Marlene Marchiori - Academia.edu (original) (raw)

Papers by Marlene Marchiori

How third sector organizations are discursively, interactionally, and strategically constructed i... more How third sector organizations are discursively, interactionally, and strategically constructed in Brazil is relatively unknown. Through our case study of a Brazilian not-for-profit focused on sustainability initiatives, we expand knowledge on organizational interactional processes as well as the communicative constitution of different Brazilian organizational environments, especially in the third (non-profit/non-governmental) sector. Because interaction is characterized as a necessary condition for organizational existence (Cooren, 2006), we analyze the multiple and layered interaction forms and map out how communication reveals itself within such an organizational environment. Based on thematic analyses of deep interviews with the entire NGO Board, we approach strategic interaction as imbricated layers of culture-centered processes–iterative, with multiple points of reference (see Taylor, 2011). We found five layered-linked themes that displayed how members entered into, thought a...

Within a constitutive framework, interaction dynamics and the construction of perceptions, sense ... more Within a constitutive framework, interaction dynamics and the construction of perceptions, sense and emotions relate to the making of meanings and countermeanings in dialogic cooperation with the self, other, and world (Deetz, 1995). Invoking the power of dialogism, reflexivity, speech acts, and perceptual encodings of realities, we layer meanings and countermeanings within actual organizational practices to point out the contrariety, opposite, antagonistic, adverse. We find that it is only within discussion and dialogue that the countersense through which meaning, learning, contrariety, and respect for differences is aroused as countermeanig – all this composite viewed as a deal process. A fundament for the concept of countermeaning is found in literature with Babuts‟ (1987) appraisal of Gustave Flaubert‟s approach to “a clearer perceptual encoding of the essential features and syntax of the real.” Here, knowing the world through its symbolic representation in the circuit of our br...

The article seeks to analyze the possible relationship between strategic thinking and strategic p... more The article seeks to analyze the possible relationship between strategic thinking and strategic planning, observing your thinking and acting in organizations. Therefore, it is necessary to consider the strategic thinking as a continuous process, which gives life to the organization. This process builds and develops knowledge and strategic actions that favor the exchange of ideas, perfect dialogues and strengthens relations between individuals. By bringing strategic thinking to the discussion of communication, it is revealed that the initiative of individuals and the dynamics of the organization are essential ingredients for that strategic thinking is a practice of organizational routine, which makes it a value for people in the organization. Quantitative and qualitative research are adopted as instruments, using a questionnaire and semi-structured interviews, respectively. The main quantitative results indicate the strategy formulation from a strategic planning, being restricted to ...

cv Marlene Marchiori Post-doctorate in Organizational Communication from Purdue University, U.S..... more cv Marlene Marchiori Post-doctorate in Organizational Communication from Purdue University, U.S.. PhD from the University of Sao Paulo (USP), with studies conducted in Theory, Culture and Society Centre at Nottingham Trent University, UK. Bachelor's degree in Business Administration and Social Communication Public Relations. Researcher of the National Council for Scientific and Technological Development (CNPq). Associate professor of graduate and postgraduate studies at State University of Londrina (UEL). marlenemarchiori@gmail.com; mmarchiori@uel.br; 55 43 3371 4328

Communicate the status of "sustainable organization" is, without question, a way to str... more Communicate the status of "sustainable organization" is, without question, a way to strengthen the image and reputation in the market. Conversely, it is understood that sustainability, as value and organizational practice, requires the balance in thinking and acting, with regard to economic, social, environmental and cultural aspects. In this context, the aim of this essay is to reflect on discourses and sustainability practices , highlighting the actions of individuals in cultural change that is necessary for the construction of new organizational realities. By questioning "sustainable organizations", within a scenario of low effectiveness of actions, it discusses the stakeholders relations policy, especially with employees. It supports the process of managing people centered on a communicative perspective that suggests the dialogue as a strategy for designing sustainability as a real value.

Gestão e Sociedade

A sustentabilidade resultante de um processo interativo, pautado nas pessoas e suas narrativas, i... more A sustentabilidade resultante de um processo interativo, pautado nas pessoas e suas narrativas, impacta o comportamento organizacional em contextos e espaços-temporais distintos. Este artigo avança ao estudar este fenômeno a partir da perspectiva da comunicação. Com olhar processual e dinâmico, no qual propõe-se a consideração de diferentes visões e inspirações para construção de novos sentidos, questiona-se: de quais maneiras as narrativas da sustentabilidade se manifestaram em uma empresa reconhecida como sustentável? Com abordagem qualitativa, descritiva e documental, a unidade de análise, Itaipu Binacional, foi estudada tendo como técnica a análise das narrativas. Buscou-se respostas nas articulações e movimentos registrados nos documentos que contribuíram para a construção da narrativa da sustentabilidade na organização. Identificou-se três momentos que manifestam a narrativa da sustentabilidade organizacional, discutidos ao longo do trabalho. Apesar das peculiaridades em cada ...

Revista Pretexto

Este trabalho está licenciado sob uma Licença Creative Commons Attribution 3.0.

SAGE Open

Brazilian nongovernmental organizations (NGOs) with missions centered on the sustainable preserva... more Brazilian nongovernmental organizations (NGOs) with missions centered on the sustainable preservation of land, water, forests, and other environmental factors have garnered much attention because of rapid deforestation in the Amazon, global concerns about the ozone layer, water and energy issues, and effects on indigenous ways of life and knowledge as well as the Brazilian economy (Correia, 2016). With publicity and events surrounding the 2016 Olympics, reports celebrated the human and biodiversity in Brazil but also displayed the poverty, political instabilities, and crime in Brazil, as well as consequences of the Brazilian Zika virus (Cugola et al., 2016). With such broad and deep opportunities and needs in Brazil, NGOs feel pressures from diverse sectors and challenges inherent in the meanings and conduct of sustainability work itself. Specifically, Brazilian NGO and global professionals engaging in sustainability efforts, find that they must manage tensions in their political positions, social practices, and daily activities (Fátima do Carmo Guerra, dos Santos de Sousa Teodosio, & Mswaka, 2016; Mackin, 2016; see Mitra & Buzzanell, 2017). These tensions are symbolic as they enact work that they perceive to be meaningful but frustrating, and material as they seek impact through short-term deliverables but struggle with long-term solutions within complex interdependent human and material systems (Fátima do Carmo Guerra et al., 2016; Mitra & Buzzanell, 2017). Tensions also emerge in their internal and external ethical responsibilities, including their communicative labor. According to Mumby (2016; see also Carlone, 2008), communicative labor refers to processes of mutuality, authenticity, and affect through which people share experiences. Applied to branding, communicative labor is key to the creation of value in work, production and consumption, and erosion of personal life through emphasis on labor (Mumby, 2016; see also communicative labor affirming hard work as virtuous, in Dempsey & Sanders, 2010). Applied to NGOs, Dempsey (2009) explores how grassroots organizations, particularly environmental justice and sustainability NGOs, engage in communication labor, defined here as the creation of distinctive organizational identities 709325S GOXXX10.

This paper aims to discuss the concept of risk communication within the context of the Shell and ... more This paper aims to discuss the concept of risk communication within the context of the Shell and BASF companies that took place in the city of Paulínia, in the countryside of the state of São Paulo, Brazil. The risk communication was created to bridge the gap existing between the technical-scientific risk information and the perception the subjects have on the risk, instigating the awareness on the frailties the risk situations represent. Therefore, it sought to present evidences on how BASF relates with its public in the sense of communicating risks and preserving the health and physical integrity of the involved subjects. In order to perform this research, semi-structured interviews were held with former employees of the company, as well as analyzing the documents that provide information on the case. Such analysis and the interviews revealed that, even though the company stated having risk communication as a practice, the impact of its actions on the affected public shows otherwise: a mismatch between its speech and practices.

Revista Organicom, Mar 15, 2012

Este artigo aborda a ouvidoria interna como um espaço de diálogo nas organizações da contemporane... more Este artigo aborda a ouvidoria interna como um espaço de diálogo nas organizações da contemporaneidade capaz de proporcionar permanentemente a participação e o intercâmbio das pessoas nos ambientes organizacionais. Nesse contexto, torna-se imprescindível a atitude e a disposição tanto das pessoas quanto da organização em praticar a interação, contextualizando as questões objetivas e subjetivas. Entende-se a ouvidoria como um dos processos organizacionais que possibilita a humanização nas organizações. Como conclusão, argumenta-se que a prática da ouvidoria interna nas organizações desponta como uma possibilidade de construir o saber organizacional, considerando o ser humano matéria-prima dessa edificação.

Gestao Planejamento G P, Mar 14, 2014

13th Conference, Dialogue and …, 2011

Gestão e Sociedade

As interações sociais são frequentes e necessárias nas organizações para que diferentes atividade... more As interações sociais são frequentes e necessárias nas organizações para que diferentes atividades ocorram, por exemplo a aplicação de um conceito, o desenvolvimento de um processo e tomadas de decisões. Para o acontecimento da sustentabilidade em âmbito organizacional, entende-se que o desenvolvimento de práticas sustentáveis depende da compreensão dos sujeitos organizacionais e tal entendimento perpassa pela comunicação. Diante disso, o presente ensaio teórico busca compreender como a comunicação pode contribuir para a construção da sustentabilidade em contexto organizacional. Para tanto, faz-se uma análise da sustentabilidade e de abordagens da comunicação nas organizações entendendo que a comunicação entre os sujeitos a partir de uma abordagem interacional (construtiva) permite abarcar maior profundidade para a compreensão da sustentabilidade nas organizações resultando no desenvolvimento de práticas em prol da sustentabilidade.

Dispositiva, Jun 10, 2014

In an interview with Professor Marlene Marchiori, State University of Londrina, Professor Dennis ... more In an interview with Professor Marlene Marchiori, State University of Londrina, Professor Dennis Mumby shows us the critical perspective of organizational communication studies he has developed in his research in recent years.

Organizacoes E Sustentabilidade, Nov 22, 2013

Gestão e Sociedade

Revista Pretexto

Este trabalho está licenciado sob uma Licença Creative Commons Attribution 3.0.

SAGE Open

Revista Organicom, Mar 15, 2012

Gestao Planejamento G P, Mar 14, 2014

13th Conference, Dialogue and …, 2011

Gestão e Sociedade

Dispositiva, Jun 10, 2014

Organizacoes E Sustentabilidade, Nov 22, 2013

Este texto discute a interculturalidade como processo, no qual se torna primordial o entendimento... more Este texto discute a interculturalidade como processo, no qual se torna primordial o entendimento da presença dos sujeitos em interação. Quando falamos em interculturalidade, expressamos, na realidade, um encontro entre culturas. Ao entendermos interculturalidade como globalização e compreender seu impacto na sociedade e também nas relações interpessoais, nós observamos que esse olhar remete a questões de diálogo e, naturalmente, ao entendi-mento para ação. Há um movimento da organização muito mais no sentido de buscar interações e transações, do que efetivamente manter o nível informacional em evidência e sob controle. Essa é uma prerrogativa que oferece distinção para a comunicação ao revelar os sujeitos em diálogos.