maya setiawardani - Academia.edu (original) (raw)
Papers by maya setiawardani
Jurnal MANAJERIAL
This research aims to identify the performance of keyboarding skill needed by various industries ... more This research aims to identify the performance of keyboarding skill needed by various industries in West Java and surrounding areas. After that, based on the results of the identification, researchers develop keyboarding skills learning modules based on software Mavis Beacon. In addition, the study also stimulate students to create manuscripts that will be imported into the Indonesian Language software Mavis Beacon and used to practice typing. Based on the results of a survey of employees in the daily use of computers as tools of work, is to have an average typing speed 35 words/minute. Furthermore, the researchers successfully created keyboarding skills learning modules, the modules are equipped with SAP and GBPP as well as a set of manuscripts that can be imported into the software Mavis Beacon. Lastly, efforts are being made to make manuscripts manuscript group of Indonesian Language is to give a positive impact against the achievement of performance mastery of keyboarding. This...
Intense competition, uncertain market conditions, and social and lifestyle factors are often the ... more Intense competition, uncertain market conditions, and social and lifestyle factors are often the reasons why a brand must always keep up with the times, either by changing some aspects of the brand partially or totally. Brands that experience stagnation or even losses have to be decided whether to be dismissed or retained. If the choice is maintained, then brand rejuvenation can be an alternative. Brand rejuvenation is an attempt to bring a brand that can’t make money into money-making with new positioning. Our partners, Wajit Cililin craftsman, have started their business decades ago. Since the business was founded, not many changes and innovations have been made in terms of supply so that partners are currently experiencing a phase of stagnation in their business. For this reason, the team offers a solution, namely a brand rejuvenation assistance program. The output of this program, in addition to the report, is also in the form of a scientific article, a scientific poster, and re...
![Research paper thumbnail of An empirical assessment of tourist loyalty towards budget accommodation service / Tintin Suhaeni ... [et al.]](https://attachments.academia-assets.com/91104703/thumbnails/1.jpg)
](Hotel industry as a provider of tourist accommodation is an important component in the tourism in... more Hotel industry as a provider of tourist accommodation is an important component in the tourism industry. This study was designed to identify how domestic tourists develop loyalty towards budget accommodation. Referring to the existing literature, three predictors are included in the model of loyalty: service quality, service value, and customer satisfaction. The data were collected from 298 domestic tourists in West Java Province, Indonesia. The findings indicate that tourists tend to be not loyal to budget accommodation. Further, tourists' perception on the service quality, perceived value, and satisfaction are still not as expected. In terms of how domestic tourists develop loyalty, this study underlines the importance of service quality and customer satisfaction. Although these three loyalty drivers are important in determining tourist loyalty towards a budget accommodation service provider, this study also highlights the effect of service quality on loyalty, value, as well as guest satisfaction.
Ramen AA adalah sebuah restoran yang menyediakan makanan khas Jepang yang terfokus pada menu Rame... more Ramen AA adalah sebuah restoran yang menyediakan makanan khas Jepang yang terfokus pada menu Ramen. Restoran Ramen AA telah memiliki beberapa cabang baik di wilayah Kota Bandung dan Kota Cimahi. Pengamatan pendahuluan menunjukkan bahwa pelanggan Ramen AA belum sepenuhnya menikmati pelayanan yang diberikan, hal ini dapat diketahui dari beberapa keluhan yang dirasakan oleh pelanggan seperti area parkir, area makan dan karyawan yang kurang memiliki simpati saat ada pelanggan yang yang kurang cukup untuk menampung banyaknya pelanggan yang datang. Tujuan penelitian ini untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan pada Ramen AA wilayah Kota Bandung dan Kota Cimahi. Pengukuran dimensi kualitas pelayanan menggunakan kelima dimensi kualitas pelayanan yang terdiri dari tangible, reability, responsiveness, assurance dan emphaty. Populasi dalam penelitian ini adalah semua pelanggan restoran Ramen AA yang tidak diketahui jumlahnya dan sampel dalam penelitian ini berj...
Green marketing mix atau yang biasa disebut dengan bauran pemasaran hijau adalah sebuah konsep di... more Green marketing mix atau yang biasa disebut dengan bauran pemasaran hijau adalah sebuah konsep dimana upaya kegiatan yang berkaitan dengan produk, harga, tempat dan promosi dengan mempertimbangkan kelestarian lingungan atau kesehatan lingkungan. Perkembangan industri kosmetik yang semakin meningkat, menyebabkan perusahaan diharuskan memiliki nilai tambah atas produk yang ditawarkannya. The Body Shop merupakan salah satu perusahaan perawatan kulit dengan menawarkan green marketing mix dalam perusahaannya. Akan tetapi, dengan terus menurunnya reputasi The Body Shop beserta pangsa pasarnya, dikhawatirkan apabila hal tersebut terus dibiarkan akan membuat konsumen beralih ke pesaing lain. Maka dari itu, penelitian ini bertujuan untuk mengetahui (1) bauran pemasaran hijau di The Body Shop kota Bandung (2) keputusan pembelian konsumen di The Body Shop kota Bandung (3) pengaruh green marketing mix terhadap keputusan pembelian secara simultan dan parsial. Penelitian ini terdari empat sub var...
Industri kreatif dapat diartikan sebagai kumpulan aktivitas ekonomi dengan pemanfaat kreativitas ... more Industri kreatif dapat diartikan sebagai kumpulan aktivitas ekonomi dengan pemanfaat kreativitas keterampilan individu yang dikolaborasikan dengan penggunaan teknologi informasi untuk dapat menciptakan lapangan pekerjaan dengan mengandalkan penciptaan nilai tambah dari inovasi dan entrepreneurship . Kota Bandung merupakan salah satu kota yang memiliki kontribusi besar untuk industri kreatif di Indonesia. Perkembangan industri kreatif ini tidak terlepas dari peranan UMKM yang ada di Kota Bandung. Jumlah UMKM terbesar di Kota Bandung terdapat pada usaha sektor makanan dan minuman, salah satunya adalah minuman yang sedang menjadi trendsetter yaitu minuman Thai Tea. Satu permasalahan pokok dalam penelitian ini adalah ketatnya persaingan, dimana muncul pesaing baru, maupun pesaing lama yang telah berhasil menguasai pasar kota Bandung sehingga tiap-tiap pemilik usaha Thai Tea harus melakukan strategi inovasi agar dapat bersaing di lingkungan yang semakin kompetitif. Metode penelitian yang...
Green marketing mix atau yang biasa disebut dengan bauran pemasaran hijau adalah sebuah konsep di... more Green marketing mix atau yang biasa disebut dengan bauran pemasaran hijau adalah sebuah konsep dimana upaya kegiatan yang berkaitan dengan produk, harga, tempat dan promosi dengan mempertimbangkan kelestarian lingungan atau kesehatan lingkungan. Perkembangan industri kosmetik yang semakin meningkat, menyebabkan perusahaan diharuskan memiliki nilai tambah atas produk yang ditawarkannya. The Body Shop merupakan salah satu perusahaan perawatan kulit dengan menawarkan green marketing mix dalam perusahaannya. Akan tetapi, dengan terus menurunnya reputasi The Body Shop beserta pangsa pasarnya, dikhawatirkan apabila hal tersebut terus dibiarkan akan membuat konsumen beralih ke pesaing lain. Maka dari itu, penelitian ini bertujuan untuk mengetahui (1) bauran pemasaran hijau di The Body Shop kota Bandung (2) keputusan pembelian konsumen di The Body Shop kota Bandung (3) pengaruh green marketing mix terhadap keputusan pembelian secara simultan dan parsial. Penelitian ini terdari empat sub var...
Jurnal Riset Bisnis dan Investasi
The purpose of this study was to identify the servicescape that has been built by Yumaju Coffee a... more The purpose of this study was to identify the servicescape that has been built by Yumaju Coffee and the level of customers’ loyalty, and also to reveal how big the role of servicescape is in increasing customers’ loyalty. The research method used is quantitative methods, the sampling technique uses non-probability sampling with a purposive sampling approach of 100 respondents. The data was collected through a questionnaire using a Likert scale. The data were processed using SPSS, and using descriptive analysis, correlation analysis, simple regression analysis, and analysis of the coefficient of determination, and hypothesis testing. The results of this study indicate that the servicescape built by Yumaju Coffee is categorized as good and the level of customers’ loyalty is also high, and servicescape has a significant role in increasing customer loyalty by 31.8%.
Information ________________ Received October 2020 Accepted March 2021 Published March 2021 _____... more Information ________________ Received October 2020 Accepted March 2021 Published March 2021 ________________
Penguasaan keyboarding menjadi bagian yang sangat urgen dalam berkomunikasi melalui komputer, dan... more Penguasaan keyboarding menjadi bagian yang sangat urgen dalam berkomunikasi melalui komputer, dan sangat penting terutama mahasiswa yang kuliah di bidang bisnis. Di sisi lain, kinerja individu juga dipengaruhi oleh lingkungan kerjanya, dan musik merupakan salah bentuk lingkungan yang bisa mempengaruhi kinerja keyboarding. Model yang dapat menggambarkan hal ini adalah Model Stimulus-Response dari MehrabianRussel yang menjelaskan bahwa musik bisa mempengaruhi kinerja pengetikan individu. Namun di sisi lain, penulis belum melihat penelitian tentang pengaruh musik daerah terhadap kecepatan dan ketepatan mengetik. Hampir di seluruh Indonesia mempunyai seni musik tradisional yang khas. Oleh karena itu, diperlukan penelitian untuk mengidentifikasi pengaruh penggunaan musik daerah guna memperkaya inovasi dalam strategi dan teknik pembelajaran keyboarding skill. Dalam penelitian ini dilakukan eksperimen terhadap dua kelompok, yaitu kelompok perlakuan (musik daerah) dan kelompok kendali (...
JURNAL PENGABDIAN KEPADA MASYARAKAT (AbdiMas)
Tahun 2017 Kurikulum SMK tahun 2013 dilakukan revisi baik pada aspek isi mata pelajaran maupun na... more Tahun 2017 Kurikulum SMK tahun 2013 dilakukan revisi baik pada aspek isi mata pelajaran maupun nama kompetensi keahlian yang semula Administrasi Perkantoran menjadi Otomatisasi dan Tata Kelola Perkantoran (OTKP). Salah satu perubahan dalam mata pelajaran OTKP tersebut aalah mata pelajaran Kearsipan dalam kelompok mata pelajaran Dasar Program Keahlian. Dalam silabus mata pelajaran Kearsipan semula hanya kearsipan manual, berubah selain berisi pengelolaan arsip manual tapi juga penerapan pengelolaan arsip elektronik. Terkait dengan adanya topik baru tersebut, guru belum mempunyai kompetensi di bidang tersebut, untuk itu diperlukan pelatihan. Tujuan dari pelatihan ini adalah untuk meningkatkan kompetensi guru dalam bidang Electronic Filing System (EFS) dengan menggunakan program Image ware Scan Manager (IWSM). Pelatihan ini berlangsung selama 5 hari kerja di kampus, dan satu minggu di lapangan di bawah bimbingan dosen program studi Administrasi Bisnis Politeknik Negeri Bandung. Hasil p...
JOURNAL OF APPLIED BUSINESS ADMINISTRATION
In recent years, the market for delivery foods has grown rapidly. The large-scale social restrict... more In recent years, the market for delivery foods has grown rapidly. The large-scale social restrictions that were announced by Indonesian government as a response to Covid-19 pandemic has continued the increasing trend of online food delivery. Convenient and health factors are the main motivator of this trend. Therefore, there is a growing concern about the effective packaging design for takeout foods. However, only a few a study published on this specific topic. It is important to understand the main concern of customers on the takeout foods packaging design. The purpose of this study is to design suitable takeout foods packaging based on the customer perspective using a pull market strategy. This study used various data collection methods such as observation, interview, literature study, and survey. Data collected was analyzed with descriptive analysis and SWOT analysis. A packaging design is proposed considering customer inputs on packaging material, design, and information needed.
Jurnal Riset Bisnis dan Investasi
Lifestyle communities are growing, have an impact on people's lives in fulfilling his needs.O... more Lifestyle communities are growing, have an impact on people's lives in fulfilling his needs.One of them, namely the need for food. To meet the needs of the food, people are more likely to go to a fast-food restaurant or Cafe. Specifically for the cafe, at this time many cafes are there in the city of Bandung stand not only to put forward products are sold, but also very attentive to the comfort of a given place.The purpose of this research is to know the servicescape and its effect on customer satisfaction at the Eduplex in Bandung.The sample in this study i.e. as many as 117 people respondents with the method of analysis used a classic assumption test, i.e. an analysis of descriptive statistics, correlation and simple linear regression, simple, the coefficient of determination and test hypotheses.
Jurnal Riset Bisnis dan Investasi
Store atmosphere is one of the important strategies in the field of marketing, especially for ret... more Store atmosphere is one of the important strategies in the field of marketing, especially for retail outlets because the atmosphere of the store can affect the emotions and feelings of customers to take action such as impulsive purchases. In addition, some Indonesian consumers have an unplanned character in purchasing (impulsive buying) caused by emotional and spontaneous attraction to a particular atmosphere, and often no longer involve rationality in the decision making process. This study aims to determine the effect of store atmosphere on impulsive buying made by customers from Miniso retail outlets in the city of Bandung. Store atmosphere is a store arrangement that is carried out in such a way as to create an overall emotional effect on customers through the five senses so that it can attract customers to come and finally make purchasing decisions.
Jurnal Riset Bisnis dan Investasi
Store atmosphere is a condition in a store that is formed by the tangible and intangible componen... more Store atmosphere is a condition in a store that is formed by the tangible and intangible components, which can influence consumer behavior, such as customer satisfaction. Customer satisfaction is the level of one's feelings after comparing the performance or perceived value with expectations. This study used a quantitative method, such questionnaires which distributed to 142 respondents and also the observations results. In addition, this study uses three types of analysis to achieving the objectives, namely descriptive analysis, correlation analysis and linear regression analysis. Meanwhile, the results of this study indicate that store atmosphere good categories with a mean value of 3.72 and customer satisfaction at high category with a mean value of 4.09. In addition, the coefficient of determination test indicates that the effect of store atmosphere contributes 27.7%to customer satisfaction and the other of 72.3% is the contribution of the influence from the other variables ...
Jurnal Riset Bisnis dan Investasi
The business world is much in demand by many people in the world and especially in Indonesia, evi... more The business world is much in demand by many people in the world and especially in Indonesia, evidenced by many new businesses that have sprung up, be it micro, small, and medium enterprises (SMEs) and large businesses. Competition and the development of the business world are getting stronger and sharper, so to improve the handling of a serious effort is required of every entrepreneur to be able to compete with other companies. Where one of the efforts to increase business success is by increasing the internal and external resources. Including that competition and business development that occurs in the center of the shoe industry Cibaduyut Bandung. This study aims to determine how the influence of managerial capability as one of the internal resources to business success entrepreneurs shoes in the shoe industry center Cibaduyut Bandung. The population in this study consisted of 128 shoe entrepreneurs which produce their product by themselves. In this study, the independent variabl...
Jurnal Riset Bisnis dan Investasi
This research is motivated by the fact that human resources, in this case, the employee is always... more This research is motivated by the fact that human resources, in this case, the employee is always the active and dominant role in any organization because of human activity as the planner, perpetrator as well as the determinants of the realization of organizational goals. As the development of science and knowledge of the more advanced then the company is expected to make its employees more skilled and trained in their job. One effort that can be done by the company to improve employee productivity of the company is to conduct employee training. This research was conducted at the Commercial Explosives Section PT Pindad (Persero). The purpose of this study was to determine the relationship of employee training and employee productivity factors at the Commercial Explosives Section PT Pindad (Persero) as well as whether the employee training has a significant and positive relationship between labor productivity factors. The assessment study was conducted using survey method, which take...
Jurnal Riset Bisnis dan Investasi
Human resources is a living asset owned by an organization that has an important role for the suc... more Human resources is a living asset owned by an organization that has an important role for the success of an organization. The success of human resource management as one of the benchmarks is in terms of employee productivity. The needs of employees in carrying out their work in order to achieve optimal work productivity need to be protected with a safe working environment, comfortable and serene, because it will cause the desire to work well. This research was conducted with the aim to know how the implementation of occupational safety and health program, how the productivity of employees work, and how much influence the implementation of occupational safety and health program on employees work productivity at PT Papyrus Sakti Paper Mill. The data collection tool in this research is by distributing questionnaires to 125 employees of production department. Analytical techniques used in the form of descriptive analysis techniques with quantitative approach. The result of descriptive s...
Jurnal Riset Bisnis dan Investasi
Leaders have the responsibility for managing their human resources. Thus, a good relationship bet... more Leaders have the responsibility for managing their human resources. Thus, a good relationship between leaders and their subordinates is needed in order to support the achievement of organizational goals. But in reality, indirectly leaders give higher trust and respect to some of their subordinates. Therefore, the performance of each employee would not be equal to each other. During four semesters of 2013-2014, there has been a fluctuation of the results of the measurement of employee performance of PT PLN (Persero) Distribusi Jawa Barat dan Banten. The decrease in employee performance began to occur in the second semester of 2013, and the more significant decrease occurred in the second semester of 2014. Of course, this performance’s decreasing would give negative impacts for the company. Based on these problems, this study was conducted to determine how the influence of leader-member exchange on employee performance at Distribution Office of PT PLN (Persero) Distribusi Jawa Barat d...
Jurnal Riset Bisnis dan Investasi
CV Yrama Widya is publishers and printing company of subject and public schools. The company has ... more CV Yrama Widya is publishers and printing company of subject and public schools. The company has 116 permanent employees. There is a problem at CV Yrama Widya is the lack of organizational citizenship behavior of employees which one contributing factor is the lack of leadership roles serving on the company. Based on these problems, this study aims to determine the servant leadership and organizational citizenship behavior, as well as the magnitude of the effect of servant leadership on organizational citizenship behavior at CV Yrama Widya. The method used is quantitative research methods. Data analysis methods used are descriptive statistical analysis, the classical assumption test, simple correlation analysis, simple linear regression analysis, and hypothesis testing. The results showed that servant leadership is in the category both in terms of love, empowerment, vision, humility, and trust. Then the employee organizational citizenship behavior was in the category both in terms of...
Jurnal MANAJERIAL
This research aims to identify the performance of keyboarding skill needed by various industries ... more This research aims to identify the performance of keyboarding skill needed by various industries in West Java and surrounding areas. After that, based on the results of the identification, researchers develop keyboarding skills learning modules based on software Mavis Beacon. In addition, the study also stimulate students to create manuscripts that will be imported into the Indonesian Language software Mavis Beacon and used to practice typing. Based on the results of a survey of employees in the daily use of computers as tools of work, is to have an average typing speed 35 words/minute. Furthermore, the researchers successfully created keyboarding skills learning modules, the modules are equipped with SAP and GBPP as well as a set of manuscripts that can be imported into the software Mavis Beacon. Lastly, efforts are being made to make manuscripts manuscript group of Indonesian Language is to give a positive impact against the achievement of performance mastery of keyboarding. This...
Intense competition, uncertain market conditions, and social and lifestyle factors are often the ... more Intense competition, uncertain market conditions, and social and lifestyle factors are often the reasons why a brand must always keep up with the times, either by changing some aspects of the brand partially or totally. Brands that experience stagnation or even losses have to be decided whether to be dismissed or retained. If the choice is maintained, then brand rejuvenation can be an alternative. Brand rejuvenation is an attempt to bring a brand that can’t make money into money-making with new positioning. Our partners, Wajit Cililin craftsman, have started their business decades ago. Since the business was founded, not many changes and innovations have been made in terms of supply so that partners are currently experiencing a phase of stagnation in their business. For this reason, the team offers a solution, namely a brand rejuvenation assistance program. The output of this program, in addition to the report, is also in the form of a scientific article, a scientific poster, and re...
Hotel industry as a provider of tourist accommodation is an important component in the tourism in... more Hotel industry as a provider of tourist accommodation is an important component in the tourism industry. This study was designed to identify how domestic tourists develop loyalty towards budget accommodation. Referring to the existing literature, three predictors are included in the model of loyalty: service quality, service value, and customer satisfaction. The data were collected from 298 domestic tourists in West Java Province, Indonesia. The findings indicate that tourists tend to be not loyal to budget accommodation. Further, tourists' perception on the service quality, perceived value, and satisfaction are still not as expected. In terms of how domestic tourists develop loyalty, this study underlines the importance of service quality and customer satisfaction. Although these three loyalty drivers are important in determining tourist loyalty towards a budget accommodation service provider, this study also highlights the effect of service quality on loyalty, value, as well as guest satisfaction.
Ramen AA adalah sebuah restoran yang menyediakan makanan khas Jepang yang terfokus pada menu Rame... more Ramen AA adalah sebuah restoran yang menyediakan makanan khas Jepang yang terfokus pada menu Ramen. Restoran Ramen AA telah memiliki beberapa cabang baik di wilayah Kota Bandung dan Kota Cimahi. Pengamatan pendahuluan menunjukkan bahwa pelanggan Ramen AA belum sepenuhnya menikmati pelayanan yang diberikan, hal ini dapat diketahui dari beberapa keluhan yang dirasakan oleh pelanggan seperti area parkir, area makan dan karyawan yang kurang memiliki simpati saat ada pelanggan yang yang kurang cukup untuk menampung banyaknya pelanggan yang datang. Tujuan penelitian ini untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan pada Ramen AA wilayah Kota Bandung dan Kota Cimahi. Pengukuran dimensi kualitas pelayanan menggunakan kelima dimensi kualitas pelayanan yang terdiri dari tangible, reability, responsiveness, assurance dan emphaty. Populasi dalam penelitian ini adalah semua pelanggan restoran Ramen AA yang tidak diketahui jumlahnya dan sampel dalam penelitian ini berj...
Green marketing mix atau yang biasa disebut dengan bauran pemasaran hijau adalah sebuah konsep di... more Green marketing mix atau yang biasa disebut dengan bauran pemasaran hijau adalah sebuah konsep dimana upaya kegiatan yang berkaitan dengan produk, harga, tempat dan promosi dengan mempertimbangkan kelestarian lingungan atau kesehatan lingkungan. Perkembangan industri kosmetik yang semakin meningkat, menyebabkan perusahaan diharuskan memiliki nilai tambah atas produk yang ditawarkannya. The Body Shop merupakan salah satu perusahaan perawatan kulit dengan menawarkan green marketing mix dalam perusahaannya. Akan tetapi, dengan terus menurunnya reputasi The Body Shop beserta pangsa pasarnya, dikhawatirkan apabila hal tersebut terus dibiarkan akan membuat konsumen beralih ke pesaing lain. Maka dari itu, penelitian ini bertujuan untuk mengetahui (1) bauran pemasaran hijau di The Body Shop kota Bandung (2) keputusan pembelian konsumen di The Body Shop kota Bandung (3) pengaruh green marketing mix terhadap keputusan pembelian secara simultan dan parsial. Penelitian ini terdari empat sub var...
Industri kreatif dapat diartikan sebagai kumpulan aktivitas ekonomi dengan pemanfaat kreativitas ... more Industri kreatif dapat diartikan sebagai kumpulan aktivitas ekonomi dengan pemanfaat kreativitas keterampilan individu yang dikolaborasikan dengan penggunaan teknologi informasi untuk dapat menciptakan lapangan pekerjaan dengan mengandalkan penciptaan nilai tambah dari inovasi dan entrepreneurship . Kota Bandung merupakan salah satu kota yang memiliki kontribusi besar untuk industri kreatif di Indonesia. Perkembangan industri kreatif ini tidak terlepas dari peranan UMKM yang ada di Kota Bandung. Jumlah UMKM terbesar di Kota Bandung terdapat pada usaha sektor makanan dan minuman, salah satunya adalah minuman yang sedang menjadi trendsetter yaitu minuman Thai Tea. Satu permasalahan pokok dalam penelitian ini adalah ketatnya persaingan, dimana muncul pesaing baru, maupun pesaing lama yang telah berhasil menguasai pasar kota Bandung sehingga tiap-tiap pemilik usaha Thai Tea harus melakukan strategi inovasi agar dapat bersaing di lingkungan yang semakin kompetitif. Metode penelitian yang...
Green marketing mix atau yang biasa disebut dengan bauran pemasaran hijau adalah sebuah konsep di... more Green marketing mix atau yang biasa disebut dengan bauran pemasaran hijau adalah sebuah konsep dimana upaya kegiatan yang berkaitan dengan produk, harga, tempat dan promosi dengan mempertimbangkan kelestarian lingungan atau kesehatan lingkungan. Perkembangan industri kosmetik yang semakin meningkat, menyebabkan perusahaan diharuskan memiliki nilai tambah atas produk yang ditawarkannya. The Body Shop merupakan salah satu perusahaan perawatan kulit dengan menawarkan green marketing mix dalam perusahaannya. Akan tetapi, dengan terus menurunnya reputasi The Body Shop beserta pangsa pasarnya, dikhawatirkan apabila hal tersebut terus dibiarkan akan membuat konsumen beralih ke pesaing lain. Maka dari itu, penelitian ini bertujuan untuk mengetahui (1) bauran pemasaran hijau di The Body Shop kota Bandung (2) keputusan pembelian konsumen di The Body Shop kota Bandung (3) pengaruh green marketing mix terhadap keputusan pembelian secara simultan dan parsial. Penelitian ini terdari empat sub var...
Jurnal Riset Bisnis dan Investasi
The purpose of this study was to identify the servicescape that has been built by Yumaju Coffee a... more The purpose of this study was to identify the servicescape that has been built by Yumaju Coffee and the level of customers’ loyalty, and also to reveal how big the role of servicescape is in increasing customers’ loyalty. The research method used is quantitative methods, the sampling technique uses non-probability sampling with a purposive sampling approach of 100 respondents. The data was collected through a questionnaire using a Likert scale. The data were processed using SPSS, and using descriptive analysis, correlation analysis, simple regression analysis, and analysis of the coefficient of determination, and hypothesis testing. The results of this study indicate that the servicescape built by Yumaju Coffee is categorized as good and the level of customers’ loyalty is also high, and servicescape has a significant role in increasing customer loyalty by 31.8%.
Information ________________ Received October 2020 Accepted March 2021 Published March 2021 _____... more Information ________________ Received October 2020 Accepted March 2021 Published March 2021 ________________
Penguasaan keyboarding menjadi bagian yang sangat urgen dalam berkomunikasi melalui komputer, dan... more Penguasaan keyboarding menjadi bagian yang sangat urgen dalam berkomunikasi melalui komputer, dan sangat penting terutama mahasiswa yang kuliah di bidang bisnis. Di sisi lain, kinerja individu juga dipengaruhi oleh lingkungan kerjanya, dan musik merupakan salah bentuk lingkungan yang bisa mempengaruhi kinerja keyboarding. Model yang dapat menggambarkan hal ini adalah Model Stimulus-Response dari MehrabianRussel yang menjelaskan bahwa musik bisa mempengaruhi kinerja pengetikan individu. Namun di sisi lain, penulis belum melihat penelitian tentang pengaruh musik daerah terhadap kecepatan dan ketepatan mengetik. Hampir di seluruh Indonesia mempunyai seni musik tradisional yang khas. Oleh karena itu, diperlukan penelitian untuk mengidentifikasi pengaruh penggunaan musik daerah guna memperkaya inovasi dalam strategi dan teknik pembelajaran keyboarding skill. Dalam penelitian ini dilakukan eksperimen terhadap dua kelompok, yaitu kelompok perlakuan (musik daerah) dan kelompok kendali (...
JURNAL PENGABDIAN KEPADA MASYARAKAT (AbdiMas)
Tahun 2017 Kurikulum SMK tahun 2013 dilakukan revisi baik pada aspek isi mata pelajaran maupun na... more Tahun 2017 Kurikulum SMK tahun 2013 dilakukan revisi baik pada aspek isi mata pelajaran maupun nama kompetensi keahlian yang semula Administrasi Perkantoran menjadi Otomatisasi dan Tata Kelola Perkantoran (OTKP). Salah satu perubahan dalam mata pelajaran OTKP tersebut aalah mata pelajaran Kearsipan dalam kelompok mata pelajaran Dasar Program Keahlian. Dalam silabus mata pelajaran Kearsipan semula hanya kearsipan manual, berubah selain berisi pengelolaan arsip manual tapi juga penerapan pengelolaan arsip elektronik. Terkait dengan adanya topik baru tersebut, guru belum mempunyai kompetensi di bidang tersebut, untuk itu diperlukan pelatihan. Tujuan dari pelatihan ini adalah untuk meningkatkan kompetensi guru dalam bidang Electronic Filing System (EFS) dengan menggunakan program Image ware Scan Manager (IWSM). Pelatihan ini berlangsung selama 5 hari kerja di kampus, dan satu minggu di lapangan di bawah bimbingan dosen program studi Administrasi Bisnis Politeknik Negeri Bandung. Hasil p...
JOURNAL OF APPLIED BUSINESS ADMINISTRATION
In recent years, the market for delivery foods has grown rapidly. The large-scale social restrict... more In recent years, the market for delivery foods has grown rapidly. The large-scale social restrictions that were announced by Indonesian government as a response to Covid-19 pandemic has continued the increasing trend of online food delivery. Convenient and health factors are the main motivator of this trend. Therefore, there is a growing concern about the effective packaging design for takeout foods. However, only a few a study published on this specific topic. It is important to understand the main concern of customers on the takeout foods packaging design. The purpose of this study is to design suitable takeout foods packaging based on the customer perspective using a pull market strategy. This study used various data collection methods such as observation, interview, literature study, and survey. Data collected was analyzed with descriptive analysis and SWOT analysis. A packaging design is proposed considering customer inputs on packaging material, design, and information needed.
Jurnal Riset Bisnis dan Investasi
Lifestyle communities are growing, have an impact on people's lives in fulfilling his needs.O... more Lifestyle communities are growing, have an impact on people's lives in fulfilling his needs.One of them, namely the need for food. To meet the needs of the food, people are more likely to go to a fast-food restaurant or Cafe. Specifically for the cafe, at this time many cafes are there in the city of Bandung stand not only to put forward products are sold, but also very attentive to the comfort of a given place.The purpose of this research is to know the servicescape and its effect on customer satisfaction at the Eduplex in Bandung.The sample in this study i.e. as many as 117 people respondents with the method of analysis used a classic assumption test, i.e. an analysis of descriptive statistics, correlation and simple linear regression, simple, the coefficient of determination and test hypotheses.
Jurnal Riset Bisnis dan Investasi
Store atmosphere is one of the important strategies in the field of marketing, especially for ret... more Store atmosphere is one of the important strategies in the field of marketing, especially for retail outlets because the atmosphere of the store can affect the emotions and feelings of customers to take action such as impulsive purchases. In addition, some Indonesian consumers have an unplanned character in purchasing (impulsive buying) caused by emotional and spontaneous attraction to a particular atmosphere, and often no longer involve rationality in the decision making process. This study aims to determine the effect of store atmosphere on impulsive buying made by customers from Miniso retail outlets in the city of Bandung. Store atmosphere is a store arrangement that is carried out in such a way as to create an overall emotional effect on customers through the five senses so that it can attract customers to come and finally make purchasing decisions.
Jurnal Riset Bisnis dan Investasi
Store atmosphere is a condition in a store that is formed by the tangible and intangible componen... more Store atmosphere is a condition in a store that is formed by the tangible and intangible components, which can influence consumer behavior, such as customer satisfaction. Customer satisfaction is the level of one's feelings after comparing the performance or perceived value with expectations. This study used a quantitative method, such questionnaires which distributed to 142 respondents and also the observations results. In addition, this study uses three types of analysis to achieving the objectives, namely descriptive analysis, correlation analysis and linear regression analysis. Meanwhile, the results of this study indicate that store atmosphere good categories with a mean value of 3.72 and customer satisfaction at high category with a mean value of 4.09. In addition, the coefficient of determination test indicates that the effect of store atmosphere contributes 27.7%to customer satisfaction and the other of 72.3% is the contribution of the influence from the other variables ...
Jurnal Riset Bisnis dan Investasi
The business world is much in demand by many people in the world and especially in Indonesia, evi... more The business world is much in demand by many people in the world and especially in Indonesia, evidenced by many new businesses that have sprung up, be it micro, small, and medium enterprises (SMEs) and large businesses. Competition and the development of the business world are getting stronger and sharper, so to improve the handling of a serious effort is required of every entrepreneur to be able to compete with other companies. Where one of the efforts to increase business success is by increasing the internal and external resources. Including that competition and business development that occurs in the center of the shoe industry Cibaduyut Bandung. This study aims to determine how the influence of managerial capability as one of the internal resources to business success entrepreneurs shoes in the shoe industry center Cibaduyut Bandung. The population in this study consisted of 128 shoe entrepreneurs which produce their product by themselves. In this study, the independent variabl...
Jurnal Riset Bisnis dan Investasi
This research is motivated by the fact that human resources, in this case, the employee is always... more This research is motivated by the fact that human resources, in this case, the employee is always the active and dominant role in any organization because of human activity as the planner, perpetrator as well as the determinants of the realization of organizational goals. As the development of science and knowledge of the more advanced then the company is expected to make its employees more skilled and trained in their job. One effort that can be done by the company to improve employee productivity of the company is to conduct employee training. This research was conducted at the Commercial Explosives Section PT Pindad (Persero). The purpose of this study was to determine the relationship of employee training and employee productivity factors at the Commercial Explosives Section PT Pindad (Persero) as well as whether the employee training has a significant and positive relationship between labor productivity factors. The assessment study was conducted using survey method, which take...
Jurnal Riset Bisnis dan Investasi
Human resources is a living asset owned by an organization that has an important role for the suc... more Human resources is a living asset owned by an organization that has an important role for the success of an organization. The success of human resource management as one of the benchmarks is in terms of employee productivity. The needs of employees in carrying out their work in order to achieve optimal work productivity need to be protected with a safe working environment, comfortable and serene, because it will cause the desire to work well. This research was conducted with the aim to know how the implementation of occupational safety and health program, how the productivity of employees work, and how much influence the implementation of occupational safety and health program on employees work productivity at PT Papyrus Sakti Paper Mill. The data collection tool in this research is by distributing questionnaires to 125 employees of production department. Analytical techniques used in the form of descriptive analysis techniques with quantitative approach. The result of descriptive s...
Jurnal Riset Bisnis dan Investasi
Leaders have the responsibility for managing their human resources. Thus, a good relationship bet... more Leaders have the responsibility for managing their human resources. Thus, a good relationship between leaders and their subordinates is needed in order to support the achievement of organizational goals. But in reality, indirectly leaders give higher trust and respect to some of their subordinates. Therefore, the performance of each employee would not be equal to each other. During four semesters of 2013-2014, there has been a fluctuation of the results of the measurement of employee performance of PT PLN (Persero) Distribusi Jawa Barat dan Banten. The decrease in employee performance began to occur in the second semester of 2013, and the more significant decrease occurred in the second semester of 2014. Of course, this performance’s decreasing would give negative impacts for the company. Based on these problems, this study was conducted to determine how the influence of leader-member exchange on employee performance at Distribution Office of PT PLN (Persero) Distribusi Jawa Barat d...
Jurnal Riset Bisnis dan Investasi
CV Yrama Widya is publishers and printing company of subject and public schools. The company has ... more CV Yrama Widya is publishers and printing company of subject and public schools. The company has 116 permanent employees. There is a problem at CV Yrama Widya is the lack of organizational citizenship behavior of employees which one contributing factor is the lack of leadership roles serving on the company. Based on these problems, this study aims to determine the servant leadership and organizational citizenship behavior, as well as the magnitude of the effect of servant leadership on organizational citizenship behavior at CV Yrama Widya. The method used is quantitative research methods. Data analysis methods used are descriptive statistical analysis, the classical assumption test, simple correlation analysis, simple linear regression analysis, and hypothesis testing. The results showed that servant leadership is in the category both in terms of love, empowerment, vision, humility, and trust. Then the employee organizational citizenship behavior was in the category both in terms of...