influence of consumer behavior on... more The research objective is to find out (1). The magnitude of the influence of consumer behavior on motorcycle purchasing decisions. (2). Quality of service on purchasing decisions (3). Effect of product quality on purchasing decisions (4). The effect of product prices on motorcycle purchasing decisions (5). The influence of consumer behavior, service quality. The method uses quantitative descriptive. Primary and secondary data collection techniques. Analysis stepwise with Statistical Product and Service Solution. Conclusion with the results of the study (X1) obtained t count (0.042) < t table (1.660), service quality (X2) obtained t count (2.620) > t table (1.660), product quality (X3) obtained t count (1.356) < t table (1.660), and the price of the product (X4) obtained t count (9.806) > t table (1.660). Thus, the service quality variable (X2) and product price (X4) have a partial effect on purchasing decisions (Y), while consumer behavior variables (X1) and product qual...